Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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Infographic Reveals How Content Goes Viral

Infographic Reveals How Content Goes Viral | Curation, Social Business and Beyond |

This piece was written by Megan O'Neill for SocialTimes based on some great research by ProBlogger.


Striking it viral can be difficult.There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”

The ProBlogger research has been compiled into an awesome infographic called Understanding Viral Content Marketing.

The infographic covers everything from Metcalfe’s Law of viral marketing to the types and anatomy of viral content, the reasons we share, design, execution and more.

**There is tons of great food for thought in the infographic, 

**The biggest takeaway is the idea that “Viral content relies on two things.

**The content itself is worthy of being shared

** the content is shared widely enough to reap the benefits of the networks they are shared on.”...

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

See article and infographic here: []

Martin (Marty) Smith's comment, December 6, 2011 2:26 AM
Very cool and helpful. Marty
Beth Kanter's comment, December 6, 2011 5:16 PM
I like having the motivations for sharing in a compact form - really useful
janlgordon's comment, December 6, 2011 7:26 PM
Hi Beth,
I do agree with you about that, glad you found this useful:-)
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Social Media Trends for 2012 - Content Curation Leads the Way

Social Media Trends for 2012 - Content Curation Leads the Way | Curation, Social Business and Beyond |

This piece was written by Sue Reynolds for Carmine Media

Sue says:

"Based on the trends I’ve seen in 2011, the conversations I’m having with clients and the widening gap between what we need and what we have, here are my thoughts on what will be trending in social media in 2012."

Here are a few things that caught my attention:

Content Curation

As social spaces become more crowded and filled with noise -

**content curators will become a more important part of the stream.

****Curators that take the time to review, show patterns, themes, give statistics on user's habits adding  context to the content before passing it on will become a valuable resource for peer reviewed articles.

**Taking cues from these curators, brands will become part of the de facto news media as they curate and stream relevant content to their followers.

integration of marketing and IT

Many businesses struggle with where to house the social media team. Many land in the marketing department, which can cut them off from access to the technology they need to do their jobs effectively, not to mention run the risk of becoming too “marketing” in their messaging.

**As social media becomes more integrated into business I believe we’ll see an integration of marketing and IT.

**In my corporate position I’m housed with IT, which I believe is crucial. I have access to designers, SEO analysts, programmers and WordPress developers, so if I need a Facebook tab, help with optimizing a blog or the latest keyword research, I can just turn around and ask.

Many social media professionals are housed in marketing departments, siloed away from IT functions.

Some are dealing with an IT department housed offsite or even overseas. Time differences and lack of access to data make it difficult for these professionals to work quickly and effectively so I think we’ll start to see a convergence of IT and marketing as we increase our social technology.

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

Read full article here: []

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