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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Curation, Social Business and Beyond |
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.

Here are some highlights:

Shorter Paragraphs

Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.

 Relevant Internal Links

Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.

Smart CTA

Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Content Curation - Choosing the Right Topic - What You Need To Know

Content Curation - Choosing the Right Topic - What You Need To Know | Curation, Social Business and Beyond |

This post was written by Sue McKittrick for Marketing to Business Executives Blog.

My commentary: In writing this post, Sue clearly demonstrates how to curate content effectively. She refers to Pawan Deshpande's post on Crafting the Perfect Content Curation Strategy and then takes it to another level. This is the kind of "context" that is valuable to your readers. 

Pawan points to three factors to consider in selection of the right topic:

*competitors' content strategies

*the volume of content on a subject

*audience interest

Sue says these three things are definitely important but some refinements are in order and she delivers the goods in this article. We may have read these things before but are we really taking it all in and applying it to our work as curators or for building our business?

Here's what particularly caught my attention:

**Think about what is compelling to your targets. What information do they need to do their jobs? Where are major changes underway that will affect their success?

****Look at your answers to those questions through the prism of your business, products or services.

****What is the storyline that connects your products or services to information needed to do their jobs



** the actions they will need to take to respond to important changes occurring in their business?

I love this one!

****Consider the issues associated with the topics under consideration.

**Will exploration of the issues provoke rich discussion

**A discerning perspective on controversial views will draw more attention and offer more opportunities for engagement.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

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What is The Future Of Online Community? Why You Should Care

What is The Future Of Online Community? Why You Should Care | Curation, Social Business and Beyond |

This is a great post, very insightful, observations are right on target, by Vanessa DiMauro, CEO Leader Networks

Lots to digest here but what particularly caught my attention as a content curator was this:

What is the role of content in creating value in communities?

How will that change? Will value come in other ways?

People come for content and stay for community.

Access to valuable content (content that people can’t get elsewhere) is the single most compelling driver for participating in an online community.

****Content serves as the trigger to join, and fuels the community over time by providing contexts for conversations between peers / members.

****Through the use of social media, and especially online communities,

****professionals now have the ability to reach, connect with, learn from and influence other professionals who share an interest or a passion in the topics of interest.

****Sounds like this community - Scoopit!

Thought leadership is the new currency of credibility.

Curated by JanLGordon covering Content Curation, Social Media & Beyond

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The Best Tools for Content Curation - Digital Inspiration

The Best Tools for Content Curation - Digital Inspiration | Curation, Social Business and Beyond |

The author of this piece is Amit Agarwal is a personal technology columnist and founder of Digital Inspiration, one of the most widely read how-to blogs in the world

Good information here........


A content curation tool lets you pull videos, images, presentations, tweets, blog posts and other web content into a bundle which you can then easily embed and share on the web.

Let’s say your team has just launched a new product at some conference and they have asked you to collate all the conversations and buzz happening around that product on various websites, blogs and social sites.

You have to act fast because the stuff that gets shared on the real-time web often gets buried almost as quickly.

So how should you go about collecting stuff around the Internet? Should you just save everything that’s being said to your browser bookmarks? Or maybe put all the web clippings in an Excel sheet as that would be easy to share? Or how about capturing screenshot images of the chatter?

There are umpteen ways to do this but what you should really look at is a dedicated content curation tool that is designed to capture web content with minimal effort.

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How to: Rethink Content Curation to Reach Readers

We all know how hard it is to continually produce fresh material on a daily basis. This post gives you good suggestions on how to supplement your content by curating pieces from multiple sources on the topic you write about, to keep your audience coming back for more.

Here's an excerpt: By Heather Rast for Oneforty

Get good content in front of readers in more ways than just a tweet. Use email, user-generated content, and themed blog posts to catch their eyes.

Good content is an essential element to any digital marketing strategy. Content “scent trails” can help generate awareness and give prospects a stronger sense of your organization and its offerings. It keeps them interested.

I’ve written about organizing and managing a team blog for business, and shared some pointers about how to choose the perfect authors to generate juicy content. These two posts will get you started in terms of creating original content. But unless you (or your team) is a lean, mean, content production machine, chances are you need additional material to stay involved and current. You may need to curate content from other sources.
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21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]

21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC] | Curation, Social Business and Beyond |

Pamela Vaughn posted this on Hubspot - and there are some pretty interesting statistics on how people are interacting with brands on social media with an infographic and 21 amazing statistics.


Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads.

But how exactly do people interact with brands in social media?

On which social sites do they tend to be more interactive with businesses, and how do they prefer to engage?

ATYM Market Research put together an awesome infographic based on its research into how internet users interact with brands on social media sites like Facebook and Twitter, and they came up with some pretty captivating statistics.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

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Research Shows Divergence in Social Media Uptake

Research Shows  Divergence in Social Media Uptake | Curation, Social Business and Beyond |

Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.

This article for 'Grow' presents Data  provided by the Center for Marketing Research at the University of Massachusetts.

What particularly caught my attention is:

***The almost universal uptake of Social Media by Universities and Charities.

***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies

A perhaps even more interesting divergence among the Fortune 500 where:

***The top 100 companies are the most active blogging companies.

***Only 17% of the next 400 companies blog.

It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves.  I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

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Nielson Report: What's Really Happening on Social Networks

Nielson Report: What's Really Happening on Social Networks | Curation, Social Business and Beyond |

Interesting and very informative piece by Brian Solis for Social Media Today.

This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.  

I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!

To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,

****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.

****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

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The Ongoing Evolution of News Consumption

Mitch Joel, digital strategist, from Six Pixels of Seperation wrote this piece and asks the question:


Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the hard for the most respected traditional media outlets to break major news events in this day and age. There's even been some recent discussion online about whether or not any one outlet can break news anymore with an exclusive report because of our always on/always connected world.


Excerpt: (I'm sure what he is suggesting here is already in the works from one or more sources)


This is what will make the digital news more interesting.


It won't only make the news online more interesting, it may actually make it worth paying for. In fact, if done well (pushing beyond just how the news is reported and looking at the overall layout and design) it could make digital news worth more than what we're currently paying for news and information.


The trick (of course) is in making it better. Currently, even the most engaging Blogs and mobile apps are nothing more than an evolution of what was available in print. The hard work of making the new media worth paying for isn't only about the quality of the content, it's also about making the actual platform more engaging by design and function.


The good is news is that anything is possible. The bad news is that most media brands see it as an impossible task.


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Want To Be The 'Go-To' Brand? Create and Curate Content |

Want To Be The 'Go-To' Brand? Create and Curate Content | | Curation, Social Business and Beyond |
Pawan Deshpande

Marketers need to publish content to succeed in our online world. This is the basic premise of many recent books on marketing, written by thought leaders such as David Meerman Scott in The New Rules of Marketing & PR, Ann Handley and CC Chapman in Content Rules, and Joe Pulizzi and Newt Barrett in Get Content. Get Customers. To execute a content marketing strategy, you need to put yourself in the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers. While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.

Before prospects make a decision to buy from you, they will do much more than just look at your content. Prospects tend to make decisions by consulting content from three distinct categories: expert content (analyst reports, industry and expert blogs, trade publications), peer group content (social media chatter, peer blogs, discussion boards), and vendor content (whitepapers, vendor case studies, vendor blogs). When creating content for your brand, you are helping to educate your prospects only through vendor content. Without content from the other two categories, they are left on their own, out of your reach, to find it themselves.

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