Content Curation for dummies
1.6K views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Christine Harris-Smyth
Scoop.it!

MUST READ 72 Fascinating Social Media Marketing Facts and Statistics for 2012 @jeffbullas

MUST READ 72 Fascinating Social Media Marketing Facts and Statistics for 2012 @jeffbullas | Content Curation for dummies | Scoop.it
In this collection of 72 social media marketing facts and statistics find which social network creates the most B2B leads? What marketing technique has the highest close ratio? The best day of the week is for Facebook posting?


Sty up to date with trends - Bullas is insightful and an *expert* worth the label.

more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Over Social Media!!! 5 MUCH NEEDED Ways to Combat Content Creation Fatigue

Over Social Media!!! 5 MUCH NEEDED Ways to Combat Content Creation Fatigue | Content Curation for dummies | Scoop.it

If you're a content creator like me, chances are you've had a few moments of writer's block. Deadlines loom, and yet you find yourself without so much as an opening sentence. 


My view is the fatigue is frequently less writer's block and more often overload and over it! If - like me - you find yourself managing numerous online properties clearly repurposing is important as is some measure of quality control over volume - this is hard to master.


The key metric is not followers or retweets it is engagement.

more...
No comment yet.
Rescooped by Christine Harris-Smyth from Cheeky Marketing
Scoop.it!

5 Simple Steps to a Successful Social Media Plan

5 Simple Steps to a Successful Social Media Plan | Content Curation for dummies | Scoop.it

Keeping it simple


Via Katrina White
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Curation is more than collecting - a thoughtful guide to content curation

Curation is more than collecting - a thoughtful guide to content curation | Content Curation for dummies | Scoop.it
CURATION: the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information (Kanter, 2011).


It’s more than collecting, as this chart depicts well. It’s certainly more than aggregating, tweeting, and organizing information. Anyone with thumbs can do that.

more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Content Curation - Meaning - creativity is a must have

Content Curation - Meaning - creativity is a must have | Content Curation for dummies | Scoop.it
Content Curation meaning with example.Know how to curate content,find list of content curation tools.
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

How to Master Social Media Like a Famous Comedian - or not

How to Master Social Media Like a Famous Comedian - or not | Content Curation for dummies | Scoop.it

Keeping customers loyal is no laughing matter, and few take social media more seriously than comedians. Here are five lessons learned from Christine Erickson at Mahable.


My caveat - do not put too much emphasis on crafting and/or appearing to be funny in business as the reality is the customer/community is interested in your product and more broadly the sector - not everything needs to be delivered in a comedic style. 


----


1. Humor sells.

2. Cut to the chase. (simple means be honest/authentic/no BS)

3. Don’t be boring.

4. Keep it fresh.

5. Cut the middle man.


more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Avatar Director puts money where his Green is - powering Avatar sequels with solar & using profits for eco projects

Director James Cameron says the Avatar sequels will be produced with net-zero energy, and Oracle's founder buys Lanai, Hawaii to transform into lab for sustainable enterprise.


“The AVATAR sequels are a great opportunity to show how we, as a production company, can make clean green solar energy as we go. Going into AVATAR 2 and 3, we are going to be able produce enough solar energy to handle the entire electrical demand for our computers and performance capture systems here at MBS Media Campus,” says Cameron. “We have to do this for the future, for our children, and as a moral responsibility to the planet.”


Cameron also plans to use profits from the Avatar trilogy to support environmental organizations.

more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Outrageous Social Media Blunders- and what to do about them

Outrageous Social Media Blunders- and what to do about them | Content Curation for dummies | Scoop.it
What does Ashton Kutcher, Ragu and Anthony Weiner have in common? They have all made significant social media blunders.
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Social Media Strategy: 7 Tips On How to Use Hashtags BETTER on Twitter

Social Media Strategy: 7 Tips On How to Use Hashtags BETTER on Twitter | Content Curation for dummies | Scoop.it
Looking to expand your reach and generate buzz? Learn how to use hashtags on twitter for small business.
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

If curating content is easy, you’re doing it wrong: 5 tips for effective content curation .

Quality and original thinking more important than volume.

more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Why Content Curation is Usually a Bad Idea

Why Content Curation is Usually a Bad Idea | Content Curation for dummies | Scoop.it

Great title to this article but it doesn't deliver. Not quite and Curation vs. Creation piece - you need to have purpose, an editorial direction and to know your audience and their interests. Fundamentals of engagement - entertain, inform with clarity and DON'T PREACH and/or OVERSELL.



more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Social Media Strategy: 7 Tips On How to Use Hashtags on Twitter

Social Media Strategy: 7 Tips On How to Use Hashtags on Twitter | Content Curation for dummies | Scoop.it

Keep it simple. Keep on trends.

more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

A Crash Course in Information & Visual Design - Throwww.com

A Crash Course in Information & Visual Design - Throwww.com | Content Curation for dummies | Scoop.it

Too often people break the rules without *knowing* the rules - if you are not a designer but know what you like please read this before briefing or building your project.

more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

6 Habits of Highly Effective Social Media Managers- includes empathy given social media is about relationships

6 Habits of Highly Effective Social Media Managers-  includes empathy given social media is about relationships | Content Curation for dummies | Scoop.it
Whether you are hiring an external consultant or a full time employee it is important that the person has a few desirable qualities to help take your brand to greater heights.


The inclusion of empathy here is insightful. If social media is about relationships and engagement - empathy for the community is an absolute essential - otherwise it is likely you are treating social media as broadcast platform  meaning advertorials, testimonials, preaching to the choir etc. 


DON'T

more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Social Media 101 for small business - think the whole is greater than the parts

Social Squared www.socialsquared.in is a digital media agency founded by IIM alumni. Social Squared works in owned, paid & earned media.
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

@gdecugis Brilliant Slideshow re evolution of Content Curation - Humanrithm: why data without people is not enough

"Curation starts when search stops working" Clay Sharky

more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

5 Crucial Facebook Practices That Helped Coca-Cola Reach 50M Fans

5 Crucial Facebook Practices That Helped Coca-Cola Reach 50M Fans | Content Curation for dummies | Scoop.it
Get an inside view of how Coca-Cola's Facebook practices earned them over 50 million Facebook fans. 5 great ways to increase your own Facebook following.
more...
No comment yet.
Rescooped by Christine Harris-Smyth from Content Curation World
Scoop.it!

5Rules4Content-abandon high frequency, integrate opinion, research deep, cite source & treat as original

5Rules4Content-abandon high frequency, integrate opinion, research deep, cite source & treat as original | Content Curation for dummies | Scoop.it

Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.


These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.


Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?


The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."



Rightful. 7/10


Full article: http://www.joshuamerritt.com/2012/09/20/if-curating-content-is-easy-youre-doing-it-wrong-5-tips-for-effective-content-curation/




Via Robin Good
more...
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.Ken
Scooped by Christine Harris-Smyth
Scoop.it!

7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales

7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales | Content Curation for dummies | Scoop.it
Rather than starting a blog, which is often bypassed entirely by users, you should take a more integrated approach to developing fresh content on your website and include it on product pages, where it will have the greatest impact to your revenue.
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Storytelling and Content Strategy - create an engaging persona and strong narrative

Storytelling and Content Strategy - create an engaging persona and strong narrative | Content Curation for dummies | Scoop.it

How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story. 



more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

25 Facebook tips every social media manager needs | Articles | Home

25 Facebook tips every social media manager needs | Articles | Home | Content Curation for dummies | Scoop.it
Everything you wanted to know, but were afraid to ask.
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Great Examples of Curating Content on the Web - What are your favourites?

Great Examples of Curating Content on the Web - What are your favourites? | Content Curation for dummies | Scoop.it

"Content curation comes down to the quality of the information that is curated and it’s ability to appeal to the right audience over time."


What are your favourites?


The indexed web currently contains at least 7.39 billion pages.

more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Gucci Unveils 'Pinnable' Banner Ad - new online space for Advertorials

Gucci Unveils 'Pinnable' Banner Ad - new online space for Advertorials | Content Curation for dummies | Scoop.it
First there were "save-able" banner ads -- now there are pinnable ones, this one from Gucci.
more...
No comment yet.
Scooped by Christine Harris-Smyth
Scoop.it!

Content is King AGAIN in Social Media: YAWN read this if you have been locked in a cupboard for the past 20 years

I was reading reports from Gartner etc. screaming this in 1995 - however CONTENT needs to find its audience - so a good content curator/community manager needs to be adept at both.


Apologies for grumpy scoop - C

more...
No comment yet.
Rescooped by Christine Harris-Smyth from Mallorca comunicación & marketing
Scoop.it!

Best Practices For Planning A Content Curation Strategy By Steve Rosenbaum [Video]


"Curation can solve the problem of abundance online, Steven Rosenbaum explained at the recent Streaming Media East conference in New York City. While creative professionals occasionally disagree with curation, it's a way for site owners to present strong material to site visitors and cut through the clutter.

"Content curators are distributors of collections," explained Rosenbaum.

...

That's the abundance problem. If you went ahead and made all the curators in the world go away, you'd still have this signal-to-noise problem that we laid out at the beginning of the talk. So, absolutely no way is curation the thing that is the enemy of creation."

 

A well-planned content curation strategy doesn't simply present a list of videos to site visitors. It presents a collection with personality. When curating materials to present, think about the persona that makes that collection unique..."

 

Read full article here:

http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/What-a-Curation-Strategy-Can-Do-for-Video-Sites-85182.aspx

 

Watch full video (1 hour about) here:

http://www.youtube.com/watch?v=HpncJd1v1k4


Via Giuseppe Mauriello, Xisca Cabot
more...
Guillaume Decugis's comment, October 3, 2012 11:39 PM
I just love how good a speaker Steve Rosenbaum is. Thanks for sharing!
Guillaume Decugis's comment, October 3, 2012 11:39 PM
I just love how good a speaker Steve Rosenbaum is. Thanks for sharing!
Giuseppe Mauriello's comment, October 4, 2012 12:01 AM
Hi Guillaume, thank you for appreciation about my curated article!