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Become an Authority Online with Scoopit : ms. ileane speaks

Become an Authority Online with Scoopit : ms. ileane speaks | Content Curation Marketing | Scoop.it

In this episode of the Ms. Ileane Speaks Podcast I discuss how content curation with Scoop.it can help you establish yourself as an online authority without writing your own content on a blog or website.

 

Scoop.it is now integrated with Bufferapp which extends the social sharing capabilities to include:

Twitter
Facebook pages and Profiles
LinkedIn and LinkedIn groups
Pinterest
Google +
Tumblr
App.net
StumbleUpon
Blogger
WordPress

 


Read more about Scoop.it
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Curate and Syndicate Your Own Custom Mobile TV Channel App with iLook.TV

Curate and Syndicate Your Own Custom Mobile TV Channel App with iLook.TV | Content Curation Marketing | Scoop.it

"iLook.TV crowdsources TV channels, TV programs and TV commercials."


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Robin Good's curator insight, January 26, 5:29 AM


iLook.TV lets you curate custom TV channels distributable via smartphone compatible apps that act as pay-TV like subscription channels.


The channels are commercial and can include or accept advertising requests thus providing a monetization opportunity for channel curators.


iLook.TV is made up of two components:

1) iLook.TV website where you create your channels

2) iLook.TV ChannelApp for ditributing your custom channel
 

In a Channel you can add / syndicate video clips and submit TV commercials to the iLook.TV system.


The ChannelApp is instead a mobile app that can be fully utilized by Channel subscribers as Program Guide for your channel as well as a TV remote to watch specific video content on their connected large TV screens. The ChannelApp can be branded, configured and submitted to the Apple App Store.


ILOOKTV supports three methods of monetization: subscription, pay-per-view, and TV commercials.


Soecifically:

  • A Channel subscription must be purchased by a TV viewer to play videos that are marked premium.


  • Pay-per-view (PPV) videos are marked with “Buy” (forever) or “Rent” (for 24-hours) and require a payment from a TV viewer.


  • TV commercials are submitted to the ILOOKTV system by advertisers and are automatically played on Channels that request them.  Advertisers are automatically charged for each insertion via instant auctions.

.

Revenues are collected by iLook.TV from subscriptions, PPV and commercials and are automatically shared with Channel owners.

.

The cost to own a Channel is $100 per year. 

N.B.: Channel owners also need to pay the standard $100 Apple Developer fee when they submit the ChannelApp to the Apple App Store.

.

Promising concept. Rough implementation.
A glimpse at what the future of video curated content may look like in the near future.


For more info: http://www.ilook.tv/ 


How it works: http://www.ilook.tv/how-it-works.html 






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User-Centered Content Curation: Five Good Tips from Sam Burroughs

User-Centered Content Curation: Five Good Tips from Sam Burroughs | Content Curation Marketing | Scoop.it

"Most people curate for the benefit of themselves or their organisations. What if we..."


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Deanna Dahlsad's curator insight, January 18, 3:17 PM

What if we considered content curation as a value, not just a means to market products & services?

Gina Paschalidou's curator insight, January 20, 12:06 PM

Tips to improve curation and benefit both you and other users

'Timothy Leyfer's curator insight, January 24, 1:20 PM

"Explain, always clearly why something you are curating/communicating is relevant. Contextualize."

This is just one of the five great points from Sam Burroughs that we should consider when communicating relevant information to people on our list.

There are four other great tips equally as important, that we should use when communicating information to others.

In today's fast-paced world the information that we are trying to communicate to others should be user centered.

You might want to check this one out. I know that I am
Tim
TimothyLeyfer.com

Another Good-One From Mr Robin Good

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How Content Curation Can Be Inspired by the Ideas of a Museum Curator: Kieran Long

How Content Curation Can Be Inspired by the Ideas of a Museum Curator: Kieran Long | Content Curation Marketing | Scoop.it
V&A curator Kieran Long argues against obsession with authorship and celebrity in design, and sets out his theories for contemporary museum curation.

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Robin Good's comment, September 13, 2013 3:49 PM
Thank you Gilbert and Raj for stopping by to say thanks. I think there is a lot of good stuff in those 95 items indeed.
Witmer Group's comment, September 15, 2013 11:51 AM
Great share, thank you!
David Baker's curator insight, September 16, 2013 1:54 AM

This idea of curating is of interest to me as I contemplate how to help teachers create digital learning spaces and digital teaching ideas.  

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Content Curation for Inspiration: Tips for Marketers

Content Curation for Inspiration: Tips for Marketers | Content Curation Marketing | Scoop.it

Wondering how content curation fits into your marketing mix? Check out these tips and tools to help you curate wisely...

Rebel Mouse is a newer contender in the field, and makes curating and sharing easy.

It’s currently free and showcases a number of ways it can be used by individuals, bloggers, marketers, brands and for promoting events. One of its best features is the ability to use more than one account and to delete items you have shared that you don’t want to appear on your start page.

This tool is still being developed, but this recent review on Basic Blog Tips shows what’s possible.


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Ileane Smith's comment, September 5, 2013 4:45 PM
Good for you @treathyl_fox
Treathyl Fox's comment, September 5, 2013 5:51 PM
Hello Ms. Smith. You're been very busy here on Scoop.it as well. I'm slow but I'm gonna catch up with you one of these days!! :)
Ileane Smith's comment, September 6, 2013 4:53 AM
Sounds good!!
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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


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Adam Donkus's curator insight, May 9, 2013 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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Curate Your Own (e)Book with Bindworx

Curate Your Own (e)Book with Bindworx | Content Curation Marketing | Scoop.it

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Michiel Gaasterland's comment, April 13, 2013 10:29 AM
Yes - especially curious if it allows you to easily top and tail the content so you can frame it better towards your target audiences and objectives.
Joakim Baage's curator insight, April 16, 2013 12:26 AM

I really like the idea, the publishing business needs more of this!

AnnC's curator insight, April 30, 2013 8:52 PM

Edit your own book?

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Content Curation Basics

Content Curation Basics | Content Curation Marketing | Scoop.it

Content curation is one of those buzzwords you’ll see flying around on Twitter and Facebook and like any other blogger you have to keep on top of the latest trends, but is curating content good for everyone?

 

 

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Three Factors To Select What News Stories To Curate: Current, Interesting, Applicable

Three Factors To Select What News Stories To Curate: Current, Interesting, Applicable | Content Curation Marketing | Scoop.it

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Robin Good's curator insight, January 12, 2013 4:17 AM


To choose which news story to curate and pass on to your readers, is not always something easy to do.


My personal suggestion is to look only for the most interesting and relevant stories for your audience while leaving out anything that is mildly interesting. I'd always go for quality over quantity and I would not discard little-read stories or dated ones, because of these two factors. Rather I'd select them on the basis of their immediate usefulness to my reader and not on the one of their freshness or recency.


Serena Matter, of the Canadian Public Relations Society, has just published a short article suggesting three key criteria to employ in selecting what news to curate each day. She writes:


"Finding content to share online can be a challenge, especially when your goal is to provide information of interest to your followers.


In many instances, it is easier to re-tweet something that appears in your newsfeed, even if it’s not that relevant to your industry, than to come up with new material.


However, this wastes a valuable opportunity to engage your online stakeholders. Rather than taking the easy way out, there are a few simple guidelines you can follow to ensure any content you share offers value. When creating or searching for material to share, keep this acronym in mind: C.I.A. (Current, Interesting, Applicable)."


But beware: "current" is a misleading variable, as "something" can be "current" depending on the specific context in which it is presented and it is not an absolute trait of a news story.


A story from two years ago can be made immediately current and relevant simply by relating and connecting it to other information which is directly impacting our present.



Good for beginners. 6/10


Full article: http://www.cprsvancouver.com/what-should-i-post-today-guide-content-curation



Alfredo Corell's curator insight, January 13, 2013 7:10 AM

Current is important, but not the most. If anything is interesting and applicable and remains useful, it doesn't matther that was built up 3 years ago...

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Twitter as a Curation Tool

Twitter as a Curation Tool | Content Curation Marketing | Scoop.it

Tweet I have written and spoken extensively about the use of Twitter in education: as one social network tool to connect, collaborate and amplify (Seven Degrees of Connectedness, Upgrade & Ampl...


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Junita Lyon's curator insight, January 7, 2013 5:37 PM

Twitter is very significant in gathering information

Randy Rebman's curator insight, January 16, 2013 12:30 AM

Twitter is a very useful tool for gathering content within a certain area of interest.

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The Difference Between Content Curation and Link Spraying | Social Media Today

The Difference Between Content Curation and Link Spraying | Social Media Today | Content Curation Marketing | Scoop.it

"Content curation" is one of those phrases that gets repeated ad naseum without much thought into what it actually means or what role it should play in our digital marketing strategies.


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Randy Rebman's curator insight, January 16, 2013 12:35 AM

This is a critical look at the termonology of "content curation."

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Curate Content - including Content Curation, Curation Tools & Curation for Education.

Curate Content - including Content Curation, Curation Tools & Curation for Education. | Content Curation Marketing | Scoop.it
Content Curation Best Practices, Tools & News...

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Wendy Clark's curator insight, March 9, 1:48 PM

Curation

"Curation may refer to:

Content curation, collecting and sorting content

Digital curation, the preservation and maintenance of digital assets

Curation may also be:

The work performed by a curatorArchiving, historical record keeping

Evidence management, indexing and cataloguing of evidence

Cultural heritage management, conservation of cultural sites and resources".  From Wikipedia, the free encyclopedia

 

The curation topic that I am putting together is based around Teaching Technology to Year 3 and Year 4 using the Australian Curriculum: Technology as a guideline. Jarche (2012) says that curation is essential for professionals in the digital age because we all struggle with information overload and that it is essential to have a process in place to manage personal knowledge.

 

The curation process is described by Jarche (2012) and Kanter (2011) as having 3 phases - Seek, Sense, Share. 

 

Seek – seek playfully to connect

Sense – make sense and be empowered through learning

Share – share to inspire through your work  (Jarche, n.d.)

 

The tools that I will be using to seek information will be Twitter, Diigo, Zite and Pinterest.  In sensing I will archive, annotate and apply what I have learned and by blogging and providing insight on my curation page I will apply what I have learned.  Resources will be shared on Scoopit, Twitter and My WordPress blog.

 

References:

University of Southern Queensland (2014) http://course.albion.id.au/edp4130/2014_s1/assess/curation.htm

Jarche (n.d.) http://www.jarche.com/pkm/

Kantar (2011) http://www.bethkanter.org/content-curation-101/

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Understand collective curation in under 90 seconds

http://crowdspoke.com When Brian Solis called 2011 the "year of curation," he identified a growing trend in how people are addressing the issue of informatio...

 

<- very quick overview of curation


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Content Curation Guide for SEO - What, How, Why

Content Curation Guide for SEO - What, How, Why | Content Curation Marketing | Scoop.it
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
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Content curation: overview, benefits, goals and tools

Content curation: overview, benefits, goals and tools | Content Curation Marketing | Scoop.it
Benefits, tools, business goals, tools, data and resources regarding content curation.
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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Content Curation Marketing | Scoop.it
Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting.
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Copyright: Key Differences Between Derivative and Transformative Appropriation

Duration: 15':51"

 

 


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Andreas Kuswara's curator insight, July 23, 2013 12:04 AM

imagine as visual technology continue to progresses? can copyright be eventually obsolete? as it will be just too complicated, confusing and expensive to deal with? curious.

Freek Kraak's curator insight, July 23, 2013 2:50 AM

Absoluut mee eens: heel goed dit onderscheid: geïnspireerd zijn, voortbouwen op, verbeteren van, aanpassen van etc. het werk van anderen is iets heel anders dan gewoon alleen maar kopiëren en er vervolgens geld aan verdienen ten koste van de oorspronkelijke maker! Dit rigide verbieden werkt verstarring in de hand en is dus verwerpelijk. Wetgevers!: hier is werk aan de winkel!!!

Nog wel iets om over na te denken: ALS dit vervolgens veel geld oplevert, hoe gedenk je dan de oorspronkelijke maker, zeker als deze in armoede verkeert?

En erfgenamen: moeten zij voluit kunnen baden in de rijkdom van hun voorouders?

Seth Bell's curator insight, March 22, 7:04 AM

A concise and neatly presented 'Brief History' of Appropriation and the issues surrounding copyright laws.

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Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So

Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So | Content Curation Marketing | Scoop.it

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Robin Good's curator insight, July 14, 2013 3:14 PM



I am under the impression that content curation is being hijacked by those who are interested in making you think that, if you adopt curation most apparent traits (picking and reposting valuable content from others) you may be in for lots of benefits and a significant time-saving bonus.


Rohit Barghava is the person who gave, back in 2009, one of the earliest and most appropriate descriptions for "content curation" and who also identified five key basic approaches to curating content.


To this day, those articles remain milestone references for anyone interested in content curation.


This week, in a post published on his blog, Rohit reminds his readers that there's an easy cure for those who can't write or create great content: curation.


He writes: "Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes.


What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment..."


In my experience the art of content curation, unless we refer to the ability to spot apparently interesting stuff and to pass it on to others by sharing it online, is a much more difficult and unfamiliar endevour and it requires many more skills than those required to write a simple blog post on a topic.


Why?


To curate content, you first need, as Rohit rightly points out, to be able to find good, relevant stuff, without having the ability to write it yourself. True. But finding and being able to "recognize" good stuff is not an innate or intuitive skill unless you have trained yourself to do it.


Very few of those who want to do content curation for "content marketing" purposes, take the time to vet, read, verify and evaluate stuff before publishing it. This approach would negate the advantage they think they have gained: saving time and producing more content with little time and effort.


The same is true for collecting and organizing. Saving and archiving stuff may be relatively easy, but labeling, categorizing and tagging in ways that make your collection valuable and intelligible for many others and for a long time to come is not.


Morale of the story:


a) Supermarket caviar costs a few bucks, but it has nothing to do, beyond appearance to the real deal. Try the real caviar and you'll know the difference.


b) Who reaches the top of a mountain after a comfortable helicopter ride, does not have the same view of the guy standing next to him, who arrived there by climbin gup 4000 feet on his own feet. Though the view is the same, they see a very different panorama.


c) Finding and collecting things without proper vetting, categorization, contextualization and explanation, has, little or nothing to do with content curation. It has to do with content marketing which has, as its key goal, the "...acquistion of customers".


Wikipedia says: "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."


Content Marketing Institute says: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action."


One thing is to learn the skills of research, investigation and presentation and then get good at finding and collecting things that my customers are deeply interested in, for the purpose of saving them time while giving them valuable insight on a specific topic.


Another thing is spotting apparently relevant content found online and republishing it without taking any of the time-consuming steps that a true content curator would. An increasingly common practice, fueled by many of the content curation vendors content marketing strategies.


For those interested in quick results in terms of traffic, visibility and exposure, this does appear as a godsend.


But the end result, over time, is more noise, as reposting content with little analysis and no added insight generates lots of more shallow and often unreliable content pointers with little or no additional value.



Serious researching, analyzing, vetting and contextualizing is not easily replaced by retweeting or reposting interesting things one can find online.


While in some instances, "aggregation" can bring indeed some rapid and relevant results by simply collecting and publishing news on a specific topic, all the other forms of curation identified by the author require some dedicated analysis, research and writing abilties to fully express their potential.


In essence, I think that the idea that "if you can't write or do proper research you can always curate", is a pretentious and misleading proposition, which, over time, may ironically work against those adopting it.



Appropriate for content marketers, not for true curators 5/10


Original post: http://www.rohitbhargava.com/2013/07/content-curation-how-to-content-marketing-creator.html



(Image credit: Girl thinking by Shutterstock)




Deb Nystrom, REVELN's curator insight, July 15, 2013 10:56 AM

A helpful post with details by curator Robin Good that makes the points about Curation. That I'm sharing this on social media via ScoopIt makes another point, especially for readers here who share interest in social media curation. ~  Deb

Robin Martin's comment, July 15, 2013 3:34 PM
Absolutely Deb! I'm also sharing Robin's insights in my circles...great article and thanks for sharing, Robin!
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Create Localized RSS Feeds for All The Top Image, Video and News Sources with FeedWax

Create Localized RSS Feeds for All The Top Image, Video and News Sources with FeedWax | Content Curation Marketing | Scoop.it
FeedWax helps you curate sources covering things happening in your local area right now.

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Adam Donkus's comment, May 9, 2013 1:37 PM
Local curation...cool...
Adam Donkus's curator insight, May 9, 2013 1:38 PM

Curration is a hot trend now for social media and seo..local curation..never saw a tool for that..

Adam Donkus's curator insight, May 9, 2013 1:39 PM

Local content curration too cool..will be giving it a try..

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Put Scoopit on Your WordPress Blog, Blogger Or Your Website

http://BasicBlogTips.com Scoopit is a hot new curation tool that I mentioned in a previous video. You can add Scoopit to page on your WordPress or Blogger blog with these simple instructions. This is a response to a question that came in through Speak Pipe from Bart Nash from BartNash.com

Read the blog post http://basicblogtips.com/scoop-it.html

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Curate Your Bookmarks Into Visual Start Pages with Draggo


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Robin Good's comment, March 7, 2013 10:41 AM
Yes Livia, you got the idea.
Robin Good's comment, March 7, 2013 10:41 AM
Yes Livia, you got the idea.
lynnegibb's curator insight, March 13, 2013 6:44 PM

Yes - need to sort my curation finds!

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Free Content Curation Tools

Free Content Curation Tools | Content Curation Marketing | Scoop.it

Content Curation has been on the upside lately, and while there are some who don’t think that it is an ethical form of “content creation”, there are those that think completely the opposite. Whichever side you choose to be, you should know that if you do decide to “curate content”, to always give credit to its original source and never copy an entire article even if you are linking back to its original author. That does not have anything to do with curation and may even be considered as stealing content. While I am at it, creating a list of useless links is also not regarded as curating content.

 

Updated: CurationSoft released its new version. This is a huge update ...

 

go directly to see the update here http://www.iblogzone.com/2011/12/best-online-content-curation-tools-2012.html#curationsoft

 

 

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Curation for Marketing Intelligence with Right Intel

 

 


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Robin Good's curator insight, January 3, 2013 11:55 AM


Right Intel is a marketing platform which allows you to collect, curate, share and collaborate on customer intelligence data.


"Right Intel allows agencies, marketers and consultants to filter data, collect insights from experts and package it all up in an easily digestible way."


"The first Intelligence Curation Platform enabling agencies and marketers to better collect, curate, share and collaborate on marketing intelligence with clients."


Curated content and insight can be distributed via email, RSS, blogs and through the Right Intel collaborative platform.










How it works: http://rightintel.com/home/technology/


Request a demo: http://rightintel.com/home/demo/


More info: http://rightintel.com/







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A Collection of Curated News Sites Examples

A Collection of Curated News Sites Examples | Content Curation Marketing | Scoop.it

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jasmin's comment, December 20, 2012 8:23 AM
Very interesting...
Sergey Gitinsky's curator insight, December 20, 2012 12:43 PM

Robin Good collection of curated news sites. Thanks to him!

Jeff Domansky's curator insight, December 20, 2012 2:43 PM

Lots to learn from this excellent selection of curated news sites by Robin Good.

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Become an Authority Online with Scoopit : ms. ileane speaks

Become an Authority Online with Scoopit : ms. ileane speaks | Content Curation Marketing | Scoop.it

In this episode of the Ms. Ileane Speaks Podcast I discuss how content curation with Scoop.it can help you establish yourself as an online authority without writing your own content on a blog or website.

 

Scoop.it is now integrated with Bufferapp which extends the social sharing capabilities to include:

Twitter
Facebook pages and Profiles
LinkedIn and LinkedIn groups
Pinterest
Google +
Tumblr
App.net
StumbleUpon
Blogger
WordPress

 


Read more about Scoop.it
http://basicblogtips.com/scoop-it.html


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Curate Custom Video Learning Courses with Course Hero

Curate Custom Video Learning Courses with Course Hero | Content Curation Marketing | Scoop.it

Robin Good: Course Hero is a platform which allows the creation and delivery of online video courses curated from the best existing published content on that topic.

 

There are already ready-made courses to access or you can submit a topic that you would like to video-curate into a course.

 

"You can learn just about anything from YouTube...if you're willing to dig through millions of videos."

 

 

From Techcrunch: "Luckily, Course Hero has done the work for you, offering coherent classes by hosting collections of the best educational YouTube videos and other content.


The newly launched courses section of the eduTech startup’s site now has classes in entrepreneurship, business plan development, and programming in a variety of languages.

...

By drawing from YouTube and other openly available education, Course Hero plans to set up courses for anything it, or you, can think of.

...

Each course breaks down into roughly 6 chapters of 6 concept YouTube videos, Justin.tv videos, articles, and more. Unlike Udemy‘s one-teacher-per-class approach, Course Hero courses are compiled from content by many teachers.


Rather than put you at the mercy of long-winded professors, Course Hero trims videos and articles down to their most important teachings.

 

Along the way you’ll answer quiz questions, take tests to complete chapters, and face a final exam to finish a course and earn proficiency badges..."

 

Full article: http://techcrunch.com/2012/04/12/course-hero/ ;

 

Courses: http://www.coursehero.com/courses/ ;

 

More info: http://www.coursehero.com/ ;


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