This program just got better, again. They have reinstated their GrantsPro Advertising Grant which gives non-profits $40K a month (almost $500,000 a year!) in free advertising on Google. If you don't know about this, run don't walk to sign up. And yes, we can help!
If you are looking for a way to build an audience for your content curation, there is no better program than this. Point $40,000 a month of Google Advertising at your blog or curation and get from 20,000 to 100,000 visitors a month. Yes, a month. Can you turn these visitors into donors, advocates, volunteers, evangelists, sponsors, email subscribers.. you bet. You can do this yourself or we can help. If you have questions contact us at www.2080nonprofits.org
It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.
Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.
Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.
Excerpted from the original article:
"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.
We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.
From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."
Robin Good: I have just received an invitation to test the new content curation platform Zeen, and here I am with some early impressions on what I have seen.
Zeen is a content curation tool designed to create good-looking magazines on a specific topic or theme. Setup and configuration is very easy and straightforward and it allows you to connect your Facebook, Twitter and Instagram accounts.
Once you are in, you can immediately set up a Zeen magazine, by selecting a title, a description and a cover image. From there on you are free to use the integrated search feature to find web articles, news, images, video clips or tweets relevant to your magazine. You just start a search after having selected what kind of content you are looking for and Zeen presents you with a set of relevant results. One-click on any of them and they are inserted instantly in your magazine.
You can also create as many "tags" (Zeen calls them "labels") as you like and assign each content item to a specific label.
The final magazine issue offers an automatic visual table of contents, in which you can organize by dragging and dropping the order of your selected contents.
A Zeen magazine can be made of multiple issues, instead of being like Scoop.it, a continuously growing content holder. You select the content items and you produce an issue (which can be still edited after publication).
N.B.: There is no way to edit or modify the content picked and added to your magazine, including the use of images.
You can't create new content but only pick and organize existing resources.
Recently, NTEN, Common Knowledge, and Blackbaud presented their fourth annual report on social media trends among nonprofits for 2012 at the Nonprofit Technology Conference. From 3,522 respondents, they asked what the top three contributing factors were of those who were successful on social networks.
They all responded that their formula for success was to get a plan, buy-in, and team members to implement and lead the initiative. Their top three success factors were:
– Develop a social media strategy (41%) – Prioritization by Executive Management (37%) – Dedicated social media staff (28%)
Conversely, those who didn’t have a presence on social media said it was because of lack of strategy, staff, and budget. This is no surprise.
Here are some tips on how to achieve the above success factors with minimal time, money, and resources. -Ken
We've said it before: we love Pixar. Their stories are original, funny, and appeal to all audiences. They're masters. That's why Jess and I got excited when we saw Pixar's 22 rules to storytelling.
Non-Profits: If there is only one thing you can do to improve your organization, it is getting your story told in a compelling way. Without a compelling story, all the Pinning, Facebooking, Tweeting etc. you do is wasted. And, who better to learn from than the Pixar. Love this! -Ken
Robin Good: If curation is all about finding and sharing great content, what's the difference with what so many bloggers have been doing until now?
The difference, according to Deanna Dahlsad at Kitsch-Slapped, is in the focus. While bloggers often cover just about anything that intercepts their online wanderings, curators are characterized by a strong focus on a specific topic.
Here is a key passage from her article: "Many bloggers spend their time selecting what they consider the best of what other people have created on the web and post it at their own sites, just like a magazine or newspaper.
Or they provide a mix of this along with writing or otherwise creating their own content. Not to split hairs, but curation involves less creation and more searching and sifting; curation’s more a matter of focused filtering than it is writing.
Because content curation is expected to be based on such focused filtering, it begins far more based on topic selection.
This is much different from blogging, where bloggers are often advised to “just begin” and let their voice and interests accumulate over time to eventually reveal a primary theme.
Some collectors just collect what they like as they stumble into it. …Sometimes, collectors just keep piling up stuff, no matter what it is. Even if this isn’t hoarding, it’s not-so-much of a purposeful pursuit.
But professional curators, those who manage collections for museums or other organizations, and serious collectors, they maintain a specific focus.
And rather than stumbling into items, they continually seek for specific items.
The definition dictates the curation — and everything from funding to their continued employment is based on how well their collection meets the collection’s definition.
While blogging success may be thought of in many different ways, the success of content curation lies in how well you define, search/research, and stick to your subject."
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.
Ken Dickens's insight:
You must become THE Internet Expert on your Niche in order to gain an engaged following, build trust, and ultimately donations (or sales). Yet you don't have the staff to create all the content you need to do so. That's where Content Curation comes in, and you are reading an example. I didn't create this article but I think it fits and will help my readers. Create some content on your own, but become an expert web filter and Curate the rest. - Ken
We're taking a look back at the most valuable and indispensable content marketing resources of 2014.The study found that just 35% of marketers have a documented content strategy, and those without a strategy are eight times less likely to say they're effective at content marketing. You do have a strategy, don't you?
Ken Dickens's insight:
First, you need a content marketing strategy and plan for next year. Period. This is where the web is working today. Second, this article will help you make one, and make sure it gets implemented. Content Curation should be at the top of the list! -Ken
If you have embraced content marketing and content curation, your job now is to get above the noise level with your content in order to get that social traction you crave. To do exactly that, we went to the ends of the Internet to find you the best and brightest content tools to get your mission accomplished.
Ken Dickens's insight:
Here are six tools I didn't know about, and am more than happy to discover. I especially like List.ly a search engine for lists that always get lots of traction. Enjoy. - Ken
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
"One of the best use cases of Scoop.it in the nonprofit space is by Ashoka, an organization supporting changemakers all over the world. Their content director, Maggie Lemere, uses Scoop.it because Ashoka wanted her to lead the effort in using visual storytelling to create impact through content. The organization used to have a marketing team but shifted their strategy."
Ken Dickens's insight:
Great post for resource impaired non-profits. If you're reading this, you are using Scoop.it. We use Scoop.it for exactly the reasons discussed, leverage of time without compromising quality in your content. This is content curation taken to the next level. Give to get! - Ken
Robin Good: If you are looking for one of the most effective ways to create a YouTube video playlist, while retaining full control of what to include and what to leave out, here is the tool you need: YTPlaylist. Ken- This is cool, and really useful!
You input a search query.
YTPlaylist provides a list of relevant results.
You check the ones you want to include.
You review, shuffle, delete, move over your picks until you are happy. You click save and the job is done. You take the embed code or link URL and off you go.
Robin Good: Excellent guide to digital curation resources by Charles W. Bailey, Jr.. It includes alphabetically organized lists of digital-curation related resources from academic programs to file formats, guidelines, organizations, blogs, and a very rich list of digital curation software tools.
From the site: "This resource guide presents selected English-language websites and documents that are useful in understanding and conducting digital curation. It is also available as an EPUB file (see How to Read EPUB Files)."
Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.
This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.
He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.
It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.
Search results ...so polluted by spam that you often started looking at results only on the second or third page...
There are two things that can happen now.
a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.
b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.
Think of Twitter as a new stab at curation, but there are plenty of other examples.
Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?
The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).
We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.
The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.
In short, curation is the new search. It's also the old search."
If you are just thinking about content curation, this blog post might scare you, but stick with it. It has lots of helpful links and information. Grab a cup of coffee and work your way through it, well worth the time. -Ken
My Take: I used to joke that content curators used to be called journalists. But if nonprofits truly want to reap the benefits of content curation (increased staff expertise and reduced information overload) - not to mention the value of curation as part of your content strategy - than following the practices outlined in the article are very very very important.
Of course, the push back is "It takes so much time." But by slowing down, reading and putting it into content will also make one more efficient because they are more informed.
Robin Good: I agree and I have said it before: Curation has nothing to do with personal expression or sharing nor with collecting links, tweets or blog posts that you may find interesting.
Curation is all about "taking care" of something in the sense of helping someone "else" be able to dive in and make sense of a specific topic, issue, event or news story. It is about collecting, but it is also about explaining, illustrating, bringing in different points of view and updating the view as it changes.
Adam Schweigert captures the essence of it elegantly: "...[curation] it almost certainly involves broader responsibility than just tracking a big story and putting together a Storify of how it unfolded.
It’s more than blogging a daily roundup of the stories our audience cares about but our publication is not going to do original reporting on.
It’s more than becoming the Twitter account that people look to because we’re not afraid to retweet our competitors if they have a story that matters to our followers before we can report it ourselves.
Naturally we should continue to do all of those things as well, but I would argue that it is important that would-be curators of news go at least one step further.
Part guide and collector, part interpreter, part researcher, part archivist, the curator of news does all of the above:
a) collects and organizes information,
b) places it in a broader context,
c) mines the archives to surface bits of historical information, advances our understanding of the story and the driving forces behind it and, perhaps most importantly,
d) takes care to ensure that a story is properly maintained and told in the best possible way for our audience to take it in.
Curation is not really about reducing costs and operating more efficiently (although aggregation certainly is).
Curation is about taking care to ensure that our audience has the best possible information, context and presentation for that information."
Full article: http://adamschweigert.com/towards-a-better-definition-of-curation-in-journalism/ ;
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.