Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Curation, Social Business and Beyond | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

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Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

janlgordon's comment, June 28, 3:38 PM
Thank you @Stan Smith and @Skylly_W :-)
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30 Instagram Rules for Your Businesses that Drive Results

30 Instagram Rules for Your Businesses that Drive Results | Curation, Social Business and Beyond | Scoop.it
If you're looking for help with how to use to Instagram, here are 30 Instagram rules for businesses!
janlgordon's insight:

I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!


Here's an intro:


"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."


Here are some highlights that caught my attention:


Complete your bio with relevant information


Include your website in the bio – this is the only place where you can include a hyperlink


Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here


Do not follow everyone that follows you – follow only those with similar interests or engagement


Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it


If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise  - Lots more coming.................join us


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1hstUDd]

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Bart van Maanen's curator insight, May 6, 2014 7:09 AM

Instagram is een social fotoplatform dat een enorme groei heeft doorgemaakt. Een goed voorbeeld ook van de voortdurende trend en de waardering van mobiele gebruikers voor het delen van meer visuele informatie. 

 

Het artikel geeft een overzicht van alle do's en don'ts, en geeft goede tips hoe je Instagram voor je bedrijf kunt gebruiken.

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49 Ways to Gain Trust and Loyalty From Your Audience

49 Ways to Gain Trust and Loyalty From Your Audience | Curation, Social Business and Beyond | Scoop.it

This piece was written by Henneke Duistermaat, guest blogger for Copyblogger. I selected it because trust and loyalty are the two ingredients you need to build and keep your following. It isn't that difficult to attain if you follow these suggestions.

 

Determine what you want to be known for, then start building your reputation from there.

 

Here are a few highlights:

 

Three key elements to developing trust with your online audience:

 

** Build authority by creating and sharing useful content

 

**Develop relationships with your audience by showing you genuinely care

 

**Underscore your credibility with a professional website

 

Here's what caught my attention:

 

"Knowledge and competence is great but the combination of both encourages people to trust you and increases your powers of enchantment" Guy Kawasaki

 

**What knowledge can you share?

 

**What are your siills

 

**How can you share your experience to help others?

 

Here are a few ways to build authority

 

**Be on a mission - what do you want to achieve and why?

 

**Be different - develop your own voice

 

**Be a storyteller - stand for something

 

**Be helpful - Create and share content that solves your readers' problems

 

**Build a tribe - Your followers will spread your ideas for you

 

Don't focus on yourself

 

**Be sincerely interested

 

**Be yourself

 

**Build relationships by asking questions, saying thank you

 

**Show your personality - be transparent, humble, generous

 

**Understand the culture of a platform before you jump in

 

Selected by Jan Gordon covering  "Curation and Social Business"

 

 

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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | Curation, Social Business and Beyond | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]

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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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How Your Brand Colors Impact Your Audience

How Your Brand Colors Impact Your Audience | Curation, Social Business and Beyond | Scoop.it

This article and infographic posted by Chelsey Kilser and Daily Infographic and is about the of findings from Entrepreneur, TheLogoFactory and Logodesignworks


Jan Gordon:


Effective social business requires a strong brand messagegreat content and the ability to build community through deeper engagement and is first and foremost. However, the way you package your services matters and the colors you use are very important.


Excerpt:


"Colors matter and they are one of the factors that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies."


Here are a few takeaways:


**The true colors of the world's top brands:

   

     *29% use red

     *33% use blue

     *13% use yellow

     *28% use black or grayscale


**Good information about how people respond to different colors


     Here are just a few:


      *Red is agressive, provacative, attention-

        grabbing


      *Purple signifies royalty, sophistication, mystery


      *Black means prestige, value, timelessness


      *Brown is earthlike, natural, simplistic


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See article and infographic here: [http://bit.ly/OjaJjM]  

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John van den Brink's comment, July 3, 2012 1:02 PM
Thanks Jan!
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Content and the Ripple Effect of Shiny-Object Syndrome

Content and the Ripple Effect of Shiny-Object Syndrome | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ardath Albee, I selected it because I thought her insights were very helpful for anyone who is using content marketing to reach their customers. Her suggestions are good for original and curated content.


To paraphrase:


Everything has changed, B2B executives need to change their mindset to fit the realities of the "always connected consumer" They are bombarded with too much information. It's important to shift your thinking and change the way you relate to them. The old way won't work.


Excerpt:


"Selling content marketing to B2B executives is hard. At least harder than it should be. But what strikes me as odd is their willingness to requestion their decision after they've finally been convinced".


Here are some highlights:


**Content marketing is not a campaign  With no stop date, it violates the nature of traditionalist marketers to be able to box in a final result and say "it worked"


or "it could have been better." At least not quickly


**content marketing isn't three touches and a sales pitch, your department may not be shuffling as many leads to sales.


**If the change we make isn't driven by what our buyers want, it's driven by what we want. What we want isn't going to convince buyers to buy. Especially over the longer-term, complex buying process.


**Here is two things to do to combat Shiny Object Syndrome:


First - determine ways to measure your incremental wins with content marketing that tie to business KPIs. That's one thing that marketing automation technology and analytics can help you with.


It's also something that salespeople can help you with. When's the last time you spoke with them about the leads you sent over?


Here are more insights from Matt Johnson who  has more to say about KPI's


"Only by compartmentalizing our distinct lives as brand stewards, lead generators and media mavens, can we help educate others (CEOs, peers, our teams, ourselves), who may think of “marketing” as a monolithic and mysterious blob......


Second - put some fun into your content marketing!


**Take a look at your personas and figure out a new way to approach them. Put a new spin on a topic you've grown bored with


**Use a new format. Do it to engage yourself as much as you do it to engage your buyers.


Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"


See full article here: [http://tinyurl.com/73xam22]

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Information Liberation: Your Guide to the International Web

Information Liberation: Your Guide to the International Web | Curation, Social Business and Beyond | Scoop.it
The world wide web is supposed to be just that: world wide.

Sometimes it simply isn’t, however:

This Guide, by author Jim Rion,  is a must-have for anyone looking for access to the complete Internet. 

 

This complete guide to the International web will show youhttp://bit.ly/Joo3QB 


**Which governments around the world restrict Internet access
**Whether its ethical to bypass such restrictions, and which tools to use
**Encrypting your web browsing and email for secure communications
**How to find Internet access while traveling by knowing where to look
**Buying a computer while abroad: an ex-pat’s guide
**Setting up your computer to display non-alphabetic languages
**Getting the most out of translation tools
**Accessing media blocked in your country using VPN and more

 

Download Guide [PDF] Herehttp://bit.ly/Joo3QB 


Via maxOz
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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Curation, Social Business and Beyond | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss


Why having the right social media tools matter:


"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.


It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.


Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"


See full infographic here: [http://bit.ly/JMXlS0]

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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Curation, Social Business and Beyond | Scoop.it

In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion.


These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.


"Connecting ideas and people -- how talk can change our lives".


Here are a few things that caught my attention:


**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.


** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.


** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.


** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.


** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.


** Track and review future trends from behind the scenes. A good guide is Louis Gray.


**Create a conversation around a social object. That's what Hugh MacLeod does.


** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.


Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"


Read full article here: [http://www.conversationagent.com/]

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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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Does B2B Content Curation Have Value Beyond Marketing?

Does B2B Content Curation Have Value Beyond Marketing? | Curation, Social Business and Beyond | Scoop.it

I selected this piece from the Curata blog because I thought it had great insights and reinforced some of the reasons why content curation is a very valuable tool to add to your content marketing strategy. 


Here are some highlights:


**Most B2B marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue.


**Like all other marketing activities, content curation aims to build a sales funnel, directly or indirectly.


Although it may be hard to measure, content curation also has value for other parts of the enterprise, typically taking the form of enhanced organizational efficiency.


Here are some of the ways:


**content curation improves collaboration between:

**content creators

**thought leaders

**product development,

**R&D,

**marketing

**content consumers

**potential customers   

**organization service

**support 

**sales

**product development staffs 

**channel partners 

**prospects and customers 


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/zn0XoK]

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How Startups Can Gain Visability and Reputation by Curating Great Content

How Startups Can Gain Visability and Reputation by Curating Great Content | Curation, Social Business and Beyond | Scoop.it

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.


In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.


He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.


**Curation is a useful approach for all companies but especially for startups:


Here's what especially caught my attention:


**Thought Leadership

   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.


**Hub of Information

    

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.


**Collections

    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.


**Content with Commentary

    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000


One Takeaway: 


**Successful curators often employ several of these approaches in addition to producing their own original content


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao


Read full article here: [http://bit.ly/zTGY37]

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The Rapid Rise of Pinterest's Blockbuster User Engagement [CHART]

The Rapid Rise of Pinterest's Blockbuster User Engagement [CHART] | Curation, Social Business and Beyond | Scoop.it

This piece (user chart included) was written and posted by Matt Silverman, contributing editor for Mashable, .


My commentary (I'm personally experiencing amazing results after being on Pinterest for about 4 months).


****Even with all the hooplah surrounding Pinterest, it's important to remember, that Pinterest is only a side dish in your business, paying attention to your main course and how Pinterest supports that is what is key. See article here: http://bit.ly/yXET4P by John Jantsch.


Having said that...........


This user engagement chart is astounding, as you see the rise in Pinterest users in a very short time.


**In my opinion, Pinterest gives you the opportunity to showcase your work without a lot of text anything that gives us a breather in that way is a blessing.


**Images speak a thousand words if you know how to use them properly.


**Showing other sides of you that are consistent with your brand message gives people a chance to see you beyond the text you post on other sites.


**Pinboards like favorite books, homes and spaces, etc. give people points of entry, a connection with you because they identify and like the same things, a great way to start a conversation, have them look to see what you do and who you are.


**Everything we do online tells a story about us, it's our digital identity, Pinterest is a place where you can tell your story in a whole different way.


**Pinterest is also a place where you can relax, fantasize about the wardrope you'd love to have, or the amazing car or cars you want to have. Let's face it, we're all plugged in 24/7, this is a place where you can lighten up and/or market your business all on the same site.


**Pinterest is not only gaining a ton of users, but those users are spending an average of 89 minutes on the site


** Facebook is still leading by 405 minutes along with Tumblr also 89 minutes but it's obvious Pinterest is moving up quickly.


**It's important to know how to use Pinterest to showcase what you do in a subtle but engaging way


Feel free to visit my topic "Pinterest Watch"  a collection of articles from branding, case studies, metrics all in one place.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article here: [http://on.mash.to/xNZoVj]

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You Curate Your Own Experience - 5 Reasons Niche Social Networks Are Winning

You Curate Your Own Experience - 5 Reasons Niche Social Networks Are Winning | Curation, Social Business and Beyond | Scoop.it

I selected this article by Matthew Knell for Socialfresh because it relates to the other pieces I've  posted regarding information overload and being able to filter out what's important through all the distraction. 


Let's face it, we have too many choices, whether it's content, social networks, and the like. It's like going to a particular restaurant that has a certain cuisine, you have a menu, you select what appeals to you.  With niche sites it puts you in charge not the other way around, you're curating your experience.


Here are some things that caught my attention:


**one constant through the many evolutions of Internet platforms is the fickleness of human beings.


**Especially when asked to make quick decisions.



**Successful products have been driven by the combination of:


**The “right” feature set


**Clarity in purpose


**most importantly, the vibrant nature of communities and how accessible they are to the user.


**They’re running into too many choices of types and places to share their content.


**Increasingly, they’re also running into one parameter that’s impossible to change – the number of hours in the day.


**It's no wonder Pinterest leads the way in niche sites......You can pick and choose what you want to look at, it's better than bookmarking and it's visual for starters.


The author talks about Facebook and Shopping Malls, trying to be too many things to too many people.


How this relates to curation and information overload:


In a quantity vs quality comparison, on a per piece of content basis, quantity almost never wins no matter  what you're comparing it to.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to browse my other topic: "Content Marketing, Social Media & Beyond"


Read  full article here: [http://bit.ly/x1sjgU]

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Alessio Manca's comment, February 26, 2012 10:32 AM
Thanks so much. In my opinion niche networks are working better because they are still free from the effects caused by the desire to increase friends (or followers and so on). The other way: people are demanding more interesting content from non friends.
janlgordon's comment, February 26, 2012 11:23 AM
Alessio
Good insight, I agree with you:-)
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Curation, Social Business and Beyond | Scoop.it
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.


Here are some highlights:


Shorter Paragraphs


Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.


 Relevant Internal Links


Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.



Smart CTA


Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1ooZqEO

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Here's How to Get Your Message In Front Of Early-Stage B2B Buyers

Here's How to Get Your Message In Front Of Early-Stage B2B Buyers | Curation, Social Business and Beyond | Scoop.it
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.
janlgordon's insight:



Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.


The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.


Here's what you need to know:


Search is one of the first places where buyers start.


According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.


But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.


Here's something you need to do:


Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report


Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.


The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.


There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.


I have highlighted a few that caught my attention:


Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.


Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://selnd.com/16vN3SR]

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Do Social Marketers Really Know What Social Consumers Want?

Do Social Marketers Really Know What Social Consumers Want? | Curation, Social Business and Beyond | Scoop.it

This article is from Brian Solis , and in collboration with Barnickel Design, they have created this infograph that clearly shows that there is a perception gap 


what customers want and what executives think they want.based on research from Pivot referring "The Perception Gap"


Jan Gordon: My commentary


Hopefully this article and findings will help to provide some clarity so marketers can begin to engage with their customers, in a way that is meaningful to them. Word of mouth spreads like wildfire and you'll want to make sure your business is listening, engaging and responding to their needs before someone else does.


Here are some highlights:


** 76% of marketers feel they know what their customers want yet only 34% have asked customers


**59% of social customers wish to engge businesses for buying insights and customer service respectively, on the contrary only 37% of marketers believe that these services re in demand by their customers


**Take a look at Actual Consumer usage VS marketers' perceptions of consumer usage on the infograph, there is definitely a gap in perception here


 mobile social apps 


**15% of consumers use them on Linkedin, marketers think it's more like 36. 7%


**twitter 35% useage - marketers perceive this to be 82%

 


 Daily deal  & coupon sites


**Facebook usage is 35%


**Marketers perceive this to be 56%


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see infographic here: [bit.ly/MMPPdI]

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Molly Frances Sheridan's curator insight, May 13, 8:51 PM

I like this "vs" one because it is laid out differently than the one in the example. But sometimes it gets a little confusing to understand the comparison they're making so they could have explained better.

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The Vast Anatomy of a Successful Social Marketing Campaign [Infographic]

The Vast Anatomy of a Successful Social Marketing Campaign [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece and infographic is from Senay Johnson's Marketing Daily


Excerpt from this article:


"It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns".


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/OIQf5y]

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'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -


**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 


**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important


Here's what caught my attention:


Chapter 1: Setting the Stage for an Optimized State of Mind


**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action


Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation


**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content



So many great tips on types of content to curate, here are just a few:


**Content created by influential people who are important to your target audience


**Aggregating the best comments from your own or others's blogs


**White papers, ebooks and case studies


**Tips, how-to's and best practices


Chapter 11 Social Networking Development - Don't Be Late to the Networking Party


**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals


**It's important to know which specific social networks are relevant to your customers


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/cycs5g4]

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Social Media & The Always Connected Consumer - What You Need to Know

Social Media & The Always Connected Consumer - What You Need to Know | Curation, Social Business and Beyond | Scoop.it

This piece was written by Brian Solis about what he refers to as Generation C - the "always connected" generation.  


There are a lot of relevant insights and suggestions in this article. I've pulled out some points that caught my attention:


Excerpt:


What is the future of social media? Do you think it will pull ahead of classical media?


**Social media has given birth to a different type of customer, the connected customer or otherwise what I refer to as Generation-C where “C” represents “connected.” Gen-C is not bound by age. They’re not defined by income or education.


Here are some highlights:


** They live the digital lifestyle and traverse across all demographics. These consumers do not surf the web like other customers. They don’t learn nor make decisions like that of their traditional counterparts.


**They live and breathe in social networks and rely on smartphones or tablets as their windows to the world.


**when you compare the size of the market for traditional consumers vs. Generation C, only one of the two segments is growing while the other is shrinking over time.



**If you had to invest in the future of your business to earn attention and ultimately relevance, the greatest ROI is tied to the connected customer


Here are some takeaways:


The goal is to have a process and a supporting system for recognizing opportunities and piloting them as they arise.


**The trick is to understand the difference between emerging and disruptive technology


**only focus on those that will deliver and not distract.


How can social media activity increase the revenues and profitability of a company?


**To activate social commerce requires that you define an experience around the transaction where the outcome is of course the sale


**the journey is in its own way engaging and fulfilling.


**You must define a click path from a social network to a destination that facilitates a transaction but is also in alignment with the expectations of a social consumer


Curated by Jan Gordon covering "Change Through Ongoing Discussions"

"Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/I3lErJ]

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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | Curation, Social Business and Beyond | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection


In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!


Here's an excerpt:


"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"


When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.


Here are some highlights:


There are a lot of websites offfering curation-type services


To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.


**social bookmarking and news


**sharing


**Aggregation and syndication networks


**There are 8 ways your brand can get in on the action


Here are a few that caught my attention:


Become a curator creator


**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up


**appreciating other people's content and having two-way conversations


Create an Interest-based content strategy


**Focus on the interests of your audience, not your products and services!


**Allign their real-life interests with your brand position


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://bit.ly/IXNQQB]

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"thank you"!
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82% B2B Marketers Use Curation - Find Out Which Methods Work Best

82% B2B Marketers Use Curation - Find Out Which Methods Work Best | Curation, Social Business and Beyond | Scoop.it

By Pawan Deshpande, CEO, HiveFire.  "Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey".


Here's what they found and found:


**82 percent are incorporating content curation


Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.)


**The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers.


For our Curation Habits Report, we analyzed over one million articles curated by our customers to identify:


which curation methods drive the highest engagement rates and identified some interesting trends.


Here are a few things they found:


Original Content vs. Third-Party Content


On average, approximately 87 percent of curated content are third-party articles and 13 percent are original content.


**Additionally, on sites where there is a mix of original and third-party content


**original content receives approximately 17 percent more click-thru activity 


**Curated sites that have between 16-30 percent original generate the most pageviews.


Capturing Reader Attention


Throughout the analysis, it became clear that there are several ways that curators can draw attention to their content.


**For starters, articles that included a picture generated 47 percent more click-thru activity than articles without. 


Medium snippets (between 141 and 1,200 characters) generate 20 percent more click-thru activity than small snippets (140 characters or less) for any given curated site.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/HWl5DO]

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The Key Role Of Quality Curation in the Future of Media

The Key Role Of Quality Curation in the Future of Media | Curation, Social Business and Beyond | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

 

 

 

Here are some highlights from this article:

 

*** Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

- Be knowledgeable and well read on your subject matter of choice;
- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

***People want to connect with the human element of a brand and those that work for the organisation.

 

***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

***Steve’s top three emerging trends for media?

1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.

 

Read full article http://j.mp/H17F45

 

Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. 

If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello
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Make Your Business the Go-To Resource by Curating Great Content

Make Your Business the Go-To Resource by Curating Great Content | Curation, Social Business and Beyond | Scoop.it

This piece is from senseiblog. I selected it because it reaffirms the importance of using content curation as a part of your content marketing strategy.


Here are some highlights:


"Content doesn’t always have to be content from your organization, your clients just need to be able to access it through you. Let’s be honest, creating enough content to fulfill demand is a daunting task".


**Quality content is a sustainable competitive advantage


**the ultimate goal of your online presence should be to become a “Go To” source of information that your stakeholders log onto with increasing or sustainable frequency.


**Once achieved, the differentiation this status gives you becomes widespread generating respect, appreciation and business from both new and existing customers.


 **in the grand scheme of things, content curation is an essential part of carving out a position for your brand.


**The best strategy is to curate or create content that best meets the need of your stakeholders.


**What’s missing most of the time is the incentive to be social. What is the best incentive?


It is the ability to contribute in a meaningful way



**Great content starts conversations which leads to engagement and relationships.


**by adding context, some examples are links to other sources who provide more insight on the topic, expressing your viewpoint, asking questions, inviting others to comment and continue the dialogue.  


Content creation, content curation and the ability to give meaningful feedback on it effectiveness is a highly engaging way to involve hundreds, if not thousands of internal staff.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/wVK9j0]

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Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data

Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data | Curation, Social Business and Beyond | Scoop.it


This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.  


Magnify's  "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:


**cope with the stream of communication and


**to distinguish essential information from less important information.


A massive tidal wave in figures


**64% of the participants said that the information they receive had increased over 50% in comparison to the previous year


**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave


It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.


**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.


Here are some takeaways:


**Simplify your cross-channel messaging: improve and personalize your communication


**Marketers must ensure that their messages are targeted and synchronized.


**They should avoid overlapping communication and marketing fatigue. Read white paper 


**They should also let people choose their own communication channels more.


**Provide alternatives, because people will increasingly search for them in their quest for coping with information.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/x46IR4]


Curatti was founded to address this issue and much more. Please visit us at our fan page.

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Here's A Content Strategy That Delivers ROI - 7 Surefire Tips

Here's A Content Strategy That Delivers ROI - 7 Surefire Tips | Curation, Social Business and Beyond | Scoop.it

This post was written by Charissa Grandin on Lingospot Blog I selected this because I thought the suggestions were very helpful whether you're creating it or curating content.


****For some reason the link at the top that leads to the article is broken at the time of writing, to read the full article, scroll to the bottom, that link works fine.


Having the right online content for your business can help you retain customers and attract new ones.


Excerpt:


**What can you do to keep your existing customers coming back and invite additional customers to your business?


**Below are some tasks you can get started on today to improve customer retention through content.


**Needs and concerns - What are your customer's needs?


**What are they worried about?


**What do they most need?


****Create content that alleviates their most urgent concerns and offer solutions


**Keywords


**Make a list of keywords and phrases they may be searching for that will lead them to you


**create content around those topics


**Frequently asked questions


**Make a list of all the questions people ask and create content around them using the word solutions in your title


**Create lots of content


**Put out as much content on your site, twitter, Facebook, etc.


**The more content you have online centered around your key subject, the more likely you are to rank highly in search


**Be Active


**Engage with your audience, be active in online communities


**Include links to your content that address concerns you come across in your online interactions


**Promote your content


**Tweet it, tell everyone about it, if your content is useful, people will share it with their networks as well.


Curated by Jan Gordon covering,  "Content Marketing, Social Media and Beyond"


"Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/ylR5p1]

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