I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …
|Scooped by janlgordon|
This article was written by Karen Dietz, it is her latest piece in a series for Curatti. Every time I read one of her reviews here on Scoopit or her original articles, I come away with ideas and great takeaways that I can use in my business immediately. Karen is a master at capturing the essence of a great story.
Here are some highlights:
This blog post is all about how to ask for stories – and get them — in authentic ways without sounding manipulative.
Doing so will enhance your understanding of your customer’s world, you’ll be able to ‘walk a mile in their shoes’, and it will boost your relationships with them.
Karen suggests, we make the stories about our customers, not about our products and services.
Here are a few prompts to get them to tell you about their experience,.
Whether you are meeting with a customer in person, are on the phone, or are using social media, deliberately use story prompts instead. You will save lots of time and energy, and get better results.
So what are great story prompts that you can use? These are some of the best story prompts out there that are known to work:
- Tell me about …
- Tell me about what happened when . . .
- Enlighten me about a time when …
Read more here: [http://bit.ly/1foSQex]