Choosing the right Social Customer Service platform for your business is one of the latest steps of your overall strategy. Learn about the main features.
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I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.
Interacting with your customers takes attention to all digital channels where they are active.
Establish a Successful Social Customer Service System
Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.
Fabrizio shows you several ways to improve your customer service on social media with the right platform.
Here's what caught my attention:
- Create a plan of action before choosing a platform. This enables your business to make the right decisions at the right time -- especially when a team is involved.
- When looking at various services you will want to take a look at their capabilities. This includes omni-channel support, in-depth analytics, and whether is it fully scalable.
- There are a few things that are essential when choosing a social customer service platform. Things such as CRM integration, tasks allocation, sentiment interactions tracking, and more.
Image: Courtesy of Unplash.com.
Read full article here: http://ow.ly/gVWd308Ky9M
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