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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Curated 'me': How Millennials are forging the new world

The Curated 'me': How Millennials are forging the new world | Curation, Social Business and Beyond | Scoop.it

Now this is an eye-opener!  We all know that Millenials are leading the way in the digital world.  Well here is a must-see video from MTV, along with a very important article written by Steve Rosenbaum for mediaite.com


Introducing "The Curated 'me'".  The online persona that we portray to the whole world that is very likely different to how we show ourselves to our frriends and family.


"What’s changing for young people is changing for all of us. How we connect, how we share. How we present our digital selves."


"In some ways it is the evolution of our society from physical to digital. In the past we knew that we had to behave one way at work, another in a public park, and another at Church or Synagogue. Now those behaviors move online."


Here are some of the things that caught my eye:


**** The presentation was called ‘Millennials: Decoded’, and was broken into four findings. The Curated Me, Publicly Intimate, Like-A-Holism and Digi-Quette:


*** The Curated Me is almost like a prosthetic extension of ourselves:  “You are the author of what gets put out there.”


*** Publicly Intimate:  94% agreed that texts are private. While platforms like Twitter and FB Status are public, with FB being more Superficial, and Twitter more Real. Phone calls are the least welcome, because they can be ‘awkward.’


*** Like-a-Holism (Are you a likeaholic?): 79% of respondents said their generation expects feedback, and 58% feel more confident when others respond. 33% said they feel disappointed when others don’t respond, and 23% said they feel alone if they don’t get feedback.


*** Digi-Quette:  The etiquette of the always on web is emerging as a series of social behaviors. They can’t really be taught about it, because they know more about it than the older generation. Says one expert: “It’s like the air they breathe.”


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://bit.ly/tUq6GW

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The Growth of Social Media: An Infographic

The Growth of Social Media: An Infographic | Curation, Social Business and Beyond | Scoop.it

Nobody likes Facebook?  Twitter is on its way out?  We have all read the premature obituaries for these social media giants, and many of us have seen the evidence that these forecasts were wildly inaccurate. 

 

This article by Jenise Uehera Henrikson for Search Engine Journal shows us the facts, in some stunning and visually pleasing graphs.  Pictures really can speak a thousand words.

 

http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

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Tom George's comment, August 30, 2011 1:15 PM
Hi Jan,
How did you fair through Irene? Not to bad here. Did you see I added another curator Mike Ellsworth. Hope you are off to a good start this week.
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The Holistic Approach To Social Media: Determining your target customer

The Holistic Approach To Social Media: Determining your target customer | Curation, Social Business and Beyond | Scoop.it

In this guest post for Socialmouths, Dave Van de Walle of Area224 and 12 Minute Marketing urges Social Media marketers to get back to basics:

 

"Part of the fact that the Four Ps (Product, Price, Place, Promotion) don’t get too much attention has something to do with bias – you are biased toward those things you do most, or best, as a business person. So if you’re a PR Guy, you might tilt toward Promotion. If you’re a computer programmer writing software, you are probably zeroed in on Product. And so on… but, because of your bias, and that of your boss or your client or the woman who owns your company, you get a very “siloed” and not-very-holistic approach to whatever it is you’re working on."

 

Basic stuff for many marketers but too many people are losing sight of the ultimate reason for their social media campaigns: to sell their product, which may be themselves, to their target customer.

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How Facebook Will Steal Your Customers

How Facebook Will Steal Your Customers | Curation, Social Business and Beyond | Scoop.it
"The idea that a single company has that much control over your digital existence should be enough to scare anyone.

Facebook_cracked_icon "The idea that a single company has that much control over your digital existence should be enough to scare anyone. Throw in the fact that Facebook is well known for its arbitrary suspending or deleting of accounts and if their march for dominance on the Web doesn’t worry you … well .. here’s some more kool-aid for you."

[Steve Hodson, codenut]

Do you know what Facebook is going to do with your fan base? Whatever they bloody well please, that's what. They have a track record.

If you felt bad when we asked, how do you feel about Facebook owning your content? How do you feel when Facebook uses your database?
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