Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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The Future Points To Curation In Broadcast Media

The Future Points To Curation In Broadcast Media | Curation, Social Business and Beyond | Scoop.it

This post was curated by Robin Good and JanLGordon. The original content was itself curated from a conversation between media strategist, trend spotter, anthropologist and consultant Jonathan Marks with journalist and fellow anthropologist Gemma van der Kamp, sharing views on the future of broadcasting.


It's interesting how Robin and I were both drawn to different aspects of this article.


What follows are examples of what the author refers to as "re-treatment" of content and of conversation.  This is both a "re-treatment of curation" and the engagement of a conversation between Curators.


I would further point to our different approaches as defining the importance of collaboration and to how re-treatments of the same material may result in the original material having broader context and being seen by more people, as our approaches stand to be seen by slightly divergent audiences.


**This is not unlike the different audiences that may be reached by journalists and news organizations curating the same material to their respective readership. 


Excerpt:


When Jonathan Marks advises broadcasters on how to integrate emerging technologies in the work flow, he is driven by one major principle:


**making sure that the conversation with the public is happening.


In an era when the voice of the online citizen is more present than ever before, the idea may seem obvious but according to Marks, there is still much work to do.


In Marks’ view, broadcasters need to work cross-media,


**by adapting their content to mobile phones, websites and tablet devices.


**The idea of curating the news by cherry-picking good stories through web research and by using the audience’s input seems promising.


**The technology to curate stories, however, is still inadequate.



**Although various online tools to organise and share content have been developed, such as the Pearltrees application allowing users to collect, share and re-treat online content,


**“the problem is that once the link is re-treat, you have lost the original content”, Marks argues.


**“What we need are tools to build libraries and create intelligent tags. So many excellent stories are never kept.”


Several small companies already offer news briefing services and successfully manage active online communities.


They understand the trick of building niche channels and developing relations of trust with the audience.


This is where the future for broadcast media lies,” Marks predicts.


Read Robin Good's curation, covering "Content Curation World".

Read the full article here: [http://bit.ly/urBX0p]


Via Robin Good
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Revealed: Why Techmeme Links to Them Instead of You!

Revealed: Why Techmeme Links to Them Instead of You! | Curation, Social Business and Beyond | Scoop.it

Gabe Rivera reveals how he curates for Techmeme News -


Over time, nearly every major tech news publisher has asked us a variant of "Why do you always post them and not us?" or "Why did you pick them over us for that story when we posted first?" So it's probably time to address this issue in a general way. If you don't write tech news for a living, be thankful that you can skip the following post. For the rest of you, my apologies, now please get comfortable and read on.


Read full article:  http://bit.ly/u1u8NF

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Will Twitter Become The Twitter News Network ?

This was posted by Gordon Macmillan on The Wall Blog


Curated by JanLGordon covering Content Curation, Social Media & Beyond


Great discussion here between futurists Ross Dawson and Gerd Leonhard of The Futures Agency discussing where Twitter is going."


In this talk, both Gerd Leonhard & Ross Dawson say the Twitter News Network will become bigger than CNN. Right now CNN is using a combination of Youtube, Skype and Twitter to deliver the most up to breaking news as it happens, this is only the beginning, it will be interesting to watch this unfold.


http://wallblog.co.uk/2011/10/07/the-future-of-twitter-the-twitter-news-network/



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The Guardian Crowdsourcing Newslists Their Readers Help Make News

The Guardian Crowdsourcing Newslists Their Readers Help Make News | Curation, Social Business and Beyond | Scoop.it

This post was written by Dan Roberts, National News Director for The Guardian UK


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


This is a large up step in use of crowdsourcing for a major news organization and will surely be followed by others if it works.


Excerpt:


The newsdesk at the Guardian is planning an experiment in opening its doors.


**The idea is to publish a carefully-selected portion of the national, international and business newslists on a daily blog, which will launch on Monday morning, and encourage people to get in touch with reporters and editors via Twitter if they have ideas.


Obviously, we're not planning to list all our exclusives or embargoed content and we'll also have to be careful not to say anything legally sensitive or unsubstantiated.


**Nonetheless, we think there are lots of routine things that we list every day which might provoke interesting responses from readers: everything from upcoming press conferences, to stories we need help uncovering.


http://www.guardian.co.uk/media/2011/oct/09/the-guardian-newslists-opening-up



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Best Thinkers Series: Is Curation the New Journalism?

If you're serious about content curation or just want to know more about it, you shouldn't miss this.......


An exclusive, live webinar from Social Media Today


October 4th at 12pm EST / 9am PST


Where journalists used to be the trusted agents for reporting on the ground and fact-checking stories before publication, every Web user is now a potential journalist.


And as the deluge of user-generated information gathers strength, finding out what's important to people in their private and working lives becomes more and more challenging. How to sort between truth, half truth and falsehood?


Technical filtering can't (yet) match human capacity to discriminate between useful content and garbage. This is the increasingly vital role of the online curator. The discussion will examine to what extent curation is becoming integral to journalism, and whether bloggers and tweeters can adequately play the the reporting role of journalists.


We'll cover the following questions, as well as your own:


What's the difference between curation and journalism? How does factchecking work in the blogosphere? What are emerging best practices for online curators?


Can the hive mind of the Internet match the formal editorial structure of a traditional news organization when it comes to producing accurate reporting and analysis of current events?


Maggie Fox will host the webinar, her wonderful guests are Steve Rosenbaum and Tom Foremeski. (Bios on the article)


http://socialmediatoday.com/is-curation-the-new-journalism?reference=smt_twitter

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Best Thinkers Series: Is Curation the New Journalism?

This is a reminder - starts in just a few minutes......


If you're serious about content curation or just want to know more about it, you shouldn't miss this.......


An exclusive, live webinar from Social Media Today


October 4th at 12pm EST / 9am PST


Where journalists used to be the trusted agents for reporting on the ground and fact-checking stories before publication, every Web user is now a potential journalist.


And as the deluge of user-generated information gathers strength, finding out what's important to people in their private and working lives becomes more and more challenging. How to sort between truth, half truth and falsehood?


Technical filtering can't (yet) match human capacity to discriminate between useful content and garbage. This is the increasingly vital role of the online curator. The discussion will examine to what extent curation is becoming integral to journalism, and whether bloggers and tweeters can adequately play the the reporting role of journalists.


We'll cover the following questions, as well as your own:


What's the difference between curation and journalism? How does factchecking work in the blogosphere? What are emerging best practices for online curators?


Can the hive mind of the Internet match the formal editorial structure of a traditional news organization when it comes to producing accurate reporting and analysis of current events?


Maggie Fox will host the webinar, her wonderful guests are Steve Rosenbaum and Tom Foremeski. (Bios on the article)


http://socialmediatoday.com/is-curation-the-new-journalism?reference=smt_twitter

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Thoora Releases Intelligent Content Discovery Engine To The Public

Thoora Releases Intelligent Content Discovery Engine To The Public | Curation, Social Business and Beyond | Scoop.it

This is the whole article, just in case any of you missed seeing this.


Thoora Releases Intelligent Content Discovery Engine To The Public


By TechCrunch.com, Published: September 22


Since its launch in 2009, content discovery engine Thoora has been in private beta. But today the site, which combines aggregation, curation and search for personalized news streams, is stepping our of private beta and is now public.


There’s no doubt that there is a content overload when it comes to news sites, blogs and social networks. Thoora discovery engine that gives users a new way to discover, monitor and share news from the web on specific topics.


Thoora’s patented engine scours 28 million online sources and uses more than 100 signals to find and rank content. Thoora allows users to curate results by topic, and the engine learns from that curation, and starts delivering a more personalized feed.


**You can build topics with multiple keywords, curate content by ‘favorite’-ing or removing articles, posts, and specific sources, filter by Twitter stream, and more.


**Users can also share their Thoora searches to their social networks, including Facebook and Twitters.


So what took Thoora so long to launch its product to the public? The startup says that there’s been an explosion of social media and content since 2009 and Thoora was working on integrating this into the application. The startup was also working on its proprietary technology that curates and aggregates news.

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Seattle Times Reorganizes the Newsroom - Shifts Priorities A Growing Trend

Seattle Times Reorganizes the Newsroom - Shifts Priorities A Growing Trend | Curation, Social Business and Beyond | Scoop.it


"Dedicated to helping good journalism and good journalists thrive in the Digital Now. A partnership between USC Annenberg and UC Berkeley Graduate School of Journalism funded by the Knight Foundation."


Intro:


The Seattle Times recently reorganized its newsroom and the new structure recognizes three key roles for the organization: Creation, Curation, Community

The Seattle Times newsroom previously had a managing editor for print and an managing editor for digital.


The new structure separates functions quite differently, Boardman says, with three key roles:


1. Creation. The news gathering staff, including reporters, editors, videographers.


2. Curation. The production staff, which oversees design and presentation.


3. Community. Staff engages with commenters and coordinates The Times’ growing network of more than 40 local bloggers.


“We portray these three things as being interlocking circles and in the center of it all is engagement. We want to engage the community all through the process,” Boardman says.


http://bit.ly/ocyF3z




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Media Curation Platform "Storify" Tapped by the Weather Channel

Media Curation Platform "Storify" Tapped by the Weather Channel | Curation, Social Business and Beyond | Scoop.it

Andy Plesser from from Beet.TV talks with Cameron Clayton, EVP for Digital in this interview about how "Storify, the social media curation tool, was used by the Weather Channel during Hurricane Irene.


Amazing how Storify and the community came together with the Weather Channel....


They were able to keep people informed as the events occured with live crowdsourced tweets from the community in Vermont together with Storify until they got reporters on the ground.


http://www.huffingtonpost.com/andy-plesser/media-curation-platform-s_b_969657.html





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How Tumblr is Changing Journalism

How Tumblr is Changing Journalism | Curation, Social Business and Beyond | Scoop.it
Earlier this week we looked at the remarkable growth of Tumblr, a blogging and curation service that now gets over 12 billion page views per month.


Tumblr is mostly used as a consumer curation tool - it's an easy way for people to re-post articles, images and videos.


But Tumblr can also be used to power a news website. That's exactly what ShortFormBlogdoes.Launched in January 2009 by Ernie Smith from Washington D.C., the site publishes about 30 news soundbites a day. ShortFormBlog is still a part-time project for Smith, who also works as a graphic designer at The Washington Post.


He's hoping to turn the site into a full-time business. And I think he's onto something, certainly in terms of using a tool like Tumblr to change the way news is delivered and consumed. I interviewed Smith to find out more about his Tumblr-powered news service.


http://www.readwriteweb.com/archives/how_tumblr_is_changing_journalism.php

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Social Media Editor's Role Now To Include Fighting Mmisinformation During Breaking News

Steve Myers wrote this piece for Poynter

 

Intro:

 

"The buzzwords for social media editors at news outlets are conversation, curation and collaboration. But when using Twitter and its ilk to collect and disseminate news in real-time, another word is becoming just as important: corroboration.

 

During big, breaking events such as Hurricane Irene, the East Coast earthquake and uprisings in the Middle East, social media editors monitor Twitter, YouTube and Flickr. They ask people what they’re seeing and spread eyewitness accounts and images to a broader audience.

 

Yet they’re finding that it’s not enough simply to share accurate information. They also must try to stem the flow of inaccurate information.

 

They become debunking editors, real-time Snopes who cast a skeptical eye on the dramatic photo that’s making the rounds. Even if they decide that something is a hoax, simply declining to share it isn’t enough.

 

http://www.poynter.org/latest-news/making-sense-of-news/144848/social-media-editor-role-expands-to-include-fighting-misinformation-during-breaking-news/

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The NYT launches a Twitter feed for live coverage of breaking news

The NYT launches a Twitter feed for live coverage of breaking news | Curation, Social Business and Beyond | Scoop.it
Creating a separate space for covering big events is a way to avoid flooding the feeds of @nytimes' 3.6 million followers.

 

 

The NYT launches a Twitter feed for live coverage of breaking news

Creating a separate space for covering big events is a way to avoid flooding the feeds of @nytimes’ 3.6 million followers.

 

By Megan Garber

 

As Hurricane Irene storms its way toward the Eastern seaboard — and as news organizations scramble to cover it — The New York Times has launched @NYTLive, a Times-run account featuring “in-depth Twitter curation of major news stories by New York Times editors.”

 

In the hour since the feed’s been live, it’s served as a hurricane-tweet clearinghouse, sharing tweets from the Times’ Metro desk, @NYTMetro, as well as — quite interesting from the whole individual-vs.-institutional-brand perspective — Times reporters Thomas Kaplan and Brian Stelter. (The latter, who’s currently in North Carolina covering the storm, also had a link to his Twitter feed featured on the Times’ homepage earlier today.)

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News360 2.0 Personalizes News Aggregation

News360 2.0 Personalizes News Aggregation | Curation, Social Business and Beyond | Scoop.it

I just ran across this post from August 10th, I didn't see this before and maybe some of you didn't.  The new personalization layer in News360 is still automated, but it harnesses the user's own human qualities.

 

Here's an intro:

 

"News360, a news reader app available on most mobile devices and tablets, has just announced version 2.0, which adds a layer of personalization to the news shown to each user, whereas it was just an aggregator before."

 

News360, a news reader app available on most mobile devices and tablets, has just announced version 2.0, which adds a layer of personalization to the news shown to each user, whereas it was just an aggregator before. The update also launches a beta Web version of the service, so you can use it on the desktop. Finally, the new version adds a timeline view, which allows you to track a story's development over time.

 

When News360 launched, it simply pulled in coverage of stories from multiple sources, like Google News does, as well as Twitter discussions of the topic. It offered a few ways for users to go more in-depth, with image galleries, great definitions of terms and the ability to manually add more personalized feeds by topic. It certainly provided more content than a human-curated service, like Newsy, but it lacked that human quality of editorial discernment. The new personalization layer in News360 is still automated, but it harnesses the user's own human qualities.

 

http://www.readwriteweb.com/archives/news360_20_personalizes_news_aggregation.php

 

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Twitter Adds 'Top News' and 'Top People' to Search Results

Pamela Vaughn just posted this on Hubspot "Twitter adds two new features to search functionality: "Top News" and "Top People"


Intro:


"Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog, it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality:


"Top News" and "Top People."


This afternoon, GigaOm reported that, for certain lucky users, Twitter.com now includes a "Top News" section at the top of search results.


These "Top News" results highlight relevant, timely news articles about the topic being searched.


Marketing Takeaway


**There has yet to be an official announcement from Twitter about the launch of these new features and when they'll be available to all users, but marketers should be aware that they're coming.


**We don't yet know how Twitter is determining which articles to feature in its top news section, and they don't appear to be tweets,


**but once we do know, marketers should understand if and how they can leverage it to get their content in front of more Twitter searchers.


Read full article: [http://bit.ly/w0Chd9]

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The Future of Journalism - More Localized - Citizens Help Curate & Create News

The Future of Journalism - More Localized - Citizens Help Curate & Create News | Curation, Social Business and Beyond | Scoop.it

This article is written by Ross Dawson, for The Future of Journalism Blog. Ross is one of my favorite people - His blog is Trends in The Living Networks - he's a media futurist and one of the best!


Here are some highlights:


****Novelty, in uncovering newsworthy stories, remains as critical as ever, reinforcing the importance of traditional journalism. Investigative reporting will retain a central role in society.


****Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens.


****Reputation becomes even more important in a world of unfettered information production.


****We will have context-specific measures for the reputation of both publications and individual journalists,


****enabling their audience to decide whether to place credence in their views.


****Relevance relates news to individuals or small groups of readers, often through personalisation and localisation.'


****Journalists will provide value through a deep understanding of focused groups, the issues they face and the decisions they need to make.


****Community will shift to the centre of media revenue models, meaning that journalists will need to understand and engage well with communities of news consumers, often enlisting their assistance to curate as well as contribute to news reporting.


****Those journalists and publishers who recognise where value resides in the emerging landscape of news will prosper themselves, and create many-faceted wealth for us all.


http://futureofjournalism.com.au/the-future-of-journalism-by-ross-dawson/


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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Silicon Valley Watch: Promises Relevant Curated News Daily

Silicon Valley Watch: Promises Relevant Curated News Daily | Curation, Social Business and Beyond | Scoop.it

Posted by Tom Foremski from his Silicon Valley Watcher


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Sounds great!


Excerpt:


Silicon Valley Watch is designed to give readers a quick look at what they need to know that day.


**Readers from outside the area will get to see what Silicon Valley is doing, thinking about, and what's going on in their local communities.


**It's Silicon Valley in content and context -- the way curation should be.


**Like Drudge, our headlines are our own, we don't take anything from the hard working reporters and editors of other news sites.


**Our goal is to drive traffic to the best news stories out there.


So please make Silicon Valley Watch part of your daily routine. We have a morning edition and we will add a late afternoon edition. We'll be adding features and gradually changing the design over time.


And we look forward to your suggestions and feedback about Silicon Valley Watch-


**the best news stories about the most innovative region in the world.

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How to Create Credibility and Trust on Twitter

This wonderful piece was written by Jeff Bullas for his blog jeffbullas.com. It was curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.


Twitter is where many of us began curating content without knowing that's what we were doing. It has become a very important platform and can lead you to incredible opportunities if you use it properly. I speak from experience.


Intro:


"At first glance Twitter is like a grown ups version of teenage texting. The 140 characters offer the promise of much more behind its brevity and headline. 


**So how do you create trust beyond the 140 character facade?"


At its core there are two differences that distinguish it from the humble “SMS”, that have given it traction in the public “mindspace”


**It is public


**It links to content


Experienced and expert tweeters know how to lead you to the promised land of rich and compelling content by teasing, enticing and tempting readers to click on the link with an inviting headline.


Here's what caught my attention:


Trust is the New “Black”


Whether it is on Twitter, Facebook or your blog the initial short content should create initial trust that leads to longer format content.


As Arianna said


**“Trust is the most important thing we can do in everything we want to sell or offer.”


**So how can a micro blogger create more trust?


Jeff goes on to tell you how to do this and he does deliver the goods.


Read more.........


http://www.jeffbullas.com/2011/10/05/how-to-create-credibility-and-trust-on-twitter/

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A Visual History Of Twitter [Infographic

A Visual History Of Twitter [Infographic | Curation, Social Business and Beyond | Scoop.it
Twitter has certainly come a long way since that day in 2006 when it opened for the public to sign up.


Excerpt:


As of lately, it seems Twitter has gotten their act together, and they are actually doing quite well. That is, apart from the whole direct message thing not working properly and missing tweets.


I wonder how much they are working on that, and when it’s actually going to be solved. It would be interesting to know if they have even located the problem yet. This article isn’t about all the bugged code that obviously will be fixed in the near future (hopefully). It’s about the history of the brand as a whole.


The social media news site Mashable recently put together an infographic outlining the most significant milestones and records that portray the growth and importance that Twitter has been able to achieve.


What was considered a lot of tweets two years ago is quite ordinary today. For example, when Michael Jackson died, at the peak, there were 456 tweets sent every second.


When Beyonce announced she was pregnant, there were 8,868 tweets sent every second. That’s saying quite a lot about how much Twitter has grown since back in 2009 alone. It’s impressive and inspiring to say the least!


http://www.bitrebels.com/social/a-visual-history-of-twitter-infographic/

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Can lessons from Thomson Reuters’ data business help transform its journalism?

Can lessons from Thomson Reuters’ data business help transform its journalism? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Justin Ellis is an assistant editor at the Nieman Journalism Lab


"Data editor Reg Chua wants the company to rethink what the news story looks like (and how it's delivered)."


Here's what caught my attention:


What Chua is talking about is, in a sense, the sustainability of news — not in a pay-the-bills way but in a make-journalism-endlessly-useful way. Achieving that could also involve, for example, capturing all the notes and information journalists collect for stories.


How much more useful would news be, Chua asks, if the notes, which are often discarded once a story goes live, became another form of data available to the public?


“Leave aside that the business model is unraveling: We’re at a real, new age in journalism and information presentation,” Chua said. “The possibilities are really wide open and we can do really interesting things with technology, online distribution, and interactivity. We should be grasping these things with enthusiasm.”


http://www.niemanlab.org/2011/09/information-traffickers-can-lessons-from-thompson-reuters-data-business-help-transform-its-journalism/


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Everyone wants to be a news filter now

Everyone wants to be a news filter now | Curation, Social Business and Beyond | Scoop.it

As the avalanche of information coming through social networks and real-time tools like Twitter continues to grow, the need for filters to make sense of that tsunami of data also increases, and it seems as though everyone has a different way of trying to solve that problem.

 

Facebook threw its hat into the ring this week with what it says is an improved “newspaper-style” news feed that highlights important content, while Digg has just launched “newsrooms” aimed at doing the same thing, and online influence-ranking service Klout is rolling out topic pages based on what’s being shared by those with influence. But will any of these be able to solve the filtering problem, or will they just add another source of noise?


Here's what caught my attention:


It’s good that plenty of services are trying to solve the news-filtering problem, and different users may choose different solutions: for some, Twitter will be the best because it is brief, while others might prefer Google+ or the summaries that they get once a day from services like Summify or an app like AOL’s Editions. So far, no one seems to have come up with the one-size-fits-all solution to this modern dilemma.

 


[read full article http://j.mp/r3eEVe]


Via Giuseppe Mauriello
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How can we build better filters for growing flows of information?

How can we build better filters for growing flows of information? | Curation, Social Business and Beyond | Scoop.it



Nicola Bruno, cofounder of Effecinque and a journalist fellow at the Reuters Institute for the Study of Journalism at the University of Oxford) goes the startup route "with the intent of being relentless hunters of news and human filters of information."...


Heres what got my attention:


As the digital flood sweeps into our lives every imaginable kind of information, much of it offering nothing more than a smoke screen to blur or distort our view, figuring this out is crucial.


Who or what can help us see beyond the smoke? Will software like Stats Monkey give us reason to believe that we are swimming only in facts with its mechanical certainty? And what will be the role of journalists in a media landscape in which reporters and news items are little more than commodities, and, in the case of reporters, a soon-to-be redundancy?



http://www.niemanlab.org/2011/09/from-nieman-reports-how-can-we-build-better-filters-for-growing-flows-of-information/

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Twitter Is The Heart Of Social Media

I must say, I agree with the author of this piece, Kevin Minott is a 3D artist and tech enthusiast.


He says:


"FaceBook might have our social graph and LinkedIn our business contacts, but Twitter is the heart of our social media presence. It is the nexus point where our offline and online lives converge."


Here's what caught my attention:


From a catastrophic world event, to your babies first steps, it all funnels into Twitter for peer acknowledgement. Just check your timeline and you’ll see thousands of people posting to their Tumblrs, Posterous, and Instagram while conversing about the post on Twitter. The content is created on alternate networks, but Twitter is where it is consumed.


Despite the fact that the majority of the traffic to this blog comes from a combination of Google search and Stumbleupon, I still find myself writing a post and immediately checking Twitter to gauge reader reactions. Is it being retweeted, discussed or ignored? Like the tree in the forest, my blog post doesn’t seem to make an impact until it gets the Twitter stamp of approval.


http://www.komverse.com/2011/04/18/twitter-is-the-heart-of-social-media/

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Twistory: Historical Events Announced On Twitter

 

 We all know that Twitter made history with their social networking service. That’s nothing that we can even doubt. It was the first social network to spread news faster than any other medium, and it still stands as a record holder when it comes to that.

 

Of course, speed isn’t everything when it comes to networking though. Why would we want to network faster when doing it slower will create such stronger online relationships? That’s at least what I personally think.

 

Twitter is great when it comes to that as well, and the reason is because we can all choose the speed ourselves. You never have to get approved on Twitter (unless the user you are trying to follow has a private profile of course). That means you can instantly start picking up on what people are doing and sharing.

 

If Twitter would have been around hundreds or maybe even thousands of years ago, maybe we would have seen some pretty epic tweets going out. Sure, we’ve already seen some pretty historical ones, starting with Michael Jackson’s death and a slew of other things.

 

It’s not all about celebrity power and their influence on our lives though. It can also be about historical events such as the ones happening all around the world. Egypt is a great example of how news can spread faster than light itself.

 

http://www.bitrebels.com/social/twistory-historical-events-announced-on-twitter/

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CNN's $20M Hedge On Zite Values Aggregation Biz Over Original News

CNN's $20M Hedge On Zite Values Aggregation Biz Over Original News | Curation, Social Business and Beyond | Scoop.it

This is the first of many acquisitions by companies like CNN to continue to serve their audience by giving them what they're going to do anyway - choose their own programs. 

 

Intro:

 

The next time you click an item on Zite, the personalized iPad magazine CNN acquired this week for a reported $20 million, odds are you won't be clicking on an article from CNN. Here's why:

 

For Zite pulls content from hundreds of thousands of sources, as CEO Mark Johnson tells Fast Company, which leaves little chance that you'll see links to CNN, unless Zite's algorithm learns your tastes and determines you have a penchant for Wolf Blitzer's blog (and/or beard).

 

Here's what caught my attention:

 

That's suprising, because, traditionally, news outlets have aggressively lusted after your attention. When a news story breaks, The New York Times wants you reading The New York Times--not the Wall Street Journal. Similarly, when you turn on the TV after work, CNN wants you tuning to CNN for your news--not MSNBC or Fox.

 

But with the acquisition of Zite, CNN's own product could soon (and most likely will) be telling you to read another source for your news, possibly even a competitor like

"No, not at all," Estenson says. "I look at this as only additive to CNN's core business. Millions and millions of people love CNN and turn to it in times of breaking news, global crisis, and for our original reporting.

 

At the same time, one of our missions in digital is to create products that people love. ite does is it plays more to your passions--more to your interests.

Those type of stories have less breaking news momentum. For us, it's about helping people discover a wider array of content and stories that they're interested in."

 

http://www.fastcompany.com/1777465/with-zite-cnn-places-value-on-aggregation-not-original-content

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The Ongoing Evolution of News Consumption

Mitch Joel, digital strategist, from Six Pixels of Seperation wrote this piece and asks the question:

 

Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the hard for the most respected traditional media outlets to break major news events in this day and age. There's even been some recent discussion online about whether or not any one outlet can break news anymore with an exclusive report because of our always on/always connected world.

 

Excerpt: (I'm sure what he is suggesting here is already in the works from one or more sources)

 

This is what will make the digital news more interesting.

 

It won't only make the news online more interesting, it may actually make it worth paying for. In fact, if done well (pushing beyond just how the news is reported and looking at the overall layout and design) it could make digital news worth more than what we're currently paying for news and information.

 

The trick (of course) is in making it better. Currently, even the most engaging Blogs and mobile apps are nothing more than an evolution of what was available in print. The hard work of making the new media worth paying for isn't only about the quality of the content, it's also about making the actual platform more engaging by design and function.

 

The good is news is that anything is possible. The bad news is that most media brands see it as an impossible task.

 

http://www.twistimage.com/blog/archives/new-media-by-design/

 

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