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Content Curation Is Not Social Media
Content Curation, Social Media and Business Influence
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Guillaume De Cugis of Scoop.it responds to Curation thought leader, Robin Good in Scoop.it comment thread:



Guillaume De Cugis: Hi Robin! I love the fact you can be a fan and yet still give us some constructive criticism: thanks!


I still think we're not trying to confuse people so let me take an example to illustrate what I mean.


If I take scoop.it/t/freeride-skiing/ it's something that probably took me on average 60'/week or less to do ever since I created it. You might not be into skiing but you'll see I carefully select the videos to match my own vision of the topic, my own editorial line. I do not just filter: I also add my own point of view and use this channel as a way to express my passion for freeride skiing in a subjective and personal way. Is that automatic for me? Absolutely no: I'm not a robot (http://bit.ly/sC1Od7). But is that easy? Absolutely! Especially compared with the time it would have taken to produce such a media by creating all these videos. Every single one of them requiring days of shooting, risking your life in avalanches and spending $$$ on helicopter etc... This might seem an extreme example but I think it illustrates well the fact we believe leveraging curation to publish a media is simpler.


Another example: I went to a Picasso exhibition a few ago at the de Young museum in SF: wonderful one. Did the curator spend more time preparing it than Picasso did creating the works?


Unlikely.


Is this saying that curators have it easy? Absolutely no! Easier doesn't mean it doesn't take any time at all.


Since the beginning, our vision has always been to create a new form of media publishing, different than blogs or micro-blogging that is based on curation in a topic-centric model.


Our message is simple: if you thought it required creation, you should try a different approach as a curator. And we've created a platform that makes it easy in a dedicated user experience.


Then there's I believe a second point you're making: some use Scoop.it as a way to simply aggregate and republish without giving context or even without being selective enough in what they publish. I think we all agree curation is more than that and clearly the platform empowers you to do much more as you and others are awesome examples that we are grateful for.


We think our role as a platform is to create the incentives to develop usage in the right direction. In that respect, we've always encouraged our users to use the platform as an expression format. Whether in our FAQ (http://bit.ly/tJoTWv) or in our own curation work (http://bit.ly/seGYAy or http://bit.ly/sC1Od7) or in the emails we're sending to our new users, you'll see dozens of examples. We've also been the first to introduce a Score to actually guide users towards giving context and meaning to the content they publish. The Scoop.it score will for instance not reward you for overposting and will look at whether you edit and comment the posts. Is this score perfect? Probably no and I'm sure you'll find counter examples of users having gamed their score just like with any metric or algorithmic system. We'll improve it over time or maybe change it but clearly the intention is here: we want to democratize expression through curation and enable more people to discover and learn what it takes to be a good curator.


That's our ambition: it's noble and risky, yet probably much more useful to the world than selling cocaïne ;-)


December 16, 8:28 AM


To see the original post that drew this response visit the original post:


http://www.scoop.it/t/real-time-news-curation/p/829912335/for-you-is-curation-the-ability-to-create-a-gorgeous-looking-online-magazine-or-is-it-something-else



(Curated by http://www.curationprofits.com  )


Want Russell Wright's opinion on this matter? Here it is: 


http://storify.com/themezoom/curation-thought-leader-robin-good-chides-scoop-it

 

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Robin Good's comment, December 19, 2011 12:00 AM
Thank you Russell for picking this up. I think you could have provided extra value and stronger interest to click through, if, instead of copying and republishing the whole original answer from Guillaume which is accessible on his post, you excerpted the key points from the two sides of the argument, allowing readers to make sense of what is being discussed without having to go and re-read the whole exchange from scratch.

That, to me would have been an act of true help toward who is reading you.
Robin Good's comment, December 19, 2011 12:24 AM
No need to understand or buy into both sides to have a balanced reporting.

Asking is always an available option. When in need, use it! ;-)
Comments are there for this purpose.
If you chose voluntarily to repost without taking the time to uncover and understand what's being discussed and what the two parties are saying, you are just reposting stuff with no additional info or insight.

How does that help your readers make sense of this discussion without having to re-read it from the beginning?

themezoom 's comment, December 19, 2011 12:17 PM
Hello Robin, I also reported additional insight (added value) in a sister piece that also included my additional insight, which is also linked now on this story -
http://goo.gl/knzVr

I "un-buried the lead" as I saw fit- which is added value AS CONTEXT (in my opinion).

The lead that I "un-buried" was hidden in the gems of your comments button on this Scoop.it post- because as a micro-celebrity, you yourself, have become newsworthy.

Also, by saying that i do not understand that other side of the story- what I mean is, the pure irony of your post, nullified the argument. It was largely self-expression and expert opinion- and persuasion.

It is not as if I did not take the time to understand both sides, I just don't think your side makes sense- in any context. It is too ironic to make sense.

The very digital context of your argument took place as context within your own personal Thought-Leadership digital magazine (gorgeouos, by the way) on Scoop.it - which is a pure form of self expression.

In your post, you use your own personal brand authority and thought leadership, in order too persuade me to question the very Technology Context (online magazines) being used, is the opposite of curation.

Because I am a subject matter expert on the topic of "contextual influence" and a technologist, I am very sensitive to such matters.

I refuse to submit to the idea that the topics, stories and sources that a curator 'selects' do not have a contextual agenda- driven by both self-expression and desire to persuade (i.e. attract). This nonsense has been floating around long enough.

The underlying agenda of curators (most refuse to admit) is to attract "leads" i.e. interest and clicks, which is the same agenda of any good magazine.

That being said, the traditional journalist reporting style is the "upside down pyramid" approach to writing, where the lead is un-buried in the headline. My post in question, is in this traditional style.

What concerns me about the curation movement, is its lack of HONESTY.

Digital Context Is Opinion. (In my opinion)

The articles chosen by a curator represent a CHOICE about what he/she believes is important - and these choices influences others- by casting certainty or doubt in their minds- and by focusing in on "potential meaning" of large data sets. This adds value. But it is also the subtlest form of persuasion.

Curators ARE persuaders, and we should not pretend otherwise when questioning the 'technical context' or messing with the 'metaphorical marketing campaigns' of any technology platforms we are standing on! (grin) I admit that the very context of your story felt as misplaced and incomplete as you imply that mine is.

I think you are probably the type of person who will (in a friendly way) criticize any Digital Context that is not your own. That is part of what makes you a great curator. (grin)

Have you ever thought about designing your own curation application? Now THAT would be newsworthy. ; - )

Respectfully, Russell Wright, Theme Zoom Developer
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Robin Good Announces New Real Time News Curation Platform

Robin Good Announces New Real Time News Curation Platform | Content Curation Is Not Social Media | Scoop.it

Curation experts Robin Good just added this to his Scoop.it page. Yet another real-time news curation software.  I wonder if the creator of this new platform understands the difference between content curation and micro-content curation? 

http://www.curationprofits.com

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Twylah Twitter Curation - A new Theme Curated Aggregator in the style of Paper.li has…

Twylah Twitter Curation -  A new Theme Curated Aggregator in the style of Paper.li has… | Content Curation Is Not Social Media | Scoop.it

A new Twitter Focused Theme Curated Aggregator in the style of Paper.li has just launched in early invite Beta. Yeah, I got mine. http://www.networkempire.com 

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Winning The SEO Battle Through Content Curation - Forbes

Winning The SEO Battle Through Content Curation - Forbes | Content Curation Is Not Social Media | Scoop.it

Yup, Pawan Deshpande, our friend from Curata, got covered by Forbes. Even so, it amazes me how most content curators don't understand RSS Feed curation. It also amazes me how many SEOs don't understand content curation combined with topical theme clustering. (Yes, linear keyword research is dead). Robin Good is right that SEOs generally do not understand content curation. Pawan, however, is someone who understands all three: Advanced SEO, Content Curation, and Feed Curation-Syndication. You can tell someone who 'gets' all three disciplines by the way they layer, curate and 'feed integrate' their top level website domains/properties. Generally, you will find zero third party advertising on their primary branded domains. (It's technical as well as human).  http://www.onewebringtorulethemall.com 

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Death of Google Shared Reader - A Sign of Syndication Limits To Come? | Network Empire

Death of Google Shared Reader -  A Sign of Syndication Limits To Come? | Network Empire | Content Curation Is Not Social Media | Scoop.it

The Google Plus One system is not a social media platform. It is a social operating system, and the first of its kind. The swapping out of the Google Share button with the Google Plus button is a direct data-statement by Google. It demonstrates a policy that individual users should be limited as to how much content they can syndicate via RSS outside of the new Google social operation system.

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30+ Cool Content Curation Tools for Personal & Professional Use

30+ Cool Content Curation Tools for Personal & Professional Use | Content Curation Is Not Social Media | Scoop.it
As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, information...

http://www.networkempire.com/curation-intro-sign-up/

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Piktochart Can Make Your Social Stream Sexy

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Hello folks,  As you know, part of my neuromarketing teaching, especially when it comes to social media and content curation, is the use of images and graphics.

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Curators Profiles: Karen Dietz

Curators Profiles: Karen Dietz | Content Curation Is Not Social Media | Scoop.it

Scoop.it has just published another interview with one of its content  curators. This time is Karen Dietz and I must say that this is probably one of the best profiles I have read so far. 

Valuable insights and useful advice come from this woman who has chosen to curate the best and most interesting stories that business companies can use.

 

From the article:

"Compared to other curators though, I’ve got a pretty ‘nichey’ field.

 

Business storytelling or business narrative as a professional field is still pretty young.

 

...I think of my content curation as creating order out of chaos, as a way of organizing the best material and being a repository for us all.

 

Curating content is not for everyone, though.

 

To be a really good curator not only requires depth of knowledge in your field, it also takes well-developed synthesis and pattern recognition skills to quickly sift through the junk and find the gems.

 

...

 

The content curators I enjoy the most — and who I have tried to emulate — are those who have developed an editorial voice.

 

These are the ones who write reviews sharing with others their thoughts on the material they are curating.

 

When we are flooded with information these days, having a voice in the wilderness to cut through it all by sharing comments helps people make sense of it.

 

We identify the most valuable trees, and cut a path in the forest for people to walk through.

 

What I have tried to do is make very clear in my ‘welcome’ post on my Scoop.it page what my editorial viewpoint is. I think more curators need to write and post these up front so people understand their point of view."


Via Robin Good
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Karen Dietz's comment, October 21, 2011 9:39 AM
Wow Robin! Thank you so much for bringing the interview into your newsletter and also for all the kinds words. It is much appreciated! I love your curated content and you are a curator I try to emulate. Have a great weekend.
Lorna Christensen's comment, October 22, 2011 7:08 PM
good going, Karen. Thanks.
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Content Curation Thought Leader Chides Scoop.it Developer, But Is It A Mere Technicality?

Real Time News Curator Robin Good Chides Scoop.it Developer Guillaume De Cugis about the technical meaning of curation in contrast to Magazine-Making. But what is really being said? Curated by http://www.curationprofits.com 

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Free Google Plus One RSS Maker Back Online

Russell Wright of Theme Zoom announced to his members Thursday that another version of the Google Plus One RSS makers has launched. "Remembers it is free", he commented.
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Content Curation versus RSS Feed Curation

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In this brain I create a clear distinction between Content Curation and RSS Feed Curation. This is a distinction that content curators need to start making, before I go nuts. (grin) http://www.curationprofits.com 

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The Content Curation Widget for Network Empire Students

The Content Curation Widget for Network Empire Students | Content Curation Is Not Social Media | Scoop.it

For the convenience of Network Empire Students enrolled in the Micro-Content Curation Course, a Content Curation Widget has been provided for your convenience. All items in this widget are essential updates for students using the One Feed method. It covers items and industry technical issues that effect this method . http://www.curationprofits.com 

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Death of Google Shared Reader Predicts Future Policy and Agenda of Google Plus

For those of you who have never stretched the limits of the Google Reader, this article may be of no use or interest to you. I suggest you just pretend that nothing has happened and use the new free tools that we recommend instead of Google Reader Shared Items. If you are one of my One Feed students, I will post the details in the members area.
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Video Curation: ShortForm lets you curate web videos for a live audience | VentureBeat

Video Curation: ShortForm lets you curate web videos for a live audience | VentureBeat | Content Curation Is Not Social Media | Scoop.it

Anyone with dreams of hosting a web video clip show like Web Soup or Tosh.0 should take note of video curation platform ShortForm, which debuted a new Live Video Party feature today that's capable of turning those dreams into a reality. http://www.networkempire.com/curation-intro-sign-up/ 

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Storify.com Changes and Updates In Progress

Hi guys, I am currently working with the Storify team to squash the minor bugs in the editor. Should be fixed up in a couple of days. http://www.facebook.com/Storify 
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Curation Myth: Information Overload - Small Business versus Corporate Curation

http://www.networkempire.com/curation-intro-sign-up/ In this video, natural language processing expert Russell Wright explains the difference between premium...
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