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Content Curation Is Not Social Media
Content Curation, Social Media and Business Influence
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Guillaume De Cugis of responds to Curation thought leader, Robin Good in comment thread:

Guillaume De Cugis: Hi Robin! I love the fact you can be a fan and yet still give us some constructive criticism: thanks!

I still think we're not trying to confuse people so let me take an example to illustrate what I mean.

If I take it's something that probably took me on average 60'/week or less to do ever since I created it. You might not be into skiing but you'll see I carefully select the videos to match my own vision of the topic, my own editorial line. I do not just filter: I also add my own point of view and use this channel as a way to express my passion for freeride skiing in a subjective and personal way. Is that automatic for me? Absolutely no: I'm not a robot ( But is that easy? Absolutely! Especially compared with the time it would have taken to produce such a media by creating all these videos. Every single one of them requiring days of shooting, risking your life in avalanches and spending $$$ on helicopter etc... This might seem an extreme example but I think it illustrates well the fact we believe leveraging curation to publish a media is simpler.

Another example: I went to a Picasso exhibition a few ago at the de Young museum in SF: wonderful one. Did the curator spend more time preparing it than Picasso did creating the works?


Is this saying that curators have it easy? Absolutely no! Easier doesn't mean it doesn't take any time at all.

Since the beginning, our vision has always been to create a new form of media publishing, different than blogs or micro-blogging that is based on curation in a topic-centric model.

Our message is simple: if you thought it required creation, you should try a different approach as a curator. And we've created a platform that makes it easy in a dedicated user experience.

Then there's I believe a second point you're making: some use as a way to simply aggregate and republish without giving context or even without being selective enough in what they publish. I think we all agree curation is more than that and clearly the platform empowers you to do much more as you and others are awesome examples that we are grateful for.

We think our role as a platform is to create the incentives to develop usage in the right direction. In that respect, we've always encouraged our users to use the platform as an expression format. Whether in our FAQ ( or in our own curation work ( or or in the emails we're sending to our new users, you'll see dozens of examples. We've also been the first to introduce a Score to actually guide users towards giving context and meaning to the content they publish. The score will for instance not reward you for overposting and will look at whether you edit and comment the posts. Is this score perfect? Probably no and I'm sure you'll find counter examples of users having gamed their score just like with any metric or algorithmic system. We'll improve it over time or maybe change it but clearly the intention is here: we want to democratize expression through curation and enable more people to discover and learn what it takes to be a good curator.

That's our ambition: it's noble and risky, yet probably much more useful to the world than selling cocaïne ;-)

December 16, 8:28 AM

To see the original post that drew this response visit the original post:

(Curated by  )

Want Russell Wright's opinion on this matter? Here it is:


Robin Good's comment, December 19, 2011 3:00 AM
Thank you Russell for picking this up. I think you could have provided extra value and stronger interest to click through, if, instead of copying and republishing the whole original answer from Guillaume which is accessible on his post, you excerpted the key points from the two sides of the argument, allowing readers to make sense of what is being discussed without having to go and re-read the whole exchange from scratch.

That, to me would have been an act of true help toward who is reading you.
Robin Good's comment, December 19, 2011 3:24 AM
No need to understand or buy into both sides to have a balanced reporting.

Asking is always an available option. When in need, use it! ;-)
Comments are there for this purpose.
If you chose voluntarily to repost without taking the time to uncover and understand what's being discussed and what the two parties are saying, you are just reposting stuff with no additional info or insight.

How does that help your readers make sense of this discussion without having to re-read it from the beginning?

themezoom 's comment, December 19, 2011 3:17 PM
Hello Robin, I also reported additional insight (added value) in a sister piece that also included my additional insight, which is also linked now on this story -

I "un-buried the lead" as I saw fit- which is added value AS CONTEXT (in my opinion).

The lead that I "un-buried" was hidden in the gems of your comments button on this post- because as a micro-celebrity, you yourself, have become newsworthy.

Also, by saying that i do not understand that other side of the story- what I mean is, the pure irony of your post, nullified the argument. It was largely self-expression and expert opinion- and persuasion.

It is not as if I did not take the time to understand both sides, I just don't think your side makes sense- in any context. It is too ironic to make sense.

The very digital context of your argument took place as context within your own personal Thought-Leadership digital magazine (gorgeouos, by the way) on - which is a pure form of self expression.

In your post, you use your own personal brand authority and thought leadership, in order too persuade me to question the very Technology Context (online magazines) being used, is the opposite of curation.

Because I am a subject matter expert on the topic of "contextual influence" and a technologist, I am very sensitive to such matters.

I refuse to submit to the idea that the topics, stories and sources that a curator 'selects' do not have a contextual agenda- driven by both self-expression and desire to persuade (i.e. attract). This nonsense has been floating around long enough.

The underlying agenda of curators (most refuse to admit) is to attract "leads" i.e. interest and clicks, which is the same agenda of any good magazine.

That being said, the traditional journalist reporting style is the "upside down pyramid" approach to writing, where the lead is un-buried in the headline. My post in question, is in this traditional style.

What concerns me about the curation movement, is its lack of HONESTY.

Digital Context Is Opinion. (In my opinion)

The articles chosen by a curator represent a CHOICE about what he/she believes is important - and these choices influences others- by casting certainty or doubt in their minds- and by focusing in on "potential meaning" of large data sets. This adds value. But it is also the subtlest form of persuasion.

Curators ARE persuaders, and we should not pretend otherwise when questioning the 'technical context' or messing with the 'metaphorical marketing campaigns' of any technology platforms we are standing on! (grin) I admit that the very context of your story felt as misplaced and incomplete as you imply that mine is.

I think you are probably the type of person who will (in a friendly way) criticize any Digital Context that is not your own. That is part of what makes you a great curator. (grin)

Have you ever thought about designing your own curation application? Now THAT would be newsworthy. ; - )

Respectfully, Russell Wright, Theme Zoom Developer
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