This is an excerpt from Brian Solis's new book " The End of Business Usual"

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

Here's what caught my attention:

**The question is at what point does emerging technology or new behavior become disruptive?

**And more importantly, what systems, processes, and protocol are in place that recognize disruption, assess opportunity, and facilitate the testing of new ideas?

**The time to answer these questions is now.

Here are few highlights:

Change is inevitable, but it is rarely easy. Among the greatest difficulties associated with change is the

**ability to even recognize its need at a time when we can actually do something about it.

**Sometimes, when we finally realize that change is inevitable, the vision or energy needed to push forward in a new direction is elusive.

Or worse, when competitors recognize the need for change before us, we are by default pushed into a precarious position

**where our next steps become impulsive rather than strategic.