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Samsung developed its own font called SamsungOne #technology @investorseurope

Samsung developed its own font called SamsungOne #technology @investorseurope | Content Curation News > Stay up to date on the latest trends | Scoop.it
Bespoke typefaces have become all the rage in Silicon Valley. Google has its Roboto font family that’s become a cornerstone of the identity of many of their Material Design applications. Appl

Via Lionel Gikonyo
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Lionel Gikonyo's curator insight, July 27, 4:58 PM

"Now, Samsung is joining in, with the unveiling of the SamsungOne font, a typeface that hopes to help give a consistent and universal visual identity to the wide range of Samsung products."

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Dark Social - Guide to What It Is and How to Measure It

Dark Social - Guide to What It Is and How to Measure It | Content Curation News > Stay up to date on the latest trends | Scoop.it
Word of mouth is an obvious challenge for marketers, not just in terms of generating it, but in tracking it. But there is a growing trend in marketing, something known as dark social, which can equally cause headaches for your marketing metrics.

Via malek
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malek's curator insight, July 27, 8:28 AM

dark social can now account for as much as 69% of all social sharing,

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8 digital skills we must teach our children

8 digital skills we must teach our children | Content Curation News > Stay up to date on the latest trends | Scoop.it

The way children use technology is very different from adults. This gap makes it difficult for parents and educators to fully understand the risks and threats that children could face online. As a result, adults may feel unable to advise children on the safe and responsible use of digital technologies. Likewise, this gap gives rise to different perspectives of what is considered acceptable behaviour.


Via Nik Peachey
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Bonnie Bracey Sutton's curator insight, June 26, 11:02 AM
Interesting schema for thinking about digital skills.
Francisco Restivo's curator insight, June 28, 7:46 AM
What all kids should be aware of. Interesting article.
EI Design's curator insight, July 6, 4:15 AM
8 digital skills we must teach our children
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How Voice Search Will Forever Change SEO

How Voice Search Will Forever Change SEO | Content Curation News > Stay up to date on the latest trends | Scoop.it
'Voice search is the fastest growing type of search. Already, 55% of teens and 41% of adults use voice search on a daily basis, and that number is only growing. 

The allure of voice chat is undeniable—it’s faster, it’s hands-free, it lets you multi-task, and (especially among millennials) it’s considered cool. Voice chat is also becoming increasingly reliable as technology improves. 

In fact, two years ago word error rate was over 20%, but current speech recognition word error rate is as low as 8%—a huge leap in a short amount of time.

It’s clear that context and conversational search are only to become more important as voice search continues to evolve. 

So where does that leave SEO?'


Via Antonino Militello
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Rescooped by Dee Trivedi from Social Media, SEO, Mobile, Digital Marketing
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Streaming social: What marketers can learn from Netflix's social strategy

Streaming social: What marketers can learn from Netflix's social strategy | Content Curation News > Stay up to date on the latest trends | Scoop.it
When it comes to social, marketers can learn a lot from Netflix. Columnist Chris Kerns discusses the streaming service's social wins and what marketers can glean from them.

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Gerardo Quevedo's curator insight, April 18, 7:01 PM

Siempre es bueno prestar atención al mercado, saber que se esta haciendo en la industria y sobre todo, aprender de las estrategias que llevan a cabo las grandes compañías.

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The 3 C's of a Winning Content Strategy

The 3 C's of a Winning Content Strategy | Content Curation News > Stay up to date on the latest trends | Scoop.it

"Rather than adding to the noise, brands can surface the best of what their audiences need and want." - Avi Savar, Founder & CSO of the Big Fuel agency.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 14, 2014 10:05 PM

It's great to see creative agency people embrace the fact that creation is not the only way to be great at publishing content.  

Se connecter's comment, February 25, 2015 11:51 AM
Most of the time, Sharing or Branding win vs the "Content quality" !
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12 Tips to Help You Conquer Your Direct Marketing Campaign Challenges

12 Tips to Help You Conquer Your Direct Marketing Campaign Challenges | Content Curation News > Stay up to date on the latest trends | Scoop.it

**Email Marketing - The core driver of campaign success is the customer data that fuels it. So here's a 12-item checklist of questions; answering them will likely save you time, effort, and money ...


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The Power of Real Time Marketing

The Power of Real Time Marketing | Content Curation News > Stay up to date on the latest trends | Scoop.it
Keeping in touch with current events is paramount in today's social world, showing your followers that you know what is going on in the world helps them feel closer to you as a brand. That's why the power of "Real Time Marketing" is important.
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Rescooped by Dee Trivedi from The rise of the mobile web
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Mobile marketing budgets to get a big boost

Mobile marketing budgets to get a big boost | Content Curation News > Stay up to date on the latest trends | Scoop.it
Mobile marketing budgets are expected to rise sharply in the next year as brands look to capitalise on what has become an increasingly preferred channel choice for consumers.
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Rescooped by Dee Trivedi from Content Curation News > Stay up to date on the latest trends
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Does Video + Social = Digital Marketing's Sweet Spot? | ClickZ

Does Video + Social = Digital Marketing's Sweet Spot? | ClickZ | Content Curation News > Stay up to date on the latest trends | Scoop.it

Digest...

 

Why the hard push to merge the two mediums? Video is becoming a force to be reckoned with, particularly when it comes to inciting a consumer response. One survey from mobile video company Animoto found that 73 percent of consumers are more likely to purchase a product if they see a video about it first. Seventy one percent said that watching a brand video delivers "a positive impression" of that brand, and 58 percent of survey participants consider companies that create video content "more trustworthy."

 

Here's how you can leverage the link between video and social media to ensure your video content is a success.

>> Create content that people can empathize with

>> Keep content light

>> Optimize videos for sharing. Beyond posting to your social media accounts, it's important to optimize online videos to improve their discoverability. URLs should be short and contain your most important keywords. On sites like YouTube, elements such as title, description, and captions should be optimized for search. Videos should always include social media share buttons. These things all lay the groundwork for content marketing success.

>> Post your videos to YouTube

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO, Dee Trivedi
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marketingIO's curator insight, September 18, 2014 6:44 PM

Beating the dead horse.


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Does Video + Social = Digital Marketing's Sweet Spot? | ClickZ

Does Video + Social = Digital Marketing's Sweet Spot? | ClickZ | Content Curation News > Stay up to date on the latest trends | Scoop.it

Digest...

 

Why the hard push to merge the two mediums? Video is becoming a force to be reckoned with, particularly when it comes to inciting a consumer response. One survey from mobile video company Animoto found that 73 percent of consumers are more likely to purchase a product if they see a video about it first. Seventy one percent said that watching a brand video delivers "a positive impression" of that brand, and 58 percent of survey participants consider companies that create video content "more trustworthy."

 

Here's how you can leverage the link between video and social media to ensure your video content is a success.

>> Create content that people can empathize with

>> Keep content light

>> Optimize videos for sharing. Beyond posting to your social media accounts, it's important to optimize online videos to improve their discoverability. URLs should be short and contain your most important keywords. On sites like YouTube, elements such as title, description, and captions should be optimized for search. Videos should always include social media share buttons. These things all lay the groundwork for content marketing success.

>> Post your videos to YouTube

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, September 18, 2014 6:44 PM

Beating the dead horse.


Rescooped by Dee Trivedi from SEO and Social Media Marketing
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Social Search Optimization: The New SEO

Social Search Optimization: The New SEO | Content Curation News > Stay up to date on the latest trends | Scoop.it

Social Media has started to play a role in your search engine results. Your social posts can now increase your visibility on SERP's.

 

Social Search Optimization (SSO) is a practice in which social media content i.e. tweets, Facebook posts, Instagram photos, etc. are all included within the internet database to be searched.

 

The purpose of this approach to improve search engine results is multi-faceted. One advantage is it provides a body of records regarding an individual’s past searches and social media actions to the search engine.

 

Read More: http://techsavvyagent.com/text/sso-the-new-seo/


Via Antonino Militello
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Cindy Navarro's curator insight, November 26, 2013 3:18 PM

Shared by Antonino Militello

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Content Marketing and its Importance in Businesses Today

Content Marketing and its Importance in Businesses Today | Content Curation News > Stay up to date on the latest trends | Scoop.it
Content marketing as we all know is a field where we share out a piece of content with the others in order to bring in sales and better marketing results.
Dee Trivedi's insight:

If done properly content curation has many benefits. Why? The world of  Advertising is in decline and the vast nature of the internet and the online community presents significant opportunities. People increasingly want to be informed and are using the internet to do it; they are looking to the ever-growing supply of user-generated content. 

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How to Make True 360˚ Photos with Your Smartphone for Facebook

How to Make True 360˚ Photos with Your Smartphone for Facebook | Content Curation News > Stay up to date on the latest trends | Scoop.it
Looking for a way to utilize Facebook's newly instituted support for 360 degree photos? Contributor Colin Marchon offers some tips.

Via malek
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malek's curator insight, July 26, 7:51 AM

It’s a fun and easy tool with a lot of potential to make immersive 360˚ content for Facebook.

Rescooped by Dee Trivedi from digital marketing strategy
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4 Disruptive Healthcare Technologies That Will Change Everything

4 Disruptive Healthcare Technologies That Will Change Everything | Content Curation News > Stay up to date on the latest trends | Scoop.it
From machine learning to virtual reality, the face of health care is changing quickly.
Via Rami Kantari, Anna, malek
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Rescooped by Dee Trivedi from Social Media, SEO, Mobile, Digital Marketing
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5 Quick Wins From Interactive Content

5 Quick Wins From Interactive Content | Content Curation News > Stay up to date on the latest trends | Scoop.it
Why you shouldn't wait to add it to your marketing strategy.

Via Kamal Bennani
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World Development Report 2016: Digital Dividends

World Development Report 2016: Digital Dividends | Content Curation News > Stay up to date on the latest trends | Scoop.it
Information related to the World Development Report 2016: Digital Dividends

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Nik Peachey's curator insight, May 1, 1:59 AM

Well worth checking out chapter two which focuses on education.

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You Have Been Assimilated: The Future of Marketing Automation

You Have Been Assimilated: The Future of Marketing Automation | Content Curation News > Stay up to date on the latest trends | Scoop.it
Is marketing automation just a glorified email blasting system? One of the problems with marketing automation is that these systems have evolved from a core email marketing base. 

Via Kamal Bennani
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walterlewis's curator insight, March 12, 10:03 PM
How good is your choices in marketing software?
Rescooped by Dee Trivedi from Curation & The Future of Publishing
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The Desert Island: why the future of the Web is curated for Steve Rosenbaum's in Curate This!

The Desert Island: why the future of the Web is curated for Steve Rosenbaum's in Curate This! | Content Curation News > Stay up to date on the latest trends | Scoop.it
Why the future could be a curated Web where relevance is the #1 currency and where you should “curate or die” according to Steve Rosenbaum in Curate this!

Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 7, 2014 11:18 AM

Curate or die. 


Steve Rosenbaum has a way of presenting things in a manner that is all together inspiring, clear-cut and practical. I just read Curate this!, and it's a must-read.


Here's why.

Rescooped by Dee Trivedi from SEO Tips, Advice, Help
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If Facebook Organic Reach Is Dead, What Does It Mean For Marketers?

If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? | Content Curation News > Stay up to date on the latest trends | Scoop.it
If organic reach for Facebook Pages is dead -- and the obituaries cranked up since Facebook's rule change announcement late Friday leave little hope for re

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Bonnie Burns's curator insight, November 17, 2014 3:15 PM

Facebook is cracking down on overly promotional posts. We asked social media experts how businesses should react to the latest News Feed news

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The SEO's Guide to Building a Great Mobile Site

The SEO's Guide to Building a Great Mobile Site | Content Curation News > Stay up to date on the latest trends | Scoop.it
15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.
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Samsung Galaxy S5 Is a Baby Monitor That Reports to Your Smartwatch

Samsung Galaxy S5 Is a Baby Monitor That Reports to Your Smartwatch | Content Curation News > Stay up to date on the latest trends | Scoop.it
Samsung's new flagship smartphone, the Galaxy S5, has a surprising hidden feature that tech bloggers have just discovered: the phone can double as a baby monitor--provided you've got it paired to a Galaxy Gear smartwatch. And y'know, you don't mind leaving your baby and your phone behind while you're in another room.
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A mini-guide to evaluating new digital marketing tools

A mini-guide to evaluating new digital marketing tools | Content Curation News > Stay up to date on the latest trends | Scoop.it
Last week, as the world’s media dissected the details of the Apple Watch and iPhone 6, I spent an inspiring day mentoring at Seedcamp Week London, where some of Europe’s most promising new startups are immersed into the Seedcamp system of networks,...
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How Positive Comments in Content Can Increase Google Rankings? - Seo Sandwitch Blog

How Positive Comments in Content Can Increase Google Rankings? - Seo Sandwitch Blog | Content Curation News > Stay up to date on the latest trends | Scoop.it

Google has increased its importance on user comments present on the content. Having positive comments in your site's content can make your web page more important in the eyes of Google and help it to rank higher. This is not just a blank piece of advice but the current results that Google is returning for some of the top queries clearly indicates the relationship between higher Google rankings and the presence of positive comments in them. 


Via The Ayantek Team
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Is Content Curation in Your Skill Set? It Should Be.

Is Content Curation in Your Skill Set? It Should Be. | Content Curation News > Stay up to date on the latest trends | Scoop.it

Curation is a growing need in organizations, and as such, a growing competency for those focused on worker performance. At the same time, the vision of what this competency looks like in practice is cloudy. How will what we do look different when we add curation to our skill sets?


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Maira Alejandra Pulgarin Rodriguez's curator insight, October 31, 2013 11:44 PM

Ahora si entendí qué es curation !!! 

Marisol Araya Fonseca's curator insight, February 1, 2014 12:28 PM

Sure it is!!  Last week I showed my students how to scoopit.  I thought that since they seem to love Facebook, Scoopit was going to be a wow experience for them.  However, contrary to my expectations most of them did not show a real interest, or at least the kind of interest I expected.  What a pain!  Maybe it is a matter of time, culture, love for reading and writing, etc.  From a group of 12 youngers, only 2 of them said:  Thanks teacher, I like it!  Well... I will keep on trying...

AraceliGF's curator insight, February 9, 2014 4:40 AM

Good article on content curation. So important nowadays ,with so much information around us, we need tools to process it (such as netvibes, diigo, delicious, feedly, etc.)