Content Curation Creation
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The SEO-ification of Twitter

The SEO-ification of Twitter | Content Curation Creation | Scoop.it
History is written by the victors. That’s how the old adage goes. It’s easy to see how that might be the case for a grade school textbook (see: Christopher Columbus), but the phrase may have just g...
Tim O'Keefe's insight:

Social sites want to be Google and Google wants to be social. Facebook does search and now Twitter.

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Content Curation Creation
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Hermosa Beach Ocean View Home 1232 3rd 310 502 7650

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Redondo Beach and Lunada Bay Real Estate Original Subdivisions

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Redondo Beach and Lunada Bay Real Estate Original Subdivisions

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What is the Easiest Way to Recover a Word Press Password? - Marketing SEO Blog

What is the Easiest Way to Recover a Word Press Password? - Marketing SEO Blog | Content Curation Creation | Scoop.it
Ok you have tried everything on the front end. You have tried to type in your user name and password. You have a bs email that goes nowhere attached to your blog. So what to do? My web geek told me to go into the...
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Web Ink Now: Effective storytelling for business

Web Ink Now: Effective storytelling for business | Content Curation Creation | Scoop.it
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling. Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into...
Tim O'Keefe's insight:

What story are you telling about your business

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5 Examples of Real-World Companies Implementing Successful Content Curation | Business 2 Community

5 Examples of Real-World Companies Implementing Successful Content Curation | Business 2 Community | Content Curation Creation | Scoop.it
87% of marketers are using content marketing as a mainstream strategy while planning their marketing programs (B2B Marketing Trends 2012) and while still a new
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Effective storytelling for business

Effective storytelling for business | Content Curation Creation | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

 

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.

 

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

 

That's what most people do with their business writing.

 

Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."


Via Gregg Morris, Karen Dietz, Jeff Domansky
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Ignacio Conejo Moreno's comment, February 19, 2013 10:24 AM
Ok, thank you, I'll retry later :)
Jeff Domansky's comment, February 19, 2013 1:27 PM
Seems to be working now Ignacio.
Two Pens's curator insight, February 19, 2013 11:30 PM

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. 

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10 Tips From Boing Boing On Making Online Content Sing

10 Tips From Boing Boing On Making Online Content Sing | Content Curation Creation | Scoop.it
At the dawn of blogging in 1995, Mark Frauenfelder moved his Boing Boing ‘zine online. Boing Boing--whose mission was to explore “the coolest, wackiest stuff”--became and remains one of the Internet’s most popular blogs.
Tim O'Keefe's insight:

Tapping into the cultural moment...piggybacking lends a multitude of traffic opportunities as well as potential SEO opportunities. But content marketing is not SEO though it is part of SEO. But to do it just for SEO purposes is to miss the opportunity available via social syndication. Furthermore, Content without viewership is pointless.

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The SEO-ification of Twitter

The SEO-ification of Twitter | Content Curation Creation | Scoop.it
History is written by the victors. That’s how the old adage goes. It’s easy to see how that might be the case for a grade school textbook (see: Christopher Columbus), but the phrase may have just g...
Tim O'Keefe's insight:

Social sites want to be Google and Google wants to be social. Facebook does search and now Twitter.

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Hermosa Beach Ocean View Home 1232 3rd 310 502 7650

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Redondo Beach and Lunada Bay Real Estate Original Subdivisions

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Redondo Beach and Lunada Bay Real Estate Original Subdivisions

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How To Tell A Story People Actually Want To Listen To

How To Tell A Story People Actually Want To Listen To | Content Curation Creation | Scoop.it

The National Center for Biotechnology Information has estimated that the human attention span dropped from 12 seconds in the year 2000 to just 8.25 seconds in the year 2015. Speaking from personal experience, I’m sure there are plenty of things that have held my attention for far longer than that.

 

But absent anything else that really interests me at any given moment, 8.25 seconds actually sounds about right. Assuming this is what we have to work with, it's unlikely that anyone is going to pay more attention to us simply because we ask them to. Instead, we’ll probably need to give them something more compelling to pay attention to.

 

One way to capture people’s attention is to engage them in the fine art of storytelling.

 


Via The Learning Factor
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Carlos Rodrigues Cadre's curator insight, October 7, 2015 4:19 PM

adicionar sua visão ...

Lianne Picot's curator insight, October 8, 2015 10:50 AM

You have 8.25 seconds. Tell a brief GOOD story to get attention. This article is a good reminder of how distracted people are these days. Use story and they are more likely to look up from their laptops.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can find Lianne talking story at www.storypowered.institute


Stefano Manca's curator insight, October 9, 2015 5:57 AM

If we have only 8.25 seconds of attention from out listenere there is the right way of being interesting or is better to change the approach and become relevant to the listener before even starting the conversation ?

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Forget Big Data , Demographics, Focus on Verbographics

Forget Big Data , Demographics, Focus on Verbographics | Content Curation Creation | Scoop.it

Are you trying to figure out what your customer wants?  Well, some fancy marketing person may try to get you to segment your customers."  Since we humans are emotional creatures far more than logical. Data can only do so much to predict the future. Sometimes picking up the phone and chatting with the peeps can lead to much useable findings.

Tim O'Keefe's insight:

Since we humans are emotional creatures far more than logical. Data can only do so much to predict the future. Sometimes picking up the phone and chatting with the peeps can lead to much useable findings.

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Content curation: An introduction (slideshow)

In 2013, companies and entrepreneurs cannot just self-promote and expect audiences to buy their products or hire them for their skills.

 

If you want to stand out from the competition, you have to show off your skills in different ways:


Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's comment, February 15, 2013 11:18 AM
Thank you all for sharing my presentation!
Kirstine Østergaard's comment, February 15, 2013 11:31 AM
The pleasure is completely with us - Awesome content :-)
Cendrine Marrouat - cendrinemarrouat.com's comment, February 15, 2013 11:45 AM
Glad you like it! I hope you visit the blog again. :-)
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George Orwell, "Politics and the English Language"

George Orwell, "Politics and the English Language" | Content Curation Creation | Scoop.it

 

In prose, the worst thing one can do with words is surrender to them. When you think of a concrete object, you think wordlessly, and then, if you want to describe the thing you have been visualizing you probably hunt about until you find the exact words that seem to fit it.

Tim O'Keefe's insight:

I love that ...surrender to them. Even in expanation he is vivid.

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