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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How Can 'Blue Ocean Strategy' Help You Soar in 2014?

How Can 'Blue Ocean Strategy' Help You Soar in 2014? | Curation, Social Business and Beyond | Scoop.it
Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe.
janlgordon's insight:

Marty Smith has done it again, written for Curatti a great artilcle with insights, strategy and takeaways that can literally help you to stand above the crowd.


I don't usually make these kinds of statements but after reading this more than once and (you will want to do this too), what he's saying makes perfect sense!


 “blue ocean strategy” in the book by Kim and Mauborgne. The book is an important read for Small To Medium Sized Businesses (SMBs), but practical and immediate needs may make adoption of a “blue ocean process” difficult.


Here's just a sample of what you'll find in the piece:


Start With A SWOT


Creating an honest Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for your website and 3 to 5 competitors is a great place to start a “blue ocean” search.


Create a spreadsheet - See in more depth in the article


Creating a “blue ocean strategy”


Recognize WHERE you are strong, evaluates competitor strengths and then turns all previous assumptions about your business on its head just enough to find a unique value proposition,a value proposition that exists in uncontested - see how to do this in the aritlce


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1a6m4eS]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Russell Yardley's curator insight, December 25, 2013 3:50 PM

Same camera, even same lens but never the same eye! 

Giuliano Rinaldi's curator insight, January 2, 2014 12:30 PM

Esci dalla mischia... NON ENTRARCI!

Alfredo Erba's curator insight, January 2, 2014 12:33 PM

Per gli appassionati della "Strategia Oceano Blu" suggerisco anche degli approfondimenti sul Business Model Canvas.

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The Content Curation Guide for Bloggers

Excellent article about for bloggers, lots of good information and food for thought!

Content curation as a blogging model is widely misunderstood by most bloggers and marketers.  Many people would tell you that curation is about finding and posting links of related material ...

Some leaders in this discussion right now…

Cheap content is easy to spot because it carries little value. Curation, is more, much more than just finding some links and publishing them.

For curation to be done well it needs context. Publishing some links is of not much benefit to anyone if you can’t explain why this content has been chosen, it requires some rationale for the choice and also: it needs to take the story further. Read more at Silicon Valley Watcher…

Here’s an excellent article from Christopher S. Penn on “The dangers of aggregation and curation” which highlights problem with “sensational” curation and how you can overcome it (even use it) to be a curation rockstar.

Search Engine Land takes curation from, of course, the search engine marketing validity of curation. Or, how you can use curation instead of 100% original content to garner love from your readers and Google at the same time. All while lowering the amount of time you have to spend on hardcore, 100% original content.
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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Curation, Social Business and Beyond | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.
janlgordon's insight:

I selected this post by Dashburst because I thought the suggestions were very helpful. We read tips and strategy about how to make your content stand out everyday but the most important thing is to focus on the needs of your audience.


Here's what caught my attention:


1, Value Exchange


Listen, engage and find out the interests and what sparks the passions of your audience then provide value in these areas on a consistent basis.


2. Disruptive Ideas


People will take notice, engage with you, if you post something that challenges their understanding of the way the world works. It's a good way to stir up the dust, invite others to share their opinions. This is a great way to elevate the conversation and act as a catalyst for new ideas, ways of doing things and whatever comes next.


3. Great Story


A story becomes worth sharing if it inspires emotions, creates points of entry where people can find places where they identify with you. This is a great way to start conversations, all relationships begin there. As Simon Sinek says "“People don't buy what you do; they buy why you do it".


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: http://bit.ly/10w0Oe2

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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing