It is an accepted fact that social networks are here to stay however many companies are still trying to figure out how to use social networks in an effective way. There are many conflicting opinion...
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Social Media Managers are always on the lookout for ways to increase engagement within their brand’s Facebook page.
In a recent report, Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.
These stats reveal an array of interesting things about brand pages. For instance:Updates with emoticons saw higher interaction rates than those with picturesPosts that contain the words “take,” “click,” “submit,” “check,” and “shop” experience significantly lower rates of interaction.
See the infographic for more— and always, do take everything you read with a pinch of salt...
Via Lauren Moss
Christine Harris-Smyth's insight:
Hmm - emoticons for higher interaction. Help me. I really dislike the little buggers. On the rest of the data - isolated data may need to be read in context with the type of posts. Seriously "win" indicates opportunity. No analysis of "free" or "sex".
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