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Forget Big Content – Small Content Is Critical to Search Success

Forget Big Content – Small Content Is Critical to Search Success | The Content Curation Project | Scoop.it
Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces.
Lucía Otero's insight:

Remarkable idea: The best way of repositioning your own thinking is to ask the following question of your domain: "What content would we create if we were the leading magazine for our industry?"

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The Age of the Algorithms - SxSW summary

The Age of the Algorithms - SxSW summary | The Content Curation Project | Scoop.it
South by South West Interactive (SxSW) is no ordinary conference. It is a festival and platform that allows showcasing the fusion of content with technology.Here, robots meet designer, social meets
Lucía Otero's insight:

Remarkable, specially: "Algorithms are not neutral. They need to take decisions in favor of one behavior over another. They determine what is trending and what is not. Because they are so powerful they have a bias that determines which information gets heard or which person is important. As Gilad points in this video interview there is so far no one to control this power.

The danger is not in the fact that those algorithms are obscure. The danger is that any algorithm might fall prey to someone trying to influence it. This might be the ones programming the algorithm or the users. We for instance saw governments trying to skew algorithms by introducing fake online personas (Learn more about the US government persona-management software).

But the biggest and realest danger lies in us. If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."

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6 Social Media Websites You Should Be Reading

6 Social Media Websites You Should Be Reading | The Content Curation Project | Scoop.it
Lucía Otero's insight:

Keep your eye on Social Media Examiner!

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Content Curation Guide by Robin Good

Content Curation Guide by Robin Good | The Content Curation Project | Scoop.it
If you are interested in understanding what content curation is all about and where's its key value, you will find this material relevant to your learning goal.

In this reading collection you can see how curation can be a fantastic instrument for learning, journalism and marketing, as it provides the means to create value, to find unique resources and to illustrate them, and in this process it showcases your competence and expertise on the matter (or the one of your company / organization).
Lucía Otero's insight:

A must. Great!

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Best Wordpress Plugins: 54 Pros Share Amazing Plugins to Inspire You

Best Wordpress Plugins: 54 Pros Share Amazing Plugins to Inspire You | The Content Curation Project | Scoop.it
This article shows you the best wordpress plugins from 54 social media professionals around the world. Amazing content, check it out.
Lucía Otero's insight:

Maybe you didn't need all of them, but pay attention to Jeff Bullas´s suggestions.

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New Social Media and Customer Connections: Implications for Libraries – Stephen's Lighthouse New

New Social Media and Customer Connections: Implications for Libraries – Stephen's Lighthouse New | The Content Curation Project | Scoop.it
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The first step to open minds in libraries.

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55 Content Curation Tools To Discover & Share Digital Content

55 Content Curation Tools To Discover & Share Digital Content | The Content Curation Project | Scoop.it
55 Content Curation Tools To Discover & Share Digital Content
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Certainly a good start!

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How to Speed Up Your Content Curation Process | Social Media ...

How to Speed Up Your Content Curation Process | Social Media ... | The Content Curation Project | Scoop.it

Make content curation faster and easier by combining Feedly and IFTTT to become the go-to expert in your niche and provide more value to your clients.

Lucía Otero's insight:

Looping the loop! Read the comments and you´ll find more ideas there.

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How Content Promotion Lands the #PR Story for @LarryKim…Everytime!

How Content Promotion Lands the #PR Story for @LarryKim…Everytime! | The Content Curation Project | Scoop.it
Social Public Relations, Social Media, SEO Trending Topics by @LisaBuyer @TheBuyerGroup
Lucía Otero's insight:

Good tips, I especially like:
"Extend your content’s shelf life by promoting more than once and in different ways. Create engaging, bite-sized Tweets and share them multiple times in the first few days and then sporadically over the next three months. You can even repurpose content within your new content by adding natural links or including the video or slideshow. Make content compilations by turning your Tweets into an infographic or sending a monthly e-newsletter that incorporates your past few blog posts."

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How to Promote Old Blog Content (SBSM Mailbag) : Small Business Search Marketing

How to Promote Old Blog Content (SBSM Mailbag) : Small Business Search Marketing | The Content Curation Project | Scoop.it
Anthony P. responded to my recent invite to send topics/questions with a question about keeping old blog content alive: I'm always interested in curating c
Lucía Otero's insight:

Valuable tips and a very good idea: create the "best posts” category.

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6 Steps to More Effective Content Curation

6 Steps to More Effective Content Curation | The Content Curation Project | Scoop.it
Introduction Whether you’re a corporate brand or a personal brand, it’s important to effectively curate (and share) good content. Effective curation builds influence and authority: share informatio...
Lucía Otero's insight:

Good stuff and good tips, specially 3, 4, 5.

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26 Tips for Writing Great Blog Posts

26 Tips for Writing Great Blog Posts | The Content Curation Project | Scoop.it
Want to get the most our ot your business blogging? Follow these 26 tips to create optimal blog posts every time you sit down to write.
Lucía Otero's insight:

Good tips, if you have a blog, read it!

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Algorithmic Content Curation's Failure: Needing Humans in the Loop - exploreB2B

To generate true thought leadership using content curation  as part of the mix, you have to have the expert in the loop and use automation only to assist. Using content curation is a good ...
Lucía Otero's insight:

The reason why content curation has to be curated by humans.

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Fotos interactivas usando ThingLink

Fotos interactivas usando ThingLink | The Content Curation Project | Scoop.it
Os presentamos una nueva herramienta gratuita que permite al usuario convertir en interactivas las imágenes de sus páginas web de forma transparente
Lucía Otero's insight:

Very good idea for adding information

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This Curation Trend has One Big Problem: Scale

This Curation Trend has One Big Problem: Scale | The Content Curation Project | Scoop.it
Like it or not, the curators are coming. And I'm not talking about the kind that work with Art.sy.

The latest wave of curation goes beyond Drudge Report-style link aggregation. It's about ad...
Lucía Otero's insight:

Incisive and accurate view.

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