The report is dense and it is written for coporations looking at selecting vendors for internal social collaboration platforms. So, alot of isn't relevant for nonprofits. The video, however, as Robin notes, is useful for the big picture.
But, on page 12, I found an interesting conceptual idea about the importance of social context creation that help overcome information overload. It talks about the social graph. It resonated with some early work of Rashmi Simha about social software design in the early days (see deck slides 22-30) http://www.slideshare.net/rashmi/designing-for-social-sharing-3569
In the early stages of social (think 200 3-2006), we socialized around object collection. We found other people through our interests. For me this happened by using delicious - I connected with people by looking at their collections and following them when there a common interest. I also used this strategy with Flickr.
In the report, on page 12, here is how the social graph is explained in the context of an Enteprise collaobration model
Divergent Phase: Social information appears but it is siloed
Convergent Phase: Information is more accessible but difficult to search
Navigational Phase: Information in graph form becomes integrated and navigable.
Key idea: Context creates relevance. Refers to this post in TechCrunch - http://techcrunch.com/2011/03/03/the-age-of-relevance ;
Several of the newest social platforms create "interest graphs" a map for navigating to subjects and people of interest. The Interest graph is a superset of the social graph, a people map. The interest graph includes people, things, and their linkages and it helps users navigate the information thicket.
How: Interest graph will consists of relationships between people and between business issues/workflow and people. Self-managed by these to find what's relevant. The addition of social layer and the ability to strucutre that information along other information a "graph form" are what provide the additiona context. With this additional context, organizations can confront and reduce information overload.
Insight: This has been my approach to curating for years -- creating collections based on:
(1) What is the best way to understand the topic
(2) Who are the leading thinkers
(3) What are the best blog posts, web sites, articles and books
To this, I'm adding visuals .....
How do you change the organization's behavior so that people are becoming curators of interest graphs?
In issue 3 of PwC’s Tech Forecast there is a great video illustrating what is going to change in the near future when it comes to finding the right information.
"The Navigational phase of online information is just now emerging.
Within three to five years, finding more of the information we need--not to mention opportunities for more effective collaboration--will become possible. Social tools will help."
The animated video explains how making network and interest-based connections more visible will allow easier and more effective filtering and navigation of information spaces in the near future.
Watch the video here: http://www.pwc.com/us/en/technology-forecast/2011/issue3/index.jhtml ;
Robin Good: Surfmark is a new content curation service introducing some innovative and forward-looking features.
Surfmark in fact provides not only standard capabilities to easily capture, collect and organize content from any web page, but it adds intelligently alternative display formats to allow the exploration of such collections in multiple ways.
Another key innovative feature of Surfmark is its ability to generate bibliographies and summaries of content collections.
Surfmark allows social collaborative curation, history of all edits made, and the ability to share publicly or keep a collection private.
Collections can be downloaded in PDF or text formats and all pages saved in a collection are fully preserved with all the formatting and links intact so that you can refer back to exactly what you saw.
"Over the last couple of years, I’ve come to think of my role as a teacher as that of a curator of ideas" says Corinne Weisgerber who teaches Social Media and Communication at St Edwards Unniversity in Austin, TX (if you haven't yet, check out her great prez here).
As she explained in this post, the Curation Project was about getting her students "to set up a network of online mentors using social media tools" and "to identify experts in their field and connect with them in order to build a personal learning network (PLN)."
The idea behing the PNL is to help them discover valuable information through social search that they wouldn't have discovered otherwise.
Interesting project and read.
And great work by the students who used various curation platforms for the project, including Storify and Scoop.it (links in the post)
Giuseppe Mauriello: I selected this article written almost two years ago by Nicole Nicolay. It is still applicable and full of highlights. The author analyzed the new situation by introducing informative tips. Below I have excerpted few gems from it:
"...***THE REAL ISSUE
Broadcasting what you think may be relevant information again and again, without pre-screening the source and considering the context is a waste of your time.
Most importantly, it begins with content.
...The tools and strategies for sharing good content with your sphere can be learned. But, creating and sharing good content takes skill.
***SO, WHAT'S NEXT?
1) Identify your role in obtaining good, relevant content.
...Are you a content creator a content curator? Or perhaps you’re both.
A content creator is someone who identifies the “needs” within their audience and seeks to help by creating original and highly relevant content.
A content curator is someone who sifts through the Web to find and deliver the most relevant content for their intended audience. Sort of a Hunter-Gatherer 2.0!
But a thoughtful content curator is more than just a broadcaster of good info. It’s someone who understands their brand and their audience well enough to identify the relevancy of the content, as well as the best context for sharing.
2)Recognize the sources that deliver consistently rockin’ content.
You need to recognize both local and national sites that can assist your content delivery efforts. And if you ROCK a niche, be sure to recognize those sites as well.
3) Organize your sources in a dashboard or reader format for easy access...
1) Balance the type of content you share.
...The content you share represents you, and your brand. So be sure to really check out what you share with your network.
...Your goal should be to find and share content that REALLY helps your audience…or is REALLY interesting.
Your consumers don’t gain anything from a constant stream of commentless Foursquare checkins…and the same could be said about listing tweets that are not framed in a social context. If it doesn’t add value or create conversation….don’t share it!
2) Moderate your frequency level and improve your quality of life.
The feeling is important…you need to be motivated to deliver consistency with social media. That being said, I’m far more concerned with delivering better quality content than quantity. And so should you if your strategy is to become your network’s trusted advisor.
And in order to do that, you need to listen, share, and respond. I see a lot of sharing out there….but far less listening and responding. Social media is about creating opportunities to engage with others. So rather than auto-posting 20 articles a day….try scheduling 3-5 REALLY GOOD shares!!!.."
What’s new about content curation? A very complete and thorough article published at “The Daily SEO Blog”. Here we can find a classification of content curation into these types: aggregation; distillation; elevation; mashups and chronology. Some tools for the discovery phase are explored in detail: Zite; Flipboard; Strawberry Jam, and other tools mentioned, like, Evri; Feedy; Factiva; etc. There are tools for the production phase: Scoop.it; Bundlr; Storify; Pearltrees.
Instructors are also information curators. You can research, share and then use information to integrate it in new content creation. The post shows how instructors are using curation tools in the classroom and gives links to real examples with a variety of tools.
Read about 5 simple best practices to consider when curating content. I agree with Steve Rosenbaum (http://mashable.com/author/steve-rosenbaum/): there should be some boundaries, or in other words, some ethics. It’s important to be reminded of providing clear referencing of information and image sources. It all comes down to a commitment to quality.
Steven Rosenbaum has an interesting article on Fast Company, outlining the reasons why curation is here to stay and the importance that curators will play in your information consumption diet.
He writes: "...So anyone who steps up and volunteers to curate in their area of knowledge and passion is taking on a Herculean task.
They're going to stand between the web and their readers, using all of the tools at their disposal to "listen" to the web, and then pull out of the data stream nuggets of wisdom, breaking news, important new voices, and other salient details.
It's real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material.
While there may be an economic benefit for being a "thought leader" and "trusted curator," it's not going to happen overnight.
Which is to say, being a superhero is often a thankless job.
The growth in content, both in terms of pure volume and the speed of publishing, has raised some questions about what best practices are in the curation space."
He also has some pretty straightforward advice on what, as a curator, you should never do:
"1. If you don't add context, or opinion, or voice and simply lift content, it's stealing.
2. If you don't provide attribution, and a link back to the source, it's stealing.
3. If you take a large portion of the original content, it's stealing.
4. If someone asks you not to curate their material, and you don't respect that request, it's stealing.
5. Respect published rights. If images don't allow creative commons use, reach out to the image creator--don't just grab it and ask questions later."
Last September, Robin Good listed some of the most popular content delivery formats, which enable us to choose the most effective for a specific content: tools, collections of audio, video channels, slideshows, learning sites, visual timelines, textbooks, films, infographics, calendars, etc.
According to Robin Good, «The new frontiers for content curation tools and services are in
a) providing advanced collaborative ("social)" features and in
b) introducing and integrating new and effective, highly visual, delivery formats.». It’s up to us to make the the most of the tools available.
I personally like Pinterest as a social networking site, to learn, socialize and for the aesthetic pleasure of some boards. Bliss Hanlin posts about tools available to manage our content, understand metrics and become better pinners. Here’s an example of an educational feature: use Pinterest for quotes with the help of “Pin a quote” - a bookmarklet that turns a text quote into something pinable.
A rather long but easy to read post on curation, very provocative also. The infographic is enlightening about the Internet information overload. The last part of the post gives precious tips on how to curate content the proper (but hard) way.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.