Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Keyword Research for Content (Part 1)

Keyword Research for Content (Part 1) | Curation, Social Business and Beyond |
This is the first of a 3-part article, each of which is illustrated with an in-depth infographic. Part 1 is on Keyword Research
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.


Create a monthly action plan for your articles with the right keywords.


How to Use Keywords Effectively


Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.


Sharma explains the basics of content planning through keyword research.


Here's what caught my attention:


  • Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.


  • Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.


  • After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of 123rf.


Read full article here:


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Didier C Touboul's curator insight, January 31, 11:55 AM
Basics for SEO, the right keyword selection
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Social Media Trends for 2012 - Content Curation Leads the Way

Social Media Trends for 2012 - Content Curation Leads the Way | Curation, Social Business and Beyond |

This piece was written by Sue Reynolds for Carmine Media

Sue says:

"Based on the trends I’ve seen in 2011, the conversations I’m having with clients and the widening gap between what we need and what we have, here are my thoughts on what will be trending in social media in 2012."

Here are a few things that caught my attention:

Content Curation

As social spaces become more crowded and filled with noise -

**content curators will become a more important part of the stream.

****Curators that take the time to review, show patterns, themes, give statistics on user's habits adding  context to the content before passing it on will become a valuable resource for peer reviewed articles.

**Taking cues from these curators, brands will become part of the de facto news media as they curate and stream relevant content to their followers.

integration of marketing and IT

Many businesses struggle with where to house the social media team. Many land in the marketing department, which can cut them off from access to the technology they need to do their jobs effectively, not to mention run the risk of becoming too “marketing” in their messaging.

**As social media becomes more integrated into business I believe we’ll see an integration of marketing and IT.

**In my corporate position I’m housed with IT, which I believe is crucial. I have access to designers, SEO analysts, programmers and WordPress developers, so if I need a Facebook tab, help with optimizing a blog or the latest keyword research, I can just turn around and ask.

Many social media professionals are housed in marketing departments, siloed away from IT functions.

Some are dealing with an IT department housed offsite or even overseas. Time differences and lack of access to data make it difficult for these professionals to work quickly and effectively so I think we’ll start to see a convergence of IT and marketing as we increase our social technology.

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

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