Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | Curation, Social Business and Beyond | Scoop.it
How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense.  Everyone is there.  And those not there,More
janlgordon's insight:

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

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Digitalhub's curator insight, April 19, 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, Today, 7:46 AM

Here's some tips on how to use Facebook Stories to market your business.

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Bridging the Silos with 5 eCommerce Marketing Tips

Bridging the Silos with 5 eCommerce Marketing Tips | Curation, Social Business and Beyond | Scoop.it
In a world of increasing cross-platform usage by potential customers, it is important to bridge the silos. Here are 5 tips to accomplish that
janlgordon's insight:

I selected this article from Curatti written by Shiju Mathe because it provides several ways to be successful in leveraging multiple platforms.

 

Audiences no longer connect with a brand with just one platform.

 

Successful Cross Platform eCommerce Strategies

 

When building a business online you want to reach your community where they are. I agree that in order to attract customers you need to be active in multiple online entities.

 

Mathe explains the best ways to perform cross-channel marketing from your business website.

 

Here's what caught my attention:

 

  • Understand your key objectives, target market, and brand message before tackling the digital aspects. Determine what your ultimate goal is and what the end result should look like from your customers.

 

  • Develop a communication strategy that will be adopted to the cross-platform work. It's important that your audience recognizes your brand voice on all platforms.

 

  • Provide reminders for your customers and leads through retargeting methods. This will encourage them to revisit your website and reconsider what you have to offer.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/yFd1309jkyW

 

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Stan Smith's curator insight, March 3, 5:25 AM
I'm a bit behind this week after Fasching celebrations, cutting, splitting and stacking a new load of firewood. I'll get caught up ASAP.
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Why Marketing Experiences are Important to Your Business

Why Marketing Experiences are Important to Your Business | Curation, Social Business and Beyond | Scoop.it
There are some eye catching statistics from research by Accenture around Marketing Experiences. It's very good news for startups, and will get you thinking
janlgordon's insight:

I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

 

Your audience is not only involved in your products -- they are also paying attention to your messaging.

 

How Digital Marketing Affects Your Customers

 

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

 

Caruso explains the current state of customer relations in the realm of digital marketing.

 

Here's what caught my attention:

 

  • According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

 

  • Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

 

  • True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Origin unknown.

 

Read full article here: http://ow.ly/6cEv3080mj8

 

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8 Things You Need to Know About Branding

8 Things You Need to Know About Branding | Curation, Social Business and Beyond | Scoop.it
Branding helps to connect with your customers emotionally. In an overcrowded marketplace, it represents an increasingly important business element
janlgordon's insight:

I selected this article from Curatti written by Joshua Daniels because it provides facts and figures that will impact your branding strategy.

 

How to stand out online for more business success.

 

Branding Tips to Improve Your Reach

 

It's important to connect with your customers on their level. I agree that in order to get noticed you need to understand how to attract fans and followers.

 

Daniels provides information on the latest in branding for business.

 

Here's what caught my attention:

 

  • A brand is not your logo -- it's a total sum of an organization's parts. It provides an overall picture to an audience to follow.

 

  • Good design conveys the needs and desites of your community. This starts with a good product design.

 

  • A great branding strategy can dramatically improve your business. Developing a personality for your brand will help you stand out.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/6Ozl306SrEx

 

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Tactics to Improve Your Local SEO

Tactics to Improve Your Local SEO | Curation, Social Business and Beyond | Scoop.it
In this post, you’ll learn how a link profile can help improve your local SEO. The infographic contains further tactics for improving local search ranking.
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because he explains how to improve your business's local ranking in search.

 

Useful tactics that will greatly improve your SEO strategy.

 

How to Improve Your Link Profile

 

There are many different factors that can affect SEO ranking. I agree that understanding a link profile will help your local business get seen online.

 

Barker provides great insights on how your link profile can bring leads to your website.

 

Here's what caught my attention:

 

  • The quality of links will affect your overall profile. If you have high authority websites linking to yours then this can greatly improve your ranking.

 

  • Make sure your anchor text is relevant to your topic. Avoid keyword stuffing and instead use a more natural approach in your pages and posts.

 

  • Build relationships with your local customers. Create regular interactions with them online and offline and include their testimonials.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/opjq305ZthG

 

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janlgordon's comment, November 9, 2016 5:25 PM
Thank you @oconnorandkelly @massimo facchinetti @John van den Brink @John Grant @Online Marketing & El Monóculo
janlgordon's comment, November 10, 2016 10:51 AM
@Faiz Khan thank you
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Compensate Influencers Without Money

Compensate Influencers Without Money | Curation, Social Business and Beyond | Scoop.it
You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no …
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how to creatively reward influencers for recommending your brand.

 

You don't need a big budget to attract word of mouth marketing from leaders in your industry.

 

Understand How to Effectively Use Influencer Compensation

 

In order to raise awareness for your brand you need trusted recommendations. I agree that you don't have to spend a large amount of money to achieve this.

 

Barker goes over four different ways you can compensate an influencer without offering them money.

 

Here's what caught my attention:

 

  • Invite an influencer to your next big company event. Not only will they appreciate the invitation, but this also gives them an opportunity to get to know you better. 

 

  • Give them exclusive access to your products or services. If you have a product launch be sure that they are the first to know about it.

 

  • Provide an all-expenses paid trip or vacation. This works well for the hospitality industry and for those who own a hotel chain or travel business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/7Or7305xrta

 

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janlgordon's comment, October 26, 2016 10:48 AM
Thank you @Abhijit plinkobit :-)
janlgordon's comment, October 27, 2016 10:49 AM
Thank you @Stan Smith @Ricard Lloria @Anna & @Michael Esplana :-)
janlgordon's comment, October 28, 2016 10:52 AM
Thank you @Nicole Hanson :-)
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Build Your Brand Through a Great Customer Experience

Build Your Brand Through a Great Customer Experience | Curation, Social Business and Beyond | Scoop.it
For consumers, relevance attachment - keeping your brand consistently pertinent - and customer experience, have attained new levels of importance
janlgordon's insight:

I selected this article from Curatti written by Daniel Newman because it reveals how to stay relevant to your audience in order to stay pertinent to their lives.

 

In the digital landscape brands need to show themselves as reliable and attract attention.

 

How to Improve Your Customer Experience

 

In a fast-paced, distracted environment it can be a challenge to meet the needs of your community. I agree that in order to reach the most people your brand needs to be relevant with the latest technology such as augmented reality.

 

Newman explains how to build better relationships with relevance attachment techniques, which begins by understanding the customer journey.

 

Here's what caught my attention:

 

  • The more your brand stands out to your audience the more successful you will be. This takes adapting to their behavior and adapting to the latest trends.

 

  • Make an effort to connect with your customers individually. Create personalized messages that speaks directly to their needs and desires.

 

  • Address customer issues with transparency and honesty. This is especially important as you communicate with them on social media.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/n2jf30581YL

 

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janlgordon's comment, October 14, 2016 7:46 PM
Thank you @John van den Brink :-)
janlgordon's comment, October 17, 2016 10:39 AM
Thank you @Denisa Stan @Dejan Nikolic & @Mehdi BH :-)
janlgordon's comment, October 20, 2016 10:48 AM
Thank you @Escarlet Vidal :-)
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What It Takes to Make Influencer Marketing Successful

What It Takes to Make Influencer Marketing Successful | Curation, Social Business and Beyond | Scoop.it
There are so many articles on Influencer Marketing. Most make it seem so very easy. Can it really be that easy? Of course not! Click here to find out why
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insight on what influencer marketing is.

 

How to understand the basics of connecting with leaders in your industry.

 

Influencer Marketing and Relationship Building for Your Brand

 

The influencer today is a spokesperson for your business. I agree that in order to be successful in building a buzz you need to fully understand how this works.

 

Capaloff goes over the basics of creating a trusted image and shows what the exact elements are of building influence.

 

Here's what caught my attention:

 

  • Smart consumers trust leaders in your industry. These authoritative people are well-known in publications and on top blogs.

 

  • Contact influencers after you have something that has benefitted them. These people are usually very busy and there is not a guarantee that they will support your business if you do not have a relationship with them.

 

  • Reach out in a positive way and build your brand  relationships organically. This should be based on transparency without an ulterior motive.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/3IhJ304vYSK

 

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janlgordon's comment, September 27, 2016 10:38 AM
Thank you @Stan Smith @Helaina Berry @Anna @Ricard Lloria & @Jenne :-)
janlgordon's comment, September 28, 2016 10:43 AM
Thank you @Ulises La Roca :-)
janlgordon's comment, October 7, 2016 11:00 PM
Thank you @Skylly_W :-)
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How Expert Roundup Articles Can Bring More Exposure

How Expert Roundup Articles Can Bring More Exposure | Curation, Social Business and Beyond | Scoop.it
Expert roundup articles are the perfect way to drive bursts of traffic to your blog. And they are surprisingly easy t
janlgordon's insight:

I selected this article from Curatti written by Ann Smarty because it shows the effectiveness of articles centered on expert advice.

 

Make your content more successful with content based on the opinions of industry leaders.

 

Attract More Readers With Expert Roundup Articles

 

Content based on leadership knowledge is well received by your readers. I agree that showcasing influencers can help build your brand and credibility.

 

Smarty explains how to successfully approach thought leaders and craft a winning article.

 

Here's what caught my attention:

 

  • Choose experts carefully and ensure that they can be a resource for future articles. The occasional participant won't help your roundtable strategy be successful.

 

  • Promote your leadership post as much as possible. It's important to reach out through social media, email, and through your blog for the most visibility.

 

  • Find out what your followers have questions about before finding influencers. As you conduct research keep SEO in mind with the right keyword strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

.

Read full article here: http://ow.ly/4EDn303giSq

 

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janlgordon's comment, August 17, 2016 10:40 AM
Thank you @Ricard Lloria
janlgordon's comment, August 19, 2016 10:56 AM
Thank you @BSN :-)
janlgordon's comment, August 22, 2016 10:37 AM
Thank you @Michael Esplana :-)
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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | Curation, Social Business and Beyond | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 

janlgordon's insight:

I selected this article from Content Marketing Institute written by Jonathan Crossfield because it is highly relevant in this day and age when so many are claiming to be social media experts.


"There is a massive difference between the ability to do something and a real talent for doing something well. Yet, the two are often confused" Jonathan Crossfield.


The Myth of the social media expert


This term in itself is silly because it implies authority over something that refuses to stand still says Jonathan Crossfield and I'm in complete agreement with him.


 Having said that, there are some qualities you should look for that distinguish some from the rest of the pack.


Here's what caught my attention:


1.  Social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They naturally update, reply and interact in real time.


2. Social media is a relaxed medium, so the best practioners have a sense of humor and a casual style that's more "backyard barbecue" than "bank manager's letter" It can take a great skill to balance professionalism with personality.


3. The best social media marketers focus far more on content, messaging and strategy than they do on technical details and gimmicks


Reviewed by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of marriedtothesea.com


Read full article here: http://bit.ly/1gyE7O9


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Darius Douglass's curator insight, April 16, 2014 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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Is Influence Moving Prospects From Likes To Buys? [Infographic]

Is Influence Moving Prospects From Likes To Buys? [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is from Socialmouths, here are some interesting findings from Coupon Cabin's infographic:


Jan Gordon:


Nothing is written in stone, the research says younger people are more inclined to follow recommendations about products or services from their friends than people over 55. I personally think that is changing as social communities evolve.


Excerpt:


"we keep trying to close the gap between discovery and recommendation through Social Media and actual sales. 


**Are Likes eventually turning into Buys?


Here's one highlight that caught my attention:


 The reason social media users are following brands divided by gender –


**The study by Burst Media says the #1 reason is to keep up with content. In my opinion, people follow a brand to get something in exchange, a discount or special deals. I might check out a brand to learn something about it but that doesn’t mean I will “follow” that brand.


18% of social media are influenced by friends behavior – This is what we have talking about to small business, look at social media as a discovery and recommendation engine. This is the core of Earned Media.


**People are influenced by their friends much more than by any advertising.


**The “Age Factor” –


**Individuals under 35 are more likely to be influenced by their friends behavior than a 55 year-old


**There are a lot of elements to play with here but it’s basically just human nature, younger people rely more on others opinions than a 55 year-old.


**Which doesn’t mean you should ignore this, it is very important that you consider these things when approaching your audience.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See article and infographic here: [http://bit.ly/MYSIZO]


Infographic courtesy of: Coupon Cabin

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36% Trust Brands More When They Have A Social Presence #Infographic

36% Trust Brands More When They Have A Social Presence #Infographic | Curation, Social Business and Beyond | Scoop.it

By Pivot Conference - http://bit.ly/wkNX8s 

@pivotcon

 

Does a brand’s social presence impact your purchase?

An Infographic published by Mr. Youth  - http://bit.ly/zgjXLd , a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases.

 

They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase.

On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.

 

With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. 

Download herehttp://bit.ly/AcwkmT 


Via maxOz
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How to Humanize Your Brand

How to Humanize Your Brand | Curation, Social Business and Beyond | Scoop.it
This article presents 4 ways to improve brand likeability. These include such simple suggestions as "be Human" and "talk to your customers"
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

 

Make your brand more attractive by humanizing the persona.

 

Effectively Reach Your Target Market

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Brenner goes over how to improve the 'likability' factor for your business marketing.

 

Here's what caught my attention:

 

  • Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

 

  • Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

 

  • We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFMX30acBBW

 

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10 High Profile Influencer Marketers

10 High Profile Influencer Marketers | Curation, Social Business and Beyond | Scoop.it
Here are 10 high profile Influencer Marketing case studies. No, they aren't 'typical'. But there are lessons to be learned fro
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

 

Learn from top marketers in your industry on how to build better influence online.

 

Understand How Influencers Reach an Audience

 

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

 

Barker goes over influencers from various niches who have run a successful marketing campaign.

 

Here's what caught my attention:

 

  • Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

 

  • In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

 

  • A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/PWHS3091a7c

 

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How to Use Influencer Marketing to Promote Your Products

How to Use Influencer Marketing to Promote Your Products | Curation, Social Business and Beyond | Scoop.it
Influencers are a powerful way to promote your product launch. A Nielsen survey found that 83% of consumers trust recommendations from people they know
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.

 

Leverage relationships online before your next idea is released.

 

Understand How to Effectively Reach Influencers for More Sales

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.

 

Here's what caught my attention:

 

  • Provide an exclusive pre-release product review. Than ask them to share the news to generate a buzz. When you partner with the right influencers your brand can go a lot farther.

 

  • Attract more customers with trusted reviews. Those who have already tried your product and like it will help your business resonate more with your audience.

 

  • Partner up for a sponsored post or video to further promote your company. This allows you to tap into their network and experience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ycr1307kloK

 

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How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | Curation, Social Business and Beyond | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

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janlgordon's comment, November 30, 2016 4:01 PM
thanks @massimo facchinetti
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Use Brand Benefits to Generate More Sales

Use Brand Benefits to Generate More Sales | Curation, Social Business and Beyond | Scoop.it
Is your business focused more on your product or service features than the benefits these can provide? This article may give you food fo
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides insight on how to attract customers by focusing more on benefits than features.

 

How to increase sales by appealing to your prospect's needs and desires.

 

Use Benefits to Improve Your Business Sales

 

It's not enough to show just product or service features. I agree that in order to gain new customers you need to focus on what matters most to them.

 

Gilbert provides insights into showcasing the benefits and how these can be of value to your community.

 

Here's what caught my attention:

 

  • Have a helpful approach such as a product demonstration that involves potential customers. This will help set you stand out from the competition.

 

  • Discover what sets your business apart with a USP or Unique Selling Proposition. Start with researching your target market's needs and desires and maintain an approach that keeps them in mind.

 

  • Social media demands of brands to be authentic and trustworthy. By appealing to the emotions of your customers you can create more awareness online.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/94A4305NN80

 

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janlgordon's comment, November 3, 2016 10:34 PM
Thank you @oconnorandkelly :-)
janlgordon's comment, November 4, 2016 10:36 AM
Thank you @Stan Smith & @Ricard Lloria :-)
janlgordon's comment, November 6, 2016 10:32 PM
Thank you @Negotei Elena :-)
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Build Your Brand Reputation with Social Media Influencers

Build Your Brand Reputation with Social Media Influencers | Curation, Social Business and Beyond | Scoop.it
Social media influencers can have a huge impact on your reputation. Begin your engagement campaign with the most crucia
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how to make influencer marketing work for your brand.

 

How to attract leaders in your industry and build more influence online.

 

Social Media as an Influencer Magnet

 

Leading authorities in your niche are the best word of mouth recommenders for your business. I agree that in order to be successful you need to begin in the right platforms such as Klout.

 

Barker goes over the different places online to start networking and connecting with influencers in your industry.

 

Here's what caught my attention:

 

  • Make sure the people you are reaching out to are the right fit for your brand. This takes looking at relevance, reach, and the level of engagement with you audience.

 

  • It is still a good idea to start with Google search to find influencers in your niche. Be specific according to the industry and social platform.

 

  • Show leaders you are targeting that you care by sharing their content and leaving meaningful comments on their blog. This may take some time to build a relationship, but is worth the investment.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Mojo Marketing.

 

Read full article here: http://ow.ly/cKiq305jOcg

 

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Daniel Gonzales's curator insight, October 20, 2016 2:24 PM
outstanding insight! Click heading or image, full article is great points to note, awesome idea to share with the team ;-) working together is the biggest trend ahead. Influence helping influence!
janlgordon's comment, October 20, 2016 3:49 PM
Thank you @Daniel Gonzales :-)
janlgordon's comment, October 24, 2016 10:40 AM
Thank you @Mehdi BH :-)
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Improve Your Content Marketing With a Strong Brand Image

Improve Your Content Marketing With a Strong Brand Image | Curation, Social Business and Beyond | Scoop.it
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in
janlgordon's insight:

I selected this article from Curatti written by Avinash Nair because it explains how to build a strong brand presence that stands out from the rest.

 

Improve your business's content strategy with a strong presentation of what you represent.

 

How Your Brand Image Can Improve Your Content Marketing

 

As a business it's important that your audience can identify and relate to you. I agree that in order to be effective in reaching them through content you should complement your blog with a memorable and clear image.

 

Nair shows how branding relates to content marketing with examples from eye-catching brands.

 

Here's what caught my attention:

 

  • Carry over your brand image on your social media posts. For example, Wolverine boots posts work related Facebook posts and descriptions that fit the image of their company.

 

  • Your blog should clearly reflect what your business is about and be a mirror image of your brand. Write articles that are relative to your message with niche topics.

 

  • Use the same logo and themes in your emails. Incorporate storytelling content to project your brand's image and draw in your readers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/b7gM304FHAg

 

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janlgordon's comment, October 7, 2016 10:59 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 11, 2016 10:44 AM
Thank you @Judi Singleton :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Patries :-)
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How to Build Trust With Consumers

How to Build Trust With Consumers | Curation, Social Business and Beyond | Scoop.it
If you polled your consumers right now, would all of them say that they trust you? Are you 100% sure? More than ever, competition is fierce and customer loyalty hard to come by in almost any market. Consumers are becoming increasingly skeptical as they receive Dozens or perhaps even hundreds of brand messages daily, both …
janlgordon's insight:

I selected this article from Curatti written by Raymond Stokes  because it explains the importance of building trust with your leads and customers.

 

In a competitive online environment consumers are increasingly skeptical of brands.

 

Stand Out to Your Audience Through Authenticity

 

Today's buyer is both savvy and discerning with quick access to their questions and reviews. I agree that businesses can break through barriers by building great relationships based on trust.

 

Stokes shows you how you can best reach your audience with a humanized approach.

 

Here's what caught my attention:

 

  • It just takes one sincere connection with a customer to open the doors for a brand ambassador who is loyal. Getting on the same level as your customers puts them at ease and helps them relate to your brand.

 

  • Take a "human-centricity" approach in your advertising and marketing. Spam messages will turn away a lead and violates their trust.

 

  • Open the door for customer feedback and then act on those requests. As they see that your business listens to them they will begin to trust your company more.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/SuZO3040j03

 

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janlgordon's comment, September 9, 2016 10:38 AM
Thank you @Ricard Lloria :-)
janlgordon's comment, September 9, 2016 11:37 AM
Thank you @malek :-)
janlgordon's comment, October 7, 2016 11:02 PM
Thank you @Skylly_W :-)
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Connect With Your Customers With Human Marketing

Connect With Your Customers With Human Marketing | Curation, Social Business and Beyond | Scoop.it
The average consumer is more informed, tech-savvy and intelligent than ever. And Human Marketing is without a doubt the future of modern business
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it explains how to rise to the top with a human connection in business marketing.

 

Online audiences are both tech savvy and more informed than ever before.

 

Why Your Business Needs to Understand Your Community

 

Connecting with your target market takes an authentic approach where you can relate to your community on their level. I agree that in order to be competitive brands need to adopt a human marketing approach.

 

Temelkov provides insight into how to establish meaningful relationships online. With a good understanding of the principles, traits, and characteristics of your audience your business can be successful.

 

Here's what caught my attention:

 

  • Your community needs to feel comfortable in approaching your brand. It is important to truly understand their needs and desires with open communication online such as answering questions and responding to feedback.

 

  • Be transparent about mistakes -- these things happen to all businesses. The key is to own up to an issue and address it with your audience in an honest way.

 

  • Forge an alliance with your community while building relationships with them. Include them in the personal side of your brand with storytelling techniques for authenticity.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of TechCrunch.

 

Read full article here: http://ow.ly/K9QN302gquH

 

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janlgordon's comment, July 27, 2016 10:42 AM
Thank you @Antonio Ormachea :-)
janlgordon's comment, August 1, 2016 10:23 AM
Thank you @Konstantinos Kalemis & @Skylly_W :-)
janlgordon's comment, August 8, 2016 10:51 AM
Thank you @Skylly_W :-)
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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | Curation, Social Business and Beyond | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P
janlgordon's insight:

This article was written by Evy Wilkins for Curatti on one of my favorite topics - the power of influencers and how marketers can leverage them to spread their message across social channels. Evy will be doing a series on Influencers for Curatti so be sure and follow this to stay informed on how you can can leverage this information in your business.


Jan Gordon:


We all know about social scoring, Klout, PeerIndex, Kred and they serve a purpose but don't help you pinpoint your potential audience.

It's important to find those people who influence people that would read your blog, purchase your goods and services.


Here are a few highlights: 


Who matters most to you?



To succeed in influencer marketing, you must recognize that influence is contextual. Without context, there is no influence. Your influencers depend entirely on what you are trying to accomplish.


Context depends on things like:


•    topics you care about
•    your intent or goal
•    the timing and location



These elements are different for everyone. So your influencers will be unique to you. To identify your influencers, start with your goal and work backwards.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read more here: [http://bit.ly/1j78Xyj]

 

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janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

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The Power of the Social Consumer and What Your Need to Know [INFOGRAPHIC]

The Power of the Social Consumer  and What Your Need to Know [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

Whether you're selling a product or service, consumers have the platforms to express themselves and take on giant companies if they are dissatisfied. Businesses can't afford to turn away from social business.


**Advertising won't cut it anymore unless your brand demonstrates consistently through actions that it is there to serve consumers through its products and services and by engaging in conversation. Businesses must communicate with their customers where they are: on Twitter, Facebook, Google+ and the like.


**If there's a complaint, it should be handled immediately. It's possible to turn a negative into a positive by letting people know that you are there to serve them.


****It's not what you say about your business, it's what your customers are saying about you that counts


**The power of word of mouth is astounding as you can see demonstrated on this infographic and this is just the tip of the iceberg.


Commentary by Jan Gordon, covering "Content Curation, Social Business and Beyond"


See Infographic here: [mashable.com/2012/02/29/social-consumer-infographic/]

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