Because of big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads.
"In the past, search results simply connected keywords to websites.
Today, in pursuit of an easier way to drill down, Google also connects keywords to social networks, user behavior and authors".
Here are five ways this is playing out, and why it’s all great news for content creators:
1. Personalized Search
2. The Importance Of Social Shares
3. The Rise Of Search Segmentation
4. More Emphasis On Quality And More Transparency
5. Google+ And The REL=AUTHOR LINK
Via Antonino Militello, Liz Wilson