Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | Curation, Social Business and Beyond |
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …
janlgordon's insight:

This article was written by Karen Dietz, it is her latest piece in a series for Curatti. Every time I read one of her reviews here on Scoopit or her original articles, I come away with ideas and great takeaways that I can use in my business immediately. Karen is a master at capturing the essence of a great story.

Here are some highlights:

This blog post is all about how to ask for stories – and get them — in authentic ways without sounding manipulative. 

Doing so will enhance your understanding of your customer’s world, you’ll be able to ‘walk a mile in their shoes’, and it will boost your relationships with them.

Karen suggests, we make the stories about our customers, not about our products and services.

Here are a few prompts to get them to tell you about their experience,.

Story Prompts

Whether you are meeting with a customer in person, are on the phone, or are using social media, deliberately use story prompts instead. You will save lots of time and energy, and get better results.

So what are great story prompts that you can use?  These are some of the best story prompts out there that are known to work:

  1. Tell me about …
  2. Tell me about what happened when . . .
  3. Enlighten me about a time when …

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: []

AceConcierge's curator insight, February 13, 2014 8:55 PM

add your insight...

Paula Silva's comment, March 3, 2014 3:21 PM
Will you check this scoop? Thank you so much.
Wanda J. Barreto's curator insight, April 1, 2014 10:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.


En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

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21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]

21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC] | Curation, Social Business and Beyond |

Pamela Vaughn posted this on Hubspot - and there are some pretty interesting statistics on how people are interacting with brands on social media with an infographic and 21 amazing statistics.


Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads.

But how exactly do people interact with brands in social media?

On which social sites do they tend to be more interactive with businesses, and how do they prefer to engage?

ATYM Market Research put together an awesome infographic based on its research into how internet users interact with brands on social media sites like Facebook and Twitter, and they came up with some pretty captivating statistics.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

Check out the infographic here: []

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