Content Curation for dummies
1.6K views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Christine Harris-Smyth from Curation & The Future of Publishing
Scoop.it!

What Kind Of Curation Site Should You Use? (in an increasingly crowded market)

What Kind Of Curation Site Should You Use? (in an increasingly crowded market) | Content Curation for dummies | Scoop.it

Deanna Dahlsad designed this simple decision-tree to help differentiate between different Content Curation platforms and which one you should use as a business user.


I found this interesting as it's one of the first ones I see that made this obvious and simple differentiation between the different platforms out there. I'm not sure I would describe Scoop.it as article-based (we obviously have large pictures, infographics, videos or SlideShare presentations that are not articles) but I can see where she's coming from and her intention: if the content you curate is not 100% image, "image-based eye-candy" is not enough.  


Via Guillaume Decugis
more...
Deanna Dahlsad's comment, October 5, 2012 1:27 AM
Thank you for scooping my article and decision tree! Most content curation sites do offer images, as I noted; but there are distinct differences between image-based sites like Pinterest & sites like Scoop.It especially in terms of users.
Chris Lott UAF's comment, October 5, 2012 1:31 PM
The decision tree here represents our decisions on what curation technology to use as an educational organization. It's a great starting point for discussion.
Guillaume Decugis's comment, October 9, 2012 9:53 PM
Hi Deanna - Yes, I found it was a great one. By the way, I was thinking of using it in a future presentation. Would you be ok with that? I'd of course include the reference to your site that's on the original picture. Let me know. Thanks!
Scooped by Christine Harris-Smyth
Scoop.it!

Behind the Scenes of the DPS Pinterest Strategy: Case Study : @ProBlogger

Behind the Scenes of the DPS Pinterest Strategy: Case Study : @ProBlogger | Content Curation for dummies | Scoop.it


  • People follow boards, not accounts.
  • People don’t just want pretty images. They want context.
more...
No comment yet.
Rescooped by Christine Harris-Smyth from 1A Facebook Marketing
Scoop.it!

The SEOgadget Guide To Conversion Rate Optimization

The SEOgadget Guide To Conversion Rate Optimization | Content Curation for dummies | Scoop.it

A step by step, epic guide to learning conversion rate optimization. 

So, What is Conversion Rate Optimization?

At the heart of conversion rate optimization is the notion of removing barriers to conversion. These are the forces stopping your site from converting visitors into sales.

Barriers to conversion can include usability errors, weak persuasive techniques and often, page relevancy issues.

By learning about your customer’s objections – “barriers to conversion” you’re addressing the real reasons why people don’t convert.

Why doesn’t guesswork, work?

Changing the colour of your buttons will have no effect if people find your website lacking in credibility. Targeting the root cause with security logos and social proof (for example, reviews, accreditations, and association) is a much better solution.

Step 1 – Set up Funnels

Setup your funnels and analyse the points where your users enter, until the point they exit. Try to identify the “missing links” or barriers to conversion.

Step 2 – Analytics

Find out what’s actually happening when people land on your site, analyse what they do, what keywords they discovered you for and where they land.

Step 3 - Barriers

To identify barriers to conversion, you’ve got to build up a profile of people’s objections and opinions.

When it comes to using these tools we’ve found that all you really need is one question. Allow users to really express themselves by asking them an open-ended question.

Step 4 – Go Offline

If we know our target then the objective becomes easier. Study your website and understand your customers.

Step 5 – Prospect for Missing Links

It’s all about wheeling and dealing, discovering those hidden gems within your company and using them to grow sales.

If you don’t sell yourself and mention all of your achievements, they won’t easily learn about you. The same rule applies for websites.

Step 6 – Strengthen Average Order Value (AOV)

There are so many ways to strengthen your AOV.

Not all competition is competition, strategic partnerships can be a great way to grow and gain maximum exposure especially for start-ups.

Step 7 – Wireframe the Solutions

As soon as you’ve got a plan, list and prioritise the main conversion killers and derive solutions on how to fix it and increase conversion.

Step 8 - Testing

Don’t test too many things, instead create a clear structured hypothesis.

Step 9 - Review

Review your test, analyse the analytics, click density and form analytics and compare it to the original page, check the difference.

Step 10 – Rinse & Repeat

Repeat the process and keep building successful tests.


Follow this methodology and it will be extremely hard not to increase your site conversion.

By Fabian Alvares -- http://bit.ly/NsmVKg

Source:  http://mz.cm/LNV9rA


Via maxOz, Themelis Cuiper
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

A Fair Review of Content Curation Tool Scoop.It

A Fair Review  of Content Curation Tool Scoop.It | Content Curation for dummies | Scoop.it

Reviews like this will help you decide what *might* work for you or your project.

more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

12 Essential Social Media Cheat Sheets

12 Essential Social Media Cheat Sheets | Content Curation for dummies | Scoop.it

Cheat sheets for twitter, facebook, google. Make it easier on yourself.

more...
No comment yet.
Rescooped by Christine Harris-Smyth from Scoop.it on the Web
Scoop.it!

5 Ways to Use Content Curation for Marketing and Tools to Do It - Forbes

5 Ways to Use Content Curation for Marketing and Tools to Do It - Forbes | Content Curation for dummies | Scoop.it

"Content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise. That enhanced content delivers added value to the target audience who consumes it after it’s published."

 

Susan Gunelius wrote this interesting piece on Forbes detailing the various ways small businesses can leverage Content Curation. She kindly mentioned Scoop.it as one of the main platforms to curate an"online magazine related to your indsutry or topic of choice".


Via Guillaume Decugis
more...
No comment yet.
Rescooped by Christine Harris-Smyth from The Perfect Storm Team
Scoop.it!

Infographic: The Astounding Power Of Pinterest

Infographic: The Astounding Power Of Pinterest | Content Curation for dummies | Scoop.it
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.

Via janlgordon, Ruby, Stan Smith
more...
John van den Brink's comment, September 10, 2012 3:20 PM
Jan, thank you, nice one :)
Scooped by Christine Harris-Smyth
Scoop.it!

Scoop This: A Comprehensive Guide to Scoop.it for Content Curation | Search Engine Journal

Scoop This: A Comprehensive Guide to Scoop.it for Content Curation | Search Engine Journal | Content Curation for dummies | Scoop.it
Content Curation, Not Content Aggregation using scoop.it
more...
No comment yet.
Rescooped by Christine Harris-Smyth from visualizing social media
Scoop.it!

Different Social Networks: personal vs. professional use [INFOGRAPHIC]

Different Social Networks: personal vs. professional use [INFOGRAPHIC] | Content Curation for dummies | Scoop.it

The Mindset Divide – how people use different social networks is extremely interesting. In this infographic, we compare the use of personal and professional networks, and gain knowledge as to what some of the key differences are between how people engage, interact and use social media, whether for personal or business purposes.

A few key takeaways:

 

The emotions portrayed on personal networks include nostalgia, having fun and distraction – professional networks are concentrated on achievement, aspiration and success. People spend time on personal networks, where-as they invest time on professional networks. People use personal networks to socialise, whereas professional networks are used to search for career opportunities and stay in touch. Users expect personal updates on personal networks, and more career-based and current affairs updates on professional networks.

 

View the complete infographic for a better understanding of how personal and professional social networks compare and tips on how to optimize your social profiles to maximize results...


Via Lauren Moss
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Social Is More About Human Purpose - Content Management ...

Social Is More About Human Purpose - Content Management ... | Content Curation for dummies | Scoop.it
The purpose of life is a life of purpose. The word “purpose” means the reason for which something exists or is done, made,used, etc.. Purpose answers the most compelling human question, Why? The human network is drawn ...
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Creating more purpose for content-light websites | Webdesigner Depot

Creating more purpose for content-light websites | Webdesigner Depot | Content Curation for dummies | Scoop.it
Not every company or designer has a lot to say. There are people who believe in letting a product or service speak for itself, and there are some folks who just.
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

How to handle negative comments on social media — Third Sector — The magazine for Australia’s non-profit and not-for-profit sector

How to handle negative comments on social media — Third Sector — The magazine for Australia’s non-profit and not-for-profit sector | Content Curation for dummies | Scoop.it

How to address negative comments posted on social media pages.

more...
No comment yet.
Rescooped by Christine Harris-Smyth from WordPress Noobs
Scoop.it!

Content Curators Are The New Superheros Of The Web

Content Curators Are The New Superheros Of The Web | Content Curation for dummies | Scoop.it

The future of content  "Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent. Is content curation is one of the most important jobs of our digital age.


Via Gina Stepp, Aimie Wallace
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Create Content With a Purpose | How Do You Connect

Create Content With a Purpose | How Do You Connect | Content Curation for dummies | Scoop.it
Content must serve a purpose and a content strategy leads to consistent, purposeful, better content.
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Is Instagram useful for nonprofit marketing? | Socialbrite

Is Instagram useful for nonprofit marketing? | Socialbrite | Content Curation for dummies | Scoop.it

How Instagram can work for not-for-profits

more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

The Complete Social Media Sizing Cheat Sheet

The Complete Social Media Sizing Cheat Sheet | Content Curation for dummies | Scoop.it

DESIGNER MUST HAVE Sizing information for all image types on Facebook, Google+, Twitter, and Pinterest complete with character limits and visuals.

more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

How can a writer use Scoop.It!? | Molly Greene: Writer

How can a writer use Scoop.It!? | Molly Greene: Writer | Content Curation for dummies | Scoop.it

Share knowledge and increase visibility. Think of scoop.it as paper.li with more user control, a simpler interface for visitors, and no ads

more...
No comment yet.
Rescooped by Christine Harris-Smyth from Measuring the Networked Nonprofit
Scoop.it!

Chief Marketing Officers See True Value in Social Media

Chief Marketing Officers See True Value in Social Media | Content Curation for dummies | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

Buzzword:  Social Data

 

From a survey of 100 CMOs by Bazzarvoice.  Five years ago I used to say that the value of social media was that it was a free focus group to help organizations improve what they're doing.    Now that we have more sophisicated tools for monitoring social conversations and making sense fo the data - and hopefully better skills doing this - here the quantified value.

 

Some of the survey’s most interesting statistics and findings:
Making predictions: Nearly half of CMOs have used social data to make predictions or forecasts.


Discerning trends: The areas where Chief Marketing Officers believe social data is most effective is in indicating “discernible trends or patterns that may impact the business” (83%) followed by “consumer demographics and/or psychographics” (81%).


Brand awareness: Over 82% of CMOs believe social data has a measurable impact on brand awareness.


Decision making: Over 89% say that social data has influenced their decisions and 21% of those surveyed say social data affects at least one in five decisions they make.


Is your nonprofit making sense of social data?


Via Beth Kanter
more...
No comment yet.
Rescooped by Christine Harris-Smyth from Everything Pinterest
Scoop.it!

Five ways to avoid social media fragmention

Five ways to avoid social media fragmention | Content Curation for dummies | Scoop.it
The most common problem I’ve come across in social media is what I’ll call ‘fragmentation’. It’s the attempt by marketers to use as many platforms as possible in an effort to reach a potential audience.

Via Allison Tyler
more...
No comment yet.
Rescooped by Christine Harris-Smyth from visual data
Scoop.it!

2012 Winners of the Information is Beautiful awards

2012 Winners of the Information is Beautiful awards | Content Curation for dummies | Scoop.it

On September 27th, the world's best examples of visually stunning information was recognized at the inaugural Information is Beautiful awards.

The event, held at London's Institute of Contemporary Arts, awarded designers from all over the world in a variety of categories, including data visualisation, infographics and data journalism.

When David McCandless, author, data journalist and founder of the IIB data-visualisation studio, announced in early 2012 that IIB was looking for award applicants, he was inundated with over 1,000 entries.

"I've just been amazed by the sheer quality of the creative work submitted to the awards from around the world," McCandless told Wired.co.uk. "There are a number of criteria we look for when judging these awards. Not only do they have to have the right visual quality and be easily understood, they have to have that invisible element of story telling as well."

 

Read the complete article for a closer look at all the winners, selected by a panel of judges including musician and visual artist Brian Eno, senior curator of the Museum of Modern Art Paola Antonelli, BrainPickings.org editor Maria Popova and Guardian Datablog editor Simon Rogers.


Via Lauren Moss
more...
No comment yet.
Rescooped by Christine Harris-Smyth from visualizing social media
Scoop.it!

Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Content Curation for dummies | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss
more...
kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

Scooped by Christine Harris-Smyth
Scoop.it!

Align Content Marketing with Your Brand Before it's Too Late - Business 2 Community

Align Content Marketing with Your Brand Before it's Too Late - Business 2 Community | Content Curation for dummies | Scoop.it
Align Content Marketing with Your Brand Before it's Too LateBusiness 2 CommunityThanks to some tweaks by Google and the rise of the social web, we believe content marketing is now the most powerful form of Internet marketing that's ever existed.
more...
No comment yet.
Rescooped by Christine Harris-Smyth from visualizing social media
Scoop.it!

Using Content Curation as a Source for a Perfect Marketing Mix [INFOGRAPHIC]

Using Content Curation as a Source for a Perfect Marketing Mix [INFOGRAPHIC] | Content Curation for dummies | Scoop.it

Many people just constantly face several challenges and stumbling blocks to create original content for blogs and social media sites.

In an infographic by Uberflip, 73% of marketers are facing the challenge of creating original content while 75% agreed that they just don’t have the time.

The visual explores how curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. Yes, you don’t have to constantly create original content to effectively showcase your knowledge about a topic but carefully handpicking the best content sources and amassing or putting them together in a way that clearly explains all strong points will help you produce an organized content.


Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility


Via Lauren Moss
more...
No comment yet.