What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
I recommend posting appropriate content on different platforms i.e. it is not wise to always use a universal publish process - you can manage this on Hootsuite but it is your editorial and engagement awareness that somes into play rather than the platform.
Guest post: Facebook’s news feeds now favor posts that get the most engagement. Metia’s Corey Christiansen analyzed the effect this change has on messaging reach, and suggests what marketers can do about it.
Who:Rising-star designer whose most recent game helps users achieve health goals or recover from injuriesWhat's the greatest hurdle you face in game development today?
"We need to get over this idea that games are just for fun. Games have so much potential to make us feel and think and let us explore humanity. Games are going to be the dominant artistic expressive medium for the next 100 years."
A new ebook from Jay Baer, Convince & Convert, and the Content Marketing Institute: A Field Guide to the Four Types of Content Marketing Metrics is a playbook f
Christine Harris-Smyth's insight:
If you are in the content curation or content marketing business and you are not up-to-speed on metrics you are simply not equipped to do your job properly. Knowing what and how to measure and anlyse your activity is a core part of your role. This is a good current overview.
Several Facebook page administrators are up in arms over the site tweaking its EdgeRank algorithm, making users more likely to see brand-based posts with higher levels of engagement and not posts with only a comment or two.
Reach drops but negligible performance impact... the filtering has direct relationship to FB goal of 80/20 feed with 20% of messages we see paid for - frankly it often feels lmore like 80% unwanted promotions doesn't it?
Finding content for your blog is not impossible. There are many places to find ideas. Sometimes though you stare at the blank screen, a blinking cursor and consider that looming deadline and the ideas have taken a vacation.
As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?
Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...
View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment...