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SEO Tactics Die, But SEO Never Will - Moz - SEOmoz

SEO has died a thousand deaths, but somehow it never seems to take. This is a post about why I think we underestimate what search is, and how SEO will continue to evolve long into our future.
GeorgeGrant's insight:

What a perfect post to start this scoop.it topic. I agree that SEO will continue to evolve and that content curation will become an import part of SEO and search marketing. 

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Should Bloggers Also Be SEO Experts?

Should Bloggers Also Be SEO Experts? | Content Curation and SEO | Scoop.it
In order to be effective blogging in today’s Internet, writers also need to realize that knowing about search engine optimization (SEO) isn’t left to programmers are Internet marketers.
GeorgeGrant's insight:

Not sure that I agree with the author that bloggers need to be SEO experts. However, I do think that bloggers should follow best pracitce SEO.


If you are blogging using WordPress, then the Yoast SEO plugin for WordPress is highly recommended.  


Also, to keep up with day-to-day SEO trends, (it's getting increasling harder these days) I recommend a subsctiion to PlantOcean News

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The Data Factory – How Your Free Labor Lets Tech Giants Grow The Wealth Gap | TechCrunch

The Data Factory – How Your Free Labor Lets Tech Giants Grow The Wealth Gap | TechCrunch | Content Curation and SEO | Scoop.it
You're the product, but when you're sold, it's only a lucky few who get rich. Technology lets big companies build tools that turn us into volunteers who..
GeorgeGrant's insight:

For anyone interested in how technology (The Data Factory) will continue to impact our lives in the the near future, this video is a recommended as a "MUST WATCH".


In this video, TechCrunch Disrupt Keynote, Sequoia Capital’s Sir Michael Moritz detailes how “data factories” have spawned a golden age for entrepreneurs but make it tough for everyone else.


During the presentation, Moritz names several building blocks of the data factories:

  • Huge expansion of bandwidth, up 236X since 1986
  • A vast increase of storage capacity, from 2.6 exabytes of total data in the world in 1986 to 295 exabytes by 2007
  • The rapid growth of computational power, leading today’s game consoles to be exponentially more powerful than work computers in the 1980s
  • “The App Explosion” – 40 years ago the IBM 360 had 244 apps, but now there are more than 1 million apps for Android
  • A massive reduction in the cost of tools. A single $800 Samsung Galaxy S4 has the same power as 375 IBM 3340 computers that cost a total of $33 million in 1973
  • A proliferation of production capacity. In 1994 peak automobile production was 15.4 million per year, while we now make 674 million mobile phones per year
  • A new generation of free tools empowering small business and individuals, including Google Apps, Skype, Dropbox, MySQL, Mongo DB, LinkedIn, Salesforce, Facebook, Twitter and Amazon

Moritz explains that these factors will change our entire lives, starting with the workplace, for the big guy and the little.

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Google Penguin Update 2.1 Is Bigger Than Your Average Penguin Refresh

Google Penguin Update 2.1 Is Bigger Than Your Average Penguin Refresh | Content Curation and SEO | Scoop.it
Google's Matt Cutts announced late on Friday that Penguin 2.1 was launching, affecting roughly 1% of searches
GeorgeGrant's insight:

Be sure to check out this post from Matt Cutts - not much insight, it mostly just looks like another update to fight webspam. . http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html

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Why Podcasts are the Best Way to Learn New Things

Why Podcasts are the Best Way to Learn New Things | Content Curation and SEO | Scoop.it
My love affair with podcasts began as a simple pleasure, immersing myself in stories from "The Moth", "This American Life" and "Savage Love". Though, as I discovered the possibilities that lie with...
GeorgeGrant's insight:

My top marketing related padcast these days is - The I Love Marketing Show Podcast. I try to listen ro Joe Polish most every day while working out.


Never been disappointed in the interview style content.  You can check it out on iTunes and here - http://www.ilovemarketing.com

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Curation, A Power “Ingredient to Add to your Content Cake”

Curation, A Power “Ingredient to Add to your Content Cake” | Content Curation and SEO | Scoop.it
Jonathan Fields in Psychology Today builds a very strong case for the ROI of curation. What many marketers are starting to find out (while best-in-class content marketers already know it) is that in order to feed your hungry ...
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8 Reasons to Consider Marketing with Google+

8 Reasons to Consider Marketing with Google+ | Content Curation and SEO | Scoop.it

When Google+ was launched there were mixed reactions. But two years later with over 600 million users marketing with Google+ can no longer be ignored


Via Kamal Bennani
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Google’s Warning On Deceptive Behavior

Google’s Warning On Deceptive Behavior | Content Curation and SEO | Scoop.it
Google has been continually warning webmasters of manipulative behavior that they use in their website to mislead the search engines.
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Content curation helps brands to become trusted, authoritative and helpful

Content curation helps brands to become trusted, authoritative and helpful | Content Curation and SEO | Scoop.it
Jonny Rose explains why content curation is an excellent way to commence and prolong a brand's reign
GeorgeGrant's insight:

Don't ignore contant curation. It will help to build and promote your brand. Think of it as a way to save your readers time while you also keep thyem up to date on important trends. 

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Bravo Video

Bravo Video | Content Curation and SEO | Scoop.it
Capture user generated video for testimonials, product reviews, social contests and more. Bravo makes it easy for you to...
GeorgeGrant's insight:

Tool for creating UGC video content. Excellent way to build time on site and add unique content. Be even better if it included automatic transctiptions. 

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List of Top 55 Content Curation Tools To Research, Discover, Share & Create Content

List of Top 55 Content Curation Tools To Research, Discover, Share & Create Content | Content Curation and SEO | Scoop.it

Top 55 Content Curation Tools To Research, Discover, Share and Create Content

GeorgeGrant's insight:

Looking for list of the top content curation tools? Here ya go. My current favs are Storyify, Scoop.it, PublishThis and Curata. Oh, and don't forget about using Google Alerts and Feedly. Using this tools combination (just send your Google Alerts to Feedly) will get you realtime keyword-based alerts for free. 

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Publish Straight To Your Own Blog or Website with Lingospot Content Curation for WordPress

Publish Straight To Your Own Blog or Website with Lingospot Content Curation for WordPress | Content Curation and SEO | Scoop.it

Via Robin Good
GeorgeGrant's insight:

Pricing seems resonable, given the enterprise class feature set. Seems it's worth a test run. 

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Stan Smith's comment, March 13, 2013 4:27 PM
I've been using Scoop.it, RebelMouse and a RebelMouse WordPress plugin which works, but I have to watch it closely since Scoop.it can't seem to post the right pictures to RebelMouse.
Robin Good's comment, March 13, 2013 5:42 PM
Hi Stan, I hear your complaint there and I must say that you are not the only one seeing that issue.

I have been reporting interoperability issues with other services since at least a year but to no avail. Unfortunately new features and support for mobile devices seem to have a priority on fixing the foundations first.
Laura Brown's comment, March 19, 2013 9:06 PM
One of the good things about using Scoop.it is that it is not on my own site. I can link to my own post and get a back link.
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5 Content Curation (content enhancement) Wordpress Plugins | Search Engine Optimization Techniques and Positioning Tips from SEO Experts at SeoZap.com - get the insider tricks to get high search en...

5 Content Curation (content enhancement) Wordpress Plugins | Search Engine Optimization Techniques and Positioning Tips from SEO Experts at SeoZap.com - get the insider tricks to get high search en... | Content Curation and SEO | Scoop.it
GeorgeGrant's insight:
Add related contant and media depth to your WordPress blog posts...1. Insights2. Zemanta3. Apture4. Snap Shots5. Metaweb Topicblocks

 


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Sharing Other People's Content (Content Curation) Can Make You an Irresistible Job Candidate

Sharing Other People's Content (Content Curation) Can Make You an Irresistible Job Candidate | Content Curation and SEO | Scoop.it
Creating your own content isn't the only way to get noticed. Becoming a go-to curator of quality information for your industry can also earn you a spot on a hiring manager's hit...
GeorgeGrant's insight:

Be sure to keep your content curation efforts focused and offer an editorial opinion when it makes sense. 

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Conversion: The Most Important Internet Metric of All

Conversion: The Most Important Internet Metric of All | Content Curation and SEO | Scoop.it
By Bill Gurley
GeorgeGrant's insight:

This is a very important post and you should ready every word. I couldn't agree more with Bill Gurley's post about customer optimization. It's very easy to buy gas (traffic) for your website and forget to make your engine more efficient (customer conversion optimization). Recently we have been using Unbounce, a competitor to Optimizely. That said after reading this article, we will also be trying Optimizely and also SailThru.


Here's the links. 


https://www.optimizely.com/

http://www.sailthru.com/ 

http://unbounce.com/ 


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10 Ways Google's Hummingbird Will Shape Future SEO and Content Marketing - Anders Pink

10 Ways Google's Hummingbird Will Shape Future SEO and Content Marketing - Anders Pink | Content Curation and SEO | Scoop.it
Ten key ways that Google's new Hummingbird algorithm will shape the future for SEO and content marketing.
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SEO Checklist For Startup Websites

SEO Checklist For Startup Websites | Content Curation and SEO | Scoop.it
Startups have a lot going on. Staffing, outreach, overhead, paperwork, development, testing, financing — and that’s just before lunch.
GeorgeGrant's insight:

I'm sharing this post, as I think that it's is a pretty good tactical list to get you off to on right start for SEO with a new website. However, I find that it's pretty important to also use an SEO tool set to save time and help keep you focused. A good SEO tool will crawl your site every week to report rankings and traffic and help you to make sure you are not accidentally publishing duplicate content. In a post Panda and Penguin world, this is not just nice to have, but a mission critical requirement. My top choices are MOZ and RavenTools. 


Also, it's not really highlighted in the article, but I think that even for a new website, it's critical to get your social media accounts set up and in place from the start. This includes Facebook, Twitter, YouTube, Google+ and LinkedIn. 


Additionally, you need to make sure you have your social media well integrated with your website. This include links to your social media profiles from your home page, as well as social sharing buttons on your blog and any key pages that might be shared. 


I feel that Google Authorship should not be for overachiever, it's critical to set that up right away for a new site. 


Some extra tips:


If you are running WordPress for your blog, be sure to install the Yoast SEO Plugin.


If you are running PPC campaigns, and you also have a WordPress blog, be sure to check out WordPress LandingPages. 


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19 Content Tools to Boost Your Search Performance

19 Content Tools to Boost Your Search Performance | Content Curation and SEO | Scoop.it
A question about SEO tools for content marketers came up in a recent CMI Twitter Chat. Now we've gone beyond tweets to offer details on 19 tools to boost your search performance. This list is not c...
GeorgeGrant's insight:

This is a really good list of SEO / SEM tools. In fact, we use most of them every day. It would be hard to imagine doing serious SEO / SEM research without both SpyFu and SEM Rush. We also use Raven SEO and Moz for SEO campaing managment. 

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How Do You Properly Compensate Content Creators...

How Do You Properly Compensate Content Creators... | Content Curation and SEO | Scoop.it
"The curator is getting more cred for recognizing good content than the creator is for making good content." (How Do You Properly Compensate Content Creators When Content Curation Is The New King?
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CONTENT MARKETING AS ADVERTISING -How Do You De...

CONTENT MARKETING AS ADVERTISING -How Do You De... | Content Curation and SEO | Scoop.it
Native advertising is a buzz phrase gaining in popularity which is interesting since there is no true consensus as to how to even define the (RT @pcorwin: How Do You Define Native Advertising?
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SPONSORED - LinkedIn launching sponsored conten...

SPONSORED - LinkedIn launching sponsored conten... | Content Curation and SEO | Scoop.it
LinkedIn launching sponsored content updates. We explore how they might work and what this means for content marketers. (RT @pcorwin: LinkedIn launching sponsored content updates: A game-changer for #contentmarketing?
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Why Online Video Is Vital For Your 2013 Content Marketing Objectives

Why Online Video Is Vital For Your 2013 Content Marketing Objectives | Content Curation and SEO | Scoop.it
If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing.
GeorgeGrant's insight:

We use and cna recommend all of the video tools. Get way to get started. 

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Theme Zoom Blog – Google Plus One (G+1) Official Code for Blog and Website

Theme Zoom Blog – Google Plus One (G+1) Official Code for Blog and Website | Content Curation and SEO | Scoop.it
(Official) How you can Add Google Aimed At Your Website: http://t.co/uSUuxDxVEC Russell Wright of Network Empir... http://t.co/vTEF2WrSRv
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A Content Marketing Strategy - Try SEO-Friendly Content Curation

A Content Marketing Strategy - Try SEO-Friendly Content Curation | Content Curation and SEO | Scoop.it
The quality of content is of utmost importance to ranking. Content curation with enhanced annotations offers a way to post quality content and save time.
GeorgeGrant's insight:

if you haven't seen this post about content curation and SEO, then you're in for a pleasant surprise. ;-)


From testing done by Bruce Clay (using the content curation platform - PublishThis) it's becoming a clear that if content creators use content curation tools to argument the creation of their content along with original unique editorial content, then that content will rank reasonably well in Google. 

This is really important from the perspective of productivity. Bruce's testing is finding that writing blog post using content curation techniques can save you about 50 percent of the time of writing original blog post from scratch.

At the end of this post there are a list of important guidelines on how to best use content curation tools along with original editorial content to get the best results in Google.  In a post Panda world, I  recommend that you review does best practice recommendations.


In addtion to PublishThis, you might also wat to chack out Scoop.it and Storyify



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Blanca Stella Mejia - Tools to create content to your blog

Blanca Stella Mejia - Tools to create content to your blog
GeorgeGrant's insight:

Thnaks for a great presentaion and (video) introduction on how to use the top content curation tools with your wrodpress blog. Nice job Blanca Stella Mejia!

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Content Curation Guide for SEO - What, How, Why

Content Curation Guide for SEO - What, How, Why | Content Curation and SEO | Scoop.it
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
GeorgeGrant's insight:

Moz bloggers typically provide best practice SEO advice and this post is a good example of that. ;-)

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UniqueWebsites's curator insight, July 16, 2013 6:06 AM

A good explanation of the different types of content curation and some of the tools