South by South West Interactive (SxSW) is no ordinary conference. It is a festival and platform that allows showcasing the fusion of content with technology.Here, robots meet designer, social meets
Lucía Otero's insight:
Remarkable, specially: "Algorithms are not neutral. They need to take decisions in favor of one behavior over another. They determine what is trending and what is not. Because they are so powerful they have a bias that determines which information gets heard or which person is important. As Gilad points in this video interview there is so far no one to control this power.
The danger is not in the fact that those algorithms are obscure. The danger is that any algorithm might fall prey to someone trying to influence it. This might be the ones programming the algorithm or the users. We for instance saw governments trying to skew algorithms by introducing fake online personas (Learn more about the US government persona-management software).
But the biggest and realest danger lies in us. If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."
If you are interested in understanding what content curation is all about and where's its key value, you will find this material relevant to your learning goal.
In this reading collection you can see how curation can be a fantastic instrument for learning, journalism and marketing, as it provides the means to create value, to find unique resources and to illustrate them, and in this process it showcases your competence and expertise on the matter (or the one of your company / organization).
Social Public Relations, Social Media, SEO Trending Topics by @LisaBuyer @TheBuyerGroup
Lucía Otero's insight:
Good tips, I especially like: "Extend your content’s shelf life by promoting more than once and in different ways. Create engaging, bite-sized Tweets and share them multiple times in the first few days and then sporadically over the next three months. You can even repurpose content within your new content by adding natural links or including the video or slideshow. Make content compilations by turning your Tweets into an infographic or sending a monthly e-newsletter that incorporates your past few blog posts."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.