Teaching students about copyright and digital citizenship has never been as pressingly important as it is now.Undoubtedly Internet has become a major source of information for students but this pool...
Metrics Metrics Metrics - we want to know how effective our content and camapigns are, while qualitative measures are still valuable metrics help us analyse where we are most effective and how to spend limited resources - time and money
Ask anyone to name the most popular social media tools used by students, and it’s a safe bet everybody could name the top two: Facebook and Twitter.
But those are far from the only online applications making inroads. As administrators warm to engaging students through social media, the list of potential resources at their disposal grows longer by the day.
Facebook and Twitter are the obvious choices. But there are other options- Tumblr, YouTube and Google+, to name three.
Of course, if naming the latest social media tools seems tough, learning how to use them all is harder still. In an attempt to shorten the learning curve, Flowtown and Column Five published this Social Media Cheat Sheet for your reference...
We're pleased to have helped TIME power their Person of the Year social reactions page. We wanted to share how you could pull together a curated live-reaction page or event coverage using RebelMouse.
Christine Harris-Smyth's insight:
The Rebel Mouse approach is a little like a micro CMS for content curators - quite a few reputable brands are using it including Time Warner... I've had my toe in the Rebel Mouse Water for six months but I'm not certain it is a robust enough offer - niche use maybe.
Social Media Managers are always on the lookout for ways to increase engagement within their brand’s Facebook page.
In a recent report, Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.
These stats reveal an array of interesting things about brand pages. For instance:
Updates with emoticons saw higher interaction rates than those with picturesPosts that contain the words “take,” “click,” “submit,” “check,” and “shop” experience significantly lower rates of interaction.
See the infographic for more— and always, do take everything you read with a pinch of salt...
Hmm - emoticons for higher interaction. Help me. I really dislike the little buggers. On the rest of the data - isolated data may need to be read in context with the type of posts. Seriously "win" indicates opportunity. No analysis of "free" or "sex".
"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.
Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.
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6. Transcripts: Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.
7. Length: Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds. If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.
8. Video Sitemaps: Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.
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11. Syndication: Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.
12. Share, Share, Share! Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."