Content curation
425 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Emmanuelle Darsonval from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
Scoop.it!

Vers un marketing 10.0 ?

Vers un marketing 10.0 ? | Content curation | Scoop.it

Nous vivons actuellement une période de transformation profonde, aussi bien au niveau des médias, des supports, des outils et des usages. Cette transformation digitale nous pousse à remettre en question nos pratiques de communication et nos méthodes. Mais plutôt qu'une dynamique de remplacement, nous constatons au quotidien que tout se cumule : nous utilisons au quotidien des…


Via Lionel Reichardt / le Pharmageek
more...
Rescooped by Emmanuelle Darsonval from Curation, Social Business and Beyond
Scoop.it!

Increase Your Sales With Video Marketing

Increase Your Sales With Video Marketing | Content curation | Scoop.it

This is part 1 of a 2-part article on video marketing How important is video marketing for your business? Consider this... According to a study published by Cisco, 80% of online consumer traffic will come from video by 2019. According to comScore, 64% of web visitors are more likely to buy a product online after watching a video. Bottom line: If you want potential customers to sit up and take notice of you and your business, take a closer look at video. What is the power behind video? Video: Grabs attention. Let’s face it. We are distracted. We’re juggling more


Via janlgordon
more...
janlgordon's comment, October 24, 10:40 AM
Thank you @Abhijit plinkobit @BSN & @steve batchelder :-)
janlgordon's comment, October 24, 2:03 PM
Thank you @Emmanuelle Darsonval :-)
janlgordon's comment, October 25, 10:52 AM
Thank you @Ricard Lloria @Stan Smith & @Steve Williams :-)
Rescooped by Emmanuelle Darsonval from Digital News in France
Scoop.it!

9 techniques infaillibles pour réussir sa campagne d’emailing

9 techniques infaillibles pour réussir sa campagne d’emailing | Content curation | Scoop.it

À l’heure où tout un chacun est submergé par les emails, savoir inciter le destinataire à ouvrir le sien, c’est déjà réaliser la moitié du travail. En appliquant certaines astuces, vous allez pouvoir booster le taux d’ouverture de vos mails très facilement et ainsi mener à bien votre campagne d’emailing…


Via Rémy TESTON
more...
No comment yet.
Rescooped by Emmanuelle Darsonval from Public Relations & Social Media Insight
Scoop.it!

How to Build a Perfect Content Distribution Strategy

How to Build a Perfect Content Distribution Strategy | Content curation | Scoop.it

An effective content distribution strategy will not only put your content in front of your target audience. It’ll also help you build a relationship with them, and eventually lead them to take a desired action – watching your video, signing up for your newsletter, reading an article, or downloading a whitepaper. 

 

YYour strategy can include both paid and unpaid distribution channels. Each can work in conjunction with others, so pick and choose the channels that help you meet your business goals.

 

And remember, there’s no best-practice formula for content distribution. There’s only the best formula for your brand, which you’ll arrive at based on your content, audience, goals, analysis, and on-going optimization....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 18, 3:24 AM

Without a content distribution strategy, even the most creative, innovative, and groundbreaking content may never be discovered. Here's an overview of the channels you can use to distribute your content.

Com.it's curator insight, October 28, 3:50 AM
"An effective content distribution strategy will not only put your content in front of your target audience."
Rescooped by Emmanuelle Darsonval from Entrepreneurship, Social Media and Digital Marketing
Scoop.it!

45 Creative Social Media Marketing Tips You Don't Hear Every Day

45 Creative Social Media Marketing Tips You Don't Hear Every Day | Content curation | Scoop.it

You've seen tons of lists with tips for marketing on social media. These tips on how to use social media for marketing are ones you won't find every day.


Via Jay
more...
No comment yet.
Rescooped by Emmanuelle Darsonval from Public Relations & Social Media Insight
Scoop.it!

7-Point Plan for More Shareable Content - Copyblogger

7-Point Plan for More Shareable Content - Copyblogger | Content curation | Scoop.it
Most of us would love to have more people reading, listening to, and watching our content. We buy traffic or try the latest “Get people to actually pay attention to you on Facebook” strategy. And those can be helpful.But one of the smartest things you can do for your content is to make it easier and more fun to share. Even better, as long as you’re starting with high-quality work, you can do it without spending a lot of time or money....
Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 7, 2015 2:03 AM

Sonia Simone outlines a straightforward plan to format and present your content so that lots more people want to share it.

Rory Starks's curator insight, October 7, 2015 8:40 PM

The world of fundraising and donor communication is changing.  Traditional channels like direct mail, radio and DRTV simply don't work as well as they did years ago.  The big question for nonprofit organizations is what's the new model of engagement?


Part of the answer is to begin innovating around the idea of "pull marketing"  -- that is to say, creating content that is interesting, entertaining, shareable and valuable to the reader.  That will require a new way of thinking about your cause and how you communicate to donors, volunteers and prospects. 


Check out this helpful article I came across that outlines ways to create more shareable content. 

Rescooped by Emmanuelle Darsonval from Buzz e-sante
Scoop.it!

Infographic: 7 ways to improve patient engagement

Infographic: 7 ways to improve patient engagement | Content curation | Scoop.it

 

 

ention the phrase “patient engagement,” and you’ll probably see puzzled looks and glazed expressions.

Why are clinicians, executives and other leaders so confused, and what’s being done to solve the mystery?

First, a few days ago the U.S. Food and Drug Administration announced the formation of the Patient Engagement Advisory Committee. The panel will advise the FDA commissioner on a range of issues such as the use and regulation of medical devices. The FDA’s blog says the group will focus on improving communication of benefits and risks, along with integrating patient perspectives into the regulatory process.

The post opens with an interesting observation:

Although it may seem odd in retrospect, the development of new technologies intended to improve 
patients’ lives has largely relied upon expert opinions rather than asking patients and families directly
what they consider most important.

In addition to government leaders, other stakeholders are working to improve patient engagement. This infographic from Healthcare Intelligence Network offers communicators ideas on how to adapt technology to your outreach efforts. Those include:

Access to medical records online

Email marketing

Health apps

Virtual doctor visits

 


Via Plus91, Rémy TESTON
more...
Jerome Leleu's curator insight, October 6, 2015 1:30 AM

ajouter votre perspicacité ...

Rescooped by Emmanuelle Darsonval from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
Scoop.it!

Content Curation Strategy: A 5-Step Journey #Infographic #contentcuration #marketing

Content Curation Strategy: A 5-Step Journey #Infographic #contentcuration #marketing | Content curation | Scoop.it

Marketers who are hoping to better engage their buyers with content should consider adding curation to their content marketing strategy.  In fact, research indicates that leading marketers are curating 25% of all the content that they publish.

By curating third-party content, you will:

Great infogragh
Via Brian Yanish - MarketingHits.com, nicoleta susanu, Lionel Reichardt / le Pharmageek
more...
Brian Yanish - MarketingHits.com's curator insight, October 1, 2015 1:23 PM

"Start with the Why" - Here is a great infographic from the team at Curata about WHY businesses should be using content curation in their marketing strategy.

 

I could not a agree more, as someone who is curating and shared content for clients, it has the power to drive traffic right back to your website. 

steve batchelder's curator insight, October 2, 2015 3:14 AM

add your insight ...

Gary Obermeyer's curator insight, October 2, 2015 11:15 AM

This will be very helpful for the non-profit groups with which I'm working. 

Rescooped by Emmanuelle Darsonval from Business Brainpower with the Human Touch
Scoop.it!

10 clever ways to be more innovative at work

10 clever ways to be more innovative at work | Content curation | Scoop.it

Quick: What sounds more fun? Filling in spreadsheets with data for eight hours or coming up with new and exciting ideas?

I'll go ahead and assume you went with option two. The opportunity to innovate is something most of us want more of in our daily work lives. Yet often, we feel we can't be more creative at work because of factors beyond our control. Perhaps your company is risk-averse and likes to play it safe, perhaps your targets are intimidatingly aggressive, or perhaps the sheer size of your to-do list makes adding anything new feel impossible.

While a lot of these may be true, there are also some tips and tricks almost anyone can adopt to keep your innovation muscles strong and ready to go. And like any muscle group, the more you practice it, the stronger, better, and more unstoppable it becomes. Here are 10 things you can do on the job to make it easier to be more innovative every single day.


Via The Learning Factor
more...
Ian Berry's curator insight, October 2, 2015 6:56 PM

Every day innovation is the key. Out of it comes the next big thing and even if it doesn't you'll still be ahead of the rest

Gino Bondi's curator insight, October 3, 2015 11:20 AM

add your insight ...

LONJA DE NORTE SANTANDER Y ARAUCA's curator insight, October 4, 2015 1:18 PM

#CUCUTA #ARAUCA #LONJA #COLOMBIA
Also sharing from...

 

TWITTER https://twitter.com/NSantanderLONJA

 

FACEBOOK: https://www.facebook.com/LonjaNorteSantanderArauca

 

PINTEREST https://es.pinterest.com/LonjaPropRaiz/lugares-que-visitar/

Rescooped by Emmanuelle Darsonval from New Customer - Passenger Experience
Scoop.it!

Grow Your Business through the Power of Listening to Customers

Grow Your Business through the Power of Listening to Customers | Content curation | Scoop.it
In today's post, I share an overview of an interview I did with Leah Berry as part of her 30 Experts in 30 Days series.

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, October 2, 2015 2:01 AM

"You can't transform something you don't understand"


The power of listening, engaging and understanding customers will shape your business.


Annette shares valuable insight across different key topics:


1) Transforming Your Current Customer State to a Desired Future Customer State


2) Doing the Real Work, Not Busy Work


3) How to Engage Employees and Thereby Create a Better Customer Experience


4) Common Mistakes to Avoid When Creating Customer Journey Maps


5) The Benefits of Raving Fans


6) Strengthening Our Customer’s Memory of Our Brand


7) Innovating to Our Customers’ Needs


8) How to Understand the Customer’s Perspective


9) Improving the Employee Experience



Rescooped by Emmanuelle Darsonval from Integrated Brand Communications
Scoop.it!

2016 B2B Content Marketing Benchmarks, Budgets, and Trends

2016 B2B Content Marketing Benchmarks, Budgets, and Trends | Content curation | Scoop.it
Content - How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective ...

Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, September 30, 2015 10:08 PM

If you are a B2B marketer and need some content marketing guidelines here is a good primer on best practices.

Rescooped by Emmanuelle Darsonval from Public Relations & Social Media Insight
Scoop.it!

Is Your Target Audience on Social Media Changing?

Is Your Target Audience on Social Media Changing? | Content curation | Scoop.it

Given this idealistic shift, the further findings of Acquity’s study become more understandable. For instance, Facebook has risen to be the most trusted outlet for “trusted” material from a brand, beating out published newspaper articles, YouTube, television, and company blogs (which were at the very bottom of consumer trust). Despite the widely ranging authority of content on Facebook, the frequency with which users interact with the platform, coupled with the convenience of it’s largely mobile existence, serves in place of traditional reliability when it comes to audience trust....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 1, 2015 2:54 AM

The expectations of social media in the new digital age are quickly shifting. Marketers must understand the changing needs of their target audience writes Kyle Harper.

FELICIA PHILLIPS's curator insight, October 1, 2015 11:31 AM

Trying to figure out where your target audience is on social media? Maybe this can help!

Rescooped by Emmanuelle Darsonval from seo-actus
Scoop.it!

Guide SEO pour optimiser son site internet - BtoBMarketers.fr

Guide SEO pour optimiser son site internet - BtoBMarketers.fr | Content curation | Scoop.it
10 étapes essentielles pour optimiser son site internet sur les moteurs de recherche. Cette infographie de Axenet présente les 10 phases à suivre et à mettre en place qui sont nécessaires pour obtenir un site visible par les moteurs de recherche et par voie de conséquence, figurer sur les premières places lors des requêtes des internautes. Les 10 étapes sont les …

Via Isabelle Delignière-Léglise
more...
No comment yet.
Rescooped by Emmanuelle Darsonval from Online Marketing Hub
Scoop.it!

3 Tools for Conducting Effective Content Marketing Research - Blogging Tips

3 Tools for Conducting Effective Content Marketing Research - Blogging Tips | Content curation | Scoop.it

Use some of the best content marketing research tools featured in this post to help you find influencers to reach out to and content to share and curate.


Via Christopher Jan Benitez
more...
No comment yet.
Rescooped by Emmanuelle Darsonval from Curation, Social Business and Beyond
Scoop.it!

12 Tools to Improve Your Social Analytics and Marketing

12 Tools to Improve Your Social Analytics and Marketing | Content curation | Scoop.it

This article contains 4 helpful business tools around each of Social Media Insights, Twitter Analytics and Marketing. A very usefu


Via janlgordon
more...
P.j. Germain's curator insight, October 23, 9:14 AM

Excellent article to help you manage or better yet, become more effective with your social media strategy.

janlgordon's comment, October 24, 10:43 AM
Thank you @Sherman Smith @Samuel Pavin @CDIMarcChagall @P.j. Germain @Moumita Dasgupta @Atisy Joëlle @Mehdi BH & @fredericblue :-)
janlgordon's comment, October 25, 10:54 AM
Thank you @Anna :-)
Rescooped by Emmanuelle Darsonval from Online Marketing Resources
Scoop.it!

How to Analyze Your YouTube Marketing With Google Analytics

How to Analyze Your YouTube Marketing With Google Analytics | Content curation | Scoop.it

Want to connect Google Analytics to your YouTube channel? Discover how to set up Google Analytics to measure the impact of your YouTube marketing efforts.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Emmanuelle Darsonval from Top Social Media Tools
Scoop.it!

77 Tremendous Tools to Make You a Content Marketing Superstar

77 Tremendous Tools to Make You a Content Marketing Superstar | Content curation | Scoop.it

If you're a content marketer, chances are you have the same obsession with new, fancy content marketing tools that I do. I find myself spending lots of time looking for the next big thing - the content marketing tool that will help propel me to content marketing stardom.

 

Though that's still a long way off, I've curated the best tools I've come across during my hunt and created a list of 77 Tremendous Tools to Make You a Content Marketing Superstar.

 

I've divided the tools into sections based on their purpose, so if there's a certain type of tool you're looking for you can skip straight to the right section by clicking one of the links below....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 13, 1:09 AM

Great set of tools for your content marketing toolkit from Wishpond.

Jeff Domansky's curator insight, October 13, 1:13 AM

Great set of tools for your content marketing toolkit from Wishpond.

Wisestep's curator insight, October 13, 7:08 AM
Share your insight
Rescooped by Emmanuelle Darsonval from Entrepreneurship, Social Media and Digital Marketing
Scoop.it!

6 Powerful Tools for Superior Social Media Measurement and Attribution

6 Powerful Tools for Superior Social Media Measurement and Attribution | Content curation | Scoop.it

All too often, social media marketing involves flying blind. You might see in your Google Analytics reports that the social networks are steadily referring traffic to your site, and those visitors mi…


Via Jay
more...
Samantha Absher-Harris's curator insight, October 5, 11:24 AM
Optimizing your social media to measure attribution can increase your ROI by 50-100%. This article features 6 great tools that can help you close those attribution gaps and make sure you've got a super effective and efficient strategy when it comes to social media marketing.
 
Rescooped by Emmanuelle Darsonval from Buzz e-sante
Scoop.it!

The Pros and Cons of Social Media for Healthcare Professionals

The Pros and Cons of Social Media for Healthcare Professionals | Content curation | Scoop.it

In this technology-driven time, it would be impossible to think that your employers would want you to stay away from social media use. With that being said, there are certain pros and cons of social media usage that you need to be aware of. You should strive to make good judgment calls when commenting, posting, and sharing via social media sites.

Social media offers many benefits when it comes to professional development and maintaining relationships that, 30 years ago, would have been much more difficult. However, as with anything, with the good, comes to bad.

Here are the most relevant pros and cons of social media for professionals, or those of you about to enter the professional world.

 

The Pros and Cons of Social Media:

 

The Pros of Social MediaThe Cons of Social Media1. Social media has the ability to spread information faster than ever before.1. Social media has the ability to spread misinformation faster than ever before.2. Government agencies can use social media to track and catch criminals.2. Users are exposed to privacy intrusions by government agencies and corporate entities.3. Social media stimulates debate and the spread of educational information.3. Social media is a huge distraction for students who manage time poorly.4. Social media improves relationships that otherwise would be difficult to maintain.4. Social media can lead to stressed offline relationships.5. Social media helps to empower women in the workplace.5. Social media pushes people to waste their time.6. Social media sites help employers fill positions and job-seekers find work.6. Social media can harm job security and employment prospects.7. Being active in social media can improve quality of life and reduce health problems.7. Social media usage is correlated with personality and brain disorders, such as the inability to hold in-person conversations.8. Social media facilitates face-to-face conversations.8. Social media causes more people to spend less time holding face-to-face conversations.9. Social media helps with economic growth.9. Social networking sites harm employee productivity.10. Social media helps seniors feel more connected to society.10. Social networking sites promote sexting.11. Social media allows for quick and easy dissemination of public health and safety information from reputable source.11. Social media encourages amateur advice and self-diagnosis of health problems.12. Social media spreads academic research to a wider audience.12. Social media enables cheating on school assignments and exams.13. Universities and colleges use social media to recruit and retain students.13. Social media use can harm a students’ chances of college admission.14. Social media posts cannot be deleted and information can have unintended consequences.15. Social networking users are more vulnerable to security attacks.

Source: http://socialnetworking.procon.org/

 

Whether you know it or not, you represent your hospital/clinic and the nursing profession as a whole with every single post, photo, or share you submit on Facebook, Twitter, or Instagram. The key is to learn the tricks and tips that will help you keep your posts respectful, clean, and appropriate for everyone.

 

The Dos and Don’ts of Social Media:

 

The Dos of Social MediaThe Don’ts of Social Media1. Be proud of your profession. Whether you’re at work or not, you’re a representative of your field and your employer.1. Don’t violate HIPPA! Take patient privacy very seriously and do not post anything that would violate it. Stay familiar with the privacy rights of your patients.2. Share good news and information about your employer and profession.2. Avoid using hashtags and other identifiers that would tag you, your coworkers, or your employer to compromising photos or posts.3. Speak highly of your employers new developments and accomplishments.3. Never bash your employer or patients on social media. This is a good way to get overlooked for that promotion or outright lose your job.4. Keep in mind that social media is a very public forum and is representative of your and your life.4. Don’t click the “post” or “tweet” button if you have any reservations. If it feels even a little wrong, it probably is.

 

As a healthcare professional you have to remember that you are a steward of the people and have a ton of vulnerable patient’s most personal information at your disposal.

It is easy to get caught up in using social media as a therapeutic outlet, but don’t forget that people trust you and nobody wants their embarrassing stories blasted on the internet even–if it is anonymous.

Trust your gut and never post anything online that you don’t want haunting you forever because once it’s published it will never totally be gone.
 


Via Plus91, Rémy TESTON
more...
No comment yet.
Rescooped by Emmanuelle Darsonval from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
Scoop.it!

Healthcare Content Marketing: An Industry at the Tipping Point

Healthcare Content Marketing: An Industry at the Tipping Point | Content curation | Scoop.it

There is a shift happening in the world of healthcare digital marketing. It's been happening for a while but it seems that very soon it will reach what Malcolm Gladwell refers to as the "tipping point" for healthcare marketers.  The "tipping point" is defined as a point at which an issue, idea, product, etc... crosses a certain threshhold and gains significant momentum. At MD Connect, we believe this to be the case with content marketing in healthcare. 

"Custom content spending on production and distribution rose to 43.9 billion, the second highest amount to be recorded." 

- Publishing Executive

One of the reasons for the continued growth in the healthcare industry is that content marketing is cost-efficient. The strategy as a whole is measurable, scalable, and easy to implement. When compared to other possible marketing options, content marketing has proven to be a more acceptable form of marketing to patients.  Patients desire educational resources as they search the internet to determine their condition. As more and more CMO's and CEO’s start to realize this, it will only continue to tip the scale of popularity towards this marketing strategy in healthcare.

"Per dollar spent, content marketing generates 3 times as many leads as traditional marketing"

- Leaders West

While the content marketing industry as a whole is clearly on the upswing, you can be more effective if you drill down one step further. If you’re looking to pinpoint the most effective area of content marketing, it's blogging.  Blogging is the most effective content strategy for increasing traffic and leads to your website and one of the easiest strategies to implement. If you aren’t using blogs as a healthcare marketing strategy yet, you should strongly consider adopting it quickly. 

"Companies with active blogs report that they receive 97% more leads"

- Content Plus

With Google's recent algorithm updates over the past few years we've seen a major decline in what's known as "black hat" Search Engine Optimization tactics. Black hat tactics include:  keyword stuffing, the use of link farms, and the creation of "spammy" blog content and comments. Google has made it impossible to cheat their algorithm and businesses have begun to realize that there are no shortcuts. Quality SEO, and in particular quality content creation, has become one of the necessary foundations of a digital marketing strategy if you want to compete in the healthcare industry. 

 


Via Plus91, Rémy TESTON, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Rescooped by Emmanuelle Darsonval from Public Relations & Social Media Insight
Scoop.it!

If You Want Your Content Marketing to be Great, Ask Influencers to Participate | Kishor Mhaskar

If You Want Your Content Marketing to be Great, Ask Influencers to Participate | Kishor Mhaskar | Content curation | Scoop.it

Establishing a successful influencer content program requires a framework for identifying, engaging, and managing relationships. Here’s a 5 step approach to do just that.


.Also, set goals for the influencers. For short term projects, focus on participation quality. With longer term programs, focus on participation, marketing outcomes and the relationship.


When reaching out to influencers, be sure to accentuate the positive and the mutual value. Focus first on what’s in it for the influencer. If possible, find out what their goals are and see how working together can move them towards reaching those goals whether it’s overall exposure and being associated publicly with your brand or early and unique access to information.


Beyond the famous “brandividual” influencers in your industry, consider niche experts that have an active and passionate following. Also consider subject matter experts within your own company....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 5, 2015 2:40 AM

This is a useful five point influencer program.

Rescooped by Emmanuelle Darsonval from Entrepreneurship, Social Media and Digital Marketing
Scoop.it!

What Are Some of the Best Practices for Visual Content Marketing? | ClickZ

What Are Some of the Best Practices for Visual Content Marketing? | ClickZ | Content curation | Scoop.it
When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics and Giphy to share their knowledge.

Via Jay
more...
No comment yet.
Rescooped by Emmanuelle Darsonval from Integrated Brand Communications
Scoop.it!

How to Brand Across Multiple Touchpoints [Infographic]

How to Brand Across Multiple Touchpoints [Infographic] | Content curation | Scoop.it

The number of touchpoints has expanded with the rise of social media and e-commerce. Here's a look at how you can meet your customers on the ever-expanding digital landscape.

Touchpoints include websites, store or office, point of sale, phone system, marketing and transactional emails, online help center, social media, service and support teams, and much, much more.

Is your brand consistent across all those touchpoints? A staggering 90% of consumers expect the customer experience to be consistent across all channels and devices used to interact with brands, according to the New Jersey Institute of Technology (NJIT) infographic.

Moreover, 60% of Millennials expect a consistent experience from brands whether they interact online, in store or via phone, states NJIT.

 



Read more: http://www.marketingprofs.com/chirp/2015/28547/how-to-brand-across-multiple-touchpoints-infographic#ixzz3nHGkTP00


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, September 30, 2015 10:02 PM

Do you know how to build brands across touch points to enhance customer experiences? This article and infographic provides some guidelines.

Bruce Joseph Pimentel's curator insight, October 23, 2015 12:24 PM

Rethinking Branding!

Rescooped by Emmanuelle Darsonval from Entrepreneurship, Social Media and Digital Marketing
Scoop.it!

How to Identify Your Best Social Media Influencers | SEJ

How to Identify Your Best Social Media Influencers | SEJ | Content curation | Scoop.it
One important element of social media is to connect and engage with social media influencers of each social platform. Here's how you can do it.

Via Jay
more...
No comment yet.
Rescooped by Emmanuelle Darsonval from New Customer - Passenger Experience
Scoop.it!

5 Indispensable Ways to Improve Customer Engagement

5 Indispensable Ways to Improve Customer Engagement | Content curation | Scoop.it
Every day customers get bombarded with various products and services, while the competition for their attention rapidly soars. If you’re in business, you shouldn’t wait for consumers to a…

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, September 30, 2015 2:23 AM

It is more profitable for a company to keep customers vs continuously seek new customers.

 

Here are 5 key engagement strategies shared by Sawaram:

 

1. Social Media – Consumers  prefer brands which enrich their lives and make them proud to share with others.  Visual engagement is especially effective.


2. Enable Live Chat / Video Chat  - According to an American Marketing Association study, live chat can increase the conversion rate by 20 percent and customers engaged in live chat are 3 times more likely to make the purchases than those non-engaged, making it an effective medium for improving customer engagement.


3. Efficient use of CRM - The CRM systems help monitor the buying journey of consumers so companies can predict the what, when and where of customers in regard to products and services.


4. Ask for Feedback  - A survey conducted by Dimensional Research stated that an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced their buying decisions, while 86 percent said negative online reviews influenced their buying decisions.

 

5. Give Rewards - This will encourage customers to make more use of your products and services to maximize their benefits through reward programs, while increasing your customer loyalty.

 

Social engagement initiatives play an important role in customer retention.


What additional recommendation would you have?


Push Messaging + geo location?