Shel Holtz discusses some ways that organizations can focus their curation efforts. He suggests four potential hooks for content curation:
- Curating news around an event: By curating comments from customers, partners and consumers, you've created something way more interesting than the traditional pitch for media coverage.
- Curating around issues or subjects : high quality curation of relevant materials can be carried out by individuals or teams . In doing so , they provide a service for other employees and also boost their own reputation and profile.
- Allowing employees to share content with external sources via social media: Shel makes a case for enabling sharing for internal articles that are also suitable for external consumption . Let your employees spread the word about your company.
-Curating by the Comms team to help employees understand the forces at play in their market.
As always, Shel makes a cogent, interesting argument backed up with real world examples from companies including PepsiCo and American Electric Power.