Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Blogging Blunders (And How To Avoid Them) [Interview]

Blogging Blunders (And How To Avoid Them) [Interview] | Curation, Social Business and Beyond | Scoop.it
This is my interview for the Summit on Content Marketing. The subject is "Blogging Blunders (and how to avoid them)" It's audio with slides. Watch or listen
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides additional insights into common mistakes made in blogging.

 

It's important to understand what makes a good blogger.

 

More Blogging Blunders

 

Many marketers make mistakes when it comes to writing articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

 

Capaloff explains further insights from several interviews with top bloggers at the Summit for Content Marketing, and what to look for when it comes to a great blog post versus a poor one.

 

Here's what caught my attention:

 

  • Break free from the norms and have your own unique blog style. To be good you have to stand out from the rest. You have to understand what the end goal is.

 

  • Give people a reason to read your articles. Especially since there are thousands of other pieces that are similar to yours.

 

  • Discover your own voice by getting into the way that you talk -- only better. Make it a conversational yet concise format.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/3jdj30cFbpV

 

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The Truth About Digital Marketing

The Truth About Digital Marketing | Curation, Social Business and Beyond | Scoop.it
In this article, Michael Brenner looks at and busts 9 of the more common digital marketing myths with a littl
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

 

Understand digital marketing and avoid common mistakes

 

Dispelling Digital Marketing Myths

 

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

 

Brenner explains what digital marketing means to your business and how to make it successful.

 

Here's what caught my attention:

 

  • It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

 

  • A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

 

  • Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Szpe30cB7pe

 

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Why There Are Less Comments On Your Blog

Why There Are Less Comments On Your Blog | Curation, Social Business and Beyond | Scoop.it
If you are worried why you are getting fewer comments on your blog than you did some years ago, take this quiz to find out what you can to do about it.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains why your blog posts are seeing a decline in comments.

 

Learn why your articles are not getting as much feedback as they did a few years ago.

 

Why Blog Comments are on the Decline

 

It can be difficult for any blogger to see a lack of response after working hard on a blog post. I agree that in order to attract comments you need to evaluate how your blog is being perceived.

 

Elliott explains the reasons why blogs are not experiencing the same amount of comments that they once did.

 

Here's what caught my attention:

 

  • First, take a look at your topics and find out whether these are actually what your audience wants to read. Second, is your content a conversational style? If not, it may need to be tweaked.

 

  • Don't avoid a subject that is serious in nature -- you might be losing readers because of it. Write what your subscribers are looking for instead of playing it safe.

 

  • Put both personality and passion into your content. Reveal more about yourself personally, and back up what you say with facts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/SL6Z30cx2Xd

 

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Stephen Dale's curator insight, June 14, 4:46 AM
Some useful tips for bloggers - both novice and experienced.
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The Benefits of a Knowledge Base for Your Website

The Benefits of a Knowledge Base for Your Website | Curation, Social Business and Beyond | Scoop.it
Having a knowledge base for your website is becoming more and more popular, as it can provide users with many benefits. Read on to lear
janlgordon's insight:

I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

 

Your readers are seeking information that they can learn from.

 

Grow Your Website with a Knowledge Base Approach

 

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

 

Singh provides 9 reasons your business should include a knowledge based strategy.

 

Here's what caught my attention:

 

  • High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

 

  • Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

 

  • There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/WUya30c17uP

 

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Networking: The Essential Antidote To Blogging Alone

Networking: The Essential Antidote To Blogging Alone | Curation, Social Business and Beyond | Scoop.it
Blogging Alone is Not the Way to Go. Building a great community through networking, is the most important thing you can do, offering mutual help and support
janlgordon's insight:

I selected this article from Curatti written by Lisa Sicard
 because it provides insights on how to connect with other bloggers in order to improve your reach.

 

It takes a village to make your blog successful.

 

How to Forge Great Blogger Relationships

 

Increasing visitors and subscribers can be a lonely process for bloggers. I agree that you can be successful by meeting other blog owners who can help you.

 

Sicard explains the best ways to make new connections in order to improve your blogging strategy.

 

Here's what caught my attention:

 

  • Meeting other bloggers can help you troubleshoot problems such as a bad plugin. They can assist in things that you don't have time for.

 

  • If you see something is not working on someone else's blog let them know. Don't call it out over social media and respect their schedules.

 

  • Network with other bloggers such as in Facebook groups to get things done. There's a lot to learn from others who have been successful in blogging.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/NUe330bKTNf

 

Featured image: Copyright: ‘https://www.123rf.com/profile_rawpixel‘ / 123RF Stock Photo

 

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Build a Your Brand Authority in 7 Steps

Build a Your Brand Authority in 7 Steps | Curation, Social Business and Beyond | Scoop.it
Authority is a key factor to making money blogging. It also has a lot to do with building your blogging community. Here are 7 steps to help you on your way
janlgordon's insight:

I selected this article from Curatti written by Shyam Bhardwaj because it provides information on how to build authority as a blogger.

 

An strong blogging community is more important than making money.

 

Understand How to Become an Authority in Your Niche

 

As a blogger your connections matter the most -- even above your income streams. I agree that having a strong level of trust will help you establish authority online.

 

Bhardwaj goes over how to achieve influencer status for your audience.

 

Here's what caught my attention:

 

  • Writing great content is the first step to attracting attention to your blog. This is a direct reflection of who you are -- the higher the quality the better chances of your articles going viral.

 

  • Conduct research in order to write the best blog posts. People do not like to be deceived -- your articles need to be fact checked and accurate.

 

  • A guest post can help you score more backlinks and website traffic. A reader you influence will spread the word about your blog.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/IrJj30aOyyw

 

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How to Write Suitable Content

How to Write Suitable Content | Curation, Social Business and Beyond | Scoop.it
Having attracted your readers to your blog, your posts should offer suitable content that answers their needs and inspires them to want to read more
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.

 

Attract more readers with content that it suitable to them.

 

How to Create an Attractive Post

 

It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.

 

Elliott explains how to improve your articles and write the perfect post.

 

Here's what caught my attention:

 

  • The quality of your writing needs to be the best that it can be. You need to write what your audience wants to read in order to retain them.

 

  • Make your blog posts conversational style. Show your own personality in an authentic way to attract more readers. Include your own anecdotes and stories to keep their interest.

 

  • A good post contains value and is useful to the reader. Write something that can make a real difference in their lives.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/45vp30azSQI

 

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Improve Your Blog Writing With a Positive Focus

Improve Your Blog Writing With a Positive Focus | Curation, Social Business and Beyond | Scoop.it
Avoid your blog writing going round in circles by having a positive purpose for your posts that actually helps you achieve your goals and objectives.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains how to improve your blog by planning ahead.

 

Use some brainstorming to create a positive focus for your content.

 

How to Create a Perfect Post

 

You need to have a game plan for each week of content that you publish. I agree that this will help create a better direction for your blog.

 

Elliott explains how to improve your blog posts by mapping out your content strategy.

 

Here's what caught my attention:

 

  • You need to write your articles with the reader in mind. Your audience is in the driver's seat when it comes to blogging success.

 

  • Write blog posts that educate your audience. Share your knowledge and expertise in order to help make improvements in their lives.

 

  • Become a thought leader by writing from a voice of authority. This will be done in your chosen target market or niche.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/IRMz30alsSI

 

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Ivon Prefontaine, PhD's curator insight, March 31, 2:59 PM
Writing for the readers was hard to learn.
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The Transition from Blogger To Business Owner

The Transition from Blogger To Business Owner | Curation, Social Business and Beyond | Scoop.it
When I started out blogging back in 2013, I never thought I would call myself a business owner. This is my journey from blogger to business owner
janlgordon's insight:

I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.

 

The story of how one blogger became a businessman.

 

Going From Blogger to Business Owner

 

Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.

 

Faulkes provides his own perspective on what it takes to run a successful blogging business.

 

Here's what caught my attention:

 

  • Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.

 

  • It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.

 

  • When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9vT530aam4V

 

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Chuck Bartok's curator insight, March 23, 10:25 AM
Blogging is and has been a rewarding effort .

Kris Habl's curator insight, March 25, 10:14 AM
Share your insight
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All About Content Distribution

All About Content Distribution | Curation, Social Business and Beyond | Scoop.it
In parts 1 and 2 of "Your Complete Content Plan", we discussed Keyword Research and Content Creation. The final part concentrates on Content Distribution
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content distribution plan.

 

You need to take the content to your audience.

 

How to Use Effectively Distribute Content

 

After keyword research and creating great content you need a good distribution plan. I agree that this is an important next step that should not be skipped.

 

Sharma explains the basics of content distribution that attracts more readers.

 

Here's what caught my attention:

 

  • Find a good guest posting platform to display your published posts. These should be relevant to your niche and have a large audience.

 

  • If you want to republish your original content there are several networks you can do this on including LinkedIn, Medium, and other blogs..

 

  • In order to re-purpose your content choose to an audio version, video, slide or infographic. Drive syndication through your email, RSS feed, forums, groups, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/RBZ1309NN6v

 

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How Bite-Sized Content Can Capture Attention

How Bite-Sized Content Can Capture Attention | Curation, Social Business and Beyond | Scoop.it
In this article, the concept of atomization is used to describe producing bite-sized content from larger articles or reports, and why it works
janlgordon's insight:

I selected this article from Curatti written by Bryan Kramer because it provides insight into how to capture your readers with smaller content.

 

Why bite-sized content is effective in getting your message out.

 

Publish Smaller Articles to Attract More Readers

 

There are many who will not read longer articles for whatever reason. I agree that you can capture these readers by condensing your information.

 

Kramer explains the impact of bite-sized content on your blog.

 

Here's what caught my attention:

 

  • The smallest gift can produce the biggest dividend when it comes to writing content. This especially applies to shares on social media.

 

  • Look over your existing articles and find out what can be repurposed into a more condensed version. Smaller content must be to the point and easy to understand.

 

  • As you plan your content decide ahead of time which articles can become more shareable. For example, turn your blog posts into a webinar, infographic or a short YouTube clip.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of https://maierlawgroup.com/

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Read full article here: http://ow.ly/nhqx309xaug

 

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janlgordon's comment, March 3, 11:59 AM
thank you @massimo facchinetti :)
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Improve Your Post with an Awesome Headline

Improve Your Post with an Awesome Headline | Curation, Social Business and Beyond | Scoop.it
Readers won't necessarily see a new post on your blog, but by its awesome headline designed to attract passing traffic to lure them in from almost anywhere.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because it provides insight into how to improve your blog posts with a great headline.

 

The purpose of your headline is to draw in and hook your readers.

 

How to Create an Attractive Headline

 

You can keep your audience interested and engaged by writing catchy titles. I agree that this will help attract more attention to your blog blog posts.

 

Elliott explains the different types of headlines and how to be most effective in reaching your readers.

 

Here's what caught my attention:

 

  • Craft your headlines to be relevant, suitable to your audience, and relatable. Use attractive wording that stimulates curiosity.

 

  • You should convince the reader that your content is a must-read and better than other articles out there. Headlines should recognize and relate to your audience's needs.

 

  • Offer a solution, secret, or success strategy that will make a difference in your reader's life. Be honest with your promises in your post.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/2lIb309eJ23

 

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Why Social Media IS NOT a Content Marketing Hub

Why Social Media IS NOT a Content Marketing Hub | Curation, Social Business and Beyond | Scoop.it
Content Marketing Hub
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.

 

Brands need to develop their own digital content platform before leveraging social media.

 

Why Social Media is About Distribution

 

A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.

 

Brenner explains how to create your own branded hub in an authentic and simple way.

 

Here's what caught my attention:

 

  • Once you have established a regular destination for your brand as a go-to source then you will want to distribute that information to your social networks.

 

  • It's important to create a mission statement for your branded content. This will help you learn exactly who your target audience is and what topics they will be most interested in.

 

  • Put on the mindset of being your own publisher. Make it easy for your readers to find the content they are looking for with clear categories and topics.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/LjmA308PcKP

 

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malek's curator insight, February 9, 1:35 PM

Content first, then leveraging social

Lívia Gusmão's curator insight, February 10, 6:53 AM
Este artigo traz o que nós, da Conteudoria, defendemos, mesmo que nadando contra a maré: mídia social é local de distribuição de conteúdo, e não fonte de marketing de conteúdo. 

O autor traz muitos dados de pesquisas e, entre eles, a curta vida útil de um tweet - de 30 minutos a menos de uma hora. Então, como nós, da Conteudoria, fazemos um artigo reverberar por 3 meses e ainda o "ressuscitamos" meses depois de sua publicação (quando pertinente)? 

Nossa estratégia de distribuição é que garante o sucesso da produção de conteúdo, também estrategicamente relevante. 

Em breve, trarei um artigo ao nosso site sobre o assunto. Enquanto isso, recomendo este excelente post!
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How The Curatti Blog Became What It Is Today

How The Curatti Blog Became What It Is Today | Curation, Social Business and Beyond | Scoop.it
I was asked by Accelo to give some business insights, and chose to offer advice based upon how Curatti evolved and how others can adapt in their ow
janlgordon's insight:

In my latest article from Curatti I provide insights into how to build a blog that readers will flock to.

 

How my Curatti blog became a curation hub.

 

Generate Content That Gets Read

 

When it comes to blogging you need to stand out from the crowd with original topics. This means your posts need to be fresh and original, and speak to your audience.

 

I explain how to effectively reach your readers based on the interests of your readers.

 

Here's a few main points to consider:

 

  • You’re led either by your own quest for knowledge or by what keeps you up at night. Maybe you just want out of the rat race and are following a passion? If any of these apply to you, be very open to all of the signals you are receiving.

 

  • You either need to build an audience and following organically, over a long period of time, or you have to pay more than ever to reach lots of eyeballs.

 

  • If you have a very clear idea of the product or service you want to sell, have done your competitive analysis and seen an opening for your niche, gear your entire content strategy towards gaining the trust of your target customer base.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/XsPq30cCYJ6

 

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How to Ace Content Creation without Being a Writer

How to Ace Content Creation without Being a Writer | Curation, Social Business and Beyond | Scoop.it
For a blog to be effective, you need to create quality and relevant content. And that is not an easy thing to do. Especially fo
janlgordon's insight:

I selected this article from Curatti written by Niraj Ranjan because it provides insights into how to create quality and relevant content.

 

You don't need to be a writing expert in order to create great articles for your blog.

 

Content Writing Success Steps

 

Many bloggers waste time by producing content that does not reach their audience. I agree that it is not too late to change your approach.

 

Ranjan explains how to produce a quality articles that your audience will love.

 

Here's what caught my attention:

 

  • Content curation is not only about writing articles -- it's also a product of knowing your target audience. This could include branded images, increasing signups, webinars, and improving the topics.

 

  • There are many tools available to help make your content writing easier. You can use these to brainstorm your ideas, editing, better headlines, ect.

 

  • Instead of focusing on writing alone mix up your content with infographics, graphs, and more. Other examples include video tutorials, presentations, or a series of posts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/nnK430czmyN

 

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Liliana's curator insight, July 12, 7:26 PM
Se lo eligió porque abre espacio a tips que pueden aportar y para dar otra mirada al tema.
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Find Your Blogging Voice

Find Your Blogging Voice | Curation, Social Business and Beyond | Scoop.it
The biggest of all blogging mistakes is blending into the faceless crowd, writing without anything approaching a unique blogging style or genuine voice
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.

 

Generate personalized articles that your audience will love.

 

How to Craft Unique Content

 

When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.

 

Capaloff shows how to effectively create your own unique voice in your writing.

 

Here's what caught my attention:

 

  • Capture the essence of who you are in your articles. This is how to become an authentic blogger with a unique voice.

 

  • Become a second level communicator by writing about something that has been covered yet offers a different perspective. This way your content is adding value for your readers.

 

  • There are many different writing styles out there -- find one that works best for you. This could be a friendly approach, a teaching perspective, a storyteller, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/r9mD30ceRw4

 

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Learn From These 6 Blogging Blunders

Learn From These 6 Blogging Blunders | Curation, Social Business and Beyond | Scoop.it
In the upcoming Summit for Content Marketing, I was asked to discuss Blogging Blunders. I've always believed there's much to learn from others
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insights into common mistakes made in blogging.

 

We learn by seeing what other content curators have done.

 

Content Marketing Blunder Lessons

 

Many marketers make mistakes when it comes to publishing blog articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

 

Capaloff explains what to look for when it comes to a great blog post versus a poor one.

 

Here's what caught my attention:

 

  • Poor spelling and grammar can be a turnoff for readers. You shouldn't write your posts too quickly -- take the time to edit them before they are published.

 

  • Stay away from writing too much text and go with a conversational style instead. This will encourage people to want to read your articles.

 

  • Don't make the reader work hard to understand your blog posts. You don't need to set out to prove brilliance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/Lo4K30bQSC5

 

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Editing Tips That Will Improve The Quality Of Your Writing

Editing Tips That Will Improve The Quality Of Your Writing | Curation, Social Business and Beyond | Scoop.it
Careful editing can make such a difference to your writing, as there is so much more to think about than just spelling, grammar and sentence construction.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.

 

Improve your writing with quality content.

 

How to Effectively Edit Your Articles

 

It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.

 

Elliott explains the process of how to edit your articles and improve your writing at the same time.

 

Here's what caught my attention:

 

  • It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end.

 

  • After writing a post give yourself some time to process it. Save the editing process after you have completed your article.

 

  • Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/qtpb30aY16P

 

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Ante Lauc's curator insight, April 20, 3:03 AM
With curatti.com GAU will be better project.
Lee Hall's curator insight, April 20, 9:54 AM
This is the last of a series, but there are links to the others so you can read those too. 
Charlie Dare's curator insight, April 21, 9:48 AM
From curator~ " Elliott explains the process of how to edit your articles and improve your writing at the same time. Here's what caught my attention: It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end. After writing a post give yourself some time to process it. Save the editing process after you have completed your article. Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.
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How A Focused Call To Action Leads To Greater Interaction

How A Focused Call To Action Leads To Greater Interaction | Curation, Social Business and Beyond | Scoop.it
An on-point call to action not only brings focus to your blog post's purpose, it can also bring greater interaction and buy-in from your readers
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.

 

Attract more readers with a focused call-to-action in your posts.

 

How to Create an Great CTA

 

Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.

 

Elliott explains what a difference a focused call-to-action can make in your blog posts.

 

Here's what caught my attention:

 

  • Never assume that the reader knows exactly what to do after they read your blog post. Show them what to do and how.

 

  • Ask your readers to share the post on social media with their friends and family members. This is a great way to attract a larger audience.

 

  • Choose a subject that is easy to relate to. Write about how you feel encouraging your readers to join in on the conversation.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/62Ua30aMjLd

 

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Find the Right Topics for Your Blog

Find the Right Topics for Your Blog | Curation, Social Business and Beyond | Scoop.it
No matter how accomplished a blogger you are, it can be a challenge to produce original articles on a regular schedule. Enter Trendin
janlgordon's insight:

I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

 

Finding fresh, original content can be a challenge for bloggers.

 

How to Find Trending Content

 

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

 

Garcia explains the best steps to content research.

 

Here's what caught my attention:

 

  • It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

 

  • Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

 

  • Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/J1bs30anKmC

 

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Give Your Content Marketing a Boost

Give Your Content Marketing a Boost | Curation, Social Business and Beyond | Scoop.it
We have put together a short list containing four simple yet effective tricks you can use to boost your content marketing efforts
janlgordon's insight:

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create quality content your audience will love.

 

Fuel your marketing efforts with fresh, original content.

 

Content Marketing Success Strategies

 

Many marketers publish articles in order to boost their visibility online. I agree that you need to have a plan in place that will take your marketing to the next level.

 

Selby explains the impact of great content on your business growth.

 

Here's what caught my attention:

 

  • Transform your old content into new blog posts. For example, create a video how-to guide or promote a series of posts in an eBook.

 

  • Avoid stepping over the line of recreating articles and plagiarism. Use tools like Feedly to help find ideas and repurpose what you already have.

 

  • Be selective when it comes to using user-generated content. This is where the comments section on your blog can be helpful in encouraging feedback.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/Fm3h30ajBR0

 

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Keep Your Readers with a Great Blog Post Introduction

Keep Your Readers with a Great Blog Post Introduction | Curation, Social Business and Beyond | Scoop.it
Your headline has attracted lots of readers to your blog, but now you need to adapt the post introduction to make them stay to read the rest of the content.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains how to capture your readers with a stand-out blog post introduction.

 

The purpose of the beginning part of an article is to capture the reader's attention and draw them into the post.

 

How to Create a Winning Blog Introduction

 

You can keep your audience from leaving your blog by writing intriguing introductions to your content. I agree that it only takes three seconds for a reader to head off to another website.

 

Elliott explains how to write an incredible blog post introduction that will make your audience want to read more.

 

Here's what caught my attention:

 

  • After reading the headline the introduction should clarify it. This is especially important if you do not have a sub-heading.

 

  • Your text should prepare the reader for the rest of the post. They need to know how it will be a benefit to them.

 

  • A good introduction builds trust. It should be a satisfying experience for your audience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/dRf9309URbj

 

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Curatti On Air: How The Power Of Commenting Benefits Bloggers

Curatti On Air: How The Power Of Commenting Benefits Bloggers | Curation, Social Business and Beyond | Scoop.it
There is nothing quite so satisfying as finding someone has commented on your blog. This post reveals why commenting benefits commenters (Video interview)
janlgordon's insight:

In our latest Curatti interview, Alice Elliott talks about all aspects of blogging, including blog commenting.

 

 

"In the interview I mention my commenting book and my latest 90 Days Challenge to Commenting Mastery. Now I don’t usually plug my own stuff, but once you’ve read the rest of this post and realise you need to perfect your commenting skills, this is a great place to start."

 

Elliott covers the benefits of commenting even for the non-blogger in order to build your network and influence.

 

She writes: "commenting can be a great way to hone in on your writing skills. Just like Twitter, you have a limited space to have your say. But even though it’s a bit more than 140 characters, there’s still a knack to writing a comment that is meaningful, proactive, readable and suitably enthusiastic enough to be accepted and welcomed."

 

Watch the full video here.

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Why Google Does Not Like 'Dofollow' Links in Sponsored Posts

Why Google Does Not Like 'Dofollow' Links in Sponsored Posts | Curation, Social Business and Beyond | Scoop.it
Some solicitations for sponsored content come with the demand that you include follow links. Resist the temptation to take the money. Here's why
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.

 

Why follow links are a turn-off when it comes to Google search.

 

Avoid Using Follow Links in Sponsored Posts

 

In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.

 

Capaloff explains the rules that Google has set forth and how they calculate your PageRank.

 

Here's what caught my attention:

 

  • Using a follow link can negatively impact your website's ranking in search results. Google refers to these as "link schemes," and you don't want your blog associated with these.

 

  • In some instances a website can be completely removed from Google's index if they include follow links. The company who has paid you can also be penalized along with you.

 

  • A penalty might appear anywhere from a few months to a year later. It rarely happens right away, but will catch up with you eventually.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/ITMA309sA7T

 

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New Content Marketer & Guest Blogger Advice

New Content Marketer & Guest Blogger Advice | Curation, Social Business and Beyond | Scoop.it
Here's some friendly advice (what to do and what not to do) for would-be guest bloggers and new content marketers
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create effective content as a guest blogger.

 

Why content marketing is really about establishing trust and leadership in your niche.

 

Publishing With Originality and Intent

 

Each article you publish should reflect your brand and help your readers. I agree that your posts should not be just about repurposing old content but instead offering a fresh perspective people will want to read.

 

Capaloff explains how to best approach your content marketing strategy for guest blogging opportunities.

 

Here's what caught my attention:

 

  • It's important to know who your audience is before crafting your content. Add something original instead of just a sales message or promotion.

 

  • Go beyond writing in just one style. Longer articles are great, but substance should count more. Avoid using fillers just to add more words.

 

  • Research first whether your topic has already been covered on other blogs. This will help you gauge the level of interest and who is writing about that topic.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/ySNb308RCpp

 

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