Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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What Marketing ROI Really Means For Your Business

What Marketing ROI Really Means For Your Business | Curation, Social Business and Beyond | Scoop.it
Marketing ROI seems to be about the only thing that some businesses truly care about when it comes to marketing. But so many get it wrong! Rea
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it provides insight into how companies can successfully measure their marketing ROI with realistic expectations.

 

Your business needs to communicate the reality of your strategic results to your customers.

 

How ROI Really Functions

 

There are many different variables when it comes to measuring your outcomes for your clients on social media. I agree that it is important not to present false expectations to your leads and clients.

 

Temelkov provides insight into the "chicken and the egg" formula where marketers still believe modern methods are a selective process.

 

Here's what caught my attention:

 

  • Customers have become more sophisticated due to digital disruption. Most people now use their mobile devices to use the Internet with just about half using these for search.

 

  • The right timing is important in reaching your audience. Knowing which platform they are engaging on should also be a consideration in your marketing strategy.

 

  • Businesses often miss outlining a success metric or KPI. This can cause your marketing efforts to fail and maintain steady growth.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/NOjB303a6mY

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, August 16, 2016 2:39 PM
Thank you @Dara Lin :-)
janlgordon's comment, August 18, 2016 10:38 AM
Thank you @Dara Lin :-)
janlgordon's comment, August 22, 2016 10:38 AM
Thank you @Ricard Lloria :-)
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Measure Your Social Media Strategy with this Great Guide [Infographic]

Measure Your Social Media Strategy with this Great Guide [Infographic] | Curation, Social Business and Beyond | Scoop.it

Last month, Araceli Perez of e-interactive created a fantastic infographic resource for social media analytics.


Here are a few highlights:


**Define measureable and actionable KPIs


**Configure your analytics


**The infographic was compiled from Ara and e-interactive’s analytics knowledge and from posts by Gemma Muñoz and myself (from a series I did over on Search Engine Journal)."


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See Full infographic here: [http://bit.ly/QmVlR0]

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