Content Curation
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6 Elements of an Ebook That Generates Loads of Leads | Hubspot

6 Elements of an Ebook That Generates Loads of Leads | Hubspot | Content Curation | Scoop.it

Or, to use another analogy, it's kind of like a display of orange slices at the grocery store, giving shoppers an opportunity to taste a sample before committing to a purchase. After all, it's awfully disappointing to arrive home with a bag of oranges that appeared juicy and delicious, but are actually dry and tasteless.

Similarly, most of us have been burned by purchasing something online that didn't quite deliver on its promise. People want to see what they're getting themselves into, and you can facilitate that with an ebook. Remember, just because it’s got “book” in the name, it doesn’t need to be a novel. You can make an ebook with a collection of testimonials, case studies and examples of your work, or a basic introduction to your offerings that will leave your readers wanting more....


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Jeff Domansky's curator insight, September 26, 2014 8:34 PM

Very practical post with six tips for producing a successful e-book.

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30 Great Tools for Content Discovery, Curation and Marketing

30 Great Tools for Content Discovery, Curation and Marketing | Content Curation | Scoop.it

Kickstarting  your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done.

 

These are 25 great content curation and marketing tools that are meant to help you find, sift, organize and share relevant information with your readers and audience.


Via Ally Greer, Nicoletta Gay
IanHarm's insight:

Some great tools, I'm already using a few of them.

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Nicoletta Gay's curator insight, September 24, 2014 1:26 PM

In the age of content noise, curation is the best way to separate good content from epic ones. 

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Content Got Needs? | UGC list creation, content curation & crowdsourcing.

Content Got Needs? | UGC list creation, content curation & crowdsourcing. | Content Curation | Scoop.it
Does it? I think so. Have you found your role? (Content Got Needs? | UGC list creation, content curation & crowdsourcing.
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A Good Wrap-Up of Content Curation Tips

A Good Wrap-Up of Content Curation Tips | Content Curation | Scoop.it
Although creating new content is not the primary goal of curation, it is one of the best-in-class steps to take when curating content. If you simply funnel content to your audience, your activitiy results in “aggregation” versus ...
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Curate Visual Stories and Multimedia Itineraries with Google Tour Builder

From the Haiti earthquake to Hurricane Sandy, check out how Team Rubicon uses Tour Builder to document the disaster relief missions that have taken them arou...


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catspyjamasnz's curator insight, December 5, 2013 6:27 PM

holds possibilities for education.

Intriguing Networks's curator insight, December 8, 2013 7:38 PM

Useful tools why reinvent the wheel, better to leverage?

Lila Hanft's curator insight, December 9, 2013 9:24 AM

A content creation tool with a lot of potential.

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Plash: Content Curation Mobile App That Curates Regional Content Too - Business 2 Community

Plash: Content Curation Mobile App That Curates Regional Content Too - Business 2 Community | Content Curation | Scoop.it
Plash: Content Curation Mobile App That Curates Regional Content Too
Business 2 Community
Plash, the news and content curation mobile app is from Bangalore based Plash Digital Labs.
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Collect, Organize and Curate Web Content Into Visual Boards with Mammothhq


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Carlos Bisbal's curator insight, November 16, 2013 10:11 AM

Buena herramienta para recopilar y organizar todo el material que puedes necesitar para tus proyectos e intereses. A diferencia de otras herramientas similares, esta ofrece un completo editor de textos y un editor de contenido para enriquecer, complementar y hacer anotaciones con material original. También deja abierto el camino de su uso para el aprendizaje y los fines educativos . 

Anne Méner's curator insight, November 17, 2013 5:34 AM

Paraît simple à utiliser pour un premier travail de collecte d'information.

Georges Millet's curator insight, November 18, 2013 5:58 AM

If you look for new ways of curating all information you processed, an other alternative to Evernote ...

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Content Curation's Business Benefits, and 12 Tech Solutions to Consider - CMI | #TheMarketingAutomationAlert

Content Curation's Business Benefits, and 12 Tech Solutions to Consider - CMI | #TheMarketingAutomationAlert | Content Curation | Scoop.it

Condensed...

 

We see it as a spectrum of activities that evolve from one point to the next:

-- >  Simple aggregation and collection of content (with or without a distinct point of view)

-- >  Active curation and promotion of a point of view using that collection as a source

-- >  Aggregation and curation of user-generated content and social conversation around reported events or news in order to build an engaged community

-- >  Active real-time coverage of events and “newsroom” coverage of events around trending topics

 

We have found that the enterprises that are successfully using content curation as a marketing strategy are, in most cases, deploying solutions that focus on one or more of these four business benefits:

-- >  “Taming the firehose of content”

-- >  Faster, more agile content marketing

-- >  Adding points of view and distinct experiences

-- >  Empowering and engaging target audiences

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, November 13, 2013 9:01 PM

Content Curation MUST be a part of your content marketing strategy, as it is a SERVICE to your constituents!


See Q8 Content.

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Content Curation: Nine Things To Keep in Mind

Content Curation: Nine Things To Keep in Mind | Content Curation | Scoop.it

...It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter, and share good materials from other smart likeminded people or companies. This is the whole premise behind content curation.

It is easy to get online, set up some social profiles, and start sharing to your heart’s content. But like anything, there’s a right and a wrong way to curate content.

Below are nine tips to keep in mind if you want to succeed at content curation. If you want to build a network of loyal friends and followers, do your best to follow along with all nine of these ideas. Over time, doing it the right way will work if you stick to it....


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Jeff Domansky's curator insight, September 26, 2014 9:36 PM

Tommy Landry shares nine content curation tips worth reading.

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Content Aggregation Simplified: 5 Super Easy Steps - Heidi Cohen

Content Aggregation Simplified: 5 Super Easy Steps - Heidi Cohen | Content Curation | Scoop.it
The official content aggregation definition in 5 super easy steps. Includes content aggregation benefits and challenges. Also content aggregation examples (BUT don’t mistake content aggregation for content curation.
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55 Content Curation Tools To Discover & Share Digital Content

55 Content Curation Tools To Discover & Share Digital Content | Content Curation | Scoop.it
55 Content Curation Tools To Discover & Share Digital Content
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Content Curation: Key Tips and Ideas for Brands

Content Curation: Key Tips and Ideas for Brands | Content Curation | Scoop.it
CMI has covered content curation from a number of angles. Use this collection of ideas and information to help your brand manage its content curation efforts.
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How Crowdsourced Curation Helps Sellers and Buyers Find Their Perfect Match Faster

How Crowdsourced Curation Helps Sellers and Buyers Find Their Perfect Match Faster | Content Curation | Scoop.it

Via Robin Good
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Robin Good's curator insight, November 17, 2013 1:18 PM


Here is a great example of how the spontaneous content curation efforts by individual users of a marketplace can provide significant benefits both to the marketplace sellers as well to all buyers.


On ThemeForest, which is one of the largest and best catalogues of web site themes and designs, you can find an endless number of curated collections of templates, image sets, presentation decks and others resources (like video footage or soundtracks) for publishing quality content on the web. In fact, there are so many of them that the main problem for whoever goes to shop there, is the time needed to search and find what may best fit his needs.


But thanks to a community feature called "collections", any registered user can collect and organize individual themes found on ThemeForest into individual collections which can be shared with everyone publicly (or kept private).


Here some great examples: 


The ensuing benefit for the users of the marketplace is the ability to find more rapidly valuable items within the ocean of options available.


As a consequence also whoever runs Themeforest benefits from more sales and less time spent by new buyers in finding what they are looking for.


But there's more.


Since ThemeForest is part of a larger network of design resources that includes video assets (VideoHive), graphic resources (Graphic River), design apps (CodeCanyon) and several others, the collections can and do often include assets coming from the other sites of the network facilitating serendpitous discovery for buyers of other useful products.


Finally, individual merchants selling on the Envato network can curate their own collections showcasing their best work according to specific uses and applications.


A great example of how curation can significantly help online sales in situations where there is a very large number of products or services on sale.


Check it out now: http://themeforest.net/collections 





Olinda Turner's curator insight, November 20, 2013 6:09 PM

As a ThemeForest user, I totally understand how difficult is has been to find the right design from so many wonderful options. Applying curation to this process seems like a natural extension. Look forward to using the site much more in the future.

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Content curation platform Pearltrees is now a highly visual file manager too

Content curation platform Pearltrees is now a highly visual file manager too | Content Curation | Scoop.it
Pearltrees, the content curation service that is evolving into a file manager, has taken a logical step forward today with the introduction of the ability upload and organize any ...
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Curate Topic-Specific News Channels on Twitter with Custom Timelines

Curate Topic-Specific News Channels on Twitter with Custom Timelines | Content Curation | Scoop.it

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Stephen Dale's curator insight, November 14, 2013 12:47 PM

Hoping this facility will soon be available to use on aggregators other than Tweetdeck (which I don't use).  Looks useful, particularly for themed storytelling. #socmed #curation

Elsie Whitelock's curator insight, November 17, 2013 10:28 AM

Ise Tweetdeck? Then this is for you.

Dean Mantz's curator insight, January 1, 2014 12:40 PM

I realize this is old news but it is still relevant and new to a large number of teachers and pre-service students.

 

I would also recommend folks to follow Robin Good's scoop.it site for a vast array of curation tools and resources.