Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | Curation, Social Business and Beyond |

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 

janlgordon's insight:

I selected this article from Content Marketing Institute written by Jonathan Crossfield because it is highly relevant in this day and age when so many are claiming to be social media experts.

"There is a massive difference between the ability to do something and a real talent for doing something well. Yet, the two are often confused" Jonathan Crossfield.

The Myth of the social media expert

This term in itself is silly because it implies authority over something that refuses to stand still says Jonathan Crossfield and I'm in complete agreement with him.

 Having said that, there are some qualities you should look for that distinguish some from the rest of the pack.

Here's what caught my attention:

1.  Social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They naturally update, reply and interact in real time.

2. Social media is a relaxed medium, so the best practioners have a sense of humor and a casual style that's more "backyard barbecue" than "bank manager's letter" It can take a great skill to balance professionalism with personality.

3. The best social media marketers focus far more on content, messaging and strategy than they do on technical details and gimmicks

Reviewed by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Darius Douglass's curator insight, April 16, 2014 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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Welcome to your curated Web, courtesy of corporate America

Welcome to your curated Web, courtesy of corporate America | Curation, Social Business and Beyond |

The amount of content online is growing, and with it comes the need for a new kind of information gatekeeper.


We all know there's content on the web is overwhelming and there are people who are organizing, aggregating and commenting on content to help make sense of the web. Now companies are getting in on the act.......




Companies, eager to find the most effective way to broadcast their message across the Web, have started to embrace digital curation as a means of staying relevant to consumers. In the process of creating this content, however, they are starting to blur the line between editorial and advertising — what folks in the marketing business call “advertorial” and “branded content.” A majority of the more popular branded, digital curation sites are in fashion and luxury goods, where it is possible — even desirable — to curate an aspirational lifestyle around specific products.


Here's what caught my attention:


Of course, there’s nothing wrong with corporations putting their content on the Web, but it does begin to raise questions about how these companies are starting to influence what we see, hear and read online. It’s getting harder and harder to tell "sponsored stories" from real stories and “promoted tweets” from real tweets. Sometimes browsing the Web is like watching a really clever infomercial or reading a magazine insert and not even realizing that you’re consuming little more than clever advertising.

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