Content Curation ...
Follow
Find
813 views | +0 today
Content Curation for NonProfits
Don't create. Curate. This is a bonanza for Non-Profits. Ideas from 2080NonProfits.org
Curated by Ken Dickens
Your new post is loading...
Your new post is loading...
Rescooped by Ken Dickens from Great Ideas for Non-Profits
Scoop.it!

Google for nonprofits-What will you do with $480,000 of free advertising?

Google for nonprofits-What will you do with $480,000 of free advertising? | Content Curation for NonProfits | Scoop.it

This program just got better, again.  They have reinstated their GrantsPro Advertising Grant which gives non-profits $40K a month (almost $500,000 a year!) in free advertising on Google.  If you don't know about this, run don't walk to sign up.  And yes, we can help!


Via Ken Dickens
Ken Dickens's insight:

If you are looking for a way to build an audience for your content curation, there is no better program than this. Point $40,000 a month of Google Advertising at your blog or curation and get from 20,000 to 100,000 visitors a month. Yes, a month.  Can you turn these visitors into donors, advocates, volunteers, evangelists, sponsors, email subscribers.. you bet.  You can do this yourself or we can help. If you have questions contact us at www.2080nonprofits.org

more...
Ken Dickens's curator insight, June 29, 1:14 PM

If you are looking for a way to build an audience and success for your crowdfunding campaign, there is no better program than this. Point $40,000 a month of Google Advertising at a landing page on your website that points to your crowdfunding campaign. Yes, $40,000 a month.  Can you turn these visitors into crowdfunding supporters? You bet.  You can do this yourself or we can help. If you have questions contact us at www.2080nonprofits.org

Liz Yardley's curator insight, August 17, 6:08 AM

How can we best use it?

Kadaba Srinath Vasudev's curator insight, August 17, 8:11 AM

Help Rotary eradicate polio from the world - www.endpolio.org/

Rescooped by Ken Dickens from Content Marketing, Curation, Social Media & SEO
Scoop.it!

The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

 

This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis
Ken Dickens's insight:

Yet more proof that you should Curate content in addition to creating it.  Third party curated content also has the advantage of adding credibility. -Ken

 

www.2080nonprofits.org

more...
Jeff Domansky's curator insight, August 21, 7:40 PM

Real ROI from curation worth noting! Thanks Guillaume for sharing the post. 

Chris Agro's curator insight, August 22, 6:56 AM

Content curation is a  great way to reinforce your interests, beliefs and knowledge. -Chris Agro (@agrotising)

wanderingsalsero's curator insight, August 22, 7:27 AM

I always sorta thought it was but it's nice to see somebody else thinks so too.  

Rescooped by Ken Dickens from Great Ideas for Non-Profits
Scoop.it!

Curation as a Business Model in Abundance and Commodity Markets

Curation as a Business Model in Abundance and Commodity Markets | Content Curation for NonProfits | Scoop.it

 

 


Via Robin Good, Ken Dickens
more...
Prof. Hankell's curator insight, August 7, 2013 7:19 AM
Robin Good's insight:

 

 

Mitch Free writes on Forbes about the unique business value that curation can bring to those markets where there is already an abundance of choices.

 

"The web has revolutionized access to information. If you travel to a new city, you don’t have to wait to ask a hotel concierge or local contact which restaurants are worth your time: that information is at your fingertips long before you arrive.


The web’s universality and ubiquity are also its weaknesses, however: even if all are listed online, choosing from the 25,000 restaurants in New York City still requires a local’s advice.


While “curation” might bring to mind the image of a red-jacketed museum staffer scowling at you for taking flash photographs, in the digital age it’s becoming an increasingly critical – and lucrative – business model.


No longer is access to information precious in itself. Information is overwhelmingly available, and those in a position to tame the tidal wave into a useful format offer a valuable service."

 

The articles uses as a reference example the case of a new restaurant listing site that curates the best 100 restaurants in 100 cities by charging qualifying restaurants.

 

 

Rightful. Interesting. 7/10

 

Full article:http://www.forbes.com/sites/mitchfree/2013/08/05/curation-by-connection-one-hundred-tables/

 
Ken Dickens's curator insight, August 7, 2013 10:00 AM

Non-Profits are a commodity. There are over 1.5 million of them in the US alone, all with great causes, all with their hands out to ask for money. Enter Donor Fatigue.  Want to stand out? Become "the" source of information on your cause. In other words, give to get.  You will stand out. You will gain trust.  And, you will raise money. 

Martin (Marty) Smith's curator insight, October 27, 2013 4:11 PM

This is a great read and what I'm betting on heavily at our crowdfunding cancer research website and nonprofit http://www.curecancerstarter.org. I love this quote:

?No longer do we rely on a few experts and advertisers to dole out information according to their own priorities, and passively consume that information. On the contrary, content can be created and curated by literally thousands of ‘average’ people with above average interest and insight, and spread across huge aggregations of likeminded people."

Frames my belief and our bet well.

Scooped by Ken Dickens
Scoop.it!

Scoop.it for Nonprofits: A Social Media Hack to Maximize Your Time and Effort without Sacrificing Your Impact

Scoop.it for Nonprofits: A Social Media Hack to Maximize Your Time and Effort without Sacrificing Your Impact | Content Curation for NonProfits | Scoop.it

"One of the best use cases of Scoop.it in the nonprofit space is by Ashoka, an organization supporting changemakers all over the world. Their content director, Maggie Lemere, uses Scoop.it because Ashoka wanted her to lead the effort in using visual storytelling to create impact through content. The organization used to have a marketing team but shifted their strategy."

Ken Dickens's insight:

Great post for resource impaired non-profits.  If you're reading this, you are using Scoop.it. We use Scoop.it for exactly the reasons discussed, leverage of time without compromising quality in your content.  This is content curation taken to the next level.  Give to get!  - Ken

 

http://www.2080nonprofits.org

more...
Ken Morrison's comment, June 2, 2013 2:33 PM
Hi Ken, I really like what I see on your site here.
Rescooped by Ken Dickens from Google NonProfit Grants Help
Scoop.it!

Google Zeitgeist 2012 : What did you search for?

Google Zeitgeist 2012 : What did you search for? | Content Curation for NonProfits | Scoop.it
more...
Ken Dickens's curator insight, December 12, 2012 10:29 AM

Google knows all. They are the man behind the curtain, the Wizard in the Wizard of Oz. They just released their data on what we searched for this year:  Whitney Houston, Kate Middleton, Hurricane Sandy, and BBB12 and One Direction (What the hell are these?).  Take a look, fascinating.

Jeff Domansky's curator insight, December 15, 2012 5:50 PM

A few interesting surprises in a "People Magazine"-like review.

Amy Raisbeck's comment, April 10, 2013 3:46 AM
good to see the majority of the planet is engaged in searching for information about the worlds top priorities....
Rescooped by Ken Dickens from Internet Marketing Strategy 2.0
Scoop.it!

Create YoutTube Video Playlists with YTPlaylist

Create YoutTube Video Playlists with YTPlaylist | Content Curation for NonProfits | Scoop.it

Robin Good: If you are looking for one of the most effective ways to create a YouTube video playlist, while retaining full control of what to include and what to leave out, here is the tool you need: YTPlaylist.  Ken- This is cool, and really useful!

 

You input a search query.

YTPlaylist provides a list of relevant results.

You check the ones you want to include.

You review, shuffle, delete, move over your picks until you are happy.
You click save and the job is done.
You take the embed code or link URL and off you go.

 

Free to use.

 

Try it out now: http://ytplaylist.com/

 

Added to the Content Curation Tools supermap: http://bit.ly/ContentCurationUniverse

 

 


Via Robin Good
more...
No comment yet.
Rescooped by Ken Dickens from Content Curation World
Scoop.it!

Digital Curation: A Comprehensive Resource Guide

Digital Curation: A Comprehensive Resource Guide | Content Curation for NonProfits | Scoop.it

Robin Good: Excellent guide to digital curation resources by Charles W. Bailey, Jr.. It includes alphabetically organized lists of digital-curation related resources from academic programs to file formats, guidelines, organizations, blogs, and a very rich list of digital curation software tools.  

 

From the site: "This resource guide presents selected English-language websites and documents that are useful in understanding and conducting digital curation. It is also available as an EPUB file (see How to Read EPUB Files)."

 

Excellent. 9/10

 

Full guide: http://digital-scholarship.org/dcrg/dcrg.htm

 

(Image credit: GroupPartners)


Via Robin Good
more...
slararos's comment, October 25, 2012 12:45 AM
Thanks!
Duan van der Westhuizen's curator insight, February 20, 2013 3:13 AM

Learn all about curation here

Rescooped by Ken Dickens from Nonprofit Knowledge Sharing
Scoop.it!

Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | Content Curation for NonProfits | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?

 

The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 


Via Robin Good, IdeaEncore
more...
Robin Good's comment, July 10, 2012 10:10 PM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 8:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 9:34 AM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
Scooped by Ken Dickens
Scoop.it!

NTEN Webinar Reflections and Resources: The Unanticipated Benefits of Content Curation

NTEN Webinar Reflections and Resources:  The Unanticipated Benefits of Content Curation | Content Curation for NonProfits | Scoop.it

If you are just thinking about content curation, this blog post might scare you, but stick with it. It has lots of helpful links and information. Grab a cup of coffee and work your way through it, well worth the time.  -Ken

more...
No comment yet.
Rescooped by Ken Dickens from Content and Curation for Nonprofits
Scoop.it!

The Three Keys To Effective Content Curation for Non-Profits

The Three Keys To Effective Content Curation for Non-Profits | Content Curation for NonProfits | Scoop.it

My Take:   I used to joke that content curators used to be called journalists.  But if nonprofits truly want to reap the benefits of content curation (increased staff expertise and reduced information overload) - not to mention the value of curation as part of your content strategy - than following the practices outlined in the article are very very very important.


Of course, the push back is "It takes so much time."    But by slowing down, reading and putting it into content will also make one more efficient because they are more informed.

 

Beth Kanter

http://www.bethkanter.org

 

 

Original Curation of this piece:

Robin Good: I agree and I have said it before: Curation has nothing to do with personal expression or sharing nor with collecting links, tweets or blog posts that you may find interesting.

 

Curation is all about "taking care" of something in the sense  of helping someone "else" be able to dive in and make sense of a specific topic, issue, event or news story. It is about collecting, but it is also about explaining, illustrating, bringing in different points of view and updating the view as it changes.

 

Adam Schweigert captures the essence of it elegantly: "...[curation] it almost certainly involves broader responsibility than just tracking a big story and putting together a Storify of how it unfolded.

 

It’s more than blogging a daily roundup of the stories our audience cares about but our publication is not going to do original reporting on.

 

It’s more than becoming the Twitter account that people look to because we’re not afraid to retweet our competitors if they have a story that matters to our followers before we can report it ourselves.

 

Naturally we should continue to do all of those things as well, but I would argue that it is important that would-be curators of news go at least one step further.


Part guide and collector, part interpreter, part researcher, part archivist, the curator of news does all of the above:

 

a) collects and organizes information,

 

b) places it in a broader context,

 

c) mines the archives to surface bits of historical information, advances our understanding of the story and the driving forces behind it and, perhaps most importantly,

 

d) takes care to ensure that a story is properly maintained and told in the best possible way for our audience to take it in.


...


Curation is not really about reducing costs and operating more efficiently (although aggregation certainly is).

 

Curation is about taking care to ensure that our audience has the best possible information, context and presentation for that information."

 

Rightful. 8/10

 

Full article: http://adamschweigert.com/towards-a-better-definition-of-curation-in-journalism/ ;

 

(Image credit: heyjude.wordpress.com)


Via Robin Good, Beth Kanter
more...
No comment yet.
Rescooped by Ken Dickens from User Guide for Social Media for Nonprofits
Scoop.it!

29 Sure-fire Content Marketing Idea Generators | Heidi Cohen

29 Sure-fire Content Marketing Idea Generators | Heidi Cohen | Content Curation for NonProfits | Scoop.it

At one point or another, many content creators and writers suffer from a lack of ideas (aka writer's block).  Here are 29 writer, blogger, curator ideas to help.  -Ken


Via Kyra Millich
more...
No comment yet.
Rescooped by Ken Dickens from Nonprofit Knowledge Sharing
Scoop.it!

Content Curation Can Inform, Engage Customers

Content Curation Can Inform, Engage Customers | Content Curation for NonProfits | Scoop.it

Scott's comment:  We are all time starved.  So this research helps us quantify it.  The key seems to be to find a set of tools that reduce the time needed to accomplish the specific goals you have in mind.  General purpose or non-specialized or non-content sector/subject specific tools seem to take me longer than tools tuned to my specific industry or needs.

 

 

Hat tip to Decugis  for finding this data

 

HT to Beth Kanter:  Interesting data on how marketers see curation as a way to drive thought leadership, develop brand visibility and boost SEO.

 

The Study also touches upon what marketers see as challenges blocking them from doing more Content Marketing. Time is clearly an issue high on the list together with the ability to create original content.

 

Interesting results (also measuring progress between 2011 and 2012).


Via Guillaume Decugis, Beth Kanter, IdeaEncore
more...
Ginny Dillon's comment, June 5, 2012 5:05 PM
Need more hours in the day :) Thnx!
Rescooped by Ken Dickens from Measuring the Networked Nonprofit
Scoop.it!

The 10 Most Misleading Social Media Metrics in the World

The 10 Most Misleading Social Media Metrics in the World | Content Curation for NonProfits | Scoop.it
Numbers. You want them. I want them. We all want them. But there is a big problem with all these social media numbers that are soooo important to the success of your business—many don’t mean squat.

Via Beth Kanter
more...
No comment yet.
Rescooped by Ken Dickens from Content Marketing, Curation, Social Media & SEO
Scoop.it!

Third-party content is 4x to 7x more trusted than your own

Third-party content is 4x to 7x more trusted than your own | Content Curation for NonProfits | Scoop.it

I had always believed that most of the marketing content used by a company should be developed internally (...). Because of three recent research studies, I now have a different view on this issue.


Via Guillaume Decugis
Ken Dickens's insight:

Data in support of Content Curation as a must-do website/marketing strategy for all.  In fact, you are reading Curated Content now!  -Ken

 

www.2080nonprofits.org

more...
Guillaume Decugis's curator insight, August 26, 5:27 PM

Some people still think that the only type of content that can demonstrate your expertise and show your thought leadership is the one you create. 


If you're still thinking that, think again as the data has spoken.


David Dodd used to be one of them and he explains in this article why he changed his mind after analyzing results from several research studies focusing specifically on B2B marketing. 


The research - based on an extensive of more than 400 B2B content consumers - highlights beyond any doubt that people simply don't trust vendor-created content. 


The solution is probably not to stop creating anything: you have opinions and you can create strong original content. But more often then not, you'll be more convincing if you can publish curated content that supports your overall message.


(Which is what I just did by the way so let me know if you feel more convinced). 

Rescooped by Ken Dickens from Content Curation World
Scoop.it!

The Ten Key Fundamental Steps To Become a Good Content Curator


Via Robin Good
Ken Dickens's insight:

Content Curation is the best way to build interaction with a specific audience.  Here's how to get started.

more...
Joyce Valenza's curator insight, February 5, 4:35 AM

New inspiration!

John M. Lee's curator insight, February 7, 2:30 PM

Smart advice here

Rhondda Powling's curator insight, February 18, 12:06 AM

Useful explanation

Rescooped by Ken Dickens from Content Curation World
Scoop.it!

Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | Content Curation for NonProfits | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good
Ken Dickens's insight:

Non-profits. Don't just create. Curate.  Become the expert voice and filter for your audience to build trust and a following.  -Ken

http://www.2080nonprofits.org

more...
Ali Anani's curator insight, March 3, 9:39 PM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 6:18 AM

This will be helpful to share to those wondering about content curation.

Jeff Domansky's curator insight, September 1, 8:53 PM

Valuable collection of the art of curation from Robin Good.

Rescooped by Ken Dickens from Content Curation World
Scoop.it!

Find, Curate and Share Your Favorite Content on Social Media with Sauna.io

Find, Curate and Share Your Favorite Content on Social Media with Sauna.io | Content Curation for NonProfits | Scoop.it

Via Robin Good
Ken Dickens's insight:

Revisiting content curation for non-profits. Still the way to go.- Ken

 

www.2080nonprofits.org

more...
Robin Good's curator insight, April 19, 2013 9:26 AM



Sauna.io is a social curation platform allowing you to easily pick the best content, images and video from your social media connections coming from Facebook and Twitter.

Sauna.io provides Pinterest-like private dashboards in which it surfaces for you the most relevant stories that may interest you, coming from a set of 12 different content themes from which you can elect your favorite ones.


Categories of interest available: http://o7.no/11lB3zp (screenshot)


You can create as many dashboards as you like and feed them with specific Twitter user accounts and/or RSS feeds of your choice.


Sauna.io lets you also comfortably read any potential interesting story by sliding in a side panel in which you can read the content in detail.


You can vote each story, or select to edit / curate it, by working on the title, description, image and tags associated to it, and then easily share it on your Facebook or Twitter accounts.


Free to use.



My comment: A good social discovery and sharing tool for anyone interested in having a pleasing discovery experience and an easy way to also edit and curate each story selected.


Categories are still very limited and broad at the moment.


Good UI and usability. Definitely worth trying.



Request an invite here: http://www.sauna.io/



malek's curator insight, April 19, 2013 2:43 PM

Worth trying

Ron VanPeursem's comment, April 19, 2013 9:27 PM
Looks like Sauna also uses an intelligence algorithm to improve its filtering over time. A VERY helpful feature!
Rescooped by Ken Dickens from Great Ideas for Non-Profits
Scoop.it!

Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | Content Curation for NonProfits | Scoop.it

 

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

 

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 

Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv

 

Thanks to Agostino Caniato for uncovering it. 

 

Landing pages are more critical than ever for non-profits who want to do a better job segmenting their messaging to their various constituencies.  - Ken

 

http://www.2080nonprofits.org

 


Via Agostino Caniato, Robin Good, Ken Dickens
more...
No comment yet.
Rescooped by Ken Dickens from Content Curation World
Scoop.it!

Curate Your Own Web Magazine by Picking the Best from the Web with Zeen

Curate Your Own Web Magazine by Picking the Best from the Web with Zeen | Content Curation for NonProfits | Scoop.it

Robin Good: I have just received an invitation to test the new content curation platform Zeen, and here I am with some early impressions on what I have seen.

 

Zeen is a content curation tool designed to create good-looking magazines on a specific topic or theme. Setup and configuration is very easy and straightforward and it allows you to connect your Facebook, Twitter and Instagram accounts.

 

Once you are in, you can immediately set up a Zeen magazine, by selecting a title, a description and a cover image. From there on you are free to use the integrated search feature to find web articles, news, images, video clips or tweets relevant to your magazine. You just start a search after having selected what kind of content you are looking for and Zeen presents you with a set of relevant results. One-click on any of them and they are inserted instantly in your magazine.

 

You can also create as many "tags" (Zeen calls them "labels") as you like and assign each content item to a specific label.

 

The final magazine issue offers an automatic visual table of contents, in which you can organize by dragging and dropping the order of your selected contents.

 

A Zeen magazine can be made of multiple issues, instead of being like Scoop.it, a continuously growing content holder. You select the content items and you produce an issue (which can be still edited after publication).

 

N.B.: There is no way to edit or modify the content picked and added to your magazine, including the use of images.

 

You can't create new content but only pick and organize existing resources.

 

Here is an example of a Zeen magazine: http://zeen.com/read/ODgO94/toc

and here is another one on barbeques: http://zeen.com/read/KuJoAW

 

 

More info: http://zeen.com/

 

Sounds like a good adjunct to Sccop.it  -Ken


Via Robin Good
more...
Brian Yanish - MarketingHits.com's comment, August 16, 2012 5:58 AM
After receiving an invite yesterday and also gave it a try. They have a long way to go as far as a mobile user using the site to currate content.

In find when viewing a magazine the layout has to much going on around it that takes away from the content.
Robin Good's comment, August 16, 2012 6:02 AM
Brian, I agree with you 1000%!
Rescooped by Ken Dickens from Nonprofit Digital Engagement
Scoop.it!

3 Success Factors of Nonprofits Using Social Media

3 Success Factors of Nonprofits Using Social Media | Content Curation for NonProfits | Scoop.it

 

Recently, NTEN, Common Knowledge, and Blackbaud presented their fourth annual report on social media trends among nonprofits for 2012 at the Nonprofit Technology Conference. From 3,522 respondents, they asked what the top three contributing factors were of those who were successful on social networks.

 

They all responded that their formula for success was to get a plan, buy-in, and team members to implement and lead the initiative. Their top three success factors were:

 

– Develop a social media strategy (41%)
– Prioritization by Executive Management (37%)
– Dedicated social media staff (28%)


Conversely, those who didn’t have a presence on social media said it was because of lack of strategy, staff, and budget. This is no surprise.

 

Here are some tips on how to achieve the above success factors with minimal time, money, and resources.  -Ken


Via steve heye
more...
No comment yet.
Rescooped by Ken Dickens from Just Story It Biz Storytelling
Scoop.it!

The Four Effects Sound Has on Us

The Four Effects Sound Has on Us | Content Curation for NonProfits | Scoop.it
Soundcloud explores the four effects sound has on us – physiological, psychological, cognitive, and behavioral – in a concrete complement to their wonderful abstract short film, Sound.

 

So cool! Think of audio branding to get the maximum out of this video.

 

In our business storytelling it is too easy to get caught up in the visuals. But what about sound?

 

This is a great primer on how sound affects us and will get you thinking about the necessity for adding sound to your visual storytelling for high-impact and memorable pieces.

 

Enjoy!

 

Original link:

http://exp.lore.com/post/21208635527/soundcloud-explores-the-four-effects-sound-has-on ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.
Rescooped by Ken Dickens from Great Ideas for Non-Profits
Scoop.it!

Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC]

Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC] | Content Curation for NonProfits | Scoop.it
We've said it before: we love Pixar. Their stories are original, funny, and appeal to all audiences. They're masters. That's why Jess and I got excited when we saw Pixar's 22 rules to storytelling.

 

Non-Profits: If there is only one thing you can do to improve your organization, it is getting your story told in a compelling way.  Without a compelling story, all the Pinning, Facebooking, Tweeting etc. you do is wasted.  And, who better to learn from than the Pixar.  Love this!  -Ken


Via The Digital Rocking Chair, Ken Dickens
more...
Stu, PB&J Publishing's comment, July 13, 2012 11:41 AM
Jekaterina, thanks so much for scooping! We hope it inspired you. We're going to be making a few more as we gear up to launch our Hansel and Gretel app, so please keep in touch with us at pbjpublishing.com!
Xavier Schreder's comment, July 13, 2012 1:00 PM
Thanks to you guys, for your efforts and the great work :)
Also i'm a big Pixar's fan,
i'm thrilled to try the french version of the app !
Stu, PB&J Publishing's comment, July 14, 2012 10:18 AM
Thanks Xavier! We'll let you know when it comes out. Please keep in touch in the meantime.
Rescooped by Ken Dickens from Content Curation World
Scoop.it!

Curation vs. Blogging: The Difference Is In The Focus

Curation vs. Blogging: The Difference Is In The Focus | Content Curation for NonProfits | Scoop.it

Robin Good: If curation is all about finding and sharing great content, what's the difference with what so many bloggers have been doing until now?

The difference, according to Deanna Dahlsad at Kitsch-Slapped, is in the focus. While bloggers often cover just about anything that intercepts their online wanderings, curators are characterized by a strong focus on a specific topic.  

 

Here is a key passage from her article: "Many bloggers spend their time selecting what they consider the best of what other people have created on the web and post it at their own sites, just like a magazine or newspaper.

 

Or they provide a mix of this along with writing or otherwise creating their own content. Not to split hairs, but curation involves less creation and more searching and sifting; curation’s more a matter of focused filtering than it is writing.


Because content curation is expected to be based on such focused filtering, it begins far more based on topic selection.

 

This is much different from blogging, where bloggers are often advised to “just begin” and let their voice and interests accumulate over time to eventually reveal a primary theme.

 

...

 

Some collectors just collect what they like as they stumble into it. …Sometimes, collectors just keep piling up stuff, no matter what it is. Even if this isn’t hoarding, it’s not-so-much of a purposeful pursuit.

 

But professional curators, those who manage collections for museums or other organizations, and serious collectors, they maintain a specific focus.

 

And rather than stumbling into items, they continually seek for specific items.

 

The definition dictates the curation — and everything from funding to their continued employment is based on how well their collection meets the collection’s definition.

 

While blogging success may be thought of in many different ways, the success of content curation lies in how well you define, search/research, and stick to your subject."

 

Rightful. 8/10

 

Full article: http://www.kitsch-slapped.com/2012/06/facts-questions-on-blogging-curating-collecting/ ;


Via Robin Good
more...
Robin Good's comment, June 19, 2012 1:21 PM
Thank you Deanna for writing it!
AnneMarie Cunningham's curator insight, March 14, 2013 11:13 AM

another explanation of curation

Everett Hudson's comment, March 22, 2013 7:50 AM
you have great ideas. more please!
Rescooped by Ken Dickens from Content Curation World
Scoop.it!

How Long Before You Will Scoop.it Instead of Google It?

How Long Before You Will Scoop.it Instead of Google It? | Content Curation for NonProfits | Scoop.it

"Services like Scoop.it depend on a community of millions of hardworking experts who wonder what to do with the wealth of knowledge and wisdom they have accumulated in life and are happy to share it."

 

Written by blogger Shred Pillai on the Huffington Post, this vibrant praise of Social Curation in general and Scoop.it in particular, points out the changes we're seeing in the way we look for information. From basic search, we now look more and more for meaning and context from human experts.

 

Beyond information, we want knowledge.

 

And this is what Curation is all about.

 

As he concludes: "At the end of the day, Scoop.it, which is free, is the right answer for information seekers and providers as well as the experts who like to show off their expertise."


Via Guillaume Decugis, Robin Good
more...
lelapin's comment, June 17, 2012 12:46 AM
I may be wrong but I don't see this happening any time soon.
Rescooped by Ken Dickens from Google NonProfit Grants Help
Scoop.it!

How to Get Grants in a Down Economy - The Chronicle of Philanthropy

How to Get Grants in a Down Economy -  The Chronicle of Philanthropy | Content Curation for NonProfits | Scoop.it

Companies and foundations are seeking to transform how they work with charities, no longer simply writing checks to good causes, said philanthropy leaders at Friday’s Fundraising Day in New York.

For example, Bank of America now seeks out organizations that help demonstrate it is a sound and caring business, said Andrew Plepler, the bank’s head of global corporate social responsibility in a keynote speech.


This is an excellent article about new thinking from large Foundations. -  Ken

more...
No comment yet.