Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Curation, Social Business and Beyond | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.


Excerpt:


It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.


**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”


Here are some of the takeaways:


**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.


**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”


**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread


**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.


****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”


**Brands need to be careful in not only what, but how much they curate. 


**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information


**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.


**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/xn8Ahn]

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Mass Relevance Partners With Twitter - Helps Media & Brands Monetize Content in Real-Time

Mass Relevance Partners With Twitter - Helps Media & Brands Monetize Content in Real-Time | Curation, Social Business and Beyond | Scoop.it

This press release from Market Watch announces Twitter's first curation partner,

Mass Relevance  who will be Providing a One-Stop Shop for Publishers for Twitter Monetization Through Curation


Mass Relevance Joins Elite Group of Companies Granted Access to Twitter Firehose to Enhance Proven, Scalable Curation Platform Used by NBC, MTV Networks, Samsung, Pepsi, and NY Times


**"Media companies and brands have always found social content to be extremely engaging, but they have lacked the capability to license, filter or display this content in ways that fit their business," said Sam Decker, CEO of Mass Relevance


**Through the Mass Relevance platform, which harnesses Twitter's Firehose,


**content publishers will now have a complete solution to source,

   aggregate, filter and visualize syndicated Twitter content

   from a licensed company to any output they would like -- from Twitter    

   streams to geo-maps to standalone microsites


Selected by: JanlGordon covering "Content Curation, Social Media & Beyond"


Read more: [http://bit.ly/utWr4C]

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Is it Better to Share on Google+, Facebook or Twitter?

Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services.


Here's what caught my attention:


"The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come."


The Battle for Social


This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come.


Social is about Sharing


All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore.


http://www.jeffbullas.com/2011/07/18/is-it-better-to-share-on-google-facebook-or-twitter/

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21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]

21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

Pamela Vaughn posted this on Hubspot - and there are some pretty interesting statistics on how people are interacting with brands on social media with an infographic and 21 amazing statistics.


Intro:


Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads.


But how exactly do people interact with brands in social media?


On which social sites do they tend to be more interactive with businesses, and how do they prefer to engage?


ATYM Market Research put together an awesome infographic based on its research into how internet users interact with brands on social media sites like Facebook and Twitter, and they came up with some pretty captivating statistics.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Check out the infographic here: [http://bit.ly/uYBls6]

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Audio Archive: Is Curation the New Journalism? (Best Thinkers Series)


Great talk the other day, moderated by Maggie Fox @maggiefox discussion between Tom Foremeski @tomforemski and Steve Rosenbaum @magnify presented by Social Media Today @socialmedia2day


Curated by JanLGordon covering "Content Curation, Social Media and Beyond" on Scoopit.


There were technical difficulties but they got a good portion of it on this audio.


Excerpt:


In the world of too much information, consumers want to have conversations with brands. Brands can no longer buy mindshare, the power has shifted to the audience.


Curation will play a major role in disseminating relevant information to customers along multi channels. Brands will have to shift their perspective, become media companies and be broadcasters.


Here's the audio.......thought provoking, lots more to this story as it unfolds.........


http://socialmediatoday.com/audio-archive-curation-new-journalism

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Social Media - Twitter Users Want Brands to Respond to Their Questions : MarketingProfs Article

Social Media - Twitter Users Want Brands to Respond to Their Questions : MarketingProfs Article | Curation, Social Business and Beyond | Scoop.it
Social Media - Each day, Twitter users post more than 100,000 questions* to followers on the microblogging site, according to a study by inboxQ. Nearly six in ten of such users say they ...
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