Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Power of Facebook Live for Your Business

The Power of Facebook Live for Your Business | Curation, Social Business and Beyond | Scoop.it
Since the launch of Meerkat and Periscope, live streaming has quickly caught on. Facebook took note and officially launched Facebook Live in April 2016.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows how live video can greatly improve your business reach on Facebook and beyond.

 

Attract a larger audience with Facebook Live and increase your Page interactions.

 

Improve Your Visibility in the News Feed with Live Video

 

Since the launch of real-time broadcasts on Facebook businesses now have more options to reach a larger Fan base. I agree that in order to be effective your videos should be targeted as well as of personal interest to your viewers.

 

Gilbert explains how Facebook measures live video and what this can do for your visibility. With a clear focus your business can begin engaging broadcasts that can take your viewers behind the scenes in a humanized approach.

 

Here's what caught my attention:

 

  • Live videos will show more prominently in the News Feed. As Facebook has updated its algorithm this will especially be important to pay attention to for your brand.

 

  • Users prefer entertaining and interesting videos versus educational or brand videos. Keep it fresh, fun, and informative to attract a large audience.

 

  • Improve your Page engagement, growth and blog subscribers with your live videos. A good call-to-action message will help improve your reach.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/xUzE3035MgZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, August 11, 2016 10:57 AM
Thank you @Robin Martin @Stan Smith @Anna @Micala Wilkins and @Ricard Lloria :-)
Dean Mercado's curator insight, August 11, 2016 12:24 PM
Share your insight
janlgordon's comment, August 11, 2016 2:27 PM
Thank you @Dean Mercado :-)
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Twitter Can be a Powerful Discovery Engine for Curators & Brands IF You Use it Wisely

Twitter Can be a Powerful Discovery Engine for Curators & Brands IF You Use it Wisely | Curation, Social Business and Beyond | Scoop.it

This post was written by, Bill Gurley, a VC - Benchmark Capital, which is a major investor in twitter for his  blog Abovethecrowd.


My commentary:


Bill clarifies what Twitter is and what it is not. I found it extremely well written and very helpful. I also found some of the comments from readers to be interesting. More than one person thought this was a shameless promotion of Twitter, being that he is an investor.   Maybe it was but I have personally gotten tremendous value from Twitter for over five years and after reading this, it crystalized a few  more things in my mind and I will leverage that knowledge in the future


And I feel compelled to ask: are the opinions of an investor automatically flawed?  If I loved a product enough and had the means to make a substantial investment in it, I would consider that being me "putting my money where my mouth is" and would hope that those who perhaps used to listen to me extolling the virtues of the product before I invested, would see my opinion as no less valid after I became a part-owner.


**I say don't throw the baby out with the bath-water:-).


Intro:


"Frequent comparisons to Facebook leave many confused about the true value of Twitter."


Here are just a few gems that caught my attention:


****For the vast majority of Twitter’s next 900 million users, the core usage modality will have very little to do with “tweeting,” and everything to do withlistening” or “hearing.”


****Twitter is a "discovery engine” and an “information utility” rolled into one. With Twitter, you get news faster


****Twitter is highly asymmetric.  The majority of users get value from "reading" or "listening" to the tweets from core influencers.


****In many ways, Twitter is much more of a competitor to other “discovery tools” and “information sourcesthan it is to Facebook


****Twitter has three breakthroughs that make it dramatically more powerful than simple RSS.


****First and foremost, your personalized Twitter feed is human-curated by a potential universe of millions of curators.


****When you “check Twitter” you are looking at the specific articles and links purposefully chosen by people you have chosen to follow.


****That is powerful leverage


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond


Read full article here: [http://bit.ly/vcLo1m]

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Crowdsourcing - Everyone is a Potential News Source (Video)

Guardian Journalist talks about two case studies of modern investigative journalism.


This is an interesting video of a talk by the Guardian's award winning journalist Paul Lewis . When every mobile phone can record video and take pictures, everyone is a potential news source. Lewis talks about two stories that give us a glimpse into the future of investigative journalism .


Paul Bradshaw has written a great piece on Lewis's work in the excellent Online Journalism Blog.


You can follow Paul Lewis and Paul Bradshaw on Twitter @PaulLewis


@paulbradshaw as well as the Lingospot Team @Lingospot


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here:


 http://blog.lingospot.com/bid/107312/Crowdsourcing-and-News-Curation

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Social Media Curation Tool Storyful Helps Separates News From Noise


Last night I was on a fascinating tweet chat @wjchat with journalists sharing about how they break news stories, the challenges and tribulations about the job. This is a wonderful community of people who care about what the do and go to any length to do it with integrity.Interesting interview with David Clinch, Editorial Director of Storyful.

 

http://www.youtube.com/watch?v=BmZ5Sy-DhfM

 

To learn more about Storyful - go here: http://storyful.com/

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Tom George's comment, August 4, 2011 4:52 PM
Jan,
Really nice work here on this curation topic. It's impressive. I started following it on Scoop.it so keep up the great work.