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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Curation, Social Business and Beyond | Scoop.it

Pamela Vaughn posted this on hubspot.com


Lots of good information here:


Intro:


"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."


Here's what you need to know:


**One of the most powerful roles content can play in inbound marketing is in search engine optimization.


**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.


And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?


**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj

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How Social Media Affects Content Relevance in Search

How Social Media Affects Content Relevance in Search | Curation, Social Business and Beyond | Scoop.it

 Very interesting article, good news for all of us who are tired of finding bad content when we're searching for information and need it quickly.

 

Intro:

 

"Tweets, likes and +1's are sending signals to search engines that content is relevant and valuable. SEO pros take note."

 

Here's what caught my attention:

 

“Social signals that say quality are pretty straight forward,” says the Microsoft spokesperson. “Look to things such as likes, re-tweets, shares, etc. Beyond that, watch for the sentiment surrounding the action. Are people sharing your content via Twitter yet flagging it with #fail? If so, it’s a clue they’re displeased.”

 

When we go to a search engine, we want to find what we’re looking for, immediately and hassle-free. It’s clear that social media is helping search engines deliver more immediacy and more relevant results. In the long run, this will help SEO-directed businesses focus on what they should be doing: creating content people love.

 

http://mashable.com/2011/09/09/seo-social-media/

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Can Content Curators of Today Help Find Old Meanings & Lost Information?

Can Content Curators of Today Help Find Old Meanings & Lost Information? | Curation, Social Business and Beyond | Scoop.it

Amanda Bell, grammar school principle looks at content curation today and feels  barrier to entry is nonexistent and may be hampering our ability to find information that has any depth and may not be accurate. She worries that this will not be good especially for young people who are just starting out beginning to learn about the world.

 

My input:

 

I say, curation is a news delivery system for those who have already found their trusted sources and a research tool for those who have not.  We're at the beginning stages on content curation, cream always rises to the top.  I am definitely of the opinion that those who are driven to learn and understand something will delve deeper to find the truth no matter what.

 

What do you think?

 

Excerpt:

 

In an article posted by Popova about Eli Pariser's new book, The Filter Bubble: Algorithm vs Curator & the Value of Serendipity, she asks whether it is a good thing that the web filters content for us.

 

It can be argued that old media (newspapers, radio, television) have always been selective and in more recent times their reach has spread beyond a single city or country. In fact, there has been global sanitising of the media networks' news headlines owing to the immediacy of access to information (including each other's information) thanks to effective and fast new communication technologies.

 

The question here, however, is whether the role of curator is any more sophisticated in these online contexts than the old media position of editor.

 

http://www.theaustralian.com.au/news/opinion/in-search-of-old-meanings-and-lost-information/story-e6frg6zo-1226122648411

 

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The Shift to Content Marketing - Understand What Is Happening

The Shift to Content Marketing - Understand What Is Happening | Curation, Social Business and Beyond | Scoop.it

Good article about the importance of content and how you can apply this information to fine tune your strategy if you're creating or curating content.

 

Excerpt:

 

"Nearly 2 billion people worldwide are online. When they want a product or service, they don’t pick up a phone book (if you still do, you might want to skip this article).

 

Whether it’s information on a product, service, healthcare or current events, you name it, people are looking for it. In fact, in the USA during April 2011, we averaged 543 million searches per day, that’s 22.6 million per hour or 377,000 searches per minute! But you know this already, right?

 

I think it’s a good idea to revisit briefly the phenomenon of what’s really happening online because we tend to take for granted that the Internet is part of our culture now. And when we take this phenomenon for granted, we tend to miss two important things:

 

The excitement that comes with being at the forefront of technology.The fact that this is still new to 90% of the people, and everyone is trying to figure it out as it changes daily.

 

To some extent we have every right to take the Internet for granted because it’s so embedded in our lives. But if you think about it, the Internet has a relatively short history compared to the radical impact it has had on us, and we’re still in the infancy of this technology. The human race has not yet fully realized the potential of this kind of connectivity.

 

The growth curve for Internet use continues to be sharp, even today; the percentage of people online worldwide increased 14 percent from 2009 to 2010. Driven in large part by the ability of the Internet to deliver more content at faster rates and for lower costs, this explosive change to Internet usage has led to a massive cultural change.

 

http://www.seomoz.org/ugc/the-shift-to-content-marketing-understand-what-is-happening

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How To Quickly Add Value As Content Curators & Information Marketers

How To Quickly Add Value As Content Curators & Information Marketers | Curation, Social Business and Beyond | Scoop.it

 

I selected this piece written in March of 2011 because it's worthy of your attention once more, if you're serious about becoming a trusted source in this space. It has great information, answers the question what makes content curation necessary and much more.

 

Intro:

 

Content curation, a term that gained popularity in 2010, is the art of culling relevant, valuable and useful information from the vast ocean of data, and presenting it in a cohesive, interesting and comprehensive style that gives a ‘big picture’ view of a specific niche topic.

 

No longer can anyone claim that they can peruse and make sense of all the content that exists (and is being constantly added) on even a very narrow range of subjects. 47 million websites were added in 2009 and an estimated 550 billion documents exist online today.

 

The role of a content curator was first proposed around 2004, when the catchy term ‘Newsmastering’ was introduced by Robin Good of MasterNewMedia.com to describe a dedicated content analyst who would gather, collate and categorize content from various sources and compile it for consumption by those who are interested.

 

 

http://www.sitepronews.com/2011/03/16/content-curation-how-to-quickly-add-value-as-information-marketers/

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Curation platforms vs Search engines

Curation platforms vs Search engines | Curation, Social Business and Beyond | Scoop.it

This is an interesting comparison  and I think it's a good start....... search and curation continue to evolve and there's lots more to this story, stay tuned...........

 

Intro:

 

Curation platforms vs Search engines Nowadays, search engines like Google are essential tools for every Internet work. But are they the best place to search anything? We believe that a manual...

 

Search engines present a list of content, ranked by a relative relevance between the results. Curation platforms like Bundlr present themed groups of content, usually ranked by popularity, but always highlighting the author of the selection.

 

Search engines work better when:

 

We’re looking for definite answers The source long term authority matters The quantity of results is important

 

Curation platforms work better when:

 

Events are recent or on-going (and traditional sources are slow to catch up) There are multiple points of view Concrete example are prefered to definitions

 

http://blog.gobundlr.com/post/8821314660/curation-platforms-vs-search-engines

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Tom George's comment, August 12, 2011 12:56 PM
Wow Jan,
This is a great one. Notice I commented on this at the end of the post using Facebook. http://bit.ly/nX8ObV If you send me a facebook request, you can comment back anytime you like and also be notified if someone else happens to comment on your curation. I gotta do some training now back for more later Thiis is great. Did you know you can also share any other Scoop you like from another curator??
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Real-Time Collaboration Search & Curation Engine Is Here!!

Real-Time Collaboration Search & Curation Engine Is Here!! | Curation, Social Business and Beyond | Scoop.it
This sounds like a dream come true for content curators and others who need to make the process of finding content and information on the web more efficient and less time consuming.

SearchTeam.com, the world's first real-time collaborative search and curation engine, brings collaboration and Web searching together into a single tool to help with information research and knowledge sharing for students, educators, researchers,...

SearchSpace teammates can easily curate the best content from the web, their collective ideas, as well as their works in the form of documents, all in one organized place.

Save Time and Avoid Repeated Work, Together

“It’s 2011. No one on the Internet should have to repeat searches or encounter irrelevant results,” says Sundar Kadayam, founder and CEO of Zakta, creator of SearchTeam. “We built SearchTeam.com to help people save time when they search, organize what they find into folders so the information they need will be there when they return to it later, collaborate with trusted people to leverage everyone’s knowledge and work, and avoid repeated searching in the

http://www.prweb.com/releases/SearchTeam/CollaborativeSearch/prweb8594099.htm
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Understanding The Role Of Content Marketing Assets & Their Impact on SEO & Conversion

 This is information you need to know about your marketing assets and how to convert them to customers/clients. Great information here.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


A recent research report developed by TriComB2B and the University of Dayton School of Business Administration provides insight into the B2B purchasers’ decision making process.


Key findings from the benchmark report, for B2B search engine marketers to consider, include:


**Content assets, ranging from B2B blogs through technical data sheets, are critical in the B2B buying process.


**The source of information was most important in the search and evaluation stages of the decision process. Mobile websites, discussion forums, and blogs are important information sources for purchasing decisions


**This article takes a deeper look into each of these points, and the impact for search engine marketers working in the B2B space.


http://searchenginewatch.com/article/2117190/How-B2B-Search-Engine-Marketers-Can-Better-Impact-the-B2B-Buying-Process


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Google gives peek as its infamous algorithm and Cracksdown on Content Scrapers

Google gives peek as its infamous algorithm and Cracksdown on Content Scrapers | Curation, Social Business and Beyond | Scoop.it
Google releases a short video that details some of the famously secret technology that ranks certain sites above others.

 

Here's what caught my attention:

 

Now that Google now relies on so many different ways for ranking sites, the algorithm may be actually losing relevance."I think there are so many factors for ranking sites, they are not as concerned with people trying to scam the algorithm anymore."

"With all of these other things like Google authorship and so on, there's a bigger issue here that they are going to try and reward quality content. I don't think this is very surprising, then."

 

Stewart says the push from Google towards authorship, and around associating content with particular authors instead of random sites, is one factor. Another is that Google is also now ensuring search rankings may be different for each users based on if their friends in social circles have shared that content.

 

"Google is now becoming a monolith. Things like Google+ and authorship are creating this system, whereby if you are determined to be scamming the algorithm you could just lose your entire Google profile. They've got a much bigger stick now."

 

http://www.scoop.it/t/content-curation-social-media/p/415214938/google-gives-the-world-a-new-peek-as-its-infamous-algorithm-and-warns-of-crackdown-on-content-scrapers

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Search Results and Quality Content is an Oxymoron

Search Results and Quality Content is an Oxymoron | Curation, Social Business and Beyond | Scoop.it

This is a glitch in search today but someone is building a better mousetrap and we just have to live with the noise for the time being.

 

Hopefully those of us who curate are helping people find good, relevant pieces on a particluar topic as things evolve.

 

Intro:

 

Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthle.

 

 Good content takes time. Good content that we may value, may take even longer to produce and in some cases may take longer to find. Why? If the person who has authored it has not written equally for search engines as well as for their audience, and if it doesn’t possess the ”right” linkage and properties that meet Google’s search algoritham-it may fall quietly by the wayside. Thus we have more noise than signal and more of a glut of worthless, search friendly content.

 

http://directmarketingobservations.com/2011/08/15/search-quality-content-is-an-oxymoron/?blogsub=confirming#subscribe-blog

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Accelerate the Convergence of Social, Search, and Content

Accelerate the Convergence of Social, Search, and Content | Curation, Social Business and Beyond | Scoop.it

Jay Baer from Convince & Convert interviews Arnie Kuenn, the author of a great new book "Accelerate".  A great book, this is where the rubber meets the road! Great information on how to leverage search, content and social and how they work together.

 

Here's an excerpt:

 

Content, Search, Social is a Three-Legged Stool

 

Jay: So the book is interesting because it actually is really one of the first books that talks very specifically about the holy trinity of SEARCH and CONTENT and SOCIAL and how they work together. It’s a three-legged stool. You can’t really work without all of them. Tell me about that a little bit and how you got to that point.

 

Arnie: We used to be primarily an SEO link building company and found that it was pretty hard for us to do SEO and link building for sites that had really bad content, generic content and so on.........

 

Jay Baer

 

"This is my video interview with Arnie Kuenn about his excellent new book Accelerate. It's a playbook for integrating your social media, search, and content marketing. I wrote the forward for the book.

 

http://www.convinceandconvert.com/content-marketing-2/accelerate-the-convergence-of-social-search-and-content/

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Developing a Social Search Strategy – Content Is King

Developing a Social Search Strategy – Content Is King | Curation, Social Business and Beyond | Scoop.it

This is a good piece, and of course, it has  everything to do with content, if you're curating for business and branding, you will want to have a look at this, good info.

 

Intro:

 

"When developing a social search strategy, it's tempting to look at social networks"'alone and how you will effectively be found through search to gain...

 

Social search is gaining in popularity as a marketing term and practice as more brands recognise the benefit in developing a combined strategy and the need to react to changing consumer behaviour.

 

A search engine results page is no longer just a mass of static links, but combines photo, video and realtime content to present the user with an increasingly changing web of gateways to content online.

 

The focus for a long time has been on the strategy on external social networks – increasing your profiles to reach new users but also improve your search engine rankings to control the front page for your results. The website has taken somewhat of a backfoot when it comes to a social search strategy, but you risk ignoring it at your peril.

 

 

Content is still king

 

http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/

 

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6 Ways Content Strategists and Curators Can Use SEO Effectively

I chose this piece because it applies to those of us who are serious about curating content that are readers will find easily.

 

Curation is moving towards "topic centric" search which is where people will look for information about a topic.  The suggestions in this article should be part of your strategy and will help you achieve a prominent position in search for this subject matter.  Knowing and understanding how to use the right keywords is very important.

 

Some people are looking for content in real time, others will look for information in the future for research or for any number of reasons. The suggestions in this article are very valuable for your strategy whether you're creating, curating or both to build your brand and be known as an SME in your chosen field.

 

Here's a short into:

 

In the realm of content strategy and SEO, there is nary a website launch that isn't marred by the occasional ...

 

http://www.searchenginejournal.com/7-ways-content-strategists-can-get-along-with-seos-from-the-beginning/31840/

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