Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe.
|Scooped by janlgordon|
I don't usually make these kinds of statements but after reading this more than once and (you will want to do this too), what he's saying makes perfect sense!
“blue ocean strategy” in the book by Kim and Mauborgne. The book is an important read for Small To Medium Sized Businesses (SMBs), but practical and immediate needs may make adoption of a “blue ocean process” difficult.
Here's just a sample of what you'll find in the piece:
Start With A SWOT
Creating an honest Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for your website and 3 to 5 competitors is a great place to start a “blue ocean” search.
Create a spreadsheet - See in more depth in the article
Creating a “blue ocean strategy”
Recognize WHERE you are strong, evaluates competitor strengths and then turns all previous assumptions about your business on its head just enough to find a unique value proposition,a value proposition that exists in uncontested - see how to do this in the aritlce
Read more here: [http://bit.ly/1a6m4eS]
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