Curation was the word on marketers’ lips earlier this year. This report from Altimeter in March confirmed “Curation is taking over the digital content scene.”
In recent weeks that’s given way to “visual content” as the trending topic. As CMO.com said in August: “Two years ago, marketers were spreading the maxim that “content is king,” but now, it seems, “a picture really is worth a thousand words”.
So now the question is how to bring curation and visual content together in ways that attract your target audience and achieve your measurable goals.
Here are 4 examples of successful visual curation anfd tips on how to go about it.
Via Liz Wilson