Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | Curation, Social Business and Beyond | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …
janlgordon's insight:

This article was written by Karen Dietz, it is her latest piece in a series for Curatti. Every time I read one of her reviews here on Scoopit or her original articles, I come away with ideas and great takeaways that I can use in my business immediately. Karen is a master at capturing the essence of a great story.


Here are some highlights:


This blog post is all about how to ask for stories – and get them — in authentic ways without sounding manipulative. 


Doing so will enhance your understanding of your customer’s world, you’ll be able to ‘walk a mile in their shoes’, and it will boost your relationships with them.


Karen suggests, we make the stories about our customers, not about our products and services.


Here are a few prompts to get them to tell you about their experience,.


Story Prompts


Whether you are meeting with a customer in person, are on the phone, or are using social media, deliberately use story prompts instead. You will save lots of time and energy, and get better results.


So what are great story prompts that you can use?  These are some of the best story prompts out there that are known to work:


  1. Tell me about …
  2. Tell me about what happened when . . .
  3. Enlighten me about a time when …


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1foSQex]

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AceConcierge's curator insight, February 13, 2014 8:55 PM

add your insight...

Paula Silva's comment, March 3, 2014 3:21 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Wanda J. Barreto's curator insight, April 1, 2014 10:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

 

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | Curation, Social Business and Beyond | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.


Intro:


One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach


Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.


What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:


"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.


**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.


**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.



Selected by Jan Gordon covering: "Curation, Social Business and Beyond


Read article and see infographic here: [http://bit.ly/VG0xGL]


Infographic by DKNewMedia


Survey by Compendium

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Do Social Marketers Really Know What Social Consumers Want?

Do Social Marketers Really Know What Social Consumers Want? | Curation, Social Business and Beyond | Scoop.it

This article is from Brian Solis , and in collboration with Barnickel Design, they have created this infograph that clearly shows that there is a perception gap 


what customers want and what executives think they want.based on research from Pivot referring "The Perception Gap"


Jan Gordon: My commentary


Hopefully this article and findings will help to provide some clarity so marketers can begin to engage with their customers, in a way that is meaningful to them. Word of mouth spreads like wildfire and you'll want to make sure your business is listening, engaging and responding to their needs before someone else does.


Here are some highlights:


** 76% of marketers feel they know what their customers want yet only 34% have asked customers


**59% of social customers wish to engge businesses for buying insights and customer service respectively, on the contrary only 37% of marketers believe that these services re in demand by their customers


**Take a look at Actual Consumer usage VS marketers' perceptions of consumer usage on the infograph, there is definitely a gap in perception here


 mobile social apps 


**15% of consumers use them on Linkedin, marketers think it's more like 36. 7%


**twitter 35% useage - marketers perceive this to be 82%

 


 Daily deal  & coupon sites


**Facebook usage is 35%


**Marketers perceive this to be 56%


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see infographic here: [bit.ly/MMPPdI]

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Molly Frances Sheridan's curator insight, May 13, 2016 8:51 PM

I like this "vs" one because it is laid out differently than the one in the example. But sometimes it gets a little confusing to understand the comparison they're making so they could have explained better.

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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | Curation, Social Business and Beyond | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.


Intro:


The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.


**Mix your "business" talk with "life" talk


Excerpt::


"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."


Here are some highlights that caught my attention:


**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from


**The quotable tweet - This one speaks for itself


**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/NPTuDT]

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How Your Brand Colors Impact Your Audience

How Your Brand Colors Impact Your Audience | Curation, Social Business and Beyond | Scoop.it

This article and infographic posted by Chelsey Kilser and Daily Infographic and is about the of findings from Entrepreneur, TheLogoFactory and Logodesignworks


Jan Gordon:


Effective social business requires a strong brand messagegreat content and the ability to build community through deeper engagement and is first and foremost. However, the way you package your services matters and the colors you use are very important.


Excerpt:


"Colors matter and they are one of the factors that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies."


Here are a few takeaways:


**The true colors of the world's top brands:

   

     *29% use red

     *33% use blue

     *13% use yellow

     *28% use black or grayscale


**Good information about how people respond to different colors


     Here are just a few:


      *Red is agressive, provacative, attention-

        grabbing


      *Purple signifies royalty, sophistication, mystery


      *Black means prestige, value, timelessness


      *Brown is earthlike, natural, simplistic


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See article and infographic here: [http://bit.ly/OjaJjM]  

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John van den Brink's comment, July 3, 2012 1:02 PM
Thanks Jan!
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'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -


**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 


**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important


Here's what caught my attention:


Chapter 1: Setting the Stage for an Optimized State of Mind


**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action


Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation


**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content



So many great tips on types of content to curate, here are just a few:


**Content created by influential people who are important to your target audience


**Aggregating the best comments from your own or others's blogs


**White papers, ebooks and case studies


**Tips, how-to's and best practices


Chapter 11 Social Networking Development - Don't Be Late to the Networking Party


**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals


**It's important to know which specific social networks are relevant to your customers


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/cycs5g4]

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Social is Changing Everything - Here's What You Need to Know

Social is Changing Everything - Here's What You Need to Know | Curation, Social Business and Beyond | Scoop.it

I selected this piece written by Jay Deragon because his insights and suggesgtions are like a beacon in the chaos of change.  This piece is no exception. Tto paraphrase:


Social is changing so rapidly, it's impossible to create a plan when you have a moving target. The only solution at this point in time is to dive in and learn quickly.


Here's what caught my attention:


**The evolution of the web is accelerating with new tools, new discoveries and the subsequent market dynamics effected by these changes.


**As more and more conversations begin to impact business models, market relations and the supply and demand equations the more traditional mind sets try and fit these changes into the old box.



**Most executives are totally disconnected from the dynamics created by all things social.


**Yet the same executives expect their managers to come up with a plan to use this thing called social media.


**If you ask someone for a plan that neither you or they understand you’ll get a plan that doesn’t create anything new


**it only addresses all things social in context to what they know


**What they know is not what they need to know.


Takeaways:


**the plan ought to be more about understanding, learning and adapting to the new marketplace dynamics that are changing your relationships with buyers


**Guy Kawasaki says: "Don't plan social media just do it!"


**Doc Searle wrote The Cluetrain Manifesto 

which Jay refers to in this piece, I highly recommend it, it's like a roadmap for everything discussed in this article.


Curated by Jan Gordon covering "Exploring Change Through Ongoing Discussions"


Feel free to visit my other topic: "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/LnyFU1]

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Alessio Manca's comment, June 5, 2012 12:18 PM
Agreed 101% "Most executives are totally disconnected from the dynamics created by all things social."
Martin (Marty) Smith's comment, July 25, 2012 7:41 PM
Thanks for the pickup Jesus. Marty
janlgordon's comment, July 26, 2012 10:48 AM
Thanks for your input Marty! I think it's possible for anyone to catch up in social if they have a clear purpose and intent, know who their audience is and serve them with excellent solutions on a consistent basis. Obviously, this is a longer discussion, many great books out there, haven't read the one you suggest and will take a look at that.
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Social Media & The Always Connected Consumer - What You Need to Know

Social Media & The Always Connected Consumer - What You Need to Know | Curation, Social Business and Beyond | Scoop.it

This piece was written by Brian Solis about what he refers to as Generation C - the "always connected" generation.  


There are a lot of relevant insights and suggestions in this article. I've pulled out some points that caught my attention:


Excerpt:


What is the future of social media? Do you think it will pull ahead of classical media?


**Social media has given birth to a different type of customer, the connected customer or otherwise what I refer to as Generation-C where “C” represents “connected.” Gen-C is not bound by age. They’re not defined by income or education.


Here are some highlights:


** They live the digital lifestyle and traverse across all demographics. These consumers do not surf the web like other customers. They don’t learn nor make decisions like that of their traditional counterparts.


**They live and breathe in social networks and rely on smartphones or tablets as their windows to the world.


**when you compare the size of the market for traditional consumers vs. Generation C, only one of the two segments is growing while the other is shrinking over time.



**If you had to invest in the future of your business to earn attention and ultimately relevance, the greatest ROI is tied to the connected customer


Here are some takeaways:


The goal is to have a process and a supporting system for recognizing opportunities and piloting them as they arise.


**The trick is to understand the difference between emerging and disruptive technology


**only focus on those that will deliver and not distract.


How can social media activity increase the revenues and profitability of a company?


**To activate social commerce requires that you define an experience around the transaction where the outcome is of course the sale


**the journey is in its own way engaging and fulfilling.


**You must define a click path from a social network to a destination that facilitates a transaction but is also in alignment with the expectations of a social consumer


Curated by Jan Gordon covering "Change Through Ongoing Discussions"

"Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/I3lErJ]

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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.


This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.


Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.


12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+


Here's what caught my attention:


**81% of US respondents indicated posts from their friends directly influenced their purchase decision


**80% of respondents “tried new things based on friends’ suggestions.”


**78% of respondents said the posts by companies they follow on social media impact their purchases.


**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.


Are Brands finally "getting it" when it comes to social media?


**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.


**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases


Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"


See full article here: [http://onforb.es/KQTqAR]

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Still Think Digital Advertising Is A Fad? #Infographic

Still Think Digital Advertising Is A Fad?  #Infographic | Curation, Social Business and Beyond | Scoop.it
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.

 

Look around you and you'll notice that the world is connected, communicating and constantly clicking.

 

There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?

 

The following Infographic by ROI Media  - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.

 

Download / Embed Herehttp://bit.ly/JOOOA7 


Via maxOz
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janlgordon's comment, May 1, 2012 4:17 PM
Thanks Michele, this is a great one!
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6 Reasons to Visualize Your Data in the Age of Distraction

6 Reasons to Visualize Your Data in the Age of Distraction | Curation, Social Business and Beyond | Scoop.it

This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.


Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need


"Learn why visual content is a critical part of your content creation strategy.


Here are some highlights:


**People remember only 20% of what they read


**83% of learning is visual


Condenses and Explains Large Amounts of Information


**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.


Gives Your Brand an Identity


**Visual content draws people in, letting viewers better understand your brand's identity


Drives User Engagement


**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Ifujbp]

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janlgordon's comment, April 11, 2012 3:21 PM
Beth Kanter
Thank you for adding me to the wiki and for your kind words, it's greatly appreciated. Yes this is the conversation of the moment so to speak. I'm sure your presentation was amazing. Would love to hear it if you have a replay.
Beth Kanter's comment, April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment, April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now.
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The Key Role Of Quality Curation in the Future of Media

The Key Role Of Quality Curation in the Future of Media | Curation, Social Business and Beyond | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

 

 

 

Here are some highlights from this article:

 

*** Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

- Be knowledgeable and well read on your subject matter of choice;
- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

***People want to connect with the human element of a brand and those that work for the organisation.

 

***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

***Steve’s top three emerging trends for media?

1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.

 

Read full article http://j.mp/H17F45

 

Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. 

If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello
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Make Your Business the Go-To Resource by Curating Great Content

Make Your Business the Go-To Resource by Curating Great Content | Curation, Social Business and Beyond | Scoop.it

This piece is from senseiblog. I selected it because it reaffirms the importance of using content curation as a part of your content marketing strategy.


Here are some highlights:


"Content doesn’t always have to be content from your organization, your clients just need to be able to access it through you. Let’s be honest, creating enough content to fulfill demand is a daunting task".


**Quality content is a sustainable competitive advantage


**the ultimate goal of your online presence should be to become a “Go To” source of information that your stakeholders log onto with increasing or sustainable frequency.


**Once achieved, the differentiation this status gives you becomes widespread generating respect, appreciation and business from both new and existing customers.


 **in the grand scheme of things, content curation is an essential part of carving out a position for your brand.


**The best strategy is to curate or create content that best meets the need of your stakeholders.


**What’s missing most of the time is the incentive to be social. What is the best incentive?


It is the ability to contribute in a meaningful way



**Great content starts conversations which leads to engagement and relationships.


**by adding context, some examples are links to other sources who provide more insight on the topic, expressing your viewpoint, asking questions, inviting others to comment and continue the dialogue.  


Content creation, content curation and the ability to give meaningful feedback on it effectiveness is a highly engaging way to involve hundreds, if not thousands of internal staff.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/wVK9j0]

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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Curation, Social Business and Beyond | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.


To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."


Remember:


** Platforms may change but marketing fundamentals remain the same


** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.


** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.


** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!


** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.


** Go to a trusted source for information but be warned: Such a place may not (yet) exist.


Curated by Jan Gordon covering "Curation, Social Business and Beyond"


See article here: [http://bit.ly/VcYLb]


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49 Ways to Gain Trust and Loyalty From Your Audience

49 Ways to Gain Trust and Loyalty From Your Audience | Curation, Social Business and Beyond | Scoop.it

This piece was written by Henneke Duistermaat, guest blogger for Copyblogger. I selected it because trust and loyalty are the two ingredients you need to build and keep your following. It isn't that difficult to attain if you follow these suggestions.

 

Determine what you want to be known for, then start building your reputation from there.

 

Here are a few highlights:

 

Three key elements to developing trust with your online audience:

 

** Build authority by creating and sharing useful content

 

**Develop relationships with your audience by showing you genuinely care

 

**Underscore your credibility with a professional website

 

Here's what caught my attention:

 

"Knowledge and competence is great but the combination of both encourages people to trust you and increases your powers of enchantment" Guy Kawasaki

 

**What knowledge can you share?

 

**What are your siills

 

**How can you share your experience to help others?

 

Here are a few ways to build authority

 

**Be on a mission - what do you want to achieve and why?

 

**Be different - develop your own voice

 

**Be a storyteller - stand for something

 

**Be helpful - Create and share content that solves your readers' problems

 

**Build a tribe - Your followers will spread your ideas for you

 

Don't focus on yourself

 

**Be sincerely interested

 

**Be yourself

 

**Build relationships by asking questions, saying thank you

 

**Show your personality - be transparent, humble, generous

 

**Understand the culture of a platform before you jump in

 

Selected by Jan Gordon covering  "Curation and Social Business"

 

 

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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | Curation, Social Business and Beyond | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]

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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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What is Google+ & Why is it so Important to Curation & Social Business?

What is Google+ & Why is it so Important to Curation & Social Business? | Curation, Social Business and Beyond | Scoop.it

This slideshare is by Gideon Rosenblatt  and as always Gideon's perspective and presentation is relevant to anyone who participates online for business, (non-profits, education, brands).


Gideon Rosenblatt: Excerpt from a few highlights below:


Writers and information curators strongly influence readers

**and that led to people using social networks to connect information networks - We became "information networkers"


Here are some highlights that caught my attention:


**The web is an information network connected by web links



**A community is a social network connected by relationships


**Google+ used our web links to make it easier to use our information networks


**Google+ made it easier for us to use social networks to find people we never would have known though interest graphs


**Our social networks subtly changed - they were no longer just connections with friends - they now included other people with interesting information to share


**Writers and information curators strongly influence readers


**and that led to people using social networks to connect information networks - We became "information networkers"


**To fulfill its mission, Google needed a social network to help organize informtion networks - Google+ was born


**Google+ isn't competing with Facebook to build the world's best "social graph" - It's using the social graph to build the world's best interest graph


**The "Influence Graph" Map the flow of content through our social connections and you find the interest graph


Read more............


Selected by Jan Gordon covering "Content Curation & Social Business"


See slideshare here: [http://bit.ly/Nmd1xe

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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | Curation, Social Business and Beyond | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.


By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.


**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


Intro:


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"


Here are some highlights:


**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.


**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks


**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business


Here are the categories:


Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art


Engagers - These people have well-established social networks and are strong influencers of people they know personally


Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona


Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/N4a2Km]

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The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | Curation, Social Business and Beyond | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 


Jan Gordon: I want to thank Beth not only for another outstanding piece but for the mention, it's greatly appreciated.


I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.


Guillaume Decugis wrote this commentary:


"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.


The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."


This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".


Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/75ucphe]


Via Guillaume Decugis
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Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
Thanks...
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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Content Curation: What it is and Why it's So Hot!

Content Curation: What it is and Why it's So Hot! | Curation, Social Business and Beyond | Scoop.it

This piece came to my attention by Judy Gombita  who shared it on Google+. It was written by Bob Geller and it's one of the best articles on content curation that I have seen in a long time.


Here are some highlights:


**Blow Out Content Marketing and Lead Social Conversations with Content Curation...


Great tips for Effective Content Curation


**Great content curation is part science and art.


**To do a good job, you need to have an understanding of your market space and how to make best use of the search and publishing tools.


**It requires a keen eye and instinct for topics that align with the expertise of executives, brand attributes and customer interests.


Tom Riddle, CEO of CIThread, a hosted content curation platform, says


"great content curation happens when three elements come together:


**SME - subject matter expertise 


**a focused objective and a strong voice in response to an article


**tweet or post that happens to be at the nexus of your expertise and the objective. If this happens, you will find yourself writing the right words.


Takeaways:


**if you are in marketing, you should care about content curation because it just works!


**There are a range of tools, as you will see, that can help you transcend casual efforts to help boost organizational social media and content marketing efforts.


**Content curation gives marketing and social media teams the tools they need to turbo charge social media publishing and engagement efforts; it is an increasingly critical function, and an area that should be understood and mastered.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here [http://bit.ly/GM2tmg]


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Information Liberation: Your Guide to the International Web

Information Liberation: Your Guide to the International Web | Curation, Social Business and Beyond | Scoop.it
The world wide web is supposed to be just that: world wide.

Sometimes it simply isn’t, however:

This Guide, by author Jim Rion,  is a must-have for anyone looking for access to the complete Internet. 

 

This complete guide to the International web will show youhttp://bit.ly/Joo3QB 


**Which governments around the world restrict Internet access
**Whether its ethical to bypass such restrictions, and which tools to use
**Encrypting your web browsing and email for secure communications
**How to find Internet access while traveling by knowing where to look
**Buying a computer while abroad: an ex-pat’s guide
**Setting up your computer to display non-alphabetic languages
**Getting the most out of translation tools
**Accessing media blocked in your country using VPN and more

 

Download Guide [PDF] Herehttp://bit.ly/Joo3QB 


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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | Curation, Social Business and Beyond | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection


In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!


Here's an excerpt:


"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"


When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.


Here are some highlights:


There are a lot of websites offfering curation-type services


To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.


**social bookmarking and news


**sharing


**Aggregation and syndication networks


**There are 8 ways your brand can get in on the action


Here are a few that caught my attention:


Become a curator creator


**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up


**appreciating other people's content and having two-way conversations


Create an Interest-based content strategy


**Focus on the interests of your audience, not your products and services!


**Allign their real-life interests with your brand position


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://bit.ly/IXNQQB]

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Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!
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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Curation, Social Business and Beyond | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss


Why having the right social media tools matter:


"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.


It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.


Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"


See full infographic here: [http://bit.ly/JMXlS0]

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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Curation, Social Business and Beyond | Scoop.it

In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion.


These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.


"Connecting ideas and people -- how talk can change our lives".


Here are a few things that caught my attention:


**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.


** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.


** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.


** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.


** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.


** Track and review future trends from behind the scenes. A good guide is Louis Gray.


**Create a conversation around a social object. That's what Hugh MacLeod does.


** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.


Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"


Read full article here: [http://www.conversationagent.com/]

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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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Content Curation: What it is and Why it's So Hot!

Content Curation: What it is and Why it's So Hot! | Curation, Social Business and Beyond | Scoop.it

This piece came to my attention by Judy Gombita  who shared it on Google+. It was written by Bob Geller and it's one of the best articles on content curation that I have seen in a long time.


Here are some highlights:


**Blow Out Content Marketing and Lead Social Conversations with Content Curation...


Great tips for Effective Content Curation


**Great content curation is part science and art.


**To do a good job, you need to have an understanding of your market space and how to make best use of the search and publishing tools.


**It requires a keen eye and instinct for topics that align with the expertise of executives, brand attributes and customer interests.


Tom Riddle, CEO of CIThread, a hosted content curation platform, says


"great content curation happens when three elements come together:


**SME - subject matter expertise 


**a focused objective and a strong voice in response to an article


**tweet or post that happens to be at the nexus of your expertise and the objective. If this happens, you will find yourself writing the right words.


Takeaways:


**if you are in marketing, you should care about content curation because it just works!


**There are a range of tools, as you will see, that can help you transcend casual efforts to help boost organizational social media and content marketing efforts.


**Content curation gives marketing and social media teams the tools they need to turbo charge social media publishing and engagement efforts; it is an increasingly critical function, and an area that should be understood and mastered.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here [http://bit.ly/GM2tmg]


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