Content Curation for Journalism

This article is from Eloqua and infograph from Eloqua and JESS3 marketing as we know it has changed quite a bit.

 

As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement.

 

With the rise of the internet, mobile and social, you could see results as they came in. Science is the new buzzword.

 

You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world.

 

Special announcement by Eloqua:

 

They're launching Eloqua Experience tomorrow, when modern marketers from around the globe will gather to show how they are using science and art.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/SPP0As]

Via janlgordon

Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine.

 

Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention.

...

 

Some adopt a strategy of blanket-curation, throwing everything new or fresh or remotely interesting online and letting other consumers make their own value distinctions.

 

Others assume the role of tastemaker, selectively making the decisions themselves.

 

Both have their place, but the former contributes to what Jonathan Haidt calls “the paradox of abundance,” which he says “undermines the quality of our engagement.”

How many content-overload websites can you monitor before you become overwhelmed by volume? How many share-explosions does it take before you remove a friend from your Facebook feed? How many Tumblr pages can you pay attention to before the reblogs become a blur?

 

...

Thoughtful, honest, and caring curation isn’t entirely different than creation.

 

After all, the topics you choose to research, to blog about, and to discuss with friends all begin with the process of sifting through the media abyss yourself and singling out worthwhile information."

 

What really counts is to create content that is useful, meaningful and helpful for others, whether from direct hand authorship, or by curating the best existing resources.

 

Insightful. 8/10

 

http://chrisdeline.com/curation

 

(Image credit: Shutterstock)

 

Via Robin Good

Content Curation is so much more than compiling lists and dropping articles, blog posts, and images into pretty templates. 

 

Content Curation is big time business

Content Curators — or editors — find, sort, categorize, and distill the big data and vast amount of content that’s accessible to us.

 

It requires the human factor — someone with a pulse — to make sense of our collective informational chaos.

 

“When you add a human editorial layer, a curational perspective that organizes gathered content and community participation, you get real results.” [Steven Rosenbaum]

 

Savvy companies understand that content pulled from a plethora of sources should be categorized by curators who: http://bit.ly/JwDz0s ;

 

»»Know their audience, readers, and brands
»»Keep abreast of trends in a specific niche
»»Pay close attention to articles, chats, interviews, videos, and conversations 
»»Discern the junk from the gems
»»Monitor trade associations and industry events
»»Recognize news when it happens because their radar is always on and they trust their intuition
»»Feel generally curious and enjoy soaking up information like a sponge
»»Compile a series of valuable and reliable information knowing that their readers trust their judgment and enjoy the blend of quality content they gather
»»Understand that by doing these tasks on a regular basis they become a credible source of content and news within a specific area
»»Become the people who decide what’s worthy of your time and attention

 

Setting the record straight:

Curators vs. Aggregators

Aggregation is automated and gathers records based on metadata or keywords.

Aggregators can’t evaluate individual pieces of content and make editorial decisions.

This is where talented Curators shine.

 

All of these elements, separately and together, gradually build rapport, credibility, and loyalty between the Brand [Curator] and the Reader

 

That’s when the editor becomes the ‘go-to-guy.’ Having the information that other people need and want for their own success.

Via maxOz

Ileane first discovered curation through an old curation tool. At first, she really liked it, and began doing a few tutorials on it. What caught her the most about curation? The fact that you could say more than twitter, but you also had the community feel. Though this site no longer exists, Ileane says that she still has connections with people she met there.

 

When she began using curation more, she began to appreciate that she could collect things by topic and save them in other places than her own repository. Finding existing experts on certain topics was fascinating to Ileane. More importantly, though, she also discovered that curation is a great way to establish your own expertise and to demonstrate that you are the authority on a particular topic.

Via Ally Greer

 Uberflip have released this Infographic about the rise of content curation as a content marketing strategy, showing that curation can be used to increase visibility, boost SEO, and establish thought leadership – all in a cost-effective way and with limited resources.

Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility

 

By Uberflip. http://bit.ly/OIRu2q

Source. http://bit.ly/Q0zGRB

Via maxOz

Curated by Beth Kanter

http://www.bethkanter.org

 

 

I have been exploring Pinterest as a curation tool.  

 

I did a search on "curator" and found this visual, but wondered whether it really encapsulates the definition today?    The visual is inspired by Rohit's thoughts on curation from 2011:

 

The Five Models of Content Curation

http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html ;  

 

 

Here is how Rohit's thinking has evolved on content curation - a post from 2010 for Robin Good, plus a link back to his 2009 post.

 

 

http://www.masternewmedia.org/content-curation-why-is-the-content-curator-the-key-emerging-online-editorial-role-of-the-future/

 

 

One thing I discovered (by subjective observation) is that many users are not really curating. They are aggregating lots of images.

 

There is a "repin" button - like the Twitter RT button. There seems to be a lot of user behavior that people just repin the visuals into collections but do not provide context or conversation. The interface design does automatically document where the original image/visual was found.

 

 

I did find one collection that was from educator that was looking at curation tools and even here I noticed some entries not well citied or contextualized.

 

http://pinterest.com/web20education/curation-web20education-by-http-xeeme-com-ecurator/
 

 

 

This has made me feel strongly that my focus of my talk for the socialmedia for nonprofits conference in NYC in two weeks should be on the practice of curation.

 

 

 

Via Beth Kanter