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Uberflip | Blog | Top Content Curation Tools for Marketers

Uberflip | Blog | Top Content Curation Tools for Marketers | Content Curation for dummies | Scoop.it
The last few years have seen companies increase their content marketing efforts in order to better generate interest in their brand.
Christine Harris-Smyth's insight:

Useful if you don't have access to high end tools

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How to Feature Your Most Pinterest-Worthy Posts in Your Sidebar

How to Feature Your Most Pinterest-Worthy Posts in Your Sidebar | Content Curation for dummies | Scoop.it
Blog post at The Blog Maven : If your blog has ever had a red-letter day on Pinterest with tons of people clicking over to see one of your posts, you were probably surpri[..]
Christine Harris-Smyth's insight:

I am so not caring much about Pinterest but know I should. Great for brands, driven by strong visual content...

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#edgerank Facebook 'strangling' brand messages - must read for digital marketers and community managers

#edgerank Facebook 'strangling' brand messages - must read for digital marketers and community managers | Content Curation for dummies | Scoop.it
Brands are being "strangled" in talking to their Facebook fans because of an increasingly restrictive Facebook algorithm called Edgerank, which blocks companies without a broader advertising schedule.
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RT The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog

RT The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog | Content Curation for dummies | Scoop.it
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
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A beginners guide to Hootsuite to save time spent on Social Media

A beginners guide to Hootsuite to save time spent on Social Media | Content Curation for dummies | Scoop.it

I recommend posting appropriate content on different platforms i.e. it is not wise to always use a universal publish process - you can manage this on Hootsuite but it is your editorial and engagement awareness that somes into play rather than the platform.

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Facebook’s page managers have to do a better job which is good for everyone

Facebook’s page managers have to do a better job which is good for everyone | Content Curation for dummies | Scoop.it
Guest post: Facebook’s news feeds now favor posts that get the most engagement. Metia’s Corey Christiansen analyzed the effect this change has on messaging reach, and suggests what marketers can do about it.
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#Facebook's algorithm changes can mean 50% drop in newsfeed visibility - makes engagement essential

#Facebook's algorithm changes can mean 50% drop in newsfeed visibility - makes engagement essential | Content Curation for dummies | Scoop.it

The more inactive fans a Facebook page has, the harder it is to get traction with that audience.

 

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Facebook's New Algorithm Change Slashes Fan Page Reach by Up to 40%

Facebook's New Algorithm Change Slashes Fan Page Reach by Up to 40% | Content Curation for dummies | Scoop.it

Changes to Facebook algorithms are decreasing engagement..

What can community managers do to adapt?

 

 

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Dispelling Top 5 Social Media Myths - realists look at social media as a branch of marketing

Dispelling Top 5 Social Media Myths - realists look at social media as a branch of marketing | Content Curation for dummies | Scoop.it

What are the biggest lies and myths in social media? Learn and get educated social media's biggest lies. The following are NOT true:

 

You can just be “there” and not think.

Your readers care about you and your life.

You don’t need to know about marketing to do social media right.

Social media results in sales.

Social media is an extension of your blog.

 

 

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How to Make an Infographic in Five Steps - and why

How to Make an Infographic in Five Steps - and why | Content Curation for dummies | Scoop.it

Infographics are now part of the media landscape and they're not going away/ The will become less trendy but should be part of the communications arsenal across media.

 

Step 1: Breaking up the information

Step 2: Storyboard (structure the narrative visually)

Step 3: Generate The Graphics

Step 4: Revise and Piece it together - ensure the narrative is clear

Step 5: Promote it!

 

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5 Ways to Improve Your Facebook Engagement

5 Ways to Improve Your Facebook Engagement | Content Curation for dummies | Scoop.it
  1. Keep it Short - under 100 most effective
  2. Don't use URL Shorteners - users want to know where they are being directed
  3. Post at the right time for your community 
  4. Use ACTION keywords like “post,” “comment,” “take,” “submit,” “like” or “tell us” are the most effective.
  5. Ask questions - 15% increased engagement at end of post. “Where,” “when” and “should” drive the highest engagement rates, with “would” generating the most likes.
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Chelsea Howe "Games are going to be the dominant artistic expressive medium for the next 100 years."

Chelsea Howe "Games are going to be the dominant artistic expressive medium for the next 100 years." | Content Curation for dummies | Scoop.it

Who:Rising-star designer whose most recent game helps users achieve health goals or recover from injuriesWhat's the greatest hurdle you face in game development today?


"We need to get over this idea that games are just for fun. Games have so much potential to make us feel and think and let us explore humanity. Games are going to be the dominant artistic expressive medium for the next 100 years."

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forgive me interwebs for I have sinned - The 3 Worst Ways to Use Social Media(And What You Should Do Instead

forgive me interwebs for I have sinned - The 3 Worst Ways to Use Social Media(And What You Should Do Instead | Content Curation for dummies | Scoop.it

The tools and technology may have changed. But the underlying marketing principles still apply.

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A field guide to the 4 types of content marketing metrics

A new ebook from Jay Baer, Convince & Convert, and the Content Marketing Institute: A Field Guide to the Four Types of Content Marketing Metrics is a playbook f
Christine Harris-Smyth's insight:

If you are in the content curation or content marketing business and you are not up-to-speed on metrics you are simply not equipped to do your job properly. Knowing what and how to measure and anlyse your activity is a core part of your role. This is a good current overview.

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New on Twitter? Tips and Hints » Laurel Papworth @SilkCharm

New on Twitter? Tips and Hints » Laurel Papworth @SilkCharm | Content Curation for dummies | Scoop.it

Enjoyed Laurel Papworth today at #film3 - only two women presenters both on topic & pragmatic - it's not all about gamification boys - Laurel's twitter hints here

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Brilliant DIY Slideshow from @JeffBullas - How to Become Visible with Social Media

Social media is the biggest change to how we communicate and publish in over 500 years.It is changing everything!
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50 Social Media Marketing Tips and Tactics fom Jeff Bullas

50 Social Media Marketing Tips and Tactics fom Jeff Bullas | Content Curation for dummies | Scoop.it
So here are 50 social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience.
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The ideal content repurposing process - CAVEAT start with a great idea or insight

The ideal content repurposing process - CAVEAT start with a great idea or insight | Content Curation for dummies | Scoop.it

Infographic on content process best practice

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Facebook’s EdgeRank Changes challenge page owners to innovate

Facebook’s EdgeRank Changes challenge page owners to innovate | Content Curation for dummies | Scoop.it
Several Facebook page administrators are up in arms over the site tweaking its EdgeRank algorithm, making users more likely to see brand-based posts with higher levels of engagement and not posts with only a comment or two.
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#Facebook changes EdgeRank so that page posts only pop up in the feeds of those most likely to engage

#Facebook changes EdgeRank so that page posts only pop up in the feeds of those most likely to engage | Content Curation for dummies | Scoop.it

Reach drops but negligible performance impact... the filtering has direct relationship to FB goal of 80/20 feed with 20% of messages we see paid for - frankly it often feels lmore like 80% unwanted promotions doesn't it?

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Sourcing Great Content for your Blog @jeffbullas - include Twitter for currency of info

Sourcing Great Content for your Blog @jeffbullas - include Twitter for currency of info | Content Curation for dummies | Scoop.it
Finding content for your blog is not impossible. There are many places to find ideas. Sometimes though you stare at the blank screen, a blinking cursor and consider that looming deadline and the ideas have taken a vacation.
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10 must-have traits for working in social media | Articles | Home

10 must-have traits for working in social media | Articles | Home | Content Curation for dummies | Scoop.it
There's a lot more to online networking—as a profession—than tweeting and updating your Facebook status. See how you do with this checklist of attributes.
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State of Social Marketing Survey [Infographic] focus on measurement

State of Social Marketing Survey [Infographic] focus on measurement | Content Curation for dummies | Scoop.it

As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?

 

Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...

 

View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment...


Via Lauren Moss
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Fantastic advice on content curation from Maria Popova of BrainPickings.org

Fantastic advice on content curation from Maria Popova of BrainPickings.org | Content Curation for dummies | Scoop.it

Maria Popova is a self-proclaimed "curator of interestingness." Her blog and Twitter feed is read by the Who's Who of the media, marketing, and ad worlds


The gold is in the graphic.





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Tweet Advice from Claire Diaz-Ortiz Manager of Social Innovation, Twitter

Tweet Advice from Claire Diaz-Ortiz Manager of Social Innovation, Twitter | Content Curation for dummies | Scoop.it


TWITTER IS NOT LIKE ISSUING A PRESS RELEASE

"You can't have a lot of people around a table to think about what's going in a tweet. Nonprofits know that the only thing they can do is word of mouth."

YOU ARE NOT KANYE WEST
"The whole world hasn't been waiting for you to log on. You need to bring the world to you. The top two things: Ask a question and try to help someone."

TWEET MORE THAN RETWEET
"RT'ing is the lazy man's tweet. You're not creating content."

SEARCH FOR YOURSELF
"People forget to search for others talking about them. You want to be able to jump in on a conversation that's happening about you."


Claire Diaz-Ortiz amplifies the best uses of the hashtag empire, such as charity: water's 2012 campaign where people used their birthdays to fundraise for World Water Day.

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