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The SEO-ification of Twitter

The SEO-ification of Twitter | Content Curation Creation | Scoop.it
History is written by the victors. That’s how the old adage goes. It’s easy to see how that might be the case for a grade school textbook (see: Christopher Columbus), but the phrase may have just g...
Tim O'Keefe's insight:

Social sites want to be Google and Google wants to be social. Facebook does search and now Twitter.

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Web Ink Now: Effective storytelling for business

Web Ink Now: Effective storytelling for business | Content Curation Creation | Scoop.it
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling. Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into...
Tim O'Keefe's insight:

What story are you telling about your business

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5 Examples of Real-World Companies Implementing Successful Content Curation | Business 2 Community

5 Examples of Real-World Companies Implementing Successful Content Curation | Business 2 Community | Content Curation Creation | Scoop.it
87% of marketers are using content marketing as a mainstream strategy while planning their marketing programs (B2B Marketing Trends 2012) and while still a new
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Effective storytelling for business

Effective storytelling for business | Content Curation Creation | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

 

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.

 

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

 

That's what most people do with their business writing.

 

Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."


Via Gregg Morris, Karen Dietz, Jeff Domansky
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Ignacio Conejo Moreno's comment, February 19, 2013 10:24 AM
Ok, thank you, I'll retry later :)
Jeff Domansky's comment, February 19, 2013 1:27 PM
Seems to be working now Ignacio.
Two Pens's curator insight, February 19, 2013 11:30 PM

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. 

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10 Tips From Boing Boing On Making Online Content Sing

10 Tips From Boing Boing On Making Online Content Sing | Content Curation Creation | Scoop.it
At the dawn of blogging in 1995, Mark Frauenfelder moved his Boing Boing ‘zine online. Boing Boing--whose mission was to explore “the coolest, wackiest stuff”--became and remains one of the Internet’s most popular blogs.
Tim O'Keefe's insight:

Tapping into the cultural moment...piggybacking lends a multitude of traffic opportunities as well as potential SEO opportunities. But content marketing is not SEO though it is part of SEO. But to do it just for SEO purposes is to miss the opportunity available via social syndication. Furthermore, Content without viewership is pointless.

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The SEO-ification of Twitter

The SEO-ification of Twitter | Content Curation Creation | Scoop.it
History is written by the victors. That’s how the old adage goes. It’s easy to see how that might be the case for a grade school textbook (see: Christopher Columbus), but the phrase may have just g...
Tim O'Keefe's insight:

Social sites want to be Google and Google wants to be social. Facebook does search and now Twitter.

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A Mix of Algorithms and Human Curators Is The Solution To Content Curation Scalability Issue

A Mix of Algorithms and Human Curators Is The Solution To Content Curation Scalability Issue | Content Curation Creation | Scoop.it

Guillame DeCugis: "This is a very interesting piece by Erin Griffith (again!) on the potential scalability issues of content curation. You can pass quickly on her first part where she easily bashes the usual concerns about the curation word being overhyped and over used.

 

She makes a really good point on her second part, building on the experience of Behance, the platform to publish one's creative work: using a mix of algorithms and human curation is a part of the answer to this scale issue. 

 

But another way to scale curation is to add a topic-centric layer. In the problem she describes (which is typically Behance's problem), scaling up is tough because curation is being applied to sort out the best content on a unique dimension: a home page that's the same for everyone.

 

"Behance’s front page could no longer display what algorithms determined was the most popular art within [the] site’s community. Because of boobs. They are universally the most popular thing on the Web, and not even a tasteful, creative site like Behance is safe when the “wisdom of the crowd” is involved.


To be clear — boobs are welcome on Behance, but the site skews toward commercially viable work. A porn pit may entice creative directors but not in the way Behance wants to entice them." she funnily writes.

 

If you added topics to that, you can solve the problem by having people follow whichever topics they want.

 

And I'm not talking about the usual 10-20 categories you find on any content sites. I'm talking about long-tail, user-created topics that any user can opt in to follow or unfollow. Boobs fans can then follow dozens of Boobs topics curated by other fellow users without having to pollute the experience for everyone else.

 

By mixing a topic-centric model with curation, you apply it to as many dimensions as your users will decide to curate. That's the model we've been using at Scoop.it and so far, it scales pretty well, doesn't it?"

 

Robin Good: For the record you may want to check this video of Gabe Rivera from Techmeme at LeWeb 2008 already discussing this issue and arriving at the same conclusions: http://www.youtube.com/watch?v=T4Zi_U6iZxU there's no way to build a perfect news or aggregation engine. The best solution is indeed a mix of aggregation and filtering tools matched by a topic-expert curator.

 

 

 


Via Guillaume Decugis, Heiko Idensen, Robin Good
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Google Rankings via Hacking & Google Bombing -

Google Rankings via Hacking & Google Bombing - | Content Curation Creation | Scoop.it
Tim O'Keefe's insight:

Again links matter.Scary how it is being done by hackers by injection hacks.

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Why Content Marketing is Not Branding

Why Content Marketing is Not Branding | Content Curation Creation | Scoop.it
It would appear that our buzzword du jour is "content marketing." You might have noticed that they talk about it a lot here on Copyblogger. (If you
Tim O'Keefe's insight:

"Content marketing is sales-minded storytelling"

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5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius

5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius | Content Curation Creation | Scoop.it

This is an interesting and useful article written by Susan Gunelius to curate content on your blog.
Here is an excerpt from article:


"You can curate content that you think your audience would find value in, add your own commentary, and publish it on your blog. As long as you don't plagiarize, break any laws, publish duplicate content, or fail to attribute the source with a backlink to the original content, then content curation is a viable way to bring interesting content to your audience and increase your blog post publishing schedule.
Following are five easy ways to curate content on your blog in a useful, legal and ethical way.

1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.

Here are some simple explanations of each:
- Content Aggregation: When you gather links to content and provide nothing else but those links in a single place, you're using content aggregation.
- Content Syndication: Syndicated content is aggregated and redistributed (in whole or in part) for consumption or publishing through a third party.
- Content Curation: When you review content from a variety of sources, gather links to those sources, share descriptions of that content, add your own commentary to that content, and publish all of those pieces in a single location, you're curating content. While aggregation and syndication are primarily automated processes, curation is not. True content curation requires human intelligence, interpretation, and intervention.

2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

3) Publish Slideshows to Highlight Curated Content from Multiple Sources:
Slideshows are visually appealing and can boost page views for your blog because visitors have to click through each page in the slideshow to see all of them. If your audience likes slideshows, they're great for sharing curated content.

4) Embed Curated Content on Your Blog:
There are a variety of tools that can streamline the content curation process, and some of those tools enable you to embed the content you curate on your blog. Typically, the formatting is done for you, so the process is quick and easy.

5) Curate Content into an Online Video:
You could create a video that includes your insights added about a single piece of curated content or multiple pieces of curated content, publish it to your YouTube channel, and embed it anywhere on your blog. Just be sure to include the URLs to all of your sources within the video and in the written description of the video.

Read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello
Tim O'Keefe's insight:

Good tips on curating and syndicating.

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Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Asil's comment, February 23, 2013 4:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
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Top 10 Social Media Blogs, 2013 Winners! | Social Media Examiner

Top 10 Social Media Blogs, 2013 Winners! | Social Media Examiner | Content Curation Creation | Scoop.it

Looking for the best social media tips and advice? Check out the winners of Social Media Examiner's Top 10 Social Media Blogs for 2013... Are you looking for some good blogs to read? Look no further! Our fourth-annual social media blog contest generated over 750 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things). With that in mind, here are 10 blogs that need to be at the top of your reading list....


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5 (More) Reasons You Must Use Video in Your Social Media

5 (More) Reasons You Must Use Video in Your Social Media | Content Curation Creation | Scoop.it
You are waiting until you can “do it right”. You don’t want to look “unprofessional”.

I get that. I’d never want you to post something shaky, stupid or pointless on your site.

But you do NOT need to wait until you can afford the time and money to create an Oscar-winning piece, either.
Tim O'Keefe's insight:

Best advice I ever received. It is better to do something worthwhile shitty than not at all.

More great stuff at http://www.socializedseo.com

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Yahoo Poised to Acquire Content Curation Site Snip.it - Liz Gannes ...

Yahoo Poised to Acquire Content Curation Site Snip.it - Liz Gannes ... | Content Curation Creation | Scoop.it
Another step in its efforts to become a destination for content.
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Magic Realism of Big Data

Magic Realism of Big Data | Content Curation Creation | Scoop.it
Big data is moving from closets full of hidden Hadoop clusters into corner offices, where CEOs and boards of directors issue orders to deliver “big data strategy,” whatever it means. This is called “Activity beyond early adopters” ...
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Forget Big Data , Demographics, Focus on Verbographics

Forget Big Data , Demographics, Focus on Verbographics | Content Curation Creation | Scoop.it

Are you trying to figure out what your customer wants?  Well, some fancy marketing person may try to get you to segment your customers."  Since we humans are emotional creatures far more than logical. Data can only do so much to predict the future. Sometimes picking up the phone and chatting with the peeps can lead to much useable findings.

Tim O'Keefe's insight:

Since we humans are emotional creatures far more than logical. Data can only do so much to predict the future. Sometimes picking up the phone and chatting with the peeps can lead to much useable findings.

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Content curation: An introduction (slideshow)

In 2013, companies and entrepreneurs cannot just self-promote and expect audiences to buy their products or hire them for their skills.

 

If you want to stand out from the competition, you have to show off your skills in different ways:


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's comment, February 15, 2013 11:18 AM
Thank you all for sharing my presentation!
Kirstine Østergaard's comment, February 15, 2013 11:31 AM
The pleasure is completely with us - Awesome content :-)
Cendrine Marrouat - www.socialmediaslant.com's comment, February 15, 2013 11:45 AM
Glad you like it! I hope you visit the blog again. :-)
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George Orwell, "Politics and the English Language"

George Orwell, "Politics and the English Language" | Content Curation Creation | Scoop.it

 

In prose, the worst thing one can do with words is surrender to them. When you think of a concrete object, you think wordlessly, and then, if you want to describe the thing you have been visualizing you probably hunt about until you find the exact words that seem to fit it.

Tim O'Keefe's insight:

I love that ...surrender to them. Even in expanation he is vivid.

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You can’t understand a conversation that you aren’t a part of...

You can’t understand a conversation that you aren’t a part of... | Content Curation Creation | Scoop.it

Smart companies are the ones that are connecting with their customers online. By doing so, they are getting a better understanding of their customers as well as the online conversation around their brand. But, In most cases, there’s an alarming disconnect between who the brand thinks its customers are, and vice-versa. Usually, this disconnect is because the brand and customer have no real interaction with each other.


Via The Fish Firm
Tim O'Keefe's insight:

Social media is about the conversation.

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The Fish Firm's comment, February 12, 2013 6:52 PM
@TimOKeefe Yes it is! I usually start out w/ clients with the analogy that Social Media should be treated re communication such as their phone or email while that conversation is public knowledge such as a bill board or magazine ad. It is scary for some but as you stated it is vital to know what consumers are saying!

This type of communication takes a long time for more established business owners to adjust too and adopt! It's so counter intuitive to what they have ever done. The Gen X & Y business owners totally get it - yet you'll be hard pressed to find them in the same business model as this older generation. That's why Erik Qualman said "The ROI of Social Media is that you'll still be in business in five years."
Tim O'Keefe's comment, February 12, 2013 8:31 PM
Amen
Sean Barn's curator insight, February 13, 2013 4:38 PM

Test 123 123


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Can corporate media survive the falling value of online content? | memeburn

Can corporate media survive the falling value of online content? | memeburn | Content Curation Creation | Scoop.it

My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content as media companies tried to maintain ad revenues. You can think of it as a towering tsunami of content, or as a massive bubble of content inflation. Just as inflation devalues currencies, content inflation is devaluing content. Ryan McCarthy, Deputy Editor of Reuters.com, and the former Business Editor of the Huffington Post, comes to a similar conclusion...


Via Jeff Domansky
Tim O'Keefe's insight:

When the world is a reporter do you need a traditional one?

 

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Content No. 1 Marketing Priority

Content  No. 1 Marketing Priority | Content Curation Creation | Scoop.it
Content marketing, named as a top priority this year by marketers, seems to have displaced social media as the “next big thing.” While interest in social media engagement remains high, emphasis on analytics related to such networks has waned since...
Tim O'Keefe's insight:

Content marketing is not SEO or Social. It somehow fits within both and umbrellas both. As it is the brands story told textually or via audio or video. And it is what gets spidered or shared.

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Building a Consistent Blog Readership

Building a Consistent Blog Readership | Content Curation Creation | Scoop.it
Many bloggers dream of writing that epic blog post. One that drives so much traffic, links and shares that the front page of Reddit is a foregone conclusion.
Tim O'Keefe's insight:

Building a content schedule is important for blogs and all online publishing initiatives.

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Social Media Tools in Beta that we are tracking

Social Media Tools in Beta that we are tracking | Content Curation Creation | Scoop.it

 

1) Meshfire
2) One Qube
3) Nestivity
4) Socialproof.it
5) Propel Ad
6) Little Bird
7) Post Rocket
8) AW Pro Tools


Via Cendrine Marrouat - www.socialmediaslant.com, ABroaderView
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 2, 2013 3:49 AM

Ian Cleary introduces eight social media tools with a lot of potential:

 

1) Meshfire

2) One Qube

3) Nestivity

4) Socialproof.it

5) Propel Ad

6) Little Bird

7) Post Rocket

8) AW Pro Tools

 

Which one(s) do you plan on using?

Martin Gysler's comment, February 2, 2013 5:34 AM
Thanks Cendrine, I'll check out this list :-)
Cendrine Marrouat - www.socialmediaslant.com's comment, February 3, 2013 2:58 PM
Glad you like it, Martin!
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Curators and New Search Engines To Fuel Long-Form Journalism's Resurrection

Curators and New Search Engines To Fuel Long-Form Journalism's Resurrection | Content Curation Creation | Scoop.it
Brand marketers often use bite-sized content on their social sites. But to truly engage with your audience, Contently's Joe Coleman argues that it's long-form content that will win out.

Via Robin Good, Giuseppe Mauriello
Tim O'Keefe's insight:

Content Content Content
http://www.spiderjuicetechnologies.com/content

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Therese Torris's comment, February 2, 2013 9:58 AM
I wished I could believe this...
Therese Torris's curator insight, February 2, 2013 10:00 AM

The author argues that quality will win over quantity. I'm afraid that brands need both. Furthermore, the saying "a good picture is worth a thousand words" is more true than ever

Groupe5_panist's curator insight, February 3, 2013 6:02 AM

Robin Good commente les propos de Joe Coleman: "Pour une curation qui privilégie la qualité du contenu sur la qauntité. Vers plus d'analyse de la part du curateur"

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iPad and “Content Creation”

iPad and “Content Creation” | Content Curation Creation | Scoop.it
iPad and “Content Creation”. In doing research this week, I came across an article by Richard Gaywood that I found to be one of the most balanced takes on the three year-old iPad is for consumption/creation subject.
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Democratizing Content Creation

EContentMag.com had an article titled 'Content Strategy: A Guide to Getting Started' (feb 2013). One step in getting started with web content creation is setting up the right content team with 'content heroes', which not have to ...
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