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Content Curation for Internal Communication
Can we use content curation to improve employee comms?
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Content Curation: Are You A Fire Hose or A Focusing Lens?

Content Curation: Are You A Fire Hose or A Focusing Lens? | Content Curation for Internal Communication | Scoop.it

The importance of focusing on your audience's needs and providing context and relevance, not just aggregation, to really get value from content curation. 

 

It's one of those issues that sounds straightforward until you're in the thick of it and the temptation is to add more, just because you can and it takes time to do it well. 

 

Robin Good, an expert at content curation himself is quoted in the article:

 

"Are we creating and leveraging these tools to regurgitate and spit out more noise, or are we working to build tools and to help others understand the value of distilling and making sense of the information wave surrounding us?"

 

That seems as relevant a question for internal communications as it does for marketing.

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8 Ways to Find Great Social Media Content

Video from Mari Smith with a focus on external comms and marketing but a useful summary of different ways to find good content to curate.

 

Mari also gives a reminder that when we curate we effectively endorse the source of that content - so be mindful of who you're introducing into your company!

 

The tools she explains include Google Alerts and Google Reader, Hootsuite, Alltop.com as well as different ways to source info on  Facebook and Twitter.

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Role of Curation in the Attention Economy

In this article, Mahendra Palsule of Skeptic Geek builds on Chris Brogan's theory of audience attention as a currency and discusses how ruthless evaluation and a rigorous focus on what your audience needs or would find useful are vital to effective content curation.

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How to Influence Using Content Curation | Website Traffic Article ...

How to Influence Using Content Curation | Website Traffic Article ... | Content Curation for Internal Communication | Scoop.it

Interesting post focusing on the social/ relational value of curation rather than simple sharing -by providing a commentary or recommendation, curators can highlight the value of a piece of content for their specific audience.

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30+ Cool Content Curation Tools

30+ Cool Content Curation Tools | Content Curation for Internal Communication | Scoop.it

A great list of many of the different tools available for content curation - some will be more relevant than others, but as communicators, we need to be aware of our options.

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Curating news about the company for the intranet

A guest post on Shel Holz's blog  from AEP's head of Internal Comms outlining how AEP curates external stories for use on the intranet - interesting comments about timeliness and whether the company should or should not provide its own internal context for these external pieces.

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Content Curation | Chief Content Officer

Content Curation | Chief Content Officer | Content Curation for Internal Communication | Scoop.it

The Content Marketing Institute highlights an  interesting example of content curation  - the website www.cmo.com

The site is a blend of curated and original content targeted at Chief Marketing Officers that after 2 years in existence draws 100,000 views per month.

Although this is an external site, it got me wondering about targeted "newsletters"  for different employee groups that sometimes feel overlooked . For instance, access to great content on administrative matters or career development stories and advice focused on engineers who don't want to follow a traditional management path, or great new ideas for event facilitation for communications professionals....

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Content Curation as a Strategy | Business 2 Community

Content Curation as a Strategy | Business 2 Community | Content Curation for Internal Communication | Scoop.it

Article discussing some benefits of content curation and content creation. Particularly easy to adopt suggestion to use RSS feeds to add a "Latest News from across the Industry" section to a website.

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Content curation for change | Conversations of Change

Content curation for change | Conversations of Change | Content Curation for Internal Communication | Scoop.it

A look at how change and communications managers could use curation to provide ongoing and relevant content to a variety of stakeholders - not too much detail but certainly something to think about.

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Content Curation - May 2011

Content Curation - May 2011 | Content Curation for Internal Communication | Scoop.it

Last May, the IABC's magazine CW focused on Content Curation - you can view all of the articles they published online here.

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IBM's content curation has supercharged its intranet | Articles

IBM's content curation has supercharged its intranet | Articles | Content Curation for Internal Communication | Scoop.it

Ben Edward's of IBM discusses emerging roles for corporate communicators, including the value of becoming an expert curator,  in a time of "information abundance" and the rapid growth of user generated content. 

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Content curation: 5 ways to enhance internal comms | Articles

Content curation: 5 ways to enhance internal comms | Articles | Content Curation for Internal Communication | Scoop.it

Useful article from Ragan.com suggesting areas of internal comms where content curation could be useful - food for thought!

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