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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Curation, Social Business and Beyond | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
janlgordon's insight:

This infograph and article is from Omni Online Marketing Institute. I selected it because it talks about something that concerns all of us, whether we're a personal brand, agency, small business -


The Most Coveted Skills for 2014:


Here is one example of what you'll see - find the one that applies to you, it's going to be a great new year!!


BRAND SIDE


Most coveted digital marketing skills/specialties are: analytics and mobile marketing


As you can see when you look at the infographic, this is one example of skills that will be sought after - there are gaps in the marketplace


How can you capitalize on these market gaps?


Here's one example:


BRAND SIDE


Get a competitive advantage by hiring better people and training them to improve their skills


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/19AqUzQ]


 


 

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Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
(null)
George Schildge's curator insight, April 4, 8:17 AM

Great skills list...what's missing? http://info.matrixmarketinggroup.com/what-keeps-marketers-up

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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Curation, Social Business and Beyond | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss


Why having the right social media tools matter:


"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.


It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.


Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"


See full infographic here: [http://bit.ly/JMXlS0]

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21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]

21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

Pamela Vaughn posted this on Hubspot - and there are some pretty interesting statistics on how people are interacting with brands on social media with an infographic and 21 amazing statistics.


Intro:


Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads.


But how exactly do people interact with brands in social media?


On which social sites do they tend to be more interactive with businesses, and how do they prefer to engage?


ATYM Market Research put together an awesome infographic based on its research into how internet users interact with brands on social media sites like Facebook and Twitter, and they came up with some pretty captivating statistics.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Check out the infographic here: [http://bit.ly/uYBls6]

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Infographic Reveals How Content Goes Viral

Infographic Reveals How Content Goes Viral | Curation, Social Business and Beyond | Scoop.it

This piece was written by Megan O'Neill for SocialTimes based on some great research by ProBlogger.


Intro:


Striking it viral can be difficult.There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”


The ProBlogger research has been compiled into an awesome infographic called Understanding Viral Content Marketing.


The infographic covers everything from Metcalfe’s Law of viral marketing to the types and anatomy of viral content, the reasons we share, design, execution and more.


**There is tons of great food for thought in the infographic, 


**The biggest takeaway is the idea that “Viral content relies on two things.


**The content itself is worthy of being shared


** the content is shared widely enough to reap the benefits of the networks they are shared on.”...


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See article and infographic here: [http://bit.ly/t8vXXa]


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Martin (Marty) Smith's comment, December 5, 2011 9:26 PM
Very cool and helpful. Marty
Beth Kanter's comment, December 6, 2011 12:16 PM
I like having the motivations for sharing in a compact form - really useful
janlgordon's comment, December 6, 2011 2:26 PM
Hi Beth,
I do agree with you about that, glad you found this useful:-)
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Inbound Marketing on the Rise [Infographic]

Inbound Marketing on the Rise [Infographic] | Curation, Social Business and Beyond | Scoop.it

Charu Dwivedi for Mind Jumpers brings us an excellent Infograghic by Voltier Digital on the differences between Outbound and Inbound Marketing and why Inbound is gaining in importance.


Charu encapsulates the shift as "Inbound marketing focuses on earning, not buying, a person’s attention"


In pointing to the ascendancy on Inbound Marketing, it's worth first noting the ongoing demise in traditional marketing with a couple of statistics from the Infographic:


***84% of 25-34 year olds have left a favorite website because of intrusive or irrelevant advertising.


***44% of Direct Mail is never opened


***86% of people skip television ads


***200m Americans have registered their phone numbers on the FTC 'Do not call' list


On the added allure of Inbound Marketing:


***Leads cost 62% less than tradional marketing methods


***People are in control of the information they receive


For me, the Takeaway is that the shift in power from marketers to consumers has gone from being a trend to a juggernaut.  There is no turning back. 


People will always need to buy things, and companies that can engage their potential consumers and who produce quality products or services that will pass the all important peer test, will thrive.  Shouldn't it have always been this way? :)


Curated by Jan Gordon covering "Marketing, Branding & Beyond"


Read the article and see the Infographic here: [http://bit.ly/t6nmas]

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Are Content Curators the power behind social media influence?

I posted this piece by Neicole Crepeau some months ago but if you're like me, you can capture something you didn't see before the second time around.


This was worth a second read and I did come away with some takeaways that seem more like a possibility rather than just words because curation is going to heat up in 2012 and this is exciting news for all of us who are curators.


There are also some questions and answers that will reveal themselves in the coming year.


**Pay attention to the comments, Lots of good discussion in the original post. (I like that):-)


Here's what caught my attention:


Why are these folks important? Because they are influencers.


If the Curator is the new Google,


**we can expect businesses to optimize for the Curator just as they optimized for Search on the web.


****In this new world, Curators become a commodity and they have value that will be sought after.


**Marketers will seek curators in specific topic areas and with specific traits.


Marketers will want to know:


**The topics this person curates and the networks and communities he/she curates to.


**Curators who are plugged into niche communities and forums may be even more valuable.The number of connections on those networks. The volume or following always counts.


**The types of connections the curator has

.

**Reshare value. How many of this curator’s followers reshare the content, and how wide a net do they cast?


As this kind of information becomes more readily available through tools, the question is what happens when marketers seek and court Curators?


**Do Curators find a way to monetize their services, as Google did?


**Would that lessen their impact?


**How do Curators change what they do as they become a valuable and sought-after resource?


**What kind of markets, businesses, and products revolve around the new commodity of Curators?


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article and the comments here: [http://bit.ly/mzCp9u]


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Five Social Media Trends for 2012

Five Social Media Trends for 2012 | Curation, Social Business and Beyond | Scoop.it

 Stephanie Schwab wrote this article for Social Media Explorer


It's that most wonderful time of the year ... time to predict the future as we close out the year!


Stephanie Schwab has given us some great observations about the year ahead.


Here are a few things that caught my attention:


Social Media Influence


2012 is not going to be the year that a perfect tool emerges, but it will be a year for broad adoption of the ranking tools and lots of C-suite talk about “influence” in general.


Convergence of Marketing & Technology & Data


Marketers are going to take technology into their own hands and either train or hire people within their own departments who can move much more nimbly and creatively than traditional tech departments can:


Gleaning insights out of Google Analytics, Facebook, Twitter and YouTube; they use the data generated to determine:


****what content to provide within each of their platforms, to develop better promotions and events


****to figure out which products are resonating within various consumer communities


Curated by Jan Gordon covering "Covering Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/s1pK55]

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Measuring Online Influence & It’s Impact On Social Media

Measuring Online Influence & It’s Impact On Social Media | Curation, Social Business and Beyond | Scoop.it


Robert Dempsey of Dempsey Marketing interviewed Andrew Grill of PeopleBrowsr, the developers of Kred.


Measuring online influence seems to be pretty hot in the marketing world these days.


The interview is split into 2 Youtube videos and will take 37 minutes of your time to watch them both, but


**I can assure you that if you have an interest in Influence Metrics, your time will be very well spent!


Here's a synopsis:


PeopleBrowsr pays Twitter for their Firehose.


For better or worse, this means that they have access to EVERY Tweet dating back to 2008 – a total of 55Bn (from approx. 100m @names) at the time of the interview, raising by approximately 1 billion each week, or 10,000 a second.


Each of us can imagine some possible negative ramifications for Twitter selling our Tweets to whoever pays the fee,


**but this particular project is all about helping people and businesses.


Grill sets up his thoughts on Influence by relating the difference between him being at a Networking event and traditional

advertising.


He would scope the crowd looking for people who look interesting, stand near them and listen for a while, finally interjecting himself into the conversation when he feels he can add something.


This, contrasting with the traditional method of advertising: going into a crowd with a megaphone!


Kred currently has two measurements:


Influence score by local community, It will create communities based around locale and sphere of influence.


He defines Influence as changing people’s minds or getting them to take an action.


Outreach score: This shows your generosity of sharing and thanking people for their tweets or recommendations


People will be able to go back any number of days to see tweets of people who interest them.


Kred will train people, not necessarily in how to raise their scores, bu]t in how to make use of what their numbers are telling them.


**Another aspect of Kred is that people can be awarded points for ‘offline influence’, such as awards they may have received



**Grill admits that it will be a couple of years before scoring platforms are able to bring people everything they might wish to see, but feels that we are on the right path.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article & listen to interview here: [http://bit.ly/sLc2el]

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Research Shows Divergence in Social Media Uptake

Research Shows  Divergence in Social Media Uptake | Curation, Social Business and Beyond | Scoop.it

Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.


This article for 'Grow' presents Data  provided by the Center for Marketing Research at the University of Massachusetts.


What particularly caught my attention is:


***The almost universal uptake of Social Media by Universities and Charities.


***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies


A perhaps even more interesting divergence among the Fortune 500 where:


***The top 100 companies are the most active blogging companies.


***Only 17% of the next 400 companies blog.


It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves.  I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tkN2XG]

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The Many Languages Of Twitter [Infographic]

The Many Languages Of Twitter [Infographic] | Curation, Social Business and Beyond | Scoop.it

This article on fastcodesign.com features what can be best described as Infographic Art, produced by Eric Fischer.


There is a World map in which there are no borders and the predominant language of Tweets are depicted in colors. 


There are 4 other maps, the third of which, of New York City, "has extremely intermixed borders--a crucial feature of the city's famed cultural melting pot".


The depictions are beautiful. See them all here: [http://bit.ly/rZTnd7]


Enjoy!


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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Curation, Social Business and Beyond | Scoop.it

Mike Ricci wrote this piece for Webtrends Blog


On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.


Here's what caught my attention:


****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 


****68% said they were unprepared for the explosion of Social Media


****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!


****80% identified mobile apps and 72% stated that tablet apps are priorities going forward


****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.



There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.


Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"


Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]

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Dea Elmi's comment, November 28, 2011 5:21 PM
Riding the wave...
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Socmetrics - Offers Fast, Simple Influencer Identification

Socmetrics - Offers Fast, Simple Influencer Identification | Curation, Social Business and Beyond | Scoop.it

This post is by Jason Falls on his blog Social Media Explorer


Socmetrics, a one-year-old company out of Boston, is similar to mBlast in that it looks at influencers through a topical filter.


While Tom Webster, founder, may very well be influential in the worlds of social media marketing and market research, and mining his conversations and those around him shows that if you’re looking for it.


Tools like Klout, which look at influence in more of a reach-based formula, don’t make topical distinctions very well. **Socmetrics does .


Here's what caught my attention:


"I like the fact the search returned not just news media and bank brands, but also bloggers and other influencers that talked about the topic.


**It also didn’t just give me a list of those with the top number of Twitter followers and call it a day.


**Socmetrics takes into account multiple channels and reach including YouTube, Twitter, blog readership and the like."


Read full article: http://bit.ly/sgMXhp

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The New Klout Algorithm & How You Can Make It Work For You

The New Klout Algorithm & How You Can Make It Work For You | Curation, Social Business and Beyond | Scoop.it


This piece was written by Michael Q Todd and it's one of the best articles I've seen written about Klout in recent days.


I personally feel that your focus should be on consistently posting great content aimed at the right audience building community around your contribution and participation.


Whether we like it or not, Klout is not going away anytime soon and Michael has some good suggestions about how to build and maintain your Klout score. It will be interesting to see how Kred, (Klout's competitor) measures your online influence but for now, that remains to be seen.


Intro:


"It seems that your Klout score is now determined by your level of activity and attraction across all 12 of the networks they score. 


**My own score did not get “hit” nearly as hard as many did last week and I firmly believe that this is because I spend time and effort on places other than Facebook and Twitter.


I also believe Klout have it right here and that a multitude of places should be taken into account.


They have gone out on something of a limb here and staked their reputation on this highly different algorithm becoming more popular and meaningful.


I believe it will become so. I also believe that more and more networks will be added.


As something of a student of “influence online” my advice would be to get involved as much as you can in some of the “secondary networks” as they may not all be secondary forever and obviously Klout does not see them as secondary.


Read full article:


http://www.michaelqtodd.com/newklout


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Demystifying the Data Dilemma

Demystifying the Data Dilemma | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article was written by Andy Capaloff for Curatti - it clearly addresses the challenges that many businesses are having with their data.


Here's a snippet from this piece:


Andy Capaloff says:


You have to frame questions well and ask for exactly what you wanted, or you would either get no answer at all or worse, the one that you asked for.


So interrogating, and stepping back from that, gathering and compiling your data becomes a matter of knowing your processes in great detail.  You are asking a computer, remember.  It is no more capable of understanding nuance than was a brilliant former colleague.


Here is a special offer from Curatti-


We're looking for 2 to 4 small businesses to submit raw data and reports you are producing, that pertain to your sales funnel.


Andy will try to highlight the problem areas that need  addressing and perhaps pinpoint holes in the data.


He will give a free analysis that may be used as a case study, completely anonymous. This will will also help him hone in on exactly where your pain points are so he can write further posts on this topic to help you utilize this information in your business.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17DsK8L]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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Interview with Andrew Grill CEO of PeopleBrowsr (Kred): Timely and relevant

Interview with Andrew Grill CEO of PeopleBrowsr (Kred): Timely and relevant | Curation, Social Business and Beyond | Scoop.it

I posted this piece a few weeks ago and thought I'd do it again today because it's definitely something to watch in 2012.


I was on a tweet chat last night with the people from Kred and from what I heard, these people really are going to play a very important role in  reputation measurement. They seem to be transparent, willing to answer questions and respect the fact that we want to know how they come up with our scores.  They have a completely different system from their competitor.


Great interview by my friend, Robert Dempsey!


Robert Dempsey of Dempsey Marketing interviewed Andrew Grill, CEO of PeopleBrowsr, the developers of Kred.


Measuring online influence seems to be pretty hot in the marketing world these days.


The interview is split into 2 Youtube videos and will take 37 minutes of your time to watch them both, but


**I can assure you that if you have an interest in Influence Metrics, your time will be very well spent!


Here's a synopsis:


PeopleBrowsr pays Twitter for their Firehose.


For better or worse, this means that they have access to EVERY Tweet dating back to 2008 – a total of 55Bn (from approx. 100m @names) at the time of the interview, raising by approximately 1 billion each week, or 10,000 a second.


Each of us can imagine some possible negative ramifications for Twitter selling our Tweets to whoever pays the fee,


**but this particular project is all about helping people and businesses.


Grill sets up his thoughts on Influence by relating the difference between him being at a Networking event and traditional

advertising.


He would scope the crowd looking for people who look interesting, stand near them and listen for a while, finally interjecting himself into the conversation when he feels he can add something.


This, contrasting with the traditional method of advertising: going into a crowd with a megaphone!


Kred currently has two measurements:


Influence score by local community, It will create communities based around locale and sphere of influence.


He defines Influence as changing people’s minds or getting them to take an action.


Outreach score: This shows your generosity of sharing and thanking people for their tweets or recommendations


People will be able to go back any number of days to see tweets of people who interest them.


Kred will train people, not necessarily in how to raise their scores, bu]t in how to make use of what their numbers are telling them.


**Another aspect of Kred is that people can be awarded points for ‘offline influence’, such as awards they may have received



**Grill admits that it will be a couple of years before scoring platforms are able to bring people everything they might wish to see, but feels that we are on the right path.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article & listen to interview here: [http://bit.ly/sLc2el]

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34 Stunning Infographics To Understand The World Of Social Media

34 Stunning Infographics To Understand The World Of Social Media | Curation, Social Business and Beyond | Scoop.it

Smashingapps shows us how the world spends its time online.


Intro:


Infographics is a new way of showing information through graphical representation. We recently posted some interesting posts on infographics that you can also find on the net.


Great demonstration on how infographics can increase your understanding of the interlinking world of social media and it’s impact on the global internet users.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read more: [http://bit.ly/uuBUoq]

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Before You Post Remember "Timing Maximizes Engagement" - (infographic)

Before You Post Remember "Timing Maximizes Engagement" -  (infographic) | Curation, Social Business and Beyond | Scoop.it

Adam Covati - Founder of Argyle Social shares some very important information for marketers -timing is everything, as the old saying goes.


**Before you post anything, make sure you know when your audience is online and which networks they're on.


Social media marketing: timing maximizes engagement (infographic)...


He’ll talk about measuring, managing, and monetizing social media.Get everyone on the same page


His first piece of advice is to   “Get everyone in marketing on the same page."


**Use the same platform. Aggregate your efforts in one place and use consistent web analytics or third party tools.


**Once you’re organized, you can really measure things and then you can figure out how to do more of what’s working.”


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here [http://bit.ly/vDTJkN]

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Social Media Trends for 2012 - Content Curation Leads the Way

Social Media Trends for 2012 - Content Curation Leads the Way | Curation, Social Business and Beyond | Scoop.it

This piece was written by Sue Reynolds for Carmine Media


Sue says:


"Based on the trends I’ve seen in 2011, the conversations I’m having with clients and the widening gap between what we need and what we have, here are my thoughts on what will be trending in social media in 2012."


Here are a few things that caught my attention:


Content Curation


As social spaces become more crowded and filled with noise -


**content curators will become a more important part of the stream.


****Curators that take the time to review, show patterns, themes, give statistics on user's habits adding  context to the content before passing it on will become a valuable resource for peer reviewed articles.


**Taking cues from these curators, brands will become part of the de facto news media as they curate and stream relevant content to their followers.


integration of marketing and IT


Many businesses struggle with where to house the social media team. Many land in the marketing department, which can cut them off from access to the technology they need to do their jobs effectively, not to mention run the risk of becoming too “marketing” in their messaging.


**As social media becomes more integrated into business I believe we’ll see an integration of marketing and IT.


**In my corporate position I’m housed with IT, which I believe is crucial. I have access to designers, SEO analysts, programmers and WordPress developers, so if I need a Facebook tab, help with optimizing a blog or the latest keyword research, I can just turn around and ask.


Many social media professionals are housed in marketing departments, siloed away from IT functions.


Some are dealing with an IT department housed offsite or even overseas. Time differences and lack of access to data make it difficult for these professionals to work quickly and effectively so I think we’ll start to see a convergence of IT and marketing as we increase our social technology.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/rHzNO6]

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Content Curation: Why Detecting Emerging Patterns Is Crucial?

Content Curation: Why Detecting Emerging Patterns Is Crucial? | Curation, Social Business and Beyond | Scoop.it

Romain Goday, wrote this piece for Darwin Ecosystems I've had some great discussions with Romain and he truly understands what it takes to be a relevant curator.


He lists the top reasons why content curators need to pay attention to them.


We all know the service Content Curators provide in cutting through the noise on the Web, and new tools that are coming out will enable more and more people to become curators.


This is what caught my attention:


** Successful Curators will need the tools that enable them to latch onto new trends in their area of expertise. 


Those who are able to discern patterns and report on them in a timely manner will


***Link together pieces of the information puzzle so that others may see what had previously been missed


***Provide insights on the significance of events


***Demonstrate how those events evolve


***The emergence of patterns is a sign that something is happening


***The ability to understand and Curate new patterns and generate buzz around them, is what stands Expert Curators above the growing crowd


Romain's own takeaway is that Patterns should be the starting point for Curation.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://bit.ly/sjRyc2]

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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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Rescooped by janlgordon from Mobile Marketing Strategy and beyond
Scoop.it!

A Glimpse into The Mobile World In 60 Seconds [Infographic]

A Glimpse into The Mobile World In 60 Seconds [Infographic] | Curation, Social Business and Beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds.



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind and imagine how it would look if you added what one of the readers said below.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads

were ignored in the same 60 second timeframe.


Curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"


See Infographic  [http://tcrn.ch/u4No0L]

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Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators
Rescooped by janlgordon from The Millenials - GenY watch
Scoop.it!

Majority of Millennials Value Social Media Over a Steady Paycheck

Majority of Millennials Value Social Media Over a Steady Paycheck | Curation, Social Business and Beyond | Scoop.it

For her blog, Marketing Pilgrim, Cynthia Boris brings us some eye-opening findings from Part Two of the 2011 Cisco Connected World Technology Report.


This part of the report is based upon interviews with 100 young professionals in their 20s, from each of 14 countries.  (Part one was based upon the same sample size but using college students).


The results are at the same time somewhat unsurprising yet very eye-opening.


Here are a few of the findings:


***56% of college students said that if they encountered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy.


***40% of college students and 45% of young employees said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility


***27% of college students said that staying on Facebook was more important than partying, dating, listening to music or hanging out with friends.


(Cynthia's son suggests that these numbers are two low and that the real diehards were too busy on Facebook to respond!)


***66% of students and 58% of employees cite a mobile device (laptop, smartphone, tablet) as “the most important technology in their lives.


The takeaways here from a marketing perspective are:


***GenYers are always on. 


***The line between work and leisure hours are being erased.


***"Young professionals now choose their lunch location based on the instant coupon that shows up on their phone at 11:00 am. They’re shopping for holiday gifts while sitting in a meeting and they’re making weekend getaway plans in the middle of the week."


Food for thought for all of us in business or embarking upon new ventures.


Curated by JanLGordon covering "The Millennials - GenY Watch"


See the full article here: [http://bit.ly/uAZ1oE ]

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Scoop.it!

Content Curation (Real Time) vs. Automation - The Value Differential

Content Curation (Real Time) vs. Automation - The Value Differential | Curation, Social Business and Beyond | Scoop.it

Robin Good found this wonderful piece


A short article by Jay Pinkert, but pointing to an increasingly critical issue for anyone interested in curation. The value differential.

From the article: "The essence of curation, then, is the curator’s informed and discriminating point of view and active participation.

 

As with most endeavors that require extra personal attention and effort, there’s strong temptation to look for shortcuts – that means you, Paper.li and Summify.

 

It’s worth noting that Twitter ranking/management clients like TwitCleaner classify tools that auto-aggregate and auto-tweet your content feed as “app spam.”

 

Over-reliance on those tools can negatively impact your social media profile and rankings, and those items are less likely to be stichared than ones you’ve clearly considered and bundled on your own."


However, there are other applications that help make the work of genuine curation more manageable.


Four of the most promising content curation tools are:


*Storify

*Scoop.it  (Jan)   I love Scoopit! Easy to use, online community, looks good

*Curated.by

*Pearltrees


Read full article: [http://bit.ly/vF801i]


Via Robin Good
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Guillaume Decugis's comment, November 2, 2011 2:39 PM
Thanks for pointing this out Robin: we totally editorial control is key as that's what brings the essential human touch needed when curating.
janlgordon's comment, November 2, 2011 3:17 PM
Thanks for posting this Robin, it's something that I think we all need to pay attention to - part of curating is having conversations, stimulating new thought, collaboration and opinions - it's hard to do that if you're automating your content. Having said that, many of us are on different time zones, kind of hard to converse in real time. Curation is a work in progress....
Scooped by janlgordon
Scoop.it!

StumbleUpon Drives More Traffic than Facebook or Twitter - Plus INFOGRAPHIC

StumbleUpon Drives More Traffic than Facebook or Twitter - Plus INFOGRAPHIC | Curation, Social Business and Beyond | Scoop.it

This post is from Jeff Bullas and as always he has some very important information  about StumbleUpon that you should know about.


Intro:


"I recently stumbled across some data from Stat Counter that revealed that StumbleUpon drives more referral traffic than Facebook and Twitter or any other social media site!"


**The Statistics on StumbleUpon Worth Noting


**StumbleUpon itself has just released a infographic that highlights some interesting facts and figures about its service that is worth keeping in mind


Read the full article:  http://bit.ly/rAMOWw

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