Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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 The Biggest Content Marketing Challenges of Today

 The Biggest Content Marketing Challenges of Today | Curation, Social Business and Beyond | Scoop.it
In this article, Shelly breaks down the state of content marketing today and examine some of the biggest content challenges
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains how to better understand the state of content marketing today.

 

In order to meet the expectations of your audience you need to know the right way to attract, retain and engage them.

 

The Latest Changes in Content Marketing

 

Very few B2B marketers report that their content strategy is reaching its full potential. I agree that businesses need to fully understand the underlying problem in order to be effective.

 

Kramer shows us the different challenges business are facing when it comes to producing great content.

 

Here's what caught my attention:

 

  • Map your content according to the stage in the buyer's journey. Find out what's relevant during the awareness phase.

 

  • Know how to measure the performance of your content. Find the right help, tools and resources to produce the best results.

 

  • Credibility is important for both executives and the writers of your blog. This needs to be earned through helpful, quality articles with fresh information.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/hrn5304ruxh

 

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janlgordon's comment, September 24, 11:08 AM
Thank you @Marco Favero :-)
janlgordon's comment, September 26, 10:40 AM
Thank you Mark E. Deschaine, PhD & @Frederico Neiva :-)
janlgordon's comment, September 26, 3:49 PM
Thank you @David Ruals :-)
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Increase Your Traffic Through Guest Blogging

Increase Your Traffic Through Guest Blogging | Curation, Social Business and Beyond | Scoop.it
The key to building traffic is to take advantage of someone else’s traffic first. And that is where guest blogging come
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it provides insight into how to take advantage of someone else's traffic in order to build yours.

 

If you would like to improve the amount of visitors to your website you need the help of other well-established blogs.

 

Use Guest Blogging to Drive More Website Traffic

 

Building a blog can be a slow, uphill climb when it comes to building your audience. I agree that in order to establish credibility and increase your traffic you should approach other blogs for writing opportunities.

 

Jantsch explains how to get started as an on-going blog contributor and spread the word on your content.

 

Here's what caught my attention:

 

  • Give away a valuable eBook when approaching bloggers. This can be used for their audience as well as building your brand image.

 

  • Begin with smaller websites within your niche before approaching the influencers. Eventually you will make a name for yourself and open new doors of opportunity.

 

  • Hire a good contributing writer for your own blog. This can help spread the word on your content as well as create a solid reputation for your business an an authority in your niche.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/zR7E30426VW

 

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janlgordon's comment, September 12, 10:37 AM
Thank you @Pantelis Chiotellis :-)
janlgordon's comment, September 13, 10:37 AM
Thank you @Birte Heidkamp :-)
janlgordon's comment, September 13, 4:39 PM
Thank you @Pantelis Chiotellis :-)
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Curation, Social Business and Beyond | Scoop.it
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.


Here are some highlights:


Shorter Paragraphs


Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.


 Relevant Internal Links


Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.



Smart CTA


Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1ooZqEO

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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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Attract More Blog Readers With These 14 Steps

Attract More Blog Readers With These 14 Steps | Curation, Social Business and Beyond | Scoop.it

"You put all your heart and soul into writing posts on your blog, and yet it seems you get hardly any readers."

janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because it shows how to bring more interest to your content with the right targeted reader focus.

 

Write content that your audience flocks to.

 

Improve Your Blog Posts By Offering What Your Readers Want

 

Meaningful content that appeals the needs of your readers will go a lot farther than just attracting visitors. I agree that creating an ideal reader profile and writing out of that will garner more attention.

 

Elliot shows how your blog can effectively reach your community in an authentic way.

 

Here's what caught my attention:

 

  • Find out whether your articles are helpful to your readers. Will the information actually make a difference in their lives?

 

  • Bring humanity into your posts by telling a story. This is something readers can relate to and creates a sense of community.

 

  • Interact with other blogs in your niche and leave meaningful comments. This will bring attention to your blog and attract more readers who have a similar interest.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/NzCb304n6yt

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, September 20, 10:39 AM
Thank you @massimo facchinetti :-)
janlgordon's comment, September 20, 3:14 PM
Thank you @Fretz Genosa :-)
janlgordon's comment, September 21, 10:42 AM
Thank you @Ricard Lloria & @Stan Smith :-)
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How Expert Roundup Articles Can Bring More Exposure

How Expert Roundup Articles Can Bring More Exposure | Curation, Social Business and Beyond | Scoop.it
Expert roundup articles are the perfect way to drive bursts of traffic to your blog. And they are surprisingly easy t
janlgordon's insight:

I selected this article from Curatti written by Ann Smarty because it shows the effectiveness of articles centered on expert advice.

 

Make your content more successful with content based on the opinions of industry leaders.

 

Attract More Readers With Expert Roundup Articles

 

Content based on leadership knowledge is well received by your readers. I agree that showcasing influencers can help build your brand and credibility.

 

Smarty explains how to successfully approach thought leaders and craft a winning article.

 

Here's what caught my attention:

 

  • Choose experts carefully and ensure that they can be a resource for future articles. The occasional participant won't help your roundtable strategy be successful.

 

  • Promote your leadership post as much as possible. It's important to reach out through social media, email, and through your blog for the most visibility.

 

  • Find out what your followers have questions about before finding influencers. As you conduct research keep SEO in mind with the right keyword strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

.

Read full article here: http://ow.ly/4EDn303giSq

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, August 17, 10:40 AM
Thank you @Ricard Lloria
janlgordon's comment, August 19, 10:56 AM
Thank you @BSN :-)
janlgordon's comment, August 22, 10:37 AM
Thank you @Michael Esplana :-)
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What is Content Curation?

What is Content Curation? | Curation, Social Business and Beyond | Scoop.it
I selected this piece by Dino Joannides for Lingospot because it tackles a much asked and frequently tackled answered of "What is Curation?" in the most appropriate manner possible. That is to say, he answers the question with an excellent example of curation, complete with multiple links to articles that prove his points.


Some points that caught my attention:


**Content curation means different things to a variety of stakeholders, be they journalists, editors, bloggers, business executives or marketers.


**Fred Wilson the Venture Capitalist and blogger sees curation as an essential element in today's media landscape as indicated by one of his posts here

.

**Some argue that curation could actually save media.


**Others have argued that there is a new type of curation that is in effect the New Search.


**Most people inadvertently already act as curators whenever they decide to post a link or video to their social networks to show their friends they have found great or topical content.


He closes by suggesting traditional editors make decisions based only upon content that was produced internally, whereas the newer Curation mixes this with external content. The determination of what is given prominence remains the same.


The difference is that now, this role is undertaken by professional journalists, content marketers, bloggers" or in reality, anyone that publishes online".


What do you think?


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article: [http://bit.ly/w81bwP]

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Robin Good's comment, January 20, 2012 12:49 PM
Thank you Jan, excellent work, as always.
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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No comment yet.