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Curation Levels: Learner, Facilitator, Designer - Where Do You Stand?

Curation Levels: Learner, Facilitator, Designer - Where Do You Stand? | Content Curation Marketing | Scoop.it

Via Robin Good
Zhang Meilan's insight:

Robin Good把内容策展分为三个层次:策展的学习者,策展的设计者,策展的促进者。

 

 

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Ra's curator insight, September 8, 2013 3:17 PM

Explanation of levels of content curation - sets aspirational goal. Relevance to students as a pathway for their development. See Robin Good's great summary.

Linda Dougherty's curator insight, September 8, 2013 4:58 PM

Awesome explanation for curation.  Thanks Kirsten Wilson @teachkiwi for this wonderful insight into why we curate!

Alfredo Corell's curator insight, September 22, 2013 3:36 PM

Robin Good opinion:

Kirsten Wilson analyzes three different levels of content curation presently in use and describes accurately the differences between these. 

 

"In regards to levels of curation it is much like Blooms. There is knowledge level curation- it is done for remembering and understanding (the “Learner Level”).


Another level is applying and analyzing- it is curated for use or been used and is a proven tool for using whether it be your tool or a tool you have discovered from your global connections via Social Media, blogs or simple internet searches (the “Facilitator Level”). 


Finally, there are curations that go to the level of evaluation and creation… these are the curations that become invaluable tools to others. It takes the most work, but the result is most thorough and the resource it provides to others can be invaluable (the “Designer Level”)."

 

He concludes by reminding all would-be curators the importance of attribution and the amount of effort that the "designer level" of curation requires: "In this world of immediate access and available content make every effort to honor the source of your curation, inspiration and/or springboard for design. 


Those that do curate at a “Designer” level and in many cases are the first in their field of expertise to find a new “method” put hours into the development and design."

 

 

Rightful. Instructional. 7/10

 

Full original article: http://teachkiwi.wordpress.com/2013/08/31/content-collaboration-and-curation-part-2/ ;

 

 

(Image credit: Three trophies by Shutterstock)

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Five Reasons Your Awesome Content Isn't Going Viral | Ubfigraogucs

Five Reasons Your Awesome Content Isn't Going Viral | Ubfigraogucs | Content Curation Marketing | Scoop.it
“It's hard to predict if or when you'll find your content going viral, but you can stack the odds in your favor. Learn how to create viral-worthy content.”
Via malek, Mau, massimo facchinetti
Zhang Meilan's insight:
导致你令人惊叹的内容不会迅速传播的五个原因:1. 缺少情绪感染2. 没有“值得分享”3. 错误的时间4. 欠佳的设计5. 糟糕的发布途径要扩大教育内容的传播,这五条也值得思考。
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Top 10 Tools for Content Curation

Top 10 Tools for Content Curation | Content Curation Marketing | Scoop.it
Content Curation is all about gathering items of importance and interest and sharing them for other people to see.Content Curation is a means of feeding....
Zhang Meilan's insight:

作者列出了11个他最爱的策展工具,包括:Scoop.it, Trapit, Strorify, Pinterest, Listly, Snip.it, BagTheWeb, Paper.li, Kuratur, Pearltrees, Bundlr.

作者使用内容策展的意图是通过这些内容策展工具建立强大可靠的信息来源,以此来吸引更多的观众。

作为教师,我们大概不能仅仅用策展工具聚合相关话题给学生阅读吧,或许我们应该让学生的阅读更具批判性,有更多思考。或者让学生自己构建、组织自己的学习资源。

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Content Curation Guide for SEO - Infographic - Wikimotive

Content Curation Guide for SEO - Infographic - Wikimotive | Content Curation Marketing | Scoop.it
Curation of online content that is relevant to your business can be an excellent way to drive SEO. Here is an infographic guide.
Zhang Meilan's insight:

针对搜索引擎优化的内容策展指南。

该信息图简单描述了信息策展的若干方面:概念、目标、过程、工具、最佳实践,以及内容策展对用户以及搜索引擎优化的好处,内容策展与社会化书签的区别,选择最新内容策展网站的好处。

 

该图中重要信息包括:

--内容策展的4目标:建立思想领导地位、提升品牌知名度、促进搜索引擎优化、内容展示平台。

--内容策展4过程:收集内容、对内容分类、选择相关内容并提出见解、出版发布。

--3项最佳实践:创建独特内容、链接高质量资源、与相关群体分享。

--选择最新的内容策展网站的益处:

可围绕你的主题在全面控制下开发内容;高质量的网站拥有大量的适当开发的原创内容;为你的目的促销内容,使内容翔实,并从google获得更多有价值;访问者能够订阅你的频道,并有跟踪者选项……。

 

该信息图的参考资源来自4篇博文:

www.bethkanter.org/content-curation-101/

visual.ly/social-discovery-niche-based-link-building

www.publishthis.com/wp-content/uploads/2013/04/Bruce-Clay.pdf

www.curata.com/blog/the-content-marketing-pyramid-are-you-hungry-for-content/

该图整合了它们的核心内容,可算是一个很好的“内容策展”案例,即:不仅仅是简单转帖,而是整合出新,做出自己的贡献。

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How To Spot A Trend: 7 Social Media Trends That Matter In 2013

How To Spot A Trend: 7 Social Media Trends That Matter In 2013 | Content Curation Marketing | Scoop.it

如何识别发展趋势:社会化媒体在2013年的7个发展趋势

该文作者 Rohit Bhargava发表过一系列的趋势文章,本文他介绍了自己是怎样做趋势分析及报告的。首先,年初时他会将一个粉红色的空文件夹放到办公桌上,一年四季围绕产品、服务、应用、市场营销活动、新业务以及各种新的思想不断搜集信息。有些资料是在酒店房间的备忘录纸张上潦草记下的内容,有些则是从杂志或报纸上撕下的纸片,有些是在打印的网页上手写的笔记或对术语的勾画。如果他认为一个想法很重要,他会用专门的方法对起进行归档。有些时候,仅仅在浏览器的书签中对一个想法进行标记是不够的。

Zhang Meilan's insight:

作者通过上面的资料搜集,到了年底,面对数以百计的各种想法,开始对它们进行过滤分析,将相似的概念进行归并。

要从中发现趋势,作者主要考量三件事:

1.理念。产品或活动背后的核心理念。

2.加速度。该主意会多快融入各类企业,是否有实例。

3.影响。该想法会如何深刻影响明年的商业活动吗。

 

另外,要发现趋势,还有三个提示:

1.不要让谈论社会化媒体将“无处不在”变得肤浅。有太多的所谓趋势是明显的事实,其挖掘的不够深入。

2.找到真正的证据-每一个趋势配备许多例子,其中至少有三个强有力的例子。

3.避免自我服务-希望找到一个支持你的业务趋势。

 

发现趋势的5个步骤:

步骤一:收集重要思想。

步骤二:根据主题分组。

步骤三:整合思想。

步骤四:对趋势进行命名。

步骤五:创建演示文稿。视觉化呈现每个趋势。

 

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The 5 Models Of Content Curation

The 5 Models Of Content Curation | Content Curation Marketing | Scoop.it

内容策展的5个模式

作者:Rohit Bhargava

2011年3月31日

作者认为:内容策展就是围绕一个具体问题,以发现最好的与它最相关内容,并对它进行分组、组织和共享的行为。

内容策展不注重增加更多的内容,对混乱的严重过载的社会化媒体内容增加噪音,而是着重于帮助人们理解聚合的这些信息什么才是最重要。

 

Zhang Meilan's insight:

内容策展的5种模式包括:

1.聚合——海量信息。把最相关的话题集中到一个地方,利用条目单式的博客文章。(如本文所示)

2.蒸馏——增加价值。即萃取最重要的,或最相关的想法进行分享。

3.拔高——小想法,即从较小的日常反思中,辨认出更大的趋势。做到这一点很难,需要广博的专业知识和强大的分析能力。

4.混搭——融合后,从新角度创建内容。

5.年表——发现内容和信息随时间推移的演变,概念和主题是如何随时间的推移发生变化的。年表策展,汇聚的历史信息根据时间显示,可以加深对某一特定主题如何随时间变化的理解。

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Top 100 Tools for Learning

Top 100 Tools for Learning | Content Curation Marketing | Scoop.it

 ”2013年度学习工具100强“于2013年9月30日发布,这已经是Jane Hart 做的第七年的调查报告。

并且Jane Hart 还对今年工具排名变化进行了分析。

Zhang Meilan's insight:

从2013年Top 100 Tools for Learning lists 的排名可以发现,Twitter已经连续5年排名第一,显示出微博依然是人们最常用的社会化媒体,它的即时信息发布及便利的跟踪、相关主题搜索等功能,都使人们无法割舍。

另外,文件存储与同步的几个工具排名都比较靠前,Google Drive排名第2,Dropbox排名第7,Skydrive排名第43。

最可贵的QQ空间分享也榜上有名,排名第65名。这再90%多调查对象为老外的情况下,着实令人惊喜。看来,以后课程中要把它列入其中。

很高兴看到Pinterest,scoop.it,Flipboard,storify等内容策展工具都有比较好的排名。

 

 

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选择最好的技术iTeachU

选择最好的技术iTeachU | Content Curation Marketing | Scoop.it
iTeachU is an online training resource for eLearning instructors at the Center for Distance Education at UAF.
Zhang Meilan's insight:

elearning学习罗盘,该罗盘的核心是学习目标,第一圈是各种期待掌握的能力,第二圈是各类学习活动,第三圈(外圈)是各类工具。

在该罗盘下有一表格,相互对应的内容包括:期望的能力、原理、相关活动、潜在技术。

http://iteachu.uaf.edu/grow-skills/choosing-the-best-technology/

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15 top-notch content curation tools

15 top-notch content curation tools | Content Curation Marketing | Scoop.it
Trying to cull the vast expanses of the Internet for content that’s relevant to your readers and customers takes a lot of work, but these tools can help make it easier.
Zhang Meilan's insight:

15个顶尖的内容策展工具。

作者将内容策展分为了5个层次或称5类:

1. 仪表板工具,汇聚多个种源(feed),将内容汇聚到一个地方;如:Netvibes.com,Symbaloo.com,ProtoPage.com,Feedly.com,Individurls.com, Google Sites

2. 内容发现工具,通过关键字和趋势贴/趋势主题种源来发现;如:iFlow.com, Zite app, ContentGems.com, Scoop.it

3. 发现与传递解决方案,用一个工具来发现和出版内容。如:Trap.it, PostPlanner.com

4. 所有功能汇聚一身的解决方案,发现、组织和分享都通过中心资源实现。如:Curata.com

5. 内容规划工具,利用该工具编写原创内容、策展内容,组织对它的审查/批准,并进行发布。如:Kapost.com, Compendium.com.

文章来自:http://www.prdaily.com/Main/Articles/15378.aspx

 

我个人认为上有一些很好的工具未被纳入其中,例如:pinterest, pearltrees, flipboard, taptu, Newsify, flud news. etc.

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12 Attributes of a Successful Content Curation Strategy - Heidi Cohen

12 Attributes of a Successful Content Curation Strategy - Heidi Cohen | Content Curation Marketing | Scoop.it
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
Zhang Meilan's insight:

成功内容策展战略的12条属性。

作者:海蒂科恩(Heidi Cohen )

1.针对特定的观众;

2.策展高质量内容,而不光是页面的内容。

3.跳过无价值的内容,而直接向你的读者提供他想要和需要的精华内容。

4.“少既是多”,不拿无用的内容造成信息超载。

5.吸收原创内容。

6.为内容增加真正的价值。通过评论内容,向你的读者说明为什么该内容值得你的他们花时间阅读。

7.有人情味。虽然很多内容可以自动策展,但仍需要通过人来做选择、组织和解说。

8.为你的信息提供品牌环境,使之有一个精心设计的格式。9.形成一个社区,你的读者始终你策展内容的核心。10.提供小块内容。你可以利用引言,或原文中的片段或链接,让读者去看原文的全部内容。全片转载一篇文章,即使有作者的名字和链接,但仍不是策展。11.使用一个策展进度表。12.给原文创作者以赞扬,告诉你的读者谁是原文作者。from: http://bit.ly/HaDDDe ;
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Curation Levels: Learner, Facilitator, Designer - Where Do You Stand?

Curation Levels: Learner, Facilitator, Designer - Where Do You Stand? | Content Curation Marketing | Scoop.it

Via Robin Good
Zhang Meilan's insight:

Robin Good把内容策展分为三个层次:策展的学习者,策展的设计者,策展的促进者。

 

 

more...
Ra's curator insight, September 8, 2013 3:17 PM

Explanation of levels of content curation - sets aspirational goal. Relevance to students as a pathway for their development. See Robin Good's great summary.

Linda Dougherty's curator insight, September 8, 2013 4:58 PM

Awesome explanation for curation.  Thanks Kirsten Wilson @teachkiwi for this wonderful insight into why we curate!

Alfredo Corell's curator insight, September 22, 2013 3:36 PM

Robin Good opinion:

Kirsten Wilson analyzes three different levels of content curation presently in use and describes accurately the differences between these. 

 

"In regards to levels of curation it is much like Blooms. There is knowledge level curation- it is done for remembering and understanding (the “Learner Level”).


Another level is applying and analyzing- it is curated for use or been used and is a proven tool for using whether it be your tool or a tool you have discovered from your global connections via Social Media, blogs or simple internet searches (the “Facilitator Level”). 


Finally, there are curations that go to the level of evaluation and creation… these are the curations that become invaluable tools to others. It takes the most work, but the result is most thorough and the resource it provides to others can be invaluable (the “Designer Level”)."

 

He concludes by reminding all would-be curators the importance of attribution and the amount of effort that the "designer level" of curation requires: "In this world of immediate access and available content make every effort to honor the source of your curation, inspiration and/or springboard for design. 


Those that do curate at a “Designer” level and in many cases are the first in their field of expertise to find a new “method” put hours into the development and design."

 

 

Rightful. Instructional. 7/10

 

Full original article: http://teachkiwi.wordpress.com/2013/08/31/content-collaboration-and-curation-part-2/ ;

 

 

(Image credit: Three trophies by Shutterstock)

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Content Curation: Using Social Media Strategically

内容策展:战略性地利用社会媒体

作者Will Coley

http://prezi.com/3gvzvhefgpkb/content-curation-using-social-media-strategically/#

Zhang Meilan's insight:

该presentation较为全面地介绍了什么是内容策展,为什么要内容策展,策展实践的举例,以及策展的技巧、策展的工具等。

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信息图营销6禁忌 | 多阅

信息图营销6禁忌 | 多阅 | Content Curation Marketing | Scoop.it

by metalony

 

来源:多阅 http://www.dooyea.com/6-ways-to-fail-at-infographic-marketing/

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Zhang Meilan's curator insight, August 29, 2013 1:45 AM

信息图营销的6个禁忌:

1.不分享;

2.不将信息图放到重要位置;

3.不进行SEO;

4.不考虑受众;

5.啰啰唆唆;

6.只关心信息和数据。