Wonderful article showing the value that good curation can add to search engine results. The best curations are not robotic compilation of links, but a thoughtful editorial take on a subject. Well worth the read.
As a ThemeForest user, I totally understand how difficult is has been to find the right design from so many wonderful options. Applying curation to this process seems like a natural extension. Look forward to using the site much more in the future.
Although directed at content marketing, these ideas translate into technical communications where users are trying to help each other find the best technical content. I totally agree that the fundamental way in which we communicate through content is shifting.
Remember the days when the white paper was the go-to (if not only) content marketing tool? Those days are such a distant memory that the term "content marketing" didn't even exist during the white paper's heyday in the 1990s. In its place have emerged a whole array of content channels-blogs, magazines, videos, social networking campaigns, and so on-and a new collective term for them, that delivers dynamic and engaging branded information, the ultimate intention of which is to drive sales.
None of these content marketing tools in their own right, however, is the direct successor of the white paper. No blog post or magazine article can make as direct a business case as a white paper could-or, if it tried to, you'd probably be in some hot water with your chief content officer for making it too much of a hard sell. In an effort to merge the dynamic, engaging presentation that is inherent in successful content marketing tools with a white paper's straightforward, comprehensive presentation of a business case, content marketers are turning to the latest proven tool in publishing-the ebook."Simply put, ebooks are an evolution of the old white paper," says Rachel Christianson, director of fulfillment at the social media marketing company HipLogiq. "But they're way more user-friendly and not weighed down with lots of data."...
From Robin Good’s insight: “To help out anyone needing to support the explanation of content curation to others, here are five comprehensive resource collections I have put together over the course of the last year.
Robin Good curated this article and provided the following summary and commentary:
: Maria Popova has just launched a classy and laudable initiative, focused on increasing awareness and in highlighting the importance of honoring always where or via who you have got to a certain article, report, video or image.
Credit and attribution are not just a "formal" way to comply with rules, laws and authors but an incredibly powerful emebddable mechanism to augment findability, discovery, sinergy and collaboration among human being interested in the same topic.
She writes: "In an age of information overload, information discovery — the service of bringing to the public’s attention that which is interesting, meaningful, important, and otherwise worthy of our time and thought — is a form of creative and intellectual labor, and one of increasing importance and urgency.
A form of authorship, if you will.
Yet we don’t have a standardized system for honoring discovery the way we honor other forms of authorship and other modalities of creative and intellectual investment, from literary citations to Creative Commons image rights."
For this purpose Curator's Code was created.
Curator's Code is first of all "a movement to honor and standardize attribution of discovery across the web" as well as a web site where you can learn about the two key types of attribution that we should be using:
a) Via - which indicates a link of direct discovery
b) Hat tip - Indicates a link of indirect discovery, story lead, or inspiration.
Each one has now a peculiar characterizing icon that Curator's Code suggests to integrate in your news and content publication policies.
Additionally and to make it easy for anyone to integrate these new attribution icons in their work, Curator's Code has created a free bokkmarklet which makes using proper attribution a matter of one clic.
Hat tip to Maria Popova and Curator's Code for launching this initiative.
Whether or not you will sign Curator's Code pledge, become an official web site supporting it, or adopt its bookmarklet instantly is not as important as the key idea behind it: by providing credit and attribution to pieces of content you find elsewhere, you not only honestly reward who has spent time to create that content, but you significantly boost the opportunity for thousands of others to connect, link up to, discover and make greater sense of their search for meaning.
N.B.: Too bad that the Curator's Code bookmarklet doesn't work with Scoop.it, as the one excludes the other. But you could save the two codes for the special attribution characters in a text note and copy and paste whicever you need. Given the need for simplicity and integration this is not an ideal solution but I am sure that between Maria and Guillaume at Scoop.it they will find a way to make this work easily for all. Maria and Guillaume: what do you say?
Note from Beth Kanter: I originally discovered this post ᔥ Barbara Bray but traced it back to the original source Robin Good to rescoop it because I think it is important to give credit to the curator who discovered it. To do this takes a little bit of extra time but it slows me down so I read the post, understand it, and give credit to the curator and source.
What about you? Do you rescoop it from the collection where your found it or do you look for the original curator who discovered it and give credit there?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.