In this article, Shelly breaks down the state of content marketing today and examine some of the biggest content challenges
|Scooped by janlgordon|
I selected this article from Curatti written by Shelly Kramer because it explains how to better understand the state of content marketing today.
In order to meet the expectations of your audience you need to know the right way to attract, retain and engage them.
The Latest Changes in Content Marketing
Very few B2B marketers report that their content strategy is reaching its full potential. I agree that businesses need to fully understand the underlying problem in order to be effective.
Kramer shows us the different challenges business are facing when it comes to producing great content.
Here's what caught my attention:
- Map your content according to the stage in the buyer's journey. Find out what's relevant during the awareness phase.
- Know how to measure the performance of your content. Find the right help, tools and resources to produce the best results.
- Credibility is important for both executives and the writers of your blog. This needs to be earned through helpful, quality articles with fresh information.
Image: Courtesy of 123rf
Read full article here: http://ow.ly/hrn5304ruxh
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