Good overview of the required steps to build a properly thought-out content curation strategy for a company.
From the article:
Step 1: Survey the Competitive Landscape In content marketing and content curation, your competitors are not the companies who sell similar products or services. Rather, your competitors are organizations who publish content on the same topic as you.
1. Determine if you can curate content better than they can by being more comprehensive, more relevant, or more consistent...
2. See if there is a different perspective or opposing point of view that you bring to the table...
3. Try to broaden or narrow your topic. If your initial topic was offshore wind farms, you can try narrowing your topic to Atlantic Ocean Wind Farms or broaden it to Wind Power.
Step 2: Survey the Content Landscape Content curation, the process of finding, organizing and sharing relevant information on a specific topic, relies on third party content. In order to become a successful curator on your topic, you need to determine if there is enough content to curate.
Step 3: Survey your audience interest Even if you have a great topic that passes the competitor survey and the content survey, you must ensure that it is a topic that will draw an audience, and not just any audience, but the target audience for your business.
Putting it all together: Finding the Sweet Spot At this point your challenge is to find a topic that passes these three tests.
It’s easy though to get stuck on a topic that passes two of the tests but not all three.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.