**** Reporting on a panel on social media best practices at the Journalism Interactive conference in New York, Garber quotes New York Times co-social media editor Liz Heron to the effect that her job “probably will not exist in five years.”
*** It’s not that social media will vanish, Heron says; it’s that they’ll emerge from their current primordial soup and suffuse all media, abrogating the need for specialist hand-holders.
Garber's other gem was reporting on a major shift in Tweeting strategy at the BBC. :
*** “What we’ve done is turn off the auto-feed on @BBCNews during the UK daytime,” BBC social media editor Chris Hamilton told Garber. “That’s the first stage.”) Hamilton calls the change “tweeting with value”.
Then Garber points out:
** human-tweeted headlines are almost always more effective — more engaging, more inviting, more generally interesting
** Send out some humanity, get some back in return— we know that, anecdotally and implicitly
The article ends with an amusing yet accurate thought:
** In years to come we may find that the philosophical question posed by the Aaron Altman character in James Brooks’ great Broadcast News — Is it news if we don’t cover it? — gets displaced by a narrower one: Is it news if we don’t tweet it?