It is an accepted fact that social networks are here to stay however many companies are still trying to figure out how to use social networks in an effective way. There are many conflicting opinion...
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Scooped by Christine Harris-Smyth onto Content Curation for dummies |
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![Google+ Design Cheat Sheet [Infographic] | Content Curation for dummies | Scoop.it](http://img.scoop.it/K7tqkomS8UCEVTTDiWuGdTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
'It may have had a slow start but Google+ is slowly but surely cementing itself as the social network platform of the future. So.. we give you a cheat sheet for the new Google+ layout sizing!'
Google+ currently has over 150 million active users and this number is constantly rising. Already interests & needs of individuals and companies are more focused and more easily targeted than Facebook...
Via Lauren Moss Delete the scoop?
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![State of Social Marketing Survey [Infographic] focus on measurement | Content Curation for dummies | Scoop.it](http://img.scoop.it/cESbboOTEOrZ_kf1dTrg7zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?
Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...
View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment... Via Lauren Moss Delete the scoop?
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![Four Steps to a Social Media Strategy [Infographic] | Content Curation for dummies | Scoop.it](/resources/img/white.gif)
Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs. Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are: Define your goals Define your metrics Decide on tactics Execute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals. Via Lauren Moss 
SooJin Kim's curator insight,
May 5, 6:40 AM
In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media. 
kevin bang's comment,
May 9, 3:19 AM
I agree with your insight Soojin. Firms need to take social sites like Facebook or Twitter into account as many of their potential customers are most likely to use either one of them. It is hard to get people to engage with your product in any other way nowadays. Utilizing such approach is a good way of getting people to know what you're selling.
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![Facebook Cheat Sheet for Social Media Managers [infographic] | Content Curation for dummies | Scoop.it](http://img.scoop.it/kThKlzZ-AcpEGOVCrqEMTjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Social Media Managers are always on the lookout for ways to increase engagement within their brand’s Facebook page. In a recent report, Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.
These stats reveal an array of interesting things about brand pages. For instance: Updates with emoticons saw higher interaction rates than those with picturesPosts that contain the words “take,” “click,” “submit,” “check,” and “shop” experience significantly lower rates of interaction.
See the infographic for more— and always, do take everything you read with a pinch of salt... Via Lauren Moss
Christine Harris-Smyth's insight:
Hmm - emoticons for higher interaction. Help me. I really dislike the little buggers. On the rest of the data - isolated data may need to be read in context with the type of posts. Seriously "win" indicates opportunity. No analysis of "free" or "sex". 
Geekly Group Team's comment,
January 16, 6:44 PM
We don't like 'em either but we use 'em. At least for now, data shows they work. The fresher the better right? Always trying to figure out a way to use Putnam haha
Janet Louise Stephenson's curator insight,
May 3, 10:28 PM
Create better posts on Facebook with these useful tips. Delete the scoop?
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![Different Social Networks: personal vs. professional use [INFOGRAPHIC] | Content Curation for dummies | Scoop.it](http://img.scoop.it/-HfFjR2NlycpvyJJo9Wnfzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The Mindset Divide – how people use different social networks is extremely interesting. In this infographic, we compare the use of personal and professional networks, and gain knowledge as to what some of the key differences are between how people engage, interact and use social media, whether for personal or business purposes. A few key takeaways: The emotions portrayed on personal networks include nostalgia, having fun and distraction – professional networks are concentrated on achievement, aspiration and success. People spend time on personal networks, where-as they invest time on professional networks. People use personal networks to socialise, whereas professional networks are used to search for career opportunities and stay in touch. Users expect personal updates on personal networks, and more career-based and current affairs updates on professional networks.
View the complete infographic for a better understanding of how personal and professional social networks compare and tips on how to optimize your social profiles to maximize results... Via Lauren Moss Delete the scoop?
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