Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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8 Things You Need to Know About Branding

8 Things You Need to Know About Branding | Curation, Social Business and Beyond | Scoop.it
Branding helps to connect with your customers emotionally. In an overcrowded marketplace, it represents an increasingly important business element
janlgordon's insight:

I selected this article from Curatti written by Joshua Daniels because it provides facts and figures that will impact your branding strategy.

 

How to stand out online for more business success.

 

Branding Tips to Improve Your Reach

 

It's important to connect with your customers on their level. I agree that in order to get noticed you need to understand how to attract fans and followers.

 

Daniels provides information on the latest in branding for business.

 

Here's what caught my attention:

 

  • A brand is not your logo -- it's a total sum of an organization's parts. It provides an overall picture to an audience to follow.

 

  • Good design conveys the needs and desites of your community. This starts with a good product design.

 

  • A great branding strategy can dramatically improve your business. Developing a personality for your brand will help you stand out.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/6Ozl306SrEx

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How Can 'Blue Ocean Strategy' Help You Soar in 2014?

How Can 'Blue Ocean Strategy' Help You Soar in 2014? | Curation, Social Business and Beyond | Scoop.it
Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe.
janlgordon's insight:

Marty Smith has done it again, written for Curatti a great artilcle with insights, strategy and takeaways that can literally help you to stand above the crowd.


I don't usually make these kinds of statements but after reading this more than once and (you will want to do this too), what he's saying makes perfect sense!


 “blue ocean strategy” in the book by Kim and Mauborgne. The book is an important read for Small To Medium Sized Businesses (SMBs), but practical and immediate needs may make adoption of a “blue ocean process” difficult.


Here's just a sample of what you'll find in the piece:


Start With A SWOT


Creating an honest Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for your website and 3 to 5 competitors is a great place to start a “blue ocean” search.


Create a spreadsheet - See in more depth in the article


Creating a “blue ocean strategy”


Recognize WHERE you are strong, evaluates competitor strengths and then turns all previous assumptions about your business on its head just enough to find a unique value proposition,a value proposition that exists in uncontested - see how to do this in the aritlce


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1a6m4eS]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Russell Yardley's curator insight, December 25, 2013 3:50 PM

Same camera, even same lens but never the same eye! 

Giuliano Rinaldi's curator insight, January 2, 2014 12:30 PM

Esci dalla mischia... NON ENTRARCI!

Alfredo Erba's curator insight, January 2, 2014 12:33 PM

Per gli appassionati della "Strategia Oceano Blu" suggerisco anche degli approfondimenti sul Business Model Canvas.

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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Curation, Social Business and Beyond | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.


Excerpt:


It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.


**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”


Here are some of the takeaways:


**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.


**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”


**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread


**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.


****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”


**Brands need to be careful in not only what, but how much they curate. 


**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information


**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.


**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/xn8Ahn]

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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | Curation, Social Business and Beyond | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 

janlgordon's insight:

I selected this article from Content Marketing Institute written by Jonathan Crossfield because it is highly relevant in this day and age when so many are claiming to be social media experts.


"There is a massive difference between the ability to do something and a real talent for doing something well. Yet, the two are often confused" Jonathan Crossfield.


The Myth of the social media expert


This term in itself is silly because it implies authority over something that refuses to stand still says Jonathan Crossfield and I'm in complete agreement with him.


 Having said that, there are some qualities you should look for that distinguish some from the rest of the pack.


Here's what caught my attention:


1.  Social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They naturally update, reply and interact in real time.


2. Social media is a relaxed medium, so the best practioners have a sense of humor and a casual style that's more "backyard barbecue" than "bank manager's letter" It can take a great skill to balance professionalism with personality.


3. The best social media marketers focus far more on content, messaging and strategy than they do on technical details and gimmicks


Reviewed by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of marriedtothesea.com


Read full article here: http://bit.ly/1gyE7O9


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Darius Douglass's curator insight, April 16, 2014 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | Curation, Social Business and Beyond | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P
janlgordon's insight:

This article was written by Evy Wilkins for Curatti on one of my favorite topics - the power of influencers and how marketers can leverage them to spread their message across social channels. Evy will be doing a series on Influencers for Curatti so be sure and follow this to stay informed on how you can can leverage this information in your business.


Jan Gordon:


We all know about social scoring, Klout, PeerIndex, Kred and they serve a purpose but don't help you pinpoint your potential audience.

It's important to find those people who influence people that would read your blog, purchase your goods and services.


Here are a few highlights: 


Who matters most to you?



To succeed in influencer marketing, you must recognize that influence is contextual. Without context, there is no influence. Your influencers depend entirely on what you are trying to accomplish.


Context depends on things like:


•    topics you care about
•    your intent or goal
•    the timing and location



These elements are different for everyone. So your influencers will be unique to you. To identify your influencers, start with your goal and work backwards.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read more here: [http://bit.ly/1j78Xyj]

 

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janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".