Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Your Complete Content Plan, Part 2: Content Creation

Your Complete Content Plan, Part 2: Content Creation | Curation, Social Business and Beyond | Scoop.it
In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

 

Focus on engaging your audience with a solution and strong call to action.

 

How to Use Effectively Publish Content

 

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

 

Sharma explains the basics of content planning that stands out to your community.

 

Here's what caught my attention:

 

  • Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

 

  • Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

 

  • It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFbV3099Qkm

 

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Avoid These 10 Business Email Errors

Avoid These 10 Business Email Errors | Curation, Social Business and Beyond | Scoop.it
Writing business emails is not as straightforward and simple as we would like to think. One small unintentional error can quickly take things south.
janlgordon's insight:

I selected this article from Curatti written by Niraj Ranjan because it covers how to best approach your prospects.

 

Some phrases are outdated and inappropriate for business emails.

 

How to Communicate With Your Subscribers

 

It just takes a few words to lose the attention of a potential customer. I agree that in order to have more sales you should write your message in a way that is appealing and does not have a direct sales pitch.

 

Ranjan explains several phrases that do not work well for business emails.

 

Here's what caught my attention:

 

  • An overused cliche is, "Don't hesitate to contact me." It is not only over polite, but also sounds too phony. People are already aware that they can approach your business for further clarification on information.

 

  • Avoid filler phrases such as, "I hope you're well." These are hollow statements without true meaning or emotion. Instead keep the introduction light, and get straight to the point.

 

  • If your prospect asks a question responding with, "I don't know" is unprofessional. This gives the reader the wrong impression -- instead offer an answer that allows you to get back to them with the right information that they are looking for.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/5bKo3084jR5

 

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The Latest Digital Marketing Trends Your Business Should Know

The Latest Digital Marketing Trends Your Business Should Know | Curation, Social Business and Beyond | Scoop.it
As the speed with which digital marketing changes continue to increase, businesses are forced to continually evaluate the effectiveness of their efforts.
janlgordon's insight:

I selected this article from Curatti written by Robert Caruso because it shows the importance of companies embracing the latest digital marketing trends.

 

Understanding the latest digital technology advances can help improve your marketing performance.

 

The Current Outlook on Digital Marketing

 

Studies show that businesses still struggle with engaging customers through new technology. I agree that in order to be effective businesses need to take advantage of the latest trends.

 

Caruso explains the different forms of digital marketing including platforms like Facebook Live video, and the value of each.

 

Here's what caught my attention:

 

  • Many marketing executives are jumping in on mobile and live video technologies. They are using these platforms to improve customer engagement.

 

  • There is a connection between critical technology capabilities of both analytics and social media. This is something that should not be overlooked by marketing managers.

 

  • Collaboration tools are on the rise in use by executives. This is the best way for teams to stay on top of the latest digital platforms.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/DlLz304TO4M

 

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janlgordon's comment, October 7, 2016 10:58 PM
Thank you @nukem777 & @Skylly_W :-)
janlgordon's comment, October 10, 2016 10:40 AM
Thank you @Stan Smith @Skylly_W & @Mehdi BH :-)
janlgordon's comment, October 11, 2016 10:43 AM
Thank you @Judi Singleton :-)
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Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Curation, Social Business and Beyond | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.


These steps apply to your overall content marketing strategy whether you're creating or curating content.


The challenge:


**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.


The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels


Here are the four steps:


As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.


**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.


**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.


**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.


**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.


**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.


Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"


"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


Via Martin Gysler, janlgordon
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Improve Your Digital Marketing, Content & Wordpress With 12 Tools

Improve Your Digital Marketing, Content & Wordpress With 12 Tools | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/h5tN30930IA

 

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malek's curator insight, February 16, 8:36 AM

Bookmark and keep handy. Some of the best new tools.

janlgordon's comment, February 16, 5:27 PM
thanks @massimo facchinetti for this.
Digitalhub's curator insight, February 17, 7:38 AM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/h5tN30930IA

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How to Avoid Costly Product Launch Mistakes

How to Avoid Costly Product Launch Mistakes | Curation, Social Business and Beyond | Scoop.it
There are so many possible pitfalls with any product launch. Here are 11 mistakes you need to avoid, along with hints on what you should be doing instead
janlgordon's insight:

I selected this article from Curatti written by Shane Barker   because it explains the importance of being prepared for a successful product launch.

 

In a competitive online environment it's important for your goods to stand out to consumers.

 

Create a Successful Product Launch

 

Today's online market is highly competitive in an age of social media and reviews. I agree that businesses can gain more attention with the right focus and strategy in place.

 

Barker shows you how you can best present your products with a strategized approach.

 

Here's what caught my attention:

 

  • A lack of planning can place your product launch off to a bad start. You need to have a strategy in place early on that you can make adjustments with as you move forward.

 

  • Don't forget to include a marketing strategy in the process. During production this can be placed on the back burner or missed -- which can cause you to lose prospects.

 

  • Understand what problem your product solves for your audience. You do this through proper market research and identify the needs and desires of your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/QyYx3076uVI

 

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How to Put Together a Successful Survey

How to Put Together a Successful Survey | Curation, Social Business and Beyond | Scoop.it
You’d think that just putting together a survey would be easy, right? So easy in fact, that as of 2013, American adults received 7 billion surveys a year.
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it explains how to encourage your customers to engage in your surveys in the midst of so many others.

 

Stand out from the rest of the competition and decide if surveys are right for your business.

 

How to Attract More Feedback and Sales

 

In today's online world we are inundated with reviews and businesses asking us for our opinion. I agree that in order to be successful in reaching our customers we need to approach them the right way.

 

Capaloff goes over the pros and cons of using surveys to gain feedback on your products or services.

 

Here's what caught my attention:

 

  • The preferences vary among survey takers according to Survey Monkey. Only 34 percent take it for an incentive while 91 percent prefer to leave their feedback.

 

  • How you ask the question matters and can affect your response rate. Avoid using leading questions and instead focus on compelling the reader to action.

 

  • Focus on the people who are taking your survey. Find out whether these are in your target market who are they just interested in an incentive?

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Y5Tj304KfsJ

 

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janlgordon's comment, October 11, 2016 10:44 AM
Thank you @Dejan Nikolic & @Stephania Savva, Ph.D :-)
janlgordon's comment, October 12, 2016 10:52 AM
Thank you @Skylly_W :-)
janlgordon's comment, October 18, 2016 10:46 AM
Thank you @Skylly_W :-)
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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | Curation, Social Business and Beyond | Scoop.it

This piece is from Martin Geysler's collection - Social Media What We Think About it.


Excerpt:


If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.


 

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

 

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.


**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.


**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

 

Before getting started there is one important caveat I need to mention.


**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.


**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.

 

Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


Via Martin Gysler
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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...