Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Blogging Blunders (And How To Avoid Them) [Interview]

Blogging Blunders (And How To Avoid Them) [Interview] | Curation, Social Business and Beyond | Scoop.it
This is my interview for the Summit on Content Marketing. The subject is "Blogging Blunders (and how to avoid them)" It's audio with slides. Watch or listen
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides additional insights into common mistakes made in blogging.

 

It's important to understand what makes a good blogger.

 

More Blogging Blunders

 

Many marketers make mistakes when it comes to writing articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

 

Capaloff explains further insights from several interviews with top bloggers at the Summit for Content Marketing, and what to look for when it comes to a great blog post versus a poor one.

 

Here's what caught my attention:

 

  • Break free from the norms and have your own unique blog style. To be good you have to stand out from the rest. You have to understand what the end goal is.

 

  • Give people a reason to read your articles. Especially since there are thousands of other pieces that are similar to yours.

 

  • Discover your own voice by getting into the way that you talk -- only better. Make it a conversational yet concise format.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/3jdj30cFbpV

 

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How to Ace Content Creation without Being a Writer

How to Ace Content Creation without Being a Writer | Curation, Social Business and Beyond | Scoop.it
For a blog to be effective, you need to create quality and relevant content. And that is not an easy thing to do. Especially fo
janlgordon's insight:

I selected this article from Curatti written by Niraj Ranjan because it provides insights into how to create quality and relevant content.

 

You don't need to be a writing expert in order to create great articles for your blog.

 

Content Writing Success Steps

 

Many bloggers waste time by producing content that does not reach their audience. I agree that it is not too late to change your approach.

 

Ranjan explains how to produce a quality articles that your audience will love.

 

Here's what caught my attention:

 

  • Content curation is not only about writing articles -- it's also a product of knowing your target audience. This could include branded images, increasing signups, webinars, and improving the topics.

 

  • There are many tools available to help make your content writing easier. You can use these to brainstorm your ideas, editing, better headlines, ect.

 

  • Instead of focusing on writing alone mix up your content with infographics, graphs, and more. Other examples include video tutorials, presentations, or a series of posts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/nnK430czmyN

 

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Liliana's curator insight, July 12, 7:26 PM
Se lo eligió porque abre espacio a tips que pueden aportar y para dar otra mirada al tema.
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The Benefits of a Knowledge Base for Your Website

The Benefits of a Knowledge Base for Your Website | Curation, Social Business and Beyond | Scoop.it
Having a knowledge base for your website is becoming more and more popular, as it can provide users with many benefits. Read on to lear
janlgordon's insight:

I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

 

Your readers are seeking information that they can learn from.

 

Grow Your Website with a Knowledge Base Approach

 

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

 

Singh provides 9 reasons your business should include a knowledge based strategy.

 

Here's what caught my attention:

 

  • High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

 

  • Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

 

  • There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/WUya30c17uP

 

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Networking: The Essential Antidote To Blogging Alone

Networking: The Essential Antidote To Blogging Alone | Curation, Social Business and Beyond | Scoop.it
Blogging Alone is Not the Way to Go. Building a great community through networking, is the most important thing you can do, offering mutual help and support
janlgordon's insight:

I selected this article from Curatti written by Lisa Sicard
 because it provides insights on how to connect with other bloggers in order to improve your reach.

 

It takes a village to make your blog successful.

 

How to Forge Great Blogger Relationships

 

Increasing visitors and subscribers can be a lonely process for bloggers. I agree that you can be successful by meeting other blog owners who can help you.

 

Sicard explains the best ways to make new connections in order to improve your blogging strategy.

 

Here's what caught my attention:

 

  • Meeting other bloggers can help you troubleshoot problems such as a bad plugin. They can assist in things that you don't have time for.

 

  • If you see something is not working on someone else's blog let them know. Don't call it out over social media and respect their schedules.

 

  • Network with other bloggers such as in Facebook groups to get things done. There's a lot to learn from others who have been successful in blogging.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/NUe330bKTNf

 

Featured image: Copyright: ‘https://www.123rf.com/profile_rawpixel‘ / 123RF Stock Photo

 

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12 Tools For Business Marketing, Blogging and Sales

12 Tools For Business Marketing, Blogging and Sales | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources to aid your Blog, Instagram Marketing and Customer Relationship Management (CRM)
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

 

Reach more customers and readers online with these great resources for business.

 

12 Marketing, Blog, and Business Tools for More Sales

 

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

 

Here's what caught my attention:

 

  • Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

 

  • You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

 

  • There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/V6YR30aZSL8

 

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Jeff Domansky's curator insight, April 24, 7:28 AM

Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

Bernadette Elijah's curator insight, April 24, 11:48 PM

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

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How A Focused Call To Action Leads To Greater Interaction

How A Focused Call To Action Leads To Greater Interaction | Curation, Social Business and Beyond | Scoop.it
An on-point call to action not only brings focus to your blog post's purpose, it can also bring greater interaction and buy-in from your readers
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.

 

Attract more readers with a focused call-to-action in your posts.

 

How to Create an Great CTA

 

Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.

 

Elliott explains what a difference a focused call-to-action can make in your blog posts.

 

Here's what caught my attention:

 

  • Never assume that the reader knows exactly what to do after they read your blog post. Show them what to do and how.

 

  • Ask your readers to share the post on social media with their friends and family members. This is a great way to attract a larger audience.

 

  • Choose a subject that is easy to relate to. Write about how you feel encouraging your readers to join in on the conversation.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/62Ua30aMjLd

 

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How to Write Suitable Content

How to Write Suitable Content | Curation, Social Business and Beyond | Scoop.it
Having attracted your readers to your blog, your posts should offer suitable content that answers their needs and inspires them to want to read more
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.

 

Attract more readers with content that it suitable to them.

 

How to Create an Attractive Post

 

It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.

 

Elliott explains how to improve your articles and write the perfect post.

 

Here's what caught my attention:

 

  • The quality of your writing needs to be the best that it can be. You need to write what your audience wants to read in order to retain them.

 

  • Make your blog posts conversational style. Show your own personality in an authentic way to attract more readers. Include your own anecdotes and stories to keep their interest.

 

  • A good post contains value and is useful to the reader. Write something that can make a real difference in their lives.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/45vp30azSQI

 

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All About Content Distribution

All About Content Distribution | Curation, Social Business and Beyond | Scoop.it
In parts 1 and 2 of "Your Complete Content Plan", we discussed Keyword Research and Content Creation. The final part concentrates on Content Distribution
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content distribution plan.

 

You need to take the content to your audience.

 

How to Use Effectively Distribute Content

 

After keyword research and creating great content you need a good distribution plan. I agree that this is an important next step that should not be skipped.

 

Sharma explains the basics of content distribution that attracts more readers.

 

Here's what caught my attention:

 

  • Find a good guest posting platform to display your published posts. These should be relevant to your niche and have a large audience.

 

  • If you want to republish your original content there are several networks you can do this on including LinkedIn, Medium, and other blogs..

 

  • In order to re-purpose your content choose to an audio version, video, slide or infographic. Drive syndication through your email, RSS feed, forums, groups, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/RBZ1309NN6v

 

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How Bite-Sized Content Can Capture Attention

How Bite-Sized Content Can Capture Attention | Curation, Social Business and Beyond | Scoop.it
In this article, the concept of atomization is used to describe producing bite-sized content from larger articles or reports, and why it works
janlgordon's insight:

I selected this article from Curatti written by Bryan Kramer because it provides insight into how to capture your readers with smaller content.

 

Why bite-sized content is effective in getting your message out.

 

Publish Smaller Articles to Attract More Readers

 

There are many who will not read longer articles for whatever reason. I agree that you can capture these readers by condensing your information.

 

Kramer explains the impact of bite-sized content on your blog.

 

Here's what caught my attention:

 

  • The smallest gift can produce the biggest dividend when it comes to writing content. This especially applies to shares on social media.

 

  • Look over your existing articles and find out what can be repurposed into a more condensed version. Smaller content must be to the point and easy to understand.

 

  • As you plan your content decide ahead of time which articles can become more shareable. For example, turn your blog posts into a webinar, infographic or a short YouTube clip.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of https://maierlawgroup.com/

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Read full article here: http://ow.ly/nhqx309xaug

 

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janlgordon's comment, March 3, 11:59 AM
thank you @massimo facchinetti :)
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New Content Marketer & Guest Blogger Advice

New Content Marketer & Guest Blogger Advice | Curation, Social Business and Beyond | Scoop.it
Here's some friendly advice (what to do and what not to do) for would-be guest bloggers and new content marketers
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create effective content as a guest blogger.

 

Why content marketing is really about establishing trust and leadership in your niche.

 

Publishing With Originality and Intent

 

Each article you publish should reflect your brand and help your readers. I agree that your posts should not be just about repurposing old content but instead offering a fresh perspective people will want to read.

 

Capaloff explains how to best approach your content marketing strategy for guest blogging opportunities.

 

Here's what caught my attention:

 

  • It's important to know who your audience is before crafting your content. Add something original instead of just a sales message or promotion.

 

  • Go beyond writing in just one style. Longer articles are great, but substance should count more. Avoid using fillers just to add more words.

 

  • Research first whether your topic has already been covered on other blogs. This will help you gauge the level of interest and who is writing about that topic.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/ySNb308RCpp

 

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Content Marketing Tools for Success

Content Marketing Tools for Success | Curation, Social Business and Beyond | Scoop.it
Editor’s Note: Meet Tom Jager, previously published in Huffington Post. For his first Curatti article, he writes about 6 of the best tools for content marketers. It contains a mix of some of the same apps you’ll have seen in other articles, and perhaps 2 or 3 that you may not have seen so often…
janlgordon's insight:

I selected this article from Curatti written by Tom Jager because it shows you great tools to improve your content marketing strategy.

 

Increase awareness for your brand with the use of content tools and apps.

 

6 Winning Content Marketing Tools

 

In order to improve your reach you need to have the right strategy and resources. I agree that if you'd like to attract an interested audience your business should first produce great content.

 

Jager provides the six top tools and apps to help make your content strategy become successful.

 

Here's what caught my attention:

 

  • Stay up to date on the latest trends in your industry with Trendspottr. Use this tool to find influencers, hot hashtags, and the right content at the right time for your community.

 

  • Once you attract new subscribers the next step is to nurture them through email. MailChimp a powerful email marketing automation tool that has a user-friendly interface for the best functionality.

 

  • You don't need to have design skills to create great graphics for your blog posts. Canva makes it very easy to create professional images in an easy-to-use format.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ZdyS308N5uH

 

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Stop Making These Copywriting Mistakes

Stop Making These Copywriting Mistakes | Curation, Social Business and Beyond | Scoop.it
Improve your content in no time with these useful tips on how to avoid common copywriting mistakes, and create copy that will improve your conversions
janlgordon's insight:

I selected this article from Curatti written by Karen Dikson because it provides insights on how to to avoid costly copywriting mistakes.

 

In order for your brand to attract more readers you need to provide high-quality content.

 

Common Copywriting Errors

 

Your message should draw in your audience. I agree that you can reach more people by writing more effectively in a simple, concise manner.

 

Dikson explains the common mistakes content marketers make and how to fix them.

 

Here's what caught my attention:

 

  • Choose a single-column layout for better reading flow. In addition to sub-headlines make sure your paragraphs naturally move into the next one.

 

  • Before you start writing have a specific goal in place. Go beyond just clever copy and provide something that is creative and fresh.

 

  • If you're going to use a bold claim you need to back it up with facts. This builds trust with potential customers as well as a good brand reputation.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/UuPL3086mjI

 

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Curate Content Like a Pro

Curate Content Like a Pro | Curation, Social Business and Beyond | Scoop.it
Curating content is one of the easiest strategies for brands to increase their following. Whether sharing other content on your social channels or curating articles on your blog, curation can help you supplement content while keeping your audience engaged. By combining content and relevant materials into one easy to digest resource (email, blog post, social …
janlgordon's insight:

I selected this article from Curatti written by Derek Miller because it provides insight into how to increase your audience with curated content.

 

Use re-publishing methods to draw in more readers.

 

Curated Content Can be Effective in Building Your Community

 

You can keep your audience interested and engaged by curating articles on your blog and on social media. I agree that combining your content into easily digestible resources will help it spread a lot farther over multiple channels.

 

Miller explains the different types of curation and how to be most effective in reaching your readers.

 

Here's what caught my attention:

 

  • Curating content connects your brand with influencers and diversifies your message. It also helps you save time and money on creating original articles.

 

  • Go beyond republishing content, and look for opportunities to build relationships with the original publisher..

 

  • Find out which platforms your readers are most active on. Focus your publishing there for the best response rate.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/SVmU306i1yP

 

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janlgordon's comment, November 18, 2016 10:53 AM
@Oksana Borukh you're welcome
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How The Curatti Blog Became What It Is Today

How The Curatti Blog Became What It Is Today | Curation, Social Business and Beyond | Scoop.it
I was asked by Accelo to give some business insights, and chose to offer advice based upon how Curatti evolved and how others can adapt in their ow
janlgordon's insight:

In my latest article from Curatti I provide insights into how to build a blog that readers will flock to.

 

How my Curatti blog became a curation hub.

 

Generate Content That Gets Read

 

When it comes to blogging you need to stand out from the crowd with original topics. This means your posts need to be fresh and original, and speak to your audience.

 

I explain how to effectively reach your readers based on the interests of your readers.

 

Here's a few main points to consider:

 

  • You’re led either by your own quest for knowledge or by what keeps you up at night. Maybe you just want out of the rat race and are following a passion? If any of these apply to you, be very open to all of the signals you are receiving.

 

  • You either need to build an audience and following organically, over a long period of time, or you have to pay more than ever to reach lots of eyeballs.

 

  • If you have a very clear idea of the product or service you want to sell, have done your competitive analysis and seen an opening for your niche, gear your entire content strategy towards gaining the trust of your target customer base.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/XsPq30cCYJ6

 

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Why There Are Less Comments On Your Blog

Why There Are Less Comments On Your Blog | Curation, Social Business and Beyond | Scoop.it
If you are worried why you are getting fewer comments on your blog than you did some years ago, take this quiz to find out what you can to do about it.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains why your blog posts are seeing a decline in comments.

 

Learn why your articles are not getting as much feedback as they did a few years ago.

 

Why Blog Comments are on the Decline

 

It can be difficult for any blogger to see a lack of response after working hard on a blog post. I agree that in order to attract comments you need to evaluate how your blog is being perceived.

 

Elliott explains the reasons why blogs are not experiencing the same amount of comments that they once did.

 

Here's what caught my attention:

 

  • First, take a look at your topics and find out whether these are actually what your audience wants to read. Second, is your content a conversational style? If not, it may need to be tweaked.

 

  • Don't avoid a subject that is serious in nature -- you might be losing readers because of it. Write what your subscribers are looking for instead of playing it safe.

 

  • Put both personality and passion into your content. Reveal more about yourself personally, and back up what you say with facts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/SL6Z30cx2Xd

 

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Stephen Dale's curator insight, June 14, 4:46 AM
Some useful tips for bloggers - both novice and experienced.
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Learn From These 6 Blogging Blunders

Learn From These 6 Blogging Blunders | Curation, Social Business and Beyond | Scoop.it
In the upcoming Summit for Content Marketing, I was asked to discuss Blogging Blunders. I've always believed there's much to learn from others
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insights into common mistakes made in blogging.

 

We learn by seeing what other content curators have done.

 

Content Marketing Blunder Lessons

 

Many marketers make mistakes when it comes to publishing blog articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

 

Capaloff explains what to look for when it comes to a great blog post versus a poor one.

 

Here's what caught my attention:

 

  • Poor spelling and grammar can be a turnoff for readers. You shouldn't write your posts too quickly -- take the time to edit them before they are published.

 

  • Stay away from writing too much text and go with a conversational style instead. This will encourage people to want to read your articles.

 

  • Don't make the reader work hard to understand your blog posts. You don't need to set out to prove brilliance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/Lo4K30bQSC5

 

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Don't Give Up on Your Blogging

Don't Give Up on Your Blogging | Curation, Social Business and Beyond | Scoop.it
What makes a Blogging Champion? Persevering through the the planning process and continuing to write when you'd far rather giv
janlgordon's insight:

I selected this article from Curatti written by Adeel Sami
 because it provides insights on how to keep the momentum in your blogging strategy.

 

It takes consistent dedication to make your blog successful.

 

How to Become a Blogging Champion

 

It's easy to to want to give up on your blog. I agree that you can be successful by realizing that the end results are rewarding.

 

Sami explains the best ways to keep your focus and stay positive.

 

Here's what caught my attention:

 

  • A great blogger produces content on a regular basis. Consistency is the key to staying in the game and keeping your blog moving forward.

 

  • Keep the perspective that being a content producer is a long-term job. This will help you become more competitive in your niche.

 

  • After taking the first action do not throw in the towel and give up. Those who continue to take action are the winners in the blogosphere.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/MQ0t30bfb92

 

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Ivon Prefontaine, PhD's curator insight, April 28, 10:22 AM
I think blogging is one good form of writing. I blend it into other forms and reading on a regular basis. They overlap and support each other well. I discovered a niche, which allowed me to be creative and explore being and becoming a teacher. What was essential in blogging for me was the creative element.
Stephen Dale's curator insight, April 29, 7:45 AM
As a regular blogger for the past 15 years, I would fully endorse the concept of 'working out loud', if you want t build an audience.
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Build a Your Brand Authority in 7 Steps

Build a Your Brand Authority in 7 Steps | Curation, Social Business and Beyond | Scoop.it
Authority is a key factor to making money blogging. It also has a lot to do with building your blogging community. Here are 7 steps to help you on your way
janlgordon's insight:

I selected this article from Curatti written by Shyam Bhardwaj because it provides information on how to build authority as a blogger.

 

An strong blogging community is more important than making money.

 

Understand How to Become an Authority in Your Niche

 

As a blogger your connections matter the most -- even above your income streams. I agree that having a strong level of trust will help you establish authority online.

 

Bhardwaj goes over how to achieve influencer status for your audience.

 

Here's what caught my attention:

 

  • Writing great content is the first step to attracting attention to your blog. This is a direct reflection of who you are -- the higher the quality the better chances of your articles going viral.

 

  • Conduct research in order to write the best blog posts. People do not like to be deceived -- your articles need to be fact checked and accurate.

 

  • A guest post can help you score more backlinks and website traffic. A reader you influence will spread the word about your blog.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/IrJj30aOyyw

 

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The 'Content Illusion' Affect on Marketing

The 'Content Illusion' Affect on Marketing | Curation, Social Business and Beyond | Scoop.it
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal hasMore
janlgordon's insight:

I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.

 

The right way to approach your audience is through high-quality content, not high quantity.

 

Correct Misguided Thinking for Your Content Strategy

 

The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.

 

Zambito explains the different misconceptions related to content planning and marketing.

 

Here's what caught my attention:

 

  • Organizations have taken their eyes off of what is taking place in the digital world. The customer experience can get missed when we do not pay attention to this.

 

  • The customer journey is not the same as the content journey. Businesses need to focus on the interactions and experiences instead.

 

  • As content producers we need to move away from a broadcasting mentality. This includes how we personalize what we write.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/s6By30aDSSZ

 

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The Transition from Blogger To Business Owner

The Transition from Blogger To Business Owner | Curation, Social Business and Beyond | Scoop.it
When I started out blogging back in 2013, I never thought I would call myself a business owner. This is my journey from blogger to business owner
janlgordon's insight:

I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.

 

The story of how one blogger became a businessman.

 

Going From Blogger to Business Owner

 

Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.

 

Faulkes provides his own perspective on what it takes to run a successful blogging business.

 

Here's what caught my attention:

 

  • Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.

 

  • It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.

 

  • When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9vT530aam4V

 

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Chuck Bartok's curator insight, March 23, 10:25 AM
Blogging is and has been a rewarding effort .

Kris Habl's curator insight, March 25, 10:14 AM
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Long Form Content Can Improve Your Strategy

Long Form Content Can Improve Your Strategy | Curation, Social Business and Beyond | Scoop.it
This article discusses the benefits of a long form content strategy, along with the warning that not all content fits this form
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.

 

Why long form content is well received by your audience.

 

Long Form Content Success Strategies

 

Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.

 

Kramer explains the impact of long form content on your blog.

 

Here's what caught my attention:

 

  • Search engines tend to rank long form content higher than short form. The more words you have the more opportunity to add relevant keywords.

 

  • Longer content can set you apart from the competition. Especially as you focus more on quality than quantity. This places your business ahead of the game.

 

  • It may take more time to read a lengthy article -- but generally this will be well received by readers. It is well worth the time and investment to write long form content.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/iNl2309GWns

 

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Improve Your Post with an Awesome Headline

Improve Your Post with an Awesome Headline | Curation, Social Business and Beyond | Scoop.it
Readers won't necessarily see a new post on your blog, but by its awesome headline designed to attract passing traffic to lure them in from almost anywhere.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because it provides insight into how to improve your blog posts with a great headline.

 

The purpose of your headline is to draw in and hook your readers.

 

How to Create an Attractive Headline

 

You can keep your audience interested and engaged by writing catchy titles. I agree that this will help attract more attention to your blog blog posts.

 

Elliott explains the different types of headlines and how to be most effective in reaching your readers.

 

Here's what caught my attention:

 

  • Craft your headlines to be relevant, suitable to your audience, and relatable. Use attractive wording that stimulates curiosity.

 

  • You should convince the reader that your content is a must-read and better than other articles out there. Headlines should recognize and relate to your audience's needs.

 

  • Offer a solution, secret, or success strategy that will make a difference in your reader's life. Be honest with your promises in your post.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/2lIb309eJ23

 

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Why Social Media IS NOT a Content Marketing Hub

Why Social Media IS NOT a Content Marketing Hub | Curation, Social Business and Beyond | Scoop.it
Content Marketing Hub
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.

 

Brands need to develop their own digital content platform before leveraging social media.

 

Why Social Media is About Distribution

 

A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.

 

Brenner explains how to create your own branded hub in an authentic and simple way.

 

Here's what caught my attention:

 

  • Once you have established a regular destination for your brand as a go-to source then you will want to distribute that information to your social networks.

 

  • It's important to create a mission statement for your branded content. This will help you learn exactly who your target audience is and what topics they will be most interested in.

 

  • Put on the mindset of being your own publisher. Make it easy for your readers to find the content they are looking for with clear categories and topics.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/LjmA308PcKP

 

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malek's curator insight, February 9, 1:35 PM

Content first, then leveraging social

Lívia Gusmão's curator insight, February 10, 6:53 AM
Este artigo traz o que nós, da Conteudoria, defendemos, mesmo que nadando contra a maré: mídia social é local de distribuição de conteúdo, e não fonte de marketing de conteúdo. 

O autor traz muitos dados de pesquisas e, entre eles, a curta vida útil de um tweet - de 30 minutos a menos de uma hora. Então, como nós, da Conteudoria, fazemos um artigo reverberar por 3 meses e ainda o "ressuscitamos" meses depois de sua publicação (quando pertinente)? 

Nossa estratégia de distribuição é que garante o sucesso da produção de conteúdo, também estrategicamente relevante. 

Em breve, trarei um artigo ao nosso site sobre o assunto. Enquanto isso, recomendo este excelente post!
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Keyword Research for Content (Part 1)

Keyword Research for Content (Part 1) | Curation, Social Business and Beyond | Scoop.it
This is the first of a 3-part article, each of which is illustrated with an in-depth infographic. Part 1 is on Keyword Research
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

 

Create a monthly action plan for your articles with the right keywords.

 

How to Use Keywords Effectively

 

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

 

Sharma explains the basics of content planning through keyword research.

 

Here's what caught my attention:

 

  • Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

 

  • Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

 

  • After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lca9308qPhB

 

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Didier C Touboul's curator insight, January 31, 11:55 AM
Basics for SEO, the right keyword selection
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Improve Your Content Marketing With These 12 Tools

Improve Your Content Marketing With These 12 Tools | Curation, Social Business and Beyond | Scoop.it
These 12 essential tools will increase the effectiveness of your social media content, making it more engaging for readers
janlgordon's insight:

I selected this article from Curatti written by Gloria Kopp because it shows you how to create content that people will want to engage in and share.

 

Make your blog articles more appealing to your readers with helpful tools.

 

Great Content Grows Influence and Attracts Sales

 

A catchy headline and original content are essential to attracting an audience online. I agree that in order to be effective in reaching your audience you need to take advantage of the right resources.

 

Kopp provides tools you can use to make your content strategy more effective.

 

Here's what caught my attention:

 

  • If writer's block is standing in your way then you can get a little help from Blog Title Idea Generator. This resource will help you start creating original ideas with a list of relevant topics to start from.

 

  • You don't have hire an expensive editor to provide an overview of your copy. With Writefull your business can get suggestions for improvements and increase your credibility.

 

  • It's important to mix up your content and keep your audience engaged. Videos are a good way to do this, and WeVideo can help you create a professional look that is informative and entertaining.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ayc8306qYrp

 

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